Is BYD Han EV worth buying? I’ll tell you all the advantages and disadvantages without reservation. You can wait.

It’s my first time to drive a tram home for the New Year. BYD Han EV (parameter picture) is the top version, that is, the four-wheel drive accelerates for 3.9 seconds in 100 kilometers. First of all, one of the biggest experiences of driving it during this period is very cool, especially in our mountainous area, there are many kinds of uphill roads, including I went to Yangtian Lake and climbed steep slopes, including some sand roads.

Especially when I was going uphill, I used to drive an oil truck. When I was going uphill, I felt that I had to work hard before I went uphill. It didn’t feel this way at all. You wanted to go uphill, okay, and go. This feeling was particularly crisp and neat. This is why many friends went to drive an oil truck again after driving the tram, and they felt that this oil truck was old and boring.

The second problem that many friends will worry about is the endurance, because I ran more than 300 kilometers and 380 kilometers from Changsha and ran back to my hometown, and then I used the car in my hometown all this time. To be honest, after I just took this car, I fully charged it and then ran back to my hometown from Changsha. I was really anxious. In fact, I have been looking for this anxiety myself. Who gave me the anxiety because I usually made this piece of things myself?

In fact, I feel more anxious about the uncertainty of charging. For example, when I came back from Changsha, I took the Xuguang Expressway. I checked, basically, there are no charging piles in the service area from the Xuguang Expressway Changsha to my home. The entire high-speed service area in Hunan has the most comprehensive layout of charging piles, basically along the Beijing-Hong Kong-Macao Expressway, but there are many high-speed trucks in Beijing-Hong Kong-Macao, and the road in Hunan is narrow, so basically I won’t choose that side.

Later, I had to check, and there was a charging place not far from Hengyang Expressway. At this time, my anxiety would be relatively better. When I first started driving it, it showed that the cruising range was more than 500 kilometers, that is, it was less than 400 kilometers from Changsha to my home, so I guess if I drive a little more cautiously and have a little cotton feet, I can make do with it.

Therefore, in the first half, it should be about 130 kilometers from Changsha to Hengyang’s slope weir service area. At this time, I really drove cautiously, and there was a traffic jam for an hour at that time. In addition, the temperature was very low at that time. When I was driving, in order to take care of my child’s illness, I adjusted the temperature of the air conditioner to 28~30 degrees, which often expelled the fog. Moreover, due to the bad weather that day, I turned all the lights, including fog lights.

Plus, because it’s home for the New Year, the trunk is full of things, and things are still heavy, so it’s a fully loaded state. In this state, when I ran to the slope weir, I used 50% of the electricity. However, there are still more than 200 kilometers to my home, which I think is definitely not enough. Therefore, from this period, when I return, it is probably estimated that the endurance in this case should be about 60% off. This endurance is actually acceptable to me, because the conditions were really limited at that time. When I ran in the second half of Hengyang after charging, I was not anxious at all.

The third point is about charging anxiety, which I concluded later. The most anxiety actually comes from the uncertainty of charging. When I returned, because it was before the Chinese New Year, I didn’t know whether the charging pile should be lined up at that time, how many people should be lined up, and whether the environment of the charging pile was good, especially when it was raining, so I also thought about whether I would get soaked when charging, so these experiences of poor charging.

For finding a fast charging station, there are many experiences, charging time and queuing. These uncertain factors will cause car anxiety. I think if new energy vehicles want to develop better in charging, a big positive solution lies in charging service, which is why I can finally understand why some manufacturers, such as Tesla, want to introduce power exchange and build their own super charging piles.

Fourth, although this car, Han EV, has been on the market for such a long time, I still want to talk about the driving experience. If you want to talk about the power, we don’t have to talk about the acceleration. I want to talk about its shortcomings, especially when I drove it to Yangtian Lake this time, many of them were uphill, and they encountered sand roads and icy roads. At this time, I could obviously feel that the chassis of this car was adjusted, and

At present, BYD has made great progress in the three-electric technology and the whole car system, including the appearance, and in some technologies, it has achieved such a position that the industry is close to the head, but the chassis, as a very important part of the car, really cannot be ignored. Next, if BYD wants to go further and better, it should really make a good effort in the chassis.

In this way, this car will become more perfect. Besides, BYD’s whole driver assistance system is really backward at present, and its experience is worse than that of other new forces. Therefore, this piece still needs a good effort. Generally speaking, it has some shortcomings, but its advantages are also very obvious. It is like a young guy with many shortcomings and many advantages. The advantages and disadvantages are obvious. In fact, it has been tested deeply.

Well, that’s all. During the Chinese New Year, Brother Miao drove a long distance to visit relatives, all of them drove it, and I really had some car experience. I also hope that my experience can give you some reference. Of course, if you also watch the hero EV, I suggest you wait a little longer, because the next generation will be more perfect. If you are considering buying a car, I will give it to a leader in the tram industry like BYD, and if I experience its products.

Be sure to make a decision according to the items I mentioned and your own actual situation. If you can’t meet these conditions, I suggest that you can still give priority to the oil car. If you have to buy a tram, unless it is the second car at home, it will be a little easier to use, so that you won’t be embarrassed when you encounter special circumstances.

Carbon neutral weekly

  Important events in the field of carbon neutrality this week include: Federation: October.The retail sales of 767,000 vehicles in the passenger car market increased by 37.5% year-on-year; Huawei officially released the pre-sale price of Zhijie S7 from 258,000 yuan.

  [Hotspot Focus]

  The self-driving bus is coming! The commercialization path of the pilot industry in the central city of Shanghai is gradually becoming clear

  Chairman Yang Jinhong: Accompanied byThe industrial chain continues to recover, and the production and sales of lithium cobaltate products are expected to increase | Direct hitcan

  From Autopilot to Foot StyleQian Wen yuan zhi hangTension joins the international power as co-founder and COO.

  Is the industry welcoming the "Great Revolution"? The new design will subvert.Better performance and cheaper.

  Heterogeneous junction "upstart"Termination of the fixed-income plan "stepping on" various financial situations in which refinancing is restricted.

  [International Overview]

  The United States seeks to purchase up to 3 million barrels of crude oil in January next year to supplement SPR.

  The Ministry said on Monday that the United States is seeking to purchase up to 3 million barrels of oil to replenish the country’s strategic oil reserves, which will be delivered in January 2024. The Ministry said in a statement: "This is the second tender delivered in January 2024, because the Ministry’s goal is to buy oil in a favorable situation for taxpayers." Last month, the US government indicated that it wanted to buy 6 million barrels of crude oil for delivery in December and January next year.

  Ford and LG Energy canceled plans to build a joint venture factory in Turkey.

  United States of AmericaSouth Korea’s LG Energy Solution and Turkey’s Ko Holding have decided to cancel the investment plan to build a factory in Turkey. According to a document publicly submitted on November 10, the three parties have revoked the memorandum of understanding signed in February 2023. The statement said that considering the current application of electric vehicles, the time node is not suitable for investing in batteries. Ford and Ko Holding will maintain their commitment of "supporting the production of electric vehicles at the Kocaeli Ford factory in Otosan" and will evaluate the possibility of investing in batteries in the future with the change of kinetic energy in the electric vehicle market.

  Rivian’s guideline for raising annual electric vehicle production is no longer only tosupply goods

  Rivian, an electric vehicle manufacturer, lost $1.44 per share in the third quarter; The adjusted loss per share in the third quarter was $1.19.Expected loss of $1.32; Revenue in the third fiscal quarter was $1.34 billion, and analysts expected $1.31 billion; In the third fiscal quarter, cash and cash equivalents were $7.94 billion, and analysts expected $8.37 billion; The company is no longer limited by the exclusive supply agreement, and may sell commercial electric vans to third parties; It is estimated that EBITDA will lose $4 billion after the annual adjustment, and the company originally expected a loss of $4.2 billion; It is estimated that the annual output will be 54,000 vehicles, and the company originally expected 52,000 vehicles.

  [Domestic trends]

  The National Development and Reform Commission issued the "National peak carbon dioxide emissions Pilot Construction Plan"

  The National Development and Reform Commission issued the National peak carbon dioxide emissions Pilot Construction Plan. It is proposed that by 2025, the carbon-neutral work in pilot cities and parks in peak carbon dioxide emissions will make positive progress, the policy mechanism conducive to green and low-carbon development will be basically established within the scope of the pilot, a number of innovative measures and reform experiences that can be operated, replicated and popularized will be initially formed, the paths of cities and parks with different resource endowments, different development bases and different industrial structures will be basically clear, and the demonstration and leading role of the pilot in carbon-neutral work in peak carbon dioxide emissions will gradually emerge.

  Minister of Commerce: We will continue to promote the whole chain of automobiles going to the countryside to promote automobile consumption.

  Wang Wentao, Minister of Commerce, said that we will continue to promote automobiles to the countryside and promote automobile consumption throughout the chain. In terms of home, we will focus on three directions: green, smart and suitable for the elderly, and accelerate the release of home consumption potential. We will also promote the consumption of green smart home appliances, promote the high-quality development of the catering industry, and better meet the needs of people’s better life.

  Association: In October, the retail sales of 767,000 new energy passenger cars increased by 37.5% year-on-year.

  According to the data released by the Federation, the retail sales of new energy passenger cars in October was 767,000, up 37.5% year-on-year and 2.7% quarter-on-quarter. From January to October, the total retail sales of new energy passenger car market was 5.954 million, a year-on-year increase of 34.2%.

  Shanghai: Pilot operation of self-driving buses at specific time and road sections in the central city.

  Shanghai has formed a rich scene of self-driving test roads, with a total of 926 roads and 1,800 kilometers of roads opened, ranking first in the country in terms of mileage. This year, it will further expand the road scene of automatic driving test in Pudong New Area, and provide a wider range and more scene test environments in Jinqiao and Pudong Airport. Continue to deepen the layout of intelligent networked vehicle test scenarios, explore the sustainable, reproducible and scalable commercialization path of autonomous driving, and accelerate the demonstration operation of intelligent networked vehicles on a large scale. Pilot operation of self-driving buses at specific time periods and road sections in the central city.

  Guangdong: By 2027, the scale of hydrogen energy industry will reach 300 billion yuan.

  Guangdong Provincial Development and Reform Commission and other departments issued opinions on accelerating the innovation and development of hydrogen energy industry in Guangdong Province. It is proposed that by 2025, the scale of hydrogen energy industry will jump.Remarkable achievements have been made in the construction of automobile demonstration urban agglomeration. More than 10,000 automobiles have been promoted, the annual hydrogen supply capacity has exceeded 100,000 tons, and more than 200 hydrogen refueling stations have been built. The industrial chain of the demonstration urban agglomeration has been further improved, the leading edge of industrial technology has been further consolidated, the hydrogen supply system has been continuously improved, the application scenarios have been further enriched, and the core competitiveness of the industry has been steadily improved. By 2027, the scale of hydrogen energy industry will reach 300 billion yuan.

  [Industry trends]

  Huawei officially released the pre-sale price of Zhijie S7 from 258,000 yuan.

  At Huawei’s smart travel conference, Huawei and Chery jointly released the first smart electric car, Zhijie S7, with a pre-sale price of 258,000. Yu Chengdong said that after many calculations, all four versions were sold at a loss, and we just wanted more consumers to experience Huawei’s products. Yu Chengdong, chairman of BU, Huawei’s smart car solution, said that Zhijie S7 is the first vehicle equipped with Huawei’s brand-new Turing smart chassis, and equipped with a smarter high-level intelligent driving system, which starts parking on behalf of others and realizes over-the-horizon autonomous parking. At the same time, Zhijie S7 was first equipped with HarmonyOS 4 smart cockpit.

  Yu Chengdong, Huawei: The number of M7 customers is 87,000, and the number of M9 customers is over 30,000.

  At the release of Huawei’s smart travel solution and the pre-sale meeting of Smart World S7, Yu Chengdong, chairman of Huawei’s smart car solution BU, said that up to now, the cumulative delivery of the M5 has exceeded 120,000 units, the M7 has definitely broken 87,000 units, and the booking volume of the M9 has exceeded 30,000 units. "We are making every effort to increase production capacity, so I hope you will wait patiently, because the order volume is indeed much higher than expected."

  Revenue in the third quarter was 34.68 billion yuan, up 271.2% year-on-year.

  In the third quarter of 2023, the revenue was 34.68 billion yuan, a year-on-year increase of 271.2%, and the market expectation was 33.641 billion yuan; It is estimated that the revenue in the fourth quarter will be 38.46 billion yuan to 39.38 billion yuan. Gross profit in the third quarter of 2023 was RMB 7.64 billion (US$ 1.05 billion), an increase of 54.6.7% compared with RMB 180 million in the third quarter of 2022 and an increase of 22.6% compared with RMB 6.24 billion in the second quarter of 2023. It is estimated that the delivery volume in the fourth quarter will be 125,000 to 128,000 vehicles, and the market is estimated to be 112,264 vehicles.

  The company believes that the global photovoltaic demand will increase in 2024, but the growth rate will slow down.

  At the performance briefing, the company said that the global photovoltaic demand will increase in 2024, but the growth rate will slow down, and it is expected to increase by 20% on the basis of this year’s market. There are still many accumulated projects in China in the process of implementation, so the domestic market demand will increase on the basis of this year. Overseas markets have maintained a growth rate of around 20%-30% for many years. There are certain uncertainties in the US market due to anti-circumvention and other control measures.

  Eft: The company’s photovoltaic industry shipments this year increased by over 100% year-on-year.

  Eft acceptsShi said that the company’s photovoltaic industry shipments this year increased by more than 100% year-on-year. In the overall downturn of 3C industry, the company’s sales in 3C industry still increased greatly, mainly due to the company’s previous product layout and the development of major customers.

  [Technology, Investment and Financing]

  The first capture of electrons in three-dimensional crystals opens the door for exploring rare electronic States such as superconductivity.

  According to the latest issue of Nature, physicists at the Massachusetts Institute of Technology have successfully captured electrons in pure crystals. This is the first time that scientists have realized electronic flat belts in three-dimensional (3D) materials. Through some chemical operations, the researchers also showed that they can turn crystals into superconductors. This achievement opens the door for scientists to explore superconductivity and other exotic electronic states in 3D materials.

  Multi-purpose recyclable nanosheets come out.

  A new self-assembled nanosheet is expected to fundamentally accelerate the development of functional and sustainable nanomaterials, which can be used in the fields of electronics, energy storage, health and safety. Developed by the Lawrence Berkeley National Laboratory team, the nanosheet can significantly extend the shelf life of consumer goods, due toIt is recyclable and can achieve sustainable manufacturing. Nature magazine reported this breakthrough online on the 8th.

  Rongna New Energy completed tens of millions of A round financing.

  Guangdong Rongna New Energy Technology Co., Ltd. (hereinafter referred to as "Rongna New Energy"), a supplier of hard carbon anode materials, completed tens of millions of A round financing, which was funded by Funeng Industrial Capital and Jinfu.Lead investment, cornerstone capital follow investment and bridge capital continue to increase investment. This round of financing will be used for the construction of 2000-ton high-temperature carbonization production line, the development of new products and the establishment of research and development centers.

  Tanda New Materials received tens of millions of yuan in Pre-A round of financing.

  Recently, Tanda New Materials has completed tens of millions of yuan Pre-A round of financing. The investor of this round of financing is linear capital, and 2060 Advisory is the exclusive financial consultant. Tanda New Materials is a developer of carbon oxide emission capture and benefit technology, aiming at developing carbon oxide emission capture and benefit technology and providing carbon capture technology with clear emission reduction accounting and economic benefits.

How to enjoy the cherry blossoms and wenchuang ice cream in Jingshan Park and Yuyuantan? How is online celebrity "always red"

  "Take a picture of me and this popsicle, and bring the white tower behind." Beijing Youth Daily reporter walked into Beihai Park in the golden autumn and saw a young couple holding Beihai Park Wenchuang — — Lotus ice cream punched in to take pictures.

  Online celebrity ice cream introduced by Beijing’s major parks has been a hit. Beihai Park has lotus ice cream, Jingshan Park has peony ice cream, and yuyuantan park has cherry blossom ice cream. online celebrity ice cream has become a sign for young people to play in the park.

  Wenchuang ice cream

  Become a "new project" for tourists to punch in.

  In the past two years, under the leadership of the Park Management Center, Beijing’s major parks have embarked on the IP road of online celebrity, and the old gardens have continuously introduced new selling points. The types of "park cultural creation" have increased from the initial 304 to 4989, which has increased 16 times in three years, and this number is still growing.

  The reporter of Beiqing Daily visited several parks, tasted online celebrity ice cream and learned about the sales situation. The first stop came to Beihai Park, where I quickly found Wenchuang Store and bought online celebrity Beihai Lotus Ice Cream. The price of this ice cream is 20 yuan, and the words "Food can’t be saved, punch card refused, etc." are printed on the ice cream box. There are four flavors, one of which features lotus flavor. The extract of lotus is added to the formula, and you can smell the faint lotus fragrance when you open the ice cream package.

  In Jingshan Park, the park features peony flowers, and there are four flavors of peony, mango, strawberry and matcha to choose from, one from 18 yuan. Many tourists came here, but the staff explained: "Because of the epidemic situation, in order to try to avoid everyone taking off their masks in the park, this online celebrity ice cream has not been sold."

  Finally, the reporter of Beiqing Daily came to yuyuantan park, where the cherry blossom ice cream is the most famous. In addition to online celebrity ice cream, there is also a cherry blossom-flavored soda jointly created by yuyuantan park and Beijing Weier enterprise Arctic Ocean, which is also a must-have drink for tourists coming to yuyuantan park. This drink is a special one in spring. In early spring and March, many Beijing residents can buy this cherry blossom-flavored Arctic Ocean soda in convenience stores and supermarkets at their doorsteps.

  Play the "Ying Jing Er" card

  Continuously introduce new series and products.

  In addition to online celebrity ice cream, Park Wenchuang has also made great efforts to develop new products in terms of fast-selling products. Many foods containing Beijing Park IP are new, which are jointly created with Beijing time-honored brands. For example, the "Peony Pastry Series" launched by Jingshan Park has become a hot-selling product in spring, which includes peony red bean cakes, peony rich cakes, soft cakes and flowers cakes with different tastes.

  Park Wenchuang also focuses on the "Ying Jinger" card. Miao Xiangliu, Director of Service Department of Park Management Center, introduced that in recent years, municipal parks have mainly launched a series of cultural and creative products and garden experience activities, such as China garden theme products, holiday creative new year’s goods, and handwritten letters from four seasons plants. In the past three years, the types of "park cultural creation" have increased from the initial 304 to 4989, and new series and products have been continuously introduced in every theme activity and every garden time.

  Let Park Wenchuang become

  Part of people’s daily life.

  During the visit, the reporter of Beiqing Daily found that "Park Wenchuang" is more difficult to buy. Take Beihai Park as an example, there is only one Wenchuang store selling online celebrity ice cream in the park. The reporter of Beiqing Daily asked about the small shop set up along the lake. They said, "We can’t sell lotus ice cream here." On the one hand, this franchise protects online celebrity ice cream, but on the other hand, it also restricts the sale.

  In this regard, the reporter of Beiqing Daily interviewed Hu Yang, a cultural and creative industry person, and put forward his own suggestions for the next development of Beijing Park Cultural and Creative Industry: "Beijing Park Cultural and Creative Industry has developed for many years, and under the influence of Beijing Park IP, it has the potential to become a online celebrity among Beijing residents and even the whole country. Online celebrity ice cream can’t be restricted from becoming an orphan by a single form of sale. Park Wenchuang should be made a part of people’s daily life, and even managed as ‘ Beijing Gift ’ Let tourists who come to Beijing take such online celebrity gifts home, or use the convenience of new logistics to let people eat these Beijing net reds at home. "

  In fact, the cherry blossom-flavored soda jointly created by yuyuantan park and the Arctic Ocean is an innovative example. Making Park Wenchuang available everywhere is the best development of Beijing Park IP, making Park Wenchuang enter the homes of ordinary people and making online celebrity products a real fast-selling product.

  Wenhe photo/reporter Chloe Wang

  Overall planning/full estate

Tik Tok’s Dream on! Jingjing ended strongly, and the micro-short drama market ushered in the "number one player"!

 

On the 25th of this month, Tik Tok, Didi, and Zhenledao jointly created a boutique miniseries "Dream on! Jingjing officially ushered in the end. As the first boutique miniseries produced by Tik Tok, Dream on! Jingjing was immediately sought after by users all over the network after it was launched. After only 48 hours of broadcasting, the number of related topics was over 100 million. By the end of the series, the number of main topics was 720 million, the number of feature films was over 110 million, and the total number of official shakes was over 290 million, making it the first phenomenon-level miniseries this year.

With the rise of online content and the popularity of users’ fragmented drama-chasing mode, since last year, various platforms have laid out mini-short drama tracks, and Tik Tok even called mini-short drama "tomorrow’s drama series". This time, with the help of "Dream! Jingjing’s entry into the mini-short drama market is not only a reflection of Tik Tok’s initiative to adapt to the needs of Internet users as a short video platform, but also an inevitable requirement for Tik Tok to move closer to upstream production from the middle and lower reaches after establishing a perfect entertainment marketing ecology. With "Dream on! Jingjing, Tik Tok will also launch 30+ S-class boutique miniseries this year to promote the development of the entire miniseries market with high-quality content.

"Dream on! Jingjing ended in high heat.

In the picture, Jingjing, who was dumped by her ex-boyfriend, is moping alone. At this time, the voice of live delivery in Li Jiaqi came from the mobile phone: this blind box of love can make lovelorn girls get an unprecedented love experience … This is Tik Tok’s online miniseries "Dream on! The first episode of Jingjing begins. As the first all-star love hilarious cross-screen miniseries in China, "Dream on! The popularity of Jingjing has soared since its launch, among which 20 male actors of # Jin Jing’s new drama once rose to the first place in the hot search list of Weibo. In Tik Tok Station, 19 topics accumulated on the hot list during the broadcast of the series, with a total of 24 days on the list. Among them, the challenge of boyfriend’s cross-dressing in # Gufeng Blind Box was linked with Chu Qi and many other top experts, and the number of topics played was as high as 2500w W.

In Dream on! After the close of Jingjing, fans from Tik Tok, Weibo, Douban and other platforms can’t wait to start looking forward to the second season. Some fans petition that the original cast can continue to play next season, and some viewers express the hope that the official can launch the same "blind box". In the comments on the closing episode of the twentieth episode, a Tik Tok user said that he happened to be in a lovelorn period just like Jingjing, the protagonist, while dreaming! Jingjing is short in length, but each episode can bring happiness to people. On Douban, after watching the question mark boyfriend played by Yu Jingtian in the last episode, some viewers admitted that "it’s so good to cry": my boyfriend may not be the most perfect, but a plain life can be very romantic.

As the first work of Tik Tok’s mini-drama market, Dream on! There are three important reasons why Jingjing can frequently go out of the circle and gain a double harvest of clicks and word of mouth after it is launched. First of all, it originated from the innovative story of the play, "Dream on! Jingjing revolves around Jingjing, a senior girl. Jingjing, who is in the mood for love, fell into the trough of her life because of lovelorn love. At this time, a "love blind box" with magical functions appeared. Through this product, Jingjing can experience the wonderful experience of falling in love with 20 different types of virtual blind box boyfriends in her dreams.

"Dream on! The plot of Jingjing seems to be unconstrained, but in fact it brings enlightenment to the current urban men and women with humorous style. For example, in the second episode, Jiro Wang, a popular actor, appeared as an "uncle boyfriend", and the handsome appearance of sunshine made Jingjing a "girl fan". However, just when the audience thought that the plot would continue to develop in the direction of "overbearing president fell in love with me", the screenwriter gave everyone a blow. The object of Jingjing’s dream of "uncle love" was actually a greasy and bald middle-aged man, which told the audience that the ideal was full and the reality was very skinny. For example, when she was in love with Hao Fushen, her boyfriend, Jingjing understood that the "little suckling dog" boyfriend she had missed so much actually had a naive side … It was by showing Jingjing’s love experience with different types of boyfriends, "Dream on! Jingjing explains the difference between reality and ideal to the audience, and also discusses various possibilities in urban love, thus gaining the emotional resonance of users and spontaneously joining the drama-chasing camp.

Secondly, Dream on! The reason why Jingjing can continue to be popular is also inseparable from the top production team and luxury card company of the series. This drama is the first self-made mini-short drama in Tik Tok, which is combined with Didi, Zhenledao and other head companies to integrate resources, aiming at creating the first S+ level boutique short drama in the whole network. At the same time, Dream on! Jingjing also invited Liu Ruifang, a 10 billion box-office producer who once created the series "People on a Embarrassed Road" and Dying to Survive, as the chief producer, and the joining of a popular actor such as Jin Jing, Michael Chen, Leon and Jiro Wang made this miniseries even more icing on the cake. Actors also show off their charms in the drama, such as Jiro Wang, who first appeared in the style of long trousers and baldness, Dylan, who showed the style of women’s clothing, and Henry, who appeared in a red Chinese-style chest covering, etc., all of which contributed a lot to the drama and became a hot topic of drama powder. In addition, in the casting, "Dream on! Jingjing also boldly launched KWIN, Yu Jingtian, Saixixi and other newcomers, and their subsequent performances in Youth with You 3 made the audience see more possibilities from them.

Finally, Dream on! The continuous fermentation of Jingjing’s popularity is also closely related to the innovative marketing game introduced by Tik Tok. The play started with the topic of "blind box", which is popular among young people at present, and successfully attracted the attention of the audience. In Dream on! During the launch of Jingjing, Tik Tok also pushed out the popular boyfriend heartbeat list in the station, calling on users to call for their idols, thus unlocking more exclusive tidbits. By the end of the campaign, more than 400w fans had voted, and KWIN ranked first in the heartbeat list with 814,200 votes. In this way, Tik Tok has fully aroused the enthusiasm of users for pursuing dramas. With the spontaneous participation of a large number of users, it has boosted the second fermentation of the reputation of dramas, thus attracting more "tap water" to join the drama-pursuing camp and continuously increasing the exposure for the dramas.

Why does Tik Tok enter the miniseries market?

After years of deep cultivation in the field of film and television publicity, Tik Tok entered the miniseries market for the first time as a newcomer, and launched the first boutique miniseries "Dream on! Jingjing has made a series of remarkable achievements, and Tik Tok chose to enter the miniseries market at this time, which, in my opinion, has four advantages.

First of all, it comes from users’ demand. According to the Research Report on the Development of Network Audiovisual in China in 2020, the number of short video users in China has reached 818 million, accounting for a rising proportion. According to the White Paper on Entertainment in Tik Tok in 2020, users’ demand for quality content is increasing, and women account for 59% of the users who pursue dramas in Tik Tok, becoming the main audience in the drama market in Tik Tok. On this basis, it is just the right time for Tik Tok to enter the miniseries. According to the list of the first batch of Tik Tok miniseries released by Tik Tok in 2021, it can be seen that these works mainly focus on love, sweet pets and other themes, which can accurately locate the users in the circle and also play an important role in laying the foundation for Tik Tok’s layout in the miniseries market.

Secondly, Tik Tok’s choice to enter the miniseries market actually coincides with the current development trend of content. Since 2012, various platforms have launched a series of short drama prototypes, such as "diors man" and "Best Lady", which have given birth to rich soil for the development of short dramas; With the popularity of short video platforms in recent years, users’ demand for high-quality mini-short plays is also increasing. At this time, entering the mini-short play market can be said to be the embodiment of Tik Tok’s compliance with the development trend of content. As the head short video platform in the industry, Tik Tok’s participation will also effectively boost the development of high-quality mini-short plays.

In addition, this year, the competent authorities further clarified the production standard of "network miniseries", which means that the brutal growth of miniseries in the past is expected to change. On this basis, Tik Tok also actively responded to the management requirements of the competent authorities. After officially entering the boutique miniseries track this year, Tik Tok formulated and published a unified standard for miniseries that meets the requirements of the Tik Tok platform, including four indicators: single episode of 1-5 minutes, more than 12 episodes, vertical screen and comprehensive duration of more than 24 minutes. With the first miniseries "Dream on! With the launch and popularity of Jingjing, Tik Tok is also expected to assume the role of the founder, and promote the development of the mini-short drama market towards maturity and standardization.

Tik Tok platform has a natural advantage in entering the mini-short drama market. On the one hand, Tik Tok has a huge user group. At present, DAU in Tik Tok has exceeded 600 million. For a long time, the platform has accumulated a large number of drama-chasing groups, cultivated users’ drama-chasing habits, and has already possessed the soil for incubating miniseries; On the other hand, Tik Tok has been deeply involved in the field of film and television publicity for many years, and he can accurately grasp the user’s interest points. However, the miniseries are concise in plot and compact in rhythm, which is highly consistent with the consumer psychology of Tik Tok users. According to the "2020 Tik Tok Entertainment White Paper", the amount of story content submitted by Tik Tok Platform is as high as 5.9 billion, and the penetration rate of consumer users is 93%. Driven by the dual needs of users and the development of the industry, the development of boutique micro-short drama business in Tik Tok can be described as a natural thing.

30+S-level boutique miniseries throughout the year

What signals did Tik Tok release to the industry?

Dream on! Jingjing, Tik Tok has laid a solid foundation for entering the micro-short drama market. In this year, Tik Tok is expected to produce 30+ S-class quality mini-short plays. In its first batch of films, in addition to Dream! In addition to Jingjing, it also includes Don’t be afraid, fall in love! "Nanxiang Technical School", "The Moment of Stars" and "Why do you want to celebrate the New Year? ! There are 5 mini-short plays, etc., which meet the viewing needs of different audiences with various types of works. As a newcomer to the miniseries market, what kind of business logic is behind the layout of miniseries market in Tik Tok, and what signals are released, which are all the concerns of the whole industry.

After years of deep cultivation in the field of entertainment content, Tik Tok has accumulated rich experience. From the initial announcement and production of comprehensive film and television content to the self-made miniseries, after establishing a perfect entertainment marketing ecology, it is the general trend to move closer from the middle and lower reaches to the upstream production end, and entering the miniseries market can also promote the diversification of Tik Tok’s entertainment ecology. Dream on! Tik Tok will gradually become a co-creator of entertainment content, starting with fine miniseries such as Jingjing.

With the launch of more fine miniseries, Tik Tok will also promote the coordinated development of the whole industrial chain and achieve a win-win situation. According to the White Paper on Entertainment in Tik Tok in 2020, in the 30+ S-level boutique miniseries planned to be launched in 2021, Tik Tok will carry out in-depth cooperation with head film and television production companies such as Zhenledao, Huayi Chuangxing, Tangren Film and Television, and head brokerage companies such as Wow Wow, Lehua, and cooperate with IP parties such as tomato novels to push miniseries into a batch and systematic development mode. This signal released by Tik Tok means that the platform has been laid out in advance in terms of IP supply, content quality and star lineup, and by integrating the advantages of the platform and multi-party resources, copyright owners, content producers and platforms can achieve multi-win results.

In addition, in the era when content is king, fine miniseries are becoming the core driving force of Tik Tok’s content consumption. With the launch of more fine miniseries in the future, it can also feed back the development of the platform-on the one hand, it attracts more users with good content internally, improves the user retention rate and effectively helps the growth of platform users; On the other hand, fine miniseries are easier to get out of the circle, which in turn can increase the volume of the platform and enhance the brand image of Tik Tok.

With the launch of the next 30 +S quality mini-short plays, I believe Tik Tok will soon become an innovator and leader in the market, and be promoted from a newcomer to the "number one player" in the mini-short play market.

— THE

Chen Xiaoyi falls in love with small 8-year-old director. Two people kissing in the car are photographed (Photos)



Chen Xiaoyi and Xu Ang are kissing in the car.



Chen Xiaoyi and Liu Huining got married in 1998.


   Have a tryst for three days in a row


  After the Spring Festival last year, the drama Lotus written by the famous screenwriter Zou Jingzhi was staged in capital theatre. Chen Xiaoyi not only played the leading role, but also had a tryst with the handsome young director Xu Ang for three days and didn’t go home until the early hours of the morning. At the last night, he couldn’t help kissing in the street, and his intimate relationship was obvious. While Chen Xiaoyi was having frequent trysts with this handsome guy, her husband, director Liu Huining, was filming a new play in Hongkong.


  In-car kiss exposure


  Xu Ang is a "future star" of Beijing People’s Arts, older than small 8, Chen Xiaoyi.


  Last year, Lotus, which they collaborated with, was a success. This year, they "hand in hand" Playground again.


  During the first few days of rehearsal of Playground, Chen Xiaoyi always went home on time, but one night she drove alone to the teahouse where she met Xu Ang last year. At about 1 am, the reporter saw Chen Xiaoyi and a woman walk out of the teahouse, while Xu Ang followed Chen Xiaoyi. After going out, Chen Xiaoyi and Xu Ang stood side by side and waved goodbye to their friends. Then they got on the bus in Chen Xiaoyi together. The bus arrived in front of an apartment near Tonghui River. Xu Ang kissed Chen Xiaoyi, and then Xu Ang got off and walked into the apartment. But when Chen Xiaoyi left, Xu Ang walked out of the apartment again. He first bought something in the supermarket in front of the apartment and then left by taxi.


  □ correlation


  It is said that Chen Xiaoyi has separated.


  Chen Xiaoyi met and fell in love with Liu Huining when filming the TV series Old House in 1997. A year later, they got married. In 1999, Chen Xiaoyi gave birth to a son for Liu Huining.


  They are regarded by many viewers as model couples in the entertainment circle. Some insiders revealed to reporters that Chen Xiaoyi has a fiery personality and is uncompromising at home, while the honest and honest Liu Huining has been patient with her for many years. Last year, the two separated; Although the relationship between Chen Xiaoyi and Xu Ang was also semi-open, Liu Huining still held a tolerant attitude and hoped that his wife would change her mind. The source also revealed that Liu Huining had been in poor health, and with much work last year, he seemed to have a heart attack. Chen Xiaoyi’s apartment security guard told reporters that Chen Xiaoyi lives here with her mother, sister and son. They used to see Chen Xiaoyi’s husband often, but now they seem to have gone out to live and come back only two or three times a month. The car management in the basement of the apartment also told reporters that the Land Rover Jeep that Chen Xiaoyi’s husband usually drives is rarely seen now.


  □ Response


  Liu Huining denies divorce.


  On April 9th, it was reported that Chen Xiaoyi fell in love with Xu Ang, a drama director older than small 8, and separated from Liu Huining, the director’s husband, for many days, and the marriage had come to an end. On this matter, Chen Xiaoyi’s husband, director Liu Huining, said that at present, everything is fine with Chen Xiaoyi, and the scandal between Chen Xiaoyi and Xu Ang may be a hype. In addition, he denied the rumor that he was separating from Chen Xiaoyi, and said that the news that his health had deteriorated was "inexplicable".


  Meanwhile, the reporter tried to contact Chen Xiaoyi, but her cell phone was always unanswered.


 

Editor: wangxin

Artificial Intelligence Extends New Scenes of Life Applications (Online China)

  In a vocational and technical education center in Jingxing County, Shijiazhuang City, Hebei Province, students learn to debug artificial intelligence robots.

  Photo by Zhang Xiaofeng (people’s picture)

  What can artificial intelligence (AI) do? From driverless cars driving on the street to robots cooperating in factories, similar intelligent scenes are not uncommon in production and life. In China, artificial intelligence has been widely used in autonomous driving, smart cities and other fields, and has become an important driving force to improve the quality of life and promote industrial optimization and upgrading. The industry believes that artificial intelligence will show its talents in more fields of production and life, and drive the development of new technologies, new products and new formats.

  "countdown to traffic lights" is also accurate.

  Recently, Ms. Li, a Beijing resident, was waiting for a red light on her commute when she suddenly found that the mobile navigation she used could display the countdown of the traffic lights. "At that time, the red light was still on, and mobile navigation reminded me to get ready to start. It will turn green in 5 seconds, and the result is not bad."

  Since last year, navigation software such as Gaode Map and Baidu Map have launched the countdown function of traffic lights, which has provided convenience for many drivers. Ms. Li told reporters that if there is a traffic jam, the navigation can also show the number of red lights that need to be waited, which is basically accurate, and it is simply a "prophet."

  The reason why the "prophet" can "predict" the road conditions is that the "magic" in his hand is artificial intelligence. According to the relevant person of Gaode, this function is based on a large number of vehicle driving data at intersections, and learning and analyzing through artificial intelligence and digital technology, so as to accurately "predict" the red light countdown reading of the second level change.

  From the navigation software of "predicting" traffic lights to the intelligent road network monitoring and command system, from the guided robot that can talk freely with people to the unmanned aerial vehicle & HELIP, which monitors crop growth in farmland; … These emerging innovative applications are all realized by artificial intelligence technology. In August last year, the Ministry of Science and Technology announced the "Notice on Supporting the Construction of a New Generation of Artificial Intelligence Demonstration Application Scenes". The first batch supported the construction of 10 demonstration application scenarios, including smart factories and autonomous driving, to further promote the integration of artificial intelligence and production and life scenarios.

  "Artificial intelligence can not only support human exploration of the stars and the sea, but also really improve people’s production and life." Wang Haifeng, chief technology officer of Baidu, believes that the application of artificial intelligence technology presents a trend of low threshold, automation and scale, and all industries will accelerate the embrace of artificial intelligence.

  Make AI more useful.

  If artificial intelligence is to change from "usable" to "easy to use", it also needs the master to "guide the maze". Zhao Jianbo is a driving school coach in Beijing. Under the introduction of his colleagues, he participated in the development of an automatic driving software system and became an "artificial intelligence trainer".

  "We will mark the key factors that affect driving safety, such as vehicles, pedestrians and buildings, in pictures and video materials that reflect various real road conditions, which is equivalent to helping AI to focus on a large number of learning materials." Zhao Jianbo believes that there are many "old drivers" in the team like himself. Although everyone is not familiar with AI and programming, they have rich experience in driving in complex road conditions. "We personally drive for AI to demonstrate how to safely complete overtaking, merging, car following and other actions, and assist engineers to optimize system algorithms, so that AI can learn from ‘ Beginners on the road ’ Grow into ‘ Look at six roads ’ 。”

  A man can lead a horse to the water but he cannot make him drink. With the wide application of artificial intelligence in various fields, the database based on real use is constantly improving. On this basis, the learning mode of artificial intelligence has gradually developed from "listening carefully" to "self-taught".

  At present, artificial intelligence can achieve deep learning. Compared with the traditional machine learning algorithm, deep learning can automatically complete learning without manual sample labeling, and at the same time, it can learn from massive data and large-scale knowledge, with better effect and higher efficiency, which provides the possibility for the application and development of artificial intelligence in more scenarios.

  "Deep learning is highly universal, and its tentacles can be extended to all walks of life." Wang Haifeng believes that at present, large-scale AI production has been formed, deep learning has gradually matured in many dimensions such as technology, ecology and industry, and the technological innovation and industrial development of artificial intelligence are entering the stage of "deep learning+".

  Inject "wisdom kinetic energy" into the industry

  China’s artificial intelligence industry maintained rapid growth, and its innovation capability continued to improve. According to the statistics of China Information and Communication Institute, from 2012 to September 2022, the total number of global artificial intelligence patents granted was 250,000, of which 60% came from China.

  At the same time, a large number of artificial intelligence-related enterprises are also growing rapidly. Enterprise survey data show that in the past 10 years, the number of newly-added artificial intelligence-related enterprises registered in China has increased year by year, and the number of newly-added enterprises increased by 18.55% in 2022.

  The prosperity of artificial intelligence industry is inseparable from the support and guidance of policies. In recent years, China has issued a number of policy documents, such as "Three-year Action Plan for Promoting the Development of a New Generation of Artificial Intelligence Industry", and various localities have successively introduced relevant measures to support and guide the development of the artificial intelligence industry. Beijing recently released the "White Paper on the Development of Artificial Intelligence Industry in Beijing in 2022", proposing to strengthen the layout of artificial intelligence computing infrastructure, accelerate the supply of basic data of artificial intelligence, support enterprises with advantages in artificial intelligence to carry out innovative applications, and comprehensively build an innovative highland of artificial intelligence scenes.

  In the development of artificial intelligence industry, there are still some problems in China, such as the shortage of high-end talents and the "bottleneck" of key technologies. In this regard, some experts suggested that all parties in Industry-University-Research related to artificial intelligence should unite, explore the innovative mode of collaborative education, establish an all-round and multi-level talent training system, concentrate on actively promoting relevant technological innovation, and continuously inject "wisdom and kinetic energy" into the development of artificial intelligence industry in China.

"Everything is good" life in the eyes of "foreigners"

Original title: Football-Bundesliga: Leipzig wins Cologne

On March 15th, Leipzig player polson (No.9) celebrated with his teammates after scoring his team’s fifth goal.

On the same day, in the 26th round of the German Football League in the 2023-2024 season, Leipzig beat Cologne 5-1 away.

On March 15th, Cologne player Fink Graefe (right) and Leipzig player olmo fought for each other in the competition.

On March 15th, Leipzig player polson (former) celebrated after scoring his team’s fifth goal.

On March 15th, Leipzig player Haidra (middle) celebrated with his teammates after scoring his team’s fourth goal.

On March 15th, Leipzig player Oponda celebrated after scoring.

On March 15th, Cologne player Fink Graefe (right) and Leipzig player Henrichs fought for each other in the competition.

On March 15th, Luo Ze, head coach of Leipzig team, took command on the sidelines.

Don’t know much about … fashion …

Sometimes I don’t know much about fashion. …

This hair band;

Isn’t it really the medicine spoon that we used to open the toilet and the shed door downstairs?

Afraid of losing it, my grandparents will find a rope to tie up and hang it on a nail by the door.

Boy, let Balenciaga change like this.

The price is 4000

Who the hell is buying it?

How come the Shanghai store shows that this new summer series has been sold out?

This hairpin with a price of 2400;

You can see it on every girl’s head in elementary school, right?

One yuan is two, and now it has developed into color.

Ok, ok, you don’t say that Balenciaga is pure black, and you have doubled the price by thousands of times.

The point is, some boys really bought this as a gift for their girlfriends.

This earring is even more outrageous …

I mean, which migrant worker doesn’t have a whole box on his desk?

More than three thousand a pair.

The earrings are connected in series and directly turned into bracelets, and the price has doubled.

No big language, really no big language.

That is to say, when you Balenciaga designers were designing new styles, did you visit China?

Otherwise, how can the black garbage bag be turned into a bag?

Tape has also become a fashion item.

And then everyone will guess what this thing is.

Wrong.

It’s a pair of ladies round toe shoes.

Hee hee, the price is 6000+.

In fact, the price is secondary, so I feel that the things sold by these luxury brands are not being done seriously.

We have a lot of potato chip bags in Yiwu.

I don’t understand.

I can’t understand the rich people who will spend the money to buy such luxury goods.

Maybe fashion is an aesthetic height that we ordinary people can’t reach?

Yeah, that’s weird.

(Some pictures are from the Internet, not for any commercial use, and the copyright belongs to the original author.)

Deng Jiajia responded to "Empty Weibo" and denied quitting the entertainment circle (Figure)

  BEIJING, Beijing, September 7 (Reporter Zhang Xi) On the 6th, the TV series Angry Heroes was held in Beijing, with director Mao Weining, screenwriter Wang Chenggang, starring Wang Lei, Deng Jiajia, Huo Zhengyan and Jojo all present. For the sudden emptying of Weibo earlier, Deng Jiajia said he was sorry to the fans. "I didn’t expect such a move to bring unnecessary worry to everyone. I haven’t quit the entertainment circle, and my love life is normal. But I think I want to choose a place I like better and then appear again. "

  With the theme of selling drugs to resist Japan, Angry Heroes tells the story of Japanese invaders secretly selling opium in China during the Anti-Japanese War, and encountering the bloody resistance of progressive youths represented by Yuan Shuai (Wang Lei) and Guan Shuang (Deng Jiajia).

  Why do you want to shoot a companion piece of War Youth? Director Mao Weining said, "At that time, I wanted to make a sequel to War Youth, but Wang Yuanke was pregnant, so she changed it into a companion piece, and then continued the hero Wang Lei." The reason why Deng Jiajia was chosen as the heroine, Mao Dao introduced: "They are the feeling of tell it to the judge that we want. Our story happened in Shanghai, and we have to make some differences to maintain the pattern of the last character. Deng Jiajia meets this standard."

  Director Mao Weining has made six works in six years, and the leading actor is Wang Lei. "It’s not because he is familiar, but because he can create better things." This time, Wang Lei changed the impression of rich children in "War of Youth", played a low-level nobody, raised horses in Deng Jiajia’s home and fried fritters in his own home. Moreover, the role he plays is a master of horse racing and martial arts. Wang Lei revealed, "I know a little martial arts, and my parents are martial arts practitioners, and I have learned a little from them." He also stressed that "I am realistic martial arts, not Lei Ju martial arts."

  There is no doubt about the difficulty of shooting war scenes. When shooting, Wang Lei revealed that he had suffered a minor scratch. "Our play is very safe. I once fell off a motorcycle, and the car hit my leg, which just rubbed a little skin. At that time, when I rode to the tenth meter, I was paralyzed, which was a near miss. "

  Wang Lei has shot many war themes before, and impressed the audience. In an interview, he said: "I am not particularly willing to shoot war themes now, but I am familiar with the style of our" Angry Heroes "screenwriter, very humorous, with a good rhythm, and the team is familiar with it, and there is a breakthrough, so there is this cooperation."

  Wang Lei and Deng Jiajia turned into "drug-fighting heroes" in Angry Heroes, which is actually their second collaboration. After "Where is Happiness" in 2013, the two became friends. Deng Jiajia broke the news that Wang Lei, a boy from Dalian, was particularly good at seafood. "Give us good food every day. The best thing is drunk shrimp and drunk crab. "

  Not long ago, Deng Jiajia suddenly emptied Weibo, which aroused warm concern and suspicion. There were even rumors that she would quit the entertainment circle. When asked about this at the press conference, Deng Jiajia replied: "I am not against social networking, but I really want to say sorry to my fans. I didn’t expect such a move to bring unnecessary worry to everyone. I haven’t quit the entertainment circle, and my love life is normal. But I think I want to choose a place I like better in the future. "

  It is reported that Angry Hero will land on Jiangsu Satellite TV at 19:30 on September 7th. (End)

Recently, the title of TV series seems that poetry will abuse poetry and expose cultural shortcomings.

  "The most delicious thing in the world is Qing Huan, and the spring breeze is not as good as you. Qin Shili’s heart is bright and bright, and the flowers bloom in that year. " Is this a seven-character poem? Haha, no. This seemingly beautiful "poem" is actually composed of the titles of four recent hit dramas. Recently, there has been a strange phenomenon in the TV drama circle: it has become a "poetry conference", and it seems difficult to call it a hit drama without a title of "seven-character poem"

  Compared with the TV series that have been broadcast, several TV series to be broadcast are also named in the same way: dramas in the Republic of China include Begonia Through the Rain and Rouge, Life Meet as Before, Flowers Picking Up in a Ten-mile Foreign Palace, romance dramas in ancient costume include Flowers Are Flowing All over the Sky, Flowers Falling in the Palace in the Wrong Time, fairy drama "Sweet Honey Is as Heavy as Frost" and modern love drama "Ten Years of One Product is as Warm as a Word". The above types of TV dramas cover ancient and modern times, but just looking at the title of the drama, it is really impossible to tell whether it is a costume drama or a modern drama, a love drama or a martial arts drama.

  Rename packaging

  "Cloudy mountain fog cover" shows "network feeling"

  Many of the current hit dramas are adapted from popular online novels, and a large number of online novels emphasize the aesthetic taste of "aestheticism" and "ethereal", forming the style of "cloud mountain fog cover". This directly affected the name of TV series. For example, the name of Zhao Liying’s new drama was changed from Biography of Ming Lan to Know? Do you know? It should be green, fat, red and thin, directly from Li Qingzhao’s words. Screenwriter Yu Fei bluntly said: "The purpose of naming these plays is not to let you understand what the play is about, but to convey to you a certain temperament, which comes from online novels and is often an advertisement."

  Even if it is not a remake of online novels, some TV series titles are packaged into online novel-style names, giving viewers a "network feeling". The spring breeze is not as good as you in ten miles, which has been broadcast on Youku, is adapted from the novel Beijing, Beijing by writer Feng Tang. Compared with the straightforward title of the original, the title of the play really looks like an online novel. In the view of Nan Wang, a film critic, changing the title of awkward dramas into online novels can attract more post-80s and post-90s. These online novels accompany their adolescence, and the aesthetic language style affects young people’s aesthetics and their choice of TV dramas. Wen Rumin, a professor of Chinese Department in Peking University, even hit the nail on the head: "In the final analysis, the names of these very special TV dramas are determined by the consumer groups subdivided by the online novel market."

  Attracting the audience, especially the young audience, has become the top priority of the film. Recently, it was broadcasted by Oriental TV and Jiangsu Satellite TV, and its previous name was "Da Yi Qin Shang". Regarding the name change, Zhao Yi, the chief producer of the play, explained: "On the one hand, considering the market, we want to tell stories to the audience in a fresh way, and" Da Yi Qin Shang "is a story of Shaanxi at first glance, which may affect the young audience’s desire to watch; On the other hand, I want to make a contrast, so that the story with texture and weight can be told in a different way, and I don’t want everyone to be limited when they see the title of the play. "

  Fortunately, the name "Full Moon Blossoms That Year" is quite consistent with the plot. The process of renaming is collective creation, and everyone makes comments one by one. Sun Li, who plays Zhou Ying, mentioned "flowers bloom and the moon is full", because the most classic scene in the play in which Zhou Ying and her husband Wu Pin are constantly flashed back is that they are deeply in love under the moonlight, and Wu hires a paper-cut crescent to "make up" the broken moon into a full moon. After the name change, director Ding Hei also specially filmed a flashback in the end as the main trailer of the play.

  copy mechanically

  The title of the name group drama is "Never Tired of Destroying Poetry"

  In domestic film and television circles, in recent years, there has been a practice of directly combining the names of the plays into the titles of the plays, such as "Lu Yao knows Ma Li" and "Why Shengxiao Mo". However, this kind of naming method can be called the peak of "tireless destruction of poetry", which is an urban emotional drama "The most delicious taste in the world is Qing Huan" recently broadcast on Hunan Satellite TV.

  The name of this drama is taken from Su Shi, a great writer in the Northern Song Dynasty, who wrote "Huanxisha Traveling to Nanshan from Uncle Liu Qianshu in Sizhou", and "The taste in the world is a clear joy" is one of the famous sentences. "Human", "Zhiwei" and "Qinghuan" in the names of TV dramas respectively represent the names of the three protagonists in the drama. The title of the play was changed from "You" to "Zhi", which fully showed that Chen Qiaoen’s "Qinghuan An" was the first hostess of the moon.

  An idol drama of "Mary Su" has such an elegant title that many viewers are in distress. Meng Man, an associate professor at the School of History and Culture of Minzu University of China, believes that it is no problem to change "Youwei" to "Zhiwei", but this sentence shows the calm heart of people who put everything down in middle age. "When I see the title of this play, I will watch it in this way, but if I find that it doesn’t mean this, I will be very disgusted." She also said with a smile that this method of naming is actually an ignorance of China culture. "People in China name their children with meaning and affection, but normal people generally don’t name them ‘ Human ’ ‘ Zhiwei ’ , and ‘ Qinghuan ’ At most, it is the name that ancient fireworks women will use. "

  It is often counterproductive to use the name of ancient poetry to pretend to be style. For example, the unreleased drama "Sweet honey is as heavy as frost" tells the love story of Jin Mi, the daughter of the goddess of flowers, and Xu Feng III, the son of the Emperor of Heaven, who have been reincarnated and watched for thousands of years. Meng Man said frankly that although the expression of ancient poetry is vague, there is still a conventional explanation of intention in the poems that have been passed down to this day. "Sweet honey" generally represents fruit, but the fruit may not be burnt to ashes. "If there is a general explanation of intention, I think it is ok, but if a completely unreasonable statement is used as the title of the play, it is a complete challenge to language aesthetics."

  It’s hard to follow suit for a long time

  Abuse of poetry exposes cultural shortcomings

  The chain reaction of naming TV dramas after poems in the TV drama circle is mainly driven by the market. In the memory of producer Xiao Hu, this wave of TV dramas named after poems was driven by last year’s big IP drama Love O2O and to the sky kingdom at the beginning of this year. "After this popular style was successfully tested by the market, a large number of follow-up works quickly appeared, which showed congestion in a short period of time."

  Routine is much used, and its own characteristics and memory points are inevitably submerged. Judging from the titles of the plays with the same style, the audience can’t tell what the theme of the TV series is, so aesthetic fatigue will soon occur. In the media’s view, the reason why these TV dramas insist on getting an antique-looking title is because they think it is an alternative viewing guarantee, and the audience will preset it in advance — — This is a drama with connotation. "In fact, judging from the plot, most of them are still ‘ Sell dog meat by hanging sheep’s head ’ 。” Therefore, Xiao Hu gave advice, "This kind of follow-up practice will not last long. The quality of TV series can not be determined by a poetic name, but the plot is the foundation to attract the audience."

  To a deeper level, the abuse of poetry to name TV dramas just exposes cultural shortcomings. Cui Hong, a columnist, pointed out that some people like things that are semi-impassable, and they equate reading impassability with reading incomprehension, thinking that they are clever and literate, so they are attracted. She took the drama "Sweet Honey as Heavy as Frost" as an example. "Seven words, including agarwood, ember and frost, suggest the content of ancient style. In fact, the real agarwood is gray after burning. Where is the beauty? Of course, it is also necessary to move closer to the direction of culture to directly swear words. " However, she also believes that in the long run, the audience will grow, and it has gradually become history for "small fresh meat" to brush its face and brush out the high box office. How far can semi-impassable works go?

  In fact, any good title of a play or even the title of a book can fit in with the plot of the story, and it doesn’t need to be so complicated. Media NPC Nan said: "The titles of these plays, Shiro Visiting Mother, Farewell My Concubine and Drunkenness of the Imperial Lady, although only four words, have both the romantic atmosphere of literati and the classical cultural accomplishment, and there is no concept of playing, and there is no hard work. Also, we are familiar with the names such as "Beijingers in new york" and "Wenzhou Family". Looking at the names of TV dramas, we know what is said in general, which is straightforward and straightforward. "