分类： zudao

　　[Market Review]

　　The three A-share indexes collectively fell on the last trading day. At the close, the Shanghai Composite Index fell by 0.72%, the Shenzhen Component Index fell by 1.57%, the Growth Enterprise Market Index fell by 1.81%, and the Beizheng 50 Index fell by 4.24%. The turnover of Shanghai, Shenzhen and Beijing was 936 billion yuan, including 931.4 billion yuan in Shanghai and Shenzhen, which was 13.4 billion yuan more than the previous day. More than 4,500 stocks in the two cities fell. Northbound funds sold a net of 3.045 billion yuan. On the theme of the plate, gold, non-ferrous metals, electricity, hotel catering and automobile were among the top gainers; Photoresist, photovoltaic, medical equipment, new urbanization and education sectors were among the top losers.

　　[breaking news]

　　The Israeli Prime Minister said that the attack on Rafah had a date.

　　On the evening of April 8th local time and in the early morning of Beijing time today (April 9th), Israeli Prime Minister Benjamin Netanyahu issued a video statement, saying, "If the Israeli army wants to completely defeat Hamas, it must enter Rafah, the southernmost tip of the Palestinian Gaza Strip, to launch operations-this will happen, and there is a date". Netanyahu also said that he had received a detailed report on the Cairo negotiations, saying that Israel "is constantly striving to achieve its goal, first of all, to release all detainees and completely defeat Hamas". (CCTV International News)

　　Wan Feng Aowei: At present, the general-purpose aircraft delivered in batches have type certificate, production license and airworthiness certificate.

　　() According to the interactive platform, Wan Feng is a global leader in diamond research and development, owning all the property rights of 18 models, vigorously developing pure electric aircraft, and having a clear commercial layout in the eVTOL field. At present, the general aircraft delivered in batches include type certificate (TC), production license (PC) and airworthiness certificate (AC); And already has DOA aviation design organization certification and DUA aviation R&D organization certification issued by EASA of european aviation safety agency, making it one of the few enterprises in the global industry to obtain the certification.

　　The price reduction of Feitian Maotai has increased, and Pinduoduo’s subsidy of 10 billion yuan is as low as 2,450 yuan/bottle.

　　The retail price of Feitian Maotai market has declined, but the prices of various sales channels are different. The lowest is Pinduoduo’s official subsidy of 10 billion yuan, and the sales price is as low as 4,900 yuan /2 bottles, equivalent to 2,450 yuan/bottle. (Dahe Finance Cube)

　　Radioactive sources were discovered in the Far East of Russia, facing Heilongjiang Province across the river.

　　According to Reuters’s report on April 5th, a radioactive source was discovered in the Russian Far East city of Khabarovsk, and the authorities have declared a state of emergency in the area where the "radioactive source" was discovered. According to the report, an increase in radiation level was detected near the transmission tower about 2.5 kilometers away from the residential building. As Khabarovsk is close to Heilongjiang in China, its potential cross-border impact has aroused the concern of some domestic residents. On April 8, the reporter contacted Russian residents and said that the local area was in a state of emergency, but it did not affect life at present. The staff of the Embassy of China in Khabarovsk said that the state of emergency has not been lifted yet, and some areas have been controlled, but the radiation source has been controlled, causing no large-scale pollution. (Top News)

　　Song Zhiyong, Director of Civil Aviation Administration: Building a low-altitude flight service guarantee system with high quality.

　　Song Zhiyong, Director of the Civil Aviation Administration, published the article "Building a Low-altitude Flight Service Guarantee System with High Quality": Strengthening the top-level design of the low-altitude flight service guarantee system; Improve and perfect the low-altitude flight service regulations and standards system; Building a national comprehensive supervision service platform for low-altitude flight; Continue to strengthen the basic capacity building of low-altitude flight service support.

　　Oolong refers to reappearance? 33 lots of transactions smashed the national debt to suspension.

　　According to the Securities Times, on April 8, the first trading day after the Qingming small holiday, the price of "21 Treasury bonds 14" suddenly changed and fell to 90 yuan/Zhang. Subsequently, the Shanghai Stock Exchange issued an announcement and decided to suspend the trading of the national debt from 13: 42 on the same day and resume trading at 14: 12. After the resumption of trading of the national debt, there were 200 lots of bids for 99 yuan/sheet in the market, but no transaction was made until the close. At present, the overall performance of the bond market is relatively stable, and some investors question that the 33-lot transaction may be an own goal. The reporter observed the market trend of other national debt and found that when the liquidity is insufficient, the related bonds are also prone to "flash collapse", but with the elimination of related influences, the bond prices will soon return to normal levels.

　　Pan Gongsheng, Governor of the People’s Bank of China, met with US Treasury Secretary Yellen.

　　According to the website of the central bank, on April 8, Pan Gongsheng, governor of the People’s Bank of China, met with visiting US Treasury Secretary Yellen and exchanged views on economic and financial issues of common concern between the two countries, such as economic and financial situation, monetary policy, financial stability, sustainable finance and international financial governance. Xuan Chang, Vice Governor of China People’s Bank, was able to attend the meeting.

　　Li Qiang presided over the symposium of economic situation experts and entrepreneurs.

　　According to Xinhua News Agency, Li Qiang hosted a forum for economic situation experts and entrepreneurs.

　　Ministry of Finance: protectionist measures will not help solve the capacity problem.

　　Vice Minister of Finance Liao Min briefed the media on US Treasury Secretary Yellen’s visit to China and answered questions. Liao Min said that protectionist measures will not help solve the capacity problem. In view of the high enthusiasm for developing emerging industries in some places, China will further make overall planning and guidance at the national level on the premise of fully respecting the laws of the market economy, and the relevant policy orientation is open and clear. It should be emphasized that we resolutely oppose some developed economies to engage in "pan-security" and upgrade green protectionist measures, which will be harmful to themselves and will seriously infringe on the legitimate development rights and interests of China enterprises. China will not sit idly by. In fact, protectionist measures are common in history, but they do not help solve substantive problems. As another article by Bloomberg on April 3 pointed out, the steel protectionist measures adopted by the United States in the past decade have not prevented the reduction of jobs in the US metal manufacturing industry, but also increased the costs in other areas of the US economy and reduced the competitiveness of the industry. If this policy is applied to the new energy industry, it will further weaken the ability of the United States to cope with climate change. (Ministry of Finance website)

　　Vice Minister of Finance Liao Min briefed the media on US Treasury Secretary Yellen’s visit to China and answered questions.

　　Ministry of Finance: China and the United States believe that every country has a reasonable need to safeguard national security, but China emphasizes that the concept of "national security" should not be generalized, and the so-called "diversification" should be used as an excuse to impact the normal trade and investment exchanges between the two countries and the world and the stability of the production and supply chain. China has clearly expressed its serious concern about the US sanctions and restrictions on China enterprises, tariff increase and investment restrictions on China, pointing out that these measures harm the legitimate rights and interests of China enterprises and people, and are not conducive to the well-being of American enterprises and people. China welcomes the US statement that it has no intention to seek decoupling from China, and hopes that the US will take concrete actions to stop imposing sanctions on China enterprises. China has fully responded to the problems raised by the US such as overcapacity. (Ministry of Finance website)

　　The State Press and Publication Administration released the approval information of online games imported in April, and 14 games were approved.

　　The State Press and Publication Administration released the approval information of online games imported in April, and a total of 14 games were approved, including Tencent’s Rockman 11.

　　One of the three major Japanese brands will access Huawei Smart Drive? The official responded like this.

　　A few days ago, it was reported that one of the three major Japanese brands would access Huawei Smart Drive. In this regard, Toyota insiders said that the accuracy of the above news is "not very clear." In addition, the reporter also asked Honda and Nissan for the above-mentioned news about the cooperation with Huawei Zhijia, and both parties said that they "have not received relevant news for the time being". (national business daily)

　　A transaction of 29,700 yuan will temporarily stop the national debt of 26 billion yuan.

　　According to the China Securities Journal, 21 Treasury bonds were temporarily suspended in 14 sessions, or related to a transaction. According to the data matching transaction details, at 13:42:46 on April 8, a transaction was concluded at the price of 90 yuan, with a turnover of 33 lots and a transaction amount of 29,700 yuan, so the price of the national debt plummeted by 10%. According to public information, 21 Treasury bonds 14 are 30-year bonds, the listing date is October 20, 2021, the maturity date is October 18, 2051, the issuance scale is 26 billion yuan, coupon rate (current) is 3.53%, the next interest payment date is April 18, and the current balance is 138 billion yuan. This is equivalent to a transaction of 29,700 yuan, which will temporarily stop the national debt of 26 billion yuan. According to industry insiders, a transaction suspended the trading of this national debt, which reflected that the liquidity of this bond was not high, and a few abnormal transactions had a greater impact on the price.

　　Toyota may cooperate with Huawei to create a smart driving solution.

　　Tencent News reported on April 7 that Toyota’s global intelligent driving scheme will adopt the tripartite joint scheme mode of "Toyota+Huawei +Momenta". The autonomous driving companies Momenta and Huawei provide software and hardware solutions respectively, and the three parties cooperate and integrate deeply. Supply chain sources told Interface News that in addition to the leading technology of partners in the industry, Huawei’s high awareness in the domestic smart driving market may also be an important reason for Toyota to choose this cooperation model.

　　Aouita rumored to take over Gaohe Automobile.

　　On April 8th, some netizens broke the news that Aouita has reached a merger and acquisition agreement with Gaohe. In this regard, the public relations department of Aouita responded to the reporter that the information was not true. (Securities Times)

　　New changes in Beijing’s housing purchase policy: the housing provident fund is planned to be loaned up to 1.6 million yuan.

　　Beijing Housing Provident Fund Management Center publicly solicited opinions on the Implementation Measures of Housing Provident Fund Supporting Green Development of Beijing Buildings. Among them, it is proposed that the maximum loan amount of housing provident fund can be raised by 400,000 yuan and the maximum loan amount can not exceed 1.6 million yuan for the purchase of green buildings, prefabricated buildings or ultra-low-energy buildings with two or more stars.

　　Guangzhou raises the maximum amount of provident fund loans, and the maximum amount of loans for one person is adjusted to 700,000 yuan.

　　Guangzhou raises the maximum amount of provident fund loans: the maximum amount of loans for one person is adjusted to 700,000 yuan, and the maximum amount of loans for two or more people to purchase the same set of self-occupied housing is adjusted to 1.2 million yuan.

　　Yellen claimed that aiding Russian-Chinese enterprises will face major consequences, and China responded.

　　On April 8, in response to US Treasury Secretary Yellen’s warning that Chinese enterprises aiding Russia will face great consequences, Foreign Ministry spokeswoman Mao Ning said that the countries concerned should not attack and discredit the normal state relations between China and Russia, and China will take resolute measures to safeguard their legitimate rights and interests. (The Paper)

　　The price of Feitian Maotai fell below 2600 yuan/bottle? Liquor analyst: It is normal for demand to decrease in off-season.

　　According to the Securities Times, recently, terminal dealers rumored that the current transaction price of Feitian Moutai bulk bottles was 2,580 yuan, which fell below 2,600 yuan. In this regard, China wine industry analyst Xiao Zhuqing told reporters that the lack of social purchasing power is a common problem faced by China wine industry. Consumers’ pessimism about future income expectations leads to the direct impact of consumption austerity and consumption downgrade on (), and the reduction of consumption scenarios leads to the reduction of consumption. Xiao Zhuqing believes that after the traditional Spring Festival peak season, it is the traditional off-season of liquor industry, and it is normal for the off-season demand to decrease. However, in order to attract traffic, some online bloggers published some sensational untrue interpretations about the price of Moutai, which also affected the price expectations of terminal store operators. In the long run, the market price is determined by the relationship between supply and demand, and Kweichow Moutai will be in short supply for a long time due to limited production capacity.

　　Yellen reiterated that he would not decouple from China.

　　After a five-day visit to China, US Treasury Secretary Yellen held a press conference in Beijing on the afternoon of April 8. She once again said: China and the United States have close economic ties, and decoupling will bring disastrous consequences. (CGTN)

　　Alibaba Cloud’s overseas markets cut prices across the board, with an average decline of 23%

　　Alibaba Cloud announced a price cut across the board in overseas markets, covering more than 500 product specifications and core cloud products deployed in 13 regional nodes around the world, with an average drop of 23% and the highest drop of 59%. After the price reduction, Alibaba Cloud now serves more than 5 million customers in more than 200 countries around the world. According to Gartner data, in 2022, Alibaba Cloud ranked third in the world and first in Asia-Pacific. (36Kr)

　　[Important Announcement]

　　[Institutional point of view]

　　[A little knowledge every day]

A MCN organization shows the mobile phone matrix of automatic brushing in the front hall. Photo courtesy of respondents

　　"From the perspective of content, there are too many commercial implants, and I think this is very bad." Chen Xin is still fighting for himself. Because of his inner anxiety, his hands are unconsciously pinching his fingernails.

　　"As I said before, business cooperation is up to us. Whether I listen to you or you listen to me, you must make it clear!" The other side has a tough attitude and has no intention of giving in.

　　Weibo V Chen Xin, who has nearly 5 million fans, is a gentle post-90s boy in his life, and often records his beautiful life with his lens. What I just called was an MCN institution that he signed in the summer of 2019.

　　The two sides have differences on whether the video related to the theme of the epidemic is commercially implanted, and even have to go to court. Chen Xin never imagined that this contract, which was hastily signed last year, would make him so passive and even face millions of yuan in damages for breach of contract.

　　Born in foreign countries, MCN(Multi-Channel Network), commonly known as online celebrity broker, has grown in China and formed a certain "local characteristics" — — Not only engaged in online celebrity screening and incubation, but also undertake a series of chain work such as content development and management, platform resource docking, commercialization cooperation and realization.

　　To put it simply, MCN is online celebrity’s "driving force behind the great success". At present, over 90% of online celebrity have signed MCN institutions.

　　According to the statistics of the Ministry of Commerce, in the first quarter of this year, China’s e-commerce live broadcast exceeded 4 million. The live broadcast of goods grows like wild grass, the sales figures of super online celebrity are common, and the live broadcast experts have become "walking shelves", and MCN institutions with many online celebrity resources are sought after by capital. At the same time, disputes between online celebrity and MCN institutions frequently occur, and MCN institutions are repeatedly exposed with uneven levels and many "pits" in internal water depth.

　　Is online celebrity’s economy taking off in the wind or a flash in the pan? How many bubbles are there behind a hot mass? How can participants avoid the "pit" to get out of trouble? Xinhua Daily Telegraph reporter conducted an investigation.

　　It is better to sell aquatic products than to raise online celebrity, and the individual organization runs into the market.

　　The epidemic has had a huge impact on the film and television industry, and many companies have transformed into MCN. A large number of organizations and individuals run into the stadium, which is related to the low threshold for applying to settle in various live broadcast platforms.

　　The MCN organization signed by Chen Xin is located in Shenzhen, which was established in 2017 with a registered capital of only several hundred thousand.

　　According to the data of Sky Eye Survey, there are currently more than 17,000 online celebrity live broadcast related enterprises in China. In terms of geographical distribution, Zhejiang ranks first, followed by Liaoning, Guangdong and Jiangsu.

　　The COVID-19 epidemic has made by going up one flight of stairs, a popular live broadcast industry. More and more entrepreneurs find the business opportunities hidden in it, and they want to seize the limelight by running into the market.

　　Statistics show that since March, the number of monthly registrations of live broadcast-related enterprises has hit record highs. It reached 2,877 in May alone, an increase of 684% over the same period in 2019.

　　"We originally planned to do little seafood, and the factory decoration has been completed by 90%. Now I plan to tear it all down and switch to a media company. " Speaking of his own road to transformation, Brother Cen is particularly proud. Up to now, the first floor of the factory is still storing cold storage and shipping aquatic products, and the upstairs has all been transformed into the office area of the media operation team.

　　Cenge’s trading company was established in 2008, and it caught the wind of e-commerce, with sales exceeding 20 million yuan that year. But he believes that the bigger the traditional business is, the faster it will die.

　　"In 2011, I distributed high-end seafood, and the inventory accounted for 50 million yuan, of which 20 million yuan was still a loan. I need to stock up the goods throughout the year in a fishing season. In case you meet a ‘ Black swan ’ The event, the collapse is a moment. " Seeing that peers have closed down under the epidemic, Brother Cen has a lingering fear. "It’s still a good turn for the project ship with light assets."

　　One person, one mobile phone, the ultra-low cost has given countless people the dream of being a online celebrity, and realizing commercial realization by using these dreams is the new direction of Brother Cen. He has begun to declare that he is the owner of MCN organization with "over 10 million fans".

　　Brother Cen’s transformation has influenced a friend who originally made a car modification. After the Spring Festival this year, this friend also formed a new media team, and there are also a matrix of more than a dozen accounts.

　　Among the institutions in transition to MCN, film and television companies are particularly eye-catching. The epidemic has had a huge impact on the film and television industry, and many companies have tried to save themselves, including the transformation to become MCN. In addition, industry leaders such as Huayi Brothers and Wanda Media have also increased their MCN business.

　　Li Xiang is a post-80 s film and television industry practitioner. He didn’t start work in the first four months of this year. A video released in May became popular, which attracted him a 60,000-yuan advertising order. He said, "Many companies and film and television bases can’t start work this year. In contrast, MCN’s business is more stable." For film and television companies, MCN is more like an extension of business, which has accumulated in content production and artist training.

　　In addition to the film and television industry, there are a large number of educational institutions that have transformed into MCN. Different from strong entertainment projects such as games and chats, the core value of educational content lies in the effect. High-quality content will establish a strong trust relationship with fans and further realize the realization of C-end business. As early as 2017, Weibo Education, a subsidiary of Sina, launched the MCN cooperation program, with nearly 100 cooperative institutions, covering various fields such as postgraduate entrance examination, CET-4 and CET-6, civil servants, department examination and studying abroad.

　　Since the beginning of this year, Yu Minhong, Chairman of New Oriental Education Technology Group, has also given many live lectures on platforms such as Aauto Quicker and Tik Tok. According to the statistics of iResearch, the total turnover of educational products sold through short video platforms in 2019 reached 11.75 billion yuan.

　　At present, Aauto Quicker, Tik Tok, bilibili and other platforms have launched cooperation plans with educational institutions. In November last year, Aauto Quicker announced that it would take out 6.66 billion traffic to help start educational accounts; In February of this year, Tik Tok’s Byte Department short video joint education and training institutions and public schools launched the "home class" project; In February this year, bilibili launched the "Non-stop Learning" course to provide flow support and cash rewards for UP owners.

　　People from all walks of life are pouring in. According to Tianyancha data, as of July 6, according to the industrial and commercial registration, there are 9,284 new live broadcast related enterprises in China this year, which has exceeded the number of such enterprises added in the whole year of 2019.

　　A large number of institutions and individuals run into the stadium, which is related to the low threshold for applying to settle in various live broadcast platforms. To become a resident of MCN in Aauto Quicker, you only need to submit three original signed authors, one of whom has more than 2,000 fans, and the author has updated more than three works within two months; To become an MCN organization in Tik Tok, you only need to sign five live broadcasters under the company’s banner, and the total number of fans will exceed 10,000.

　　Batch incubation becomes easier, but it is more and more difficult to realize it.

　　The Matthew effect of the industry is becoming more and more obvious. All kinds of resources are tilted to the head of several large companies, and it is increasingly difficult for small and medium-sized institutions to make money. "It seems to be ‘ Blue Ocean ’ The market, in fact, has ‘ Red to black ’ "

　　"The so-called online celebrity, to put it bluntly, is just a matter." Kai Ge, an employee of MCN in Beijing, bluntly said, "It is to build ‘ People set up ’ It is different from ordinary people, and netizens like to watch different content. "

　　In the fast-paced era, a short video of 15 seconds, if the first 3 seconds are not attractive enough, users will take it away. "We speak ‘ Three seconds is life and death, and seven seconds is a turning point ’ Law, what is needed is the sense of contrast of strong visual impact. Pursuit makes people sigh involuntarily after reading it ‘ I’ll go ’ ！” Brother Kay said.

　　He takes Chen Yufu, an online celebrity who shows off his wealth, as an example. Every day, he wears 26 kilograms of gold to go out. Under a big gold chain with a diameter comparable to that of walnuts, he hangs a gold medal the size of a brick, glittering from head to toe. Such a high-profile and luxurious dress has attracted Chen Yufu’s attention and even attracted police investigation. In fact, all the gold worn by Chen Yufu is fake.

　　"The words and deeds that are out of place really catch the eye, but it is easy to roll over if you don’t grasp it well." Brother Kai knew online celebrity, who was set up by an elite, and rented a mansion of hundreds of millions of yuan to shoot videos. As a result, keen netizens found out that this house had appeared in many people’s videos.

　　Sensory stimulation is the primary way to absorb powder, and the platform also knows this. For example, if you register as a new user in Tik Tok or Aauto Quicker, the system will automatically push eye-catching content. First, catch the user staying on the platform, and then push the content according to the user’s viewing habits.

　　"Big data will not deceive people. What do you like to watch? It is clearer than your mother." Brother Kai said half jokingly, "There is an indicator called ‘ The broadcast completion rate ’ Even if the user doesn’t comment, like or collect, but a video is not finished, it can’t be faked. When the platform algorithm knows that you love watching this kind of video, it will be easier for you to brush the same type of work. "

　　In the face of massive choices, netizens are prone to aesthetic fatigue. Therefore, if you want to capture users for a long time, you have to rely on excellent content.

　　Kai Ge said that before incubating online celebrity, they first examined the character and personality to avoid the collapse caused by too many negative news; Secondly, look at the external and internal advantages or characteristics. Externally, such as height and face value, can people remember instantly? Internally, it refers to knowledge and experience, or whether they have mastered a skill. "Don’t force both inside and outside, just have one specialty."

　　Do a good job of positioning and shooting a good video, but what if it still doesn’t work? There is still a way.

　　"20,000 plays +150 live likes +30 forwards +15 live comments, just 28 yuan!" The reporter contacted Wechat business, a Tik Tok promoter, randomly selected a short video with vibrato, and bought this 28 yuan package online. Sure enough, the promised effect was fulfilled within the scheduled time.

　　The Wechat business also received the "popularity in the live broadcast room" business: "5 real people interact for one hour" charges 50 yuan, "10 robots brush for 3 hours" charges 40 yuan … …

　　298 yuan is the quotation of the brushing system he recommended to reporters. "It only needs a mobile phone to run, and then you can take orders yourself, or you can sell this system and continue to recruit agents." The Wechat business also revealed that many institutions are also using this system, "saving money for personal use and making money by helping others brush."

　　There is also a video mass production system, which can manage hundreds of accounts by one person, but the cost is high: the system supporting 32 mobile phones costs 19,200 yuan, the system supporting 96 mobile phones costs 38,400 yuan, and the maintenance cost is 3,000 yuan per year in the later period. This is only the software part, and the hardware mobile phone and SIM card have to be purchased by themselves.

　　After thoroughly studying the platform algorithm, user psychology and powder-increasing channels, it is no longer difficult to mass-produce online celebrity. The reporter interviewed a number of MCN institutions, without exception, the office area has two walls. One wall is covered with photos of its online celebrity, called "online celebrity Matrix", which is convenient for merchants who come to negotiate business to choose; A wall is covered with mobile phones to show the power of the brush system.

　　At present, there are three ways to change online celebrity: advertising, bringing goods and rewarding. The specific division depends on the contract, and the bargaining power of different people is different. The most common one is the three-seven-open, and the institution takes seven.

　　Some people envy online celebrity for getting "hundreds of millions of sound waves" in one night’s live broadcast. According to the rules, it is tens of millions of yuan. "But none of the hundreds of millions of sound waves are brushed up by bits and pieces, and there are institutions behind them. It is impossible for all the money to go to the anchor, but if the anchor has a good ranking, it can improve the bargaining power. " Brother Kai borrowed a line from the movie to describe it, "The money of the gentry is returned in full, and the money of the people is divided into three or seven parts."

　　The reporter’s investigation found that a standard team in online celebrity should consist of at least six people: a clothing supervisor, a designer, an assistant, a make-up, a cameraman and a new media operator. After one year, at least one million yuan needs to be invested, and it may not be realized. Therefore, the current MCN institutions have been much more cautious when incubating online celebrity.

　　In addition, the Matthew effect of this industry is becoming more and more obvious, and all kinds of resources are tilted towards online celebrity, the head of several large companies, making it more and more difficult for many small and medium-sized institutions to make money. Brother Kai thinks that the market that individuals seem to be "blue ocean" is actually "red and black".

　　"Juicer scam", bragging cost is a PPT.

　　"It is very common to spread the net to hoard the author by painting a pie with empty gloves. It is possible not only for pheasant MCN company, but also for large and medium-sized MCN, but the probability of the former is higher."

　　At present, most MCN organizations adopt the strategy of "casting a wide net", looking for "Xiaobai" who has certain creative ability and a small number of fans but has potential for growth. They try their best to sign up for their own companies and get as many as they can.

　　After recruiting, they are basically free-range, and whether they can be popular depends on nature. If you are red, you will earn, and if you are not red, you will lose.

　　When signing "Xiaobai", institutions will boast about how they have channels, strength and matrix, and how many online celebrity are hatched by themselves. After all, it is not easy to verify, and the cost of bragging is a PPT.

　　This is the case with the MCN organization that Chen Xin met. "At that time, several institutions wanted to sign a contract with me, but this institution was more active and spoke very well."

　　He signed the contract without a field trip. "This institution was in Shenzhen, and the contract was signed directly online. Now I have to go to court, I have never even seen their faces. "

　　Chen Xin recalled that after signing the contract in April last year, the other party seemed to disappear. All his videos are planned, scripted, copied, filmed, edited and subtitled by himself. Just after he rose to 1 million, the boss of this organization suddenly appeared in the WeChat group chat, and began to evaluate Chen Xin’s unprofessional video production. Then he turned the topic to the business list and asked Chen Xin to advertise and implant, and the commission was divided into three or seven parts.

　　During the epidemic this year, it was very risky to go out and run around. The company didn’t provide any protective measures, only saying "You should pay attention to safety", which made Chen Xin feel very chilling. On the other hand, if he makes money from this blog, he feels that it is tantamount to "eating human blood steamed bread", which is the reason for his real inner resistance.

　　In the face of Chen Xin’s refusal, the company took out the contract at that time. To put it bluntly, "the liquidated damages can’t be less, and the highest value is 3 million."

　　Chen Xin, a little desperate, even thought of giving up making short videos. After calming down, he wanted to find a job, or go to school again, and dragged this matter to the epidemic by the word "drag", which was also rejected by the company.

　　There are not a few people like Chen Xin. Zhou Ling, a 90-year-old designer in Shanghai, is ready to fight a lawsuit for three years. Her father carried these jobs for her. "It is particularly distressing to see my father in his fifties driving from Shanghai to Hangzhou with his luggage again and again."

　　For many online celebrity or bloggers, if they want to take the road of commercialization, MCN can hardly avoid it. Like Chen Xin, he only has experience in making content, but he doesn’t know anything about business cooperation and signing contracts, so he needs the assistance of MCN.

　　"It is very common to draw a big cake with empty gloves, not only pheasant MCN company, but also large and medium-sized MCN, but the former is more likely." Brother Kay is not surprised by this situation.

　　Huang Han, another slightly experienced bilibili UP owner, is much more cautious about the contract. He described it to reporters as a "juicer scam". In April this year, Huang Han was invited to talk to the MCN company that wanted to sign him. "In a Zhongchuang Industrial Park, the scale is very small, that is, two offices were rented."

　　The basic content of the contract, Huang Han has no salary, he is responsible for making the video and bears the cost of the video himself, earning 37 points, and the video copyright belongs to the company.

　　The organization does not give nothing, but will give a so-called operation teacher, who is responsible for "monitoring and analyzing data and observing hot trends on the Internet". To put it bluntly, it is to look at the background data and then brush the hot search every day.

　　"This kind of operation teacher is usually a female college student who just graduated, and it is not one-on-one. At least it will be a teacher of twenty or thirty bloggers." Looking at these terms, Huang Han felt that if he signed it, he would send himself into the juicer and then respectfully send it to others.

　　What content creators need most is traffic, which is also the biggest help that organizations can give. When Huang Han asked what resources could be provided, the person in charge of the organization began to talk about him, talking about vision and the future, but not about resources.

　　Then the person in charge of the organization also talked about the reward mechanism: once the contract is signed, Huang Han can introduce other bloggers to sign the contract, so he can take 15% from the blogger’s income, and Huang Han can get 15% from the bloggers who introduce the contract later.

　　As an adult, he rationally controlled his emotions, but he just exclaimed: "Wow, you can introduce the concept of pyramid selling into MCN format, which is also an innovation!"

　　"bonus hunter gave other sheep from us, so what happened to you?" Since then, Huang Han has not considered cooperation with MCN institutions.

　　Online celebrity’s training courses are hot, and there is no shortage of leeks and knives

　　Inspired by getting rich overnight, many people flocked to this outlet. Because incubating online celebrity burns money and consumes energy, some people in the industry are eyeing online celebrity training courses.

　　Any industry is hot, and when cutting leeks, the sickle is the sharpest.

　　The first wave of cutting leeks: earning tuition.

　　Inspired by all kinds of grassroots who get rich overnight, many people have poured into this outlet. However, because incubating online celebrity consumes energy and money, some people in the industry are eyeing the training courses in online celebrity.

　　"Ten years ago, you missed Taobao. Five years ago, you missed Wechat business. You must not miss the 2020 short-sighted frequency band. If you want to realize short-sighted frequency band goods, contact us to provide you with one-stop professional services. Zero foundation, zero fans, no traffic, no source of goods, no team, can also quickly become a master of goods … …”

　　The reporter left contact information behind this short video. The next day, he received a phone call from the MCN organization in Shenzhen, saying that adding WeChat can learn short video creation.

　　After the reporter added the WeChat of the course consultant, he could receive the live course links at 3 pm and 8 pm every day. The identity of the speaker is either the dean or the founder. The opening remarks always say that he is very busy at ordinary times. "That is, I have time to give lectures to you today, and all the students who come to attend classes today have earned it!"

　　The content of the course is all kinds of cases of becoming popular and getting rich. This account has realized 100,000 yuan in three months, and that account has achieved 500,000 fans in one month. From time to time, it "stimulates" the audience with the voice of chicken blood: "All the resources are given to you. Can you make money? Students who can type on the screen ‘ Neng ’ Give me the word! "

　　The one-and-a-half-hour course, in the last half hour, began to get down to business and urged the order: "I only accept five disciples today!" These five people can accept my personal guidance and enjoy today’s preferential price of 3980 yuan. After today, even with the help of ordinary teachers, the price will return to 5980 yuan. There is still the last half hour, and there are not many places! "

　　At the same time, the course consultant will keep urging, "What are you hesitating about? Such an opportunity is only available today. " Many netizens reported that they didn’t respond after paying the money, vowed to collect the money, and turned their heads silently.

　　The second wave of cutting leeks: earning kickbacks.

　　There is another organization that promises to "take you to fly", which seems to be more reliable. For example, promise to build your personal account to 100,000 fans in one month. If it is not up to standard, it will be refunded in full, and the entry of company transfer will be added, which seems to increase a lot of credibility.

　　However, after the establishment of personnel, the contractors will be provided with various talented teachers and training courses on the grounds of upgrading their skills. The expenses will be borne by individuals, and the institutions will be busy earning kickbacks and commissions. There are also institutions that love to sign female anchors. After signing, they say, "You have a disharmony in an organ on your face, so you need to have a cosmetic surgery", and then recommend a cooperative beauty agency, and the cost of the surgery will be borne by yourself.

　　The third wave of cutting leeks: earning spreads.

　　Some MCN organizations use the "shell" of the contract with goods to do the business of "interest-free storage". The merchant signed a contract with MCN to bring the goods, and the merchant paid a service fee of 300,000 yuan and signed a three-month contract to bring the goods. MCN promises a full refund without commission if it fails to meet expectations within three months. When the merchant heard it, it was "very cost-effective", but by the time the contract was fulfilled for one month, there was no sales of the goods at all. The merchant wants a refund, but the contract has not expired, so he can only wait. At the expiration of three months, the MCN organization will definitely return the money to the merchant, and during this period, he will not sell any goods.

　　According to industry analysts, this MCN organization may have signed dozens or hundreds of similar contracts. Calculated by 10 copies, this fund deposit is 3 million yuan. He won’t really bring you goods, but will only use the merchant’s money to invest and earn interest. If the money he invested has not come back in three months, he will use the re-signed contract to pay back the money of the top 10 companies.

　　Recently, the Ministry of Human Resources and Social Security officially released nine new jobs, including "Internet Marketer", including "Live Salesman". For those who want to enter the business, Brother Kai suggested thinking clearly about two questions: "First, who am I, and what does the other party want to package me?" Second, who they are, what qualifications they have, and why they have the ability to package me. " And we must choose a big company with credibility to cooperate with, and don’t sign a contract by imagination.

　　Since February this year, many local officials, academicians, university professors, etc. have organized groups to carry out "live broadcast to help farmers" activities on the Pinduoduo platform. Mao Yufeng, who is in charge of docking activities, told reporters that in Pinduoduo’s live consumption poverty alleviation model, there is no MCN agency as a middleman, and these goods-carrying groups are also "voluntary labor", with no "pit fees" and no commission. This is a relatively simple model in several platforms.

　　Because the industrial chain is complex, network anchors, content publishing platforms, product suppliers and other related participants lack clear management standards and supervision mechanisms. Faced with the irregular phenomenon in the early stage of industry development, China Business Federation issued a notice, asking its subordinate media shopping professional committee to take the lead in drafting and formulating two standards, namely, Basic Standards for Operation and Service of Video Live Shopping and Evaluation Guide for Online Shopping Credit Service System. This will be the first national standard in the industry.

　　The formulation and implementation of the two standards will help to guide and standardize the development direction of China’s live shopping and online shopping industries, put an end to chaos in the live broadcasting industry, reshape the industry ecology, improve the technical management level of the new retail industry, and safeguard the interests of consumers.

　　Hu Xianzhi, a doctoral supervisor in the Public Administration Department of the Central Party School (National School of Administration), suggested that the regulatory authorities should gradually improve the compliance requirements for this industry and help the industry develop healthily. MCN institutions should actively respond to the requirements of national laws and government regulatory agencies in terms of qualification filing, content compliance, live broadcast delivery compliance and intellectual property compliance, so as to develop healthily and in the long run.

　　(Xinhua Daily Telegraph reporter Liu Yuyu Some of the interviewees are pseudonyms)

　　Can bananas be wrapped in tin foil to extend the shelf life? You can fall asleep quickly by spraying a few sleep sprays on your pillow before going to bed. Toothpaste, baking soda, white vinegar, salt and detergent can be mixed together to remove old dirt? There are more magical instant noodles that can repair everything? These "life tips" circulating in the short video of vibrato are simple and effective, and they are eager to try. However, some netizens said that the effect was not satisfactory after trying. So are these tips reliable? Listen to what the experts say.

　　Will the banana root be wrapped with tin foil to extend the shelf life? Not necessarily!

　　In the video, if you want to keep bananas for a long time, you just need to clean them and then wrap them in tin foil. The principle is that ethylene gas released from bananas can accelerate the browning and ripening of bananas, and also accelerate the ripening process of any fruit nearby. Because most of the ethylene is released from the roots of bananas, wrapping it with tin foil or plastic wrap can slow down the ripening process of bananas and thus achieve the purpose of prolonging the fresh-keeping time.

　　Wang Hao, an associate professor at the College of Food Science, Tianjin University of Science and Technology (Tianjin Food Safety Science Base), said that bananas belong to climacteric fruits, which will release a large amount of ethylene (which will make bananas mature) at maturity, at which time the respiration rate of fruits will be greatly improved and will reach maturity quickly. If bananas want to be transported for a long time, they must be picked from the trees before they are fully ripe, so that they can withstand long-distance transportation and long-term storage.

　　"Generally speaking, bananas purchased by consumers in Chengcheng Huang are basically artificially ripened before sale." Wang Hao said, therefore, when bananas are bought, they should be washed and dried with clear water first, which can reduce the adhesion of ethylene gas on the surface and help to prolong the shelf life of bananas. Wrapping banana roots with tin foil or plastic wrap is also to inhibit the release of ethylene gas, which should have a certain effect, but the effect is not necessarily so obvious. If you want to prolong the shelf life of bananas, you should mainly control the storage temperature of bananas, which is generally the best at more than ten degrees Celsius, which can slow down the breathing rate of bananas. At the same time, reduce the pressure surface, it is best to hang bananas, because after the tissue is compressed, it will gradually soften, and the pressure surface is the worst.

　　Wang Hao said that generally speaking, bananas that have been artificially ripened can be preserved for about one week, and the shelf life can be extended to two weeks through technical means. If you want to store bananas for a long time, it is best to buy green bananas that have not been artificially ripened and let them ripen slowly.

　　Sleep spray is "insomnia buster"? The effect is limited!

　　The end of the year is a critical period for many office workers to achieve success. High-intensity work and pressure have made many people deeply anxious, and insomnia has become a common occurrence. At this time, the sleep spray recommended by Tik Tok and Xiaohongshu on various road networks has become a lifeline for many office workers. All kinds of sleep sprays are claimed to be added with lavender, vetiver, chamomile essential oil and other pure natural sleep-assisting ingredients. Spray 2-mdash on the pillow or quilt cover before going to bed; Three times can make people relax and ease their anxiety, thus helping them fall asleep.

　　Wang Lina, director of the Department of Mood Disorders of Tianjin Anding Hospital, said that some plants do have the effect of calming the nerves. The compound plant essential oil covers three major components: terpenes, alcohols and esters, among which linalyl acetate, aromatic alcohols and limonene are the main components. Generally speaking, alcohol has a good sedative effect, and related studies have confirmed that linalool has a soothing effect on the central nervous system, including helping sleep, anticonvulsant and lowering body temperature. In addition, esters also have the effect of helping sleep, which can prolong sleep time, and their effects will be enhanced appropriately with the increase of dosage.

　　"This kind of sleep spray containing essential oil can be used as a health care product, and patients with acute insomnia can use it for a short time, and it also has a certain effect of helping sleep. At present, some surveys show that about 70% of patients with acute insomnia can slowly recover through their own adjustment. " Wang Lina said, but another 30% patients will transition from acute insomnia to chronic insomnia, and these people need to find a professional doctor for examination and professional systematic evaluation.

　　Chronic insomnia, sleep rhythm disorder, it is not these health care products can solve. If you don’t receive the treatment of professional doctors in time, it will lead to many emotional problems, the most common ones are depression and anxiety disorder. On the contrary, depression and anxiety can also cause sleep disorders. The two influence each other, a vicious circle.

　　Can the "mouse" ultrasonic dish washer free your hands? Actually, it can’t be cleaned … …

　　In winter, the most painful thing is to wash the dishes. If there is no hot water, it is difficult to clean greasy dishes. Tik Tok’s last dish-washing artifact about the size of a mouse made people see the hope of liberating their hands. In the video, this ultrasonic dish washer was put into the sink. As the instrument vibrated, the oil on the dishes also fell off one after another. However, some people sent a video to verify that the oil on the dishes still exists by using the ultrasonic dish washer.

　　Zhang Sheng, a professor at the School of Chemical Engineering of Tianjin University, explained that in principle, ultrasonic cleaning uses cavitation effect to clean objects. In layman’s terms, it means that micro-explosions and shock waves generated when bubbles formed by ultrasonic waves burst replace hands to wash dishes, so that the dirt on the surface of the cleaned objects is destroyed and quickly falls off. Generally speaking, the cleaning effect will be better if some surfactants (detergents) are added.

　　"The effect in the video is not ideal, mainly due to the low power of the machine and the location of the dishes." Zhang Sheng said that large ultrasonic dishwashers are generally densely covered with ultrasonic transducers at the bottom, so that dishes can be cleaned from all directions. When this mouse-sized dish washer is placed in the sink, the generated ultrasonic wave can only spread outward, and the energy near the dish washer is strong, and the shock wave far away is weak, which will affect the cleaning effect. In addition, the amount of water in the sink is also very important, and when the amount of water and power do not match, it will also affect the use effect of the ultrasonic dish washer.

　　Toothpaste, baking soda, white vinegar, etc. can be mixed with strong decontamination? Theoretically feasible … …

　　Every household has to do a general cleaning before the Spring Festival, and the old dirt in the kitchen stumbles many housewives. Some netizens sent a decontamination recipe at the right time, which made many people get the treasure. In the video, toothpaste+baking soda+white vinegar+detergent are mixed and used together, and a touch on the bottom of the black pot is instantly as bright as new.

　　Zhang Sheng said that the main components of black scale at the bottom of the pot are a mixture of carbon deposit, iron oxide and oil scale due to insufficient gas combustion. Baking soda is sodium bicarbonate, which can help remove oil stains. White vinegar is mainly composed of acetic acid except water, which can help remove iron oxide. The main components of toothpaste are friction agents (calcium carbonate and calcium hydrogen phosphate), and the main components of salt are sodium chloride, which can help to remove carbon deposits. Detergent can also remove oil stains, so this formula can remove dirt from the bottom of the pot in principle.

　　Although it has a cleaning effect in principle, in the follow-up experiments of many netizens, this formula did not play a strong decontamination role. Compared with the original video, the dirt on the bottom of the pot is still stubborn in the netizen experiment. In this regard, Zhang Sheng said that the formula is feasible in principle, but the specific cleanliness should be related to the thickness of the dirt at the bottom of the pot and the specific conditions for its formation. In addition, there is too much water in the video of netizens, and the raw materials of the formula are excessively diluted, which is not conducive to cleaning up dirt. In addition, although iron oxide and oil dirt at the bottom of the pot are relatively easy to remove, carbon deposit is not easy to remove. This is also one of the reasons for the failure of the formula.

　　Is instant noodles reliable in repairing everything? The key is craftsmanship … …

　　Since Tik Tok came into being, people have seen that "the master is among the people". At present, the popular videos of instant noodles repairing broken furniture, toilets and floors in Tik Tok are amazing. Investigate its repair steps, add instant noodles and glue — Scrub — Polishing — Paint — Completed, the process is simple and rude, and the repaired furniture looks almost invisible to the naked eye.

　　For this "craft", Zhang Sheng analyzed that the repair mainly uses fillers and adhesives to fill the holes. In the traditional repair of furniture, wood powder, putty, etc. will be used to fill it, then fixed with specific glue, and finally polished and colored. It is not impossible to use instant noodles as fillers, but they are oily, loose and large in particles. If the glue is not uniform enough and the repair technology is not exquisite enough, the effect and quality after repair may be affected.

　　Different effects of the same "online celebrity" place. The picture shows the pink beach with filters on the Internet.

　　The picture comes from the Internet.

　　The picture shows the beach scene.

　　The picture comes from the Internet.

　　Every year during the "Eleventh" holiday, the circle of friends will stage a wonderful photo contest. Altay, which is completely stained with forests, Chaka Lake, which is as clear as a mirror, and Hongya Cave &hellip, which is brightly lit; … Some people returned home satisfied with the beautiful photos, but others were deceived by the "online celebrity" recommended by netizens and left disappointed, making up their minds to "never believe in the so-called ‘ Online celebrity ’ The ".

　　Pursuing beautiful scenery is the aspiration of the people, and it is human nature to be encouraged by others. However, are the beautiful scenery of "online celebrity" packaged in batches and homogenized exquisite photos true or false? After removing the specially processed filter, how much is left to see in "online celebrity"?

　　The name under the filter is not worthy of the name.

　　Do you know Little Sanya, Little Nara and Little santorini? It doesn’t matter if you don’t know. On the Internet, as long as you search for these words, you can find several places with that name, all over China.

　　Xiao Zheng, a girl from Zhejiang, is a senior donkey friend and loves to travel. After visiting most of the mainstream tourist attractions, Xiao Zheng became interested in the smaller "online celebrity" property. "At the beginning, I was recommended by bloggers. These places have unique scenery and photos are particularly beautiful." Xiao Zheng said.

　　Xiao Zheng’s next experience was the same as that of many netizens who claimed to have been deceived by "online celebrity" scenic spots: at first glance, the blue sea, blue sky, beaches and coconut groves in the photos were similar to Sanya, and if they were really "Little Sanya", they were longing for it and followed suit. When I arrived at the destination, I found that the beach was dark yellow industrial hard sand, thick and hard; Palm trees are artificial landscape trees, languishing; The so-called sea is also an artificial lake. The most devastating thing is that there has always been a construction team in Gai Lou nearby, which is like a construction site without filter effect.

　　In addition to "Little Sanya", there are netizens who have traveled thousands of miles to punch in the "online celebrity" in Chengjiang, Yunnan — — Pink beach, as a result, it is found that the real scene is not tender pink at all, but dark red. Sand is not fine sand, but rough stones and thick soil, which is actually red soil rich in iron and aluminum widely distributed in Yunnan.

　　In this way, following the wind to these "online celebrity" scenic spots, the experience is like opening a blind box, and you never know what you are opening. When the trusted travel strategy is also covered with a thick filter, only the tourists’ interest and expectation for travel are destroyed. In May this year, the reporter also went to a place called "Little Switzerland" in the suburbs of Beijing for an outing. From the batch of photos on the Internet, the vast green grasslands and the distant green hills are somewhat similar to Switzerland. But when it comes to the field, there is only one small grass slope in front of us, and the dense tents are crowded with the whole lawn. Once it is rainy, it is impossible to shoot the effect of the net map.

　　Emotional rendering in video

　　The reason why the "online celebrity" land wrapped in thick filters can be popular on the Internet is the publicity and marketing behavior of developers, who want to spread popularity through gimmicks; On the other hand, it is also the publisher’s "traffic-only" thinking, which uses filters to create beautiful scenery to attract more traffic attention. In addition to photos with filters, some small travel videos are also confusing.

　　In some short videos, tourism experience officials enjoyed eating delicious food and experiencing various amusement projects, and were also invited to visit exquisite homestays. However, when netizens really went, they found that the so-called food was not so delicious. Amusement projects were only open at certain times, and well-equipped homestays only existed in the video, and their own rooms were far from it.

　　There are even more videos focusing on thrills, aiming at shooting scenes in which the experiencer is terrified and embarrassed, and stimulating the emotions of the experiencer to attract attention. At this point, the audience’s concern is no longer whether the project is safe, but whether they want to give it a try.

　　One visually stimulating "online celebrity" punching place attracts people who follow the trend, which is not worthy of the name, and often leads to the phenomenon of high fees. The ticket price of 100-200 yuan is far higher than that of 5A scenic spots. Due to the lack of management, the prices of goods sold by mobile vendors are also higher than the normal prices. Xiao Zheng told reporters that she wanted to buy a small kite in a "online celebrity land", but she was asked to pay a sky-high price. In desperation, Xiao Zheng had to give up.

　　Pursue one’s own personal experience

　　I don’t know when "online celebrity" became an unavoidable word in life. Online celebrity restaurant should be selected for eating, online celebrity products should be used for daily necessities, and online celebrity city should be selected for traveling. The rise of "online celebrity" is essentially the embodiment of the change of people’s consumption concept. However, excessive pursuit of "online celebrity" will fall into the trap of "value first" and miss the truly meaningful scenery on the journey. For example, since the netizens who spit pink beaches in the previous article have all arrived in Chengjiang, why not visit Fuxian Lake — — The largest plateau deep-water lake in China, which is a place worth visiting.

　　Behind online celebrity, there are more and more stereotyped filter templates. "Since a blogger took photos in a spacesuit in Wulanhada Volcano Geopark, people who went there began to take photos in spacesuits. But you can’t see your face clearly. How do you know it’s yourself? " Xiao Zheng said. Everyone took the same photos under the same filter, and punched the cards in a homogeneous "online celebrity" way, but lost the tourists’ personality. Nowadays, tourists like Xiao Zheng are also rethinking. What is the original intention of tourism? Is it to reproduce and imitate other people’s photos, or to discover unique scenery and find a unique way of playing with your own eyes?

　　The proliferation of "punch card places in online celebrity" also forces practitioners to think about what is the basis for the sustainable development of scenic spots. Just like the Datang city that never sleeps in Xi ‘an, although it is also the land of online celebrity, relying on Xi ‘an’s rich cultural heritage, it has a steady stream of vitality, which is by no means brought by gorgeous lights and antique buildings. Online celebrity, which has lost its cultural self-restraint, can’t last long after all. It is imperative for tourist attractions to get rid of the false and keep the true, to get rid of the historical and cultural treasures, and to show people their true colors. We admire the veritable online celebrity land, which is pure natural without filters, and we admire feeling with our heart rather than copying other people’s travel experiences.

On March 28th, the State Council Press Office held a series of press conferences on the theme of "Promoting High-quality Development", and invited Gong Zheng, deputy secretary of Shanghai Municipal Committee and mayor, Huayuan, member of the Standing Committee of Shanghai Municipal Committee and deputy mayor, Gu Jun, deputy secretary-general of Shanghai Municipal Government and director of the Municipal Development and Reform Commission, to make presentations on "focusing on’ five centers’ and speeding up the construction of a socialist modern international metropolis with world influence", and answered questions from reporters.

Xinhua News Agency reporter Li Xin photo

　　　In 2023, the 13th Guiyang Automobile Culture Festival and New Energy Smart Automobile Exhibition | RV Camping Exhibition is just around the corner. As one of the well-known local auto shows, this year’s exhibition has a strong influence in Guizhou, and it will bring huge sales to major automobile brands at the key nodes of "Golden September and Silver 10" every year, especially at the critical stage of the promotion and implementation of various national policies. Guiyang Automobile Culture Festival is bound to make great efforts and ignite the fire of automobile consumption.

　

　　It has been less than half a month since the opening of the auto show. Now I will sort out the key highlights of this auto show for the majority of riders.

　　Q: Time and place of this year’s auto show.

　　In 2023, the 13th Guiyang Automobile Culture Festival will be held in Guiyang International Convention and Exhibition Center from October 26th to 29th, and the indoor exhibition hall No.1-No.6 and outdoor activity area of Guiyang International Convention and Exhibition Center will be opened, with more than 80 participating brands, covering mainstream luxury, imported, joint venture and independent brands in the market. There are more than 700 models on display, and a variety of models meet the needs of consumers in Lincheng for car purchase and car replacement.

　

　　Q: What new cars were unveiled at this auto show?

　　By then, The new Mercedes-Benz GLE, BMW X6/iX1, Tank 400Hi4-T, 2024 Tucki G9, Zhiji LS6, New Jiejie M7, Volvo C40, Tank 400 Hi4-T, FAW-Volkswagen ID.4 CROZZ, BYD Seal DM-i, SAIC MG4 EV, Lingke Lingke 08/03, Geometry G6. Brand-new models such as Jiyue 01, Changan Explorer, Jietu X70 PLUS/X70 PRO, Haval’s second-generation big dog PHEV/ Raptor, Changan Qiyuan A07, Tengshi N7, Chery Automobile Traveler, changan CS35 PLUS, Changan Ford Explorer, Chery Tiggo 7 PLUS/ Tiggo 8, Xingtu Lingyun and Jiangling Ford Lingrui are expected to appear at this auto show.

　

　　Q: Can I only look at the car?

　　The exhibition will last for 4 days, and many wonderful activities will be jointly staged. In addition to the assembly of top luxury cars and the grand debut of new cars, dignified and atmospheric model catwalks and hot and sexy dance will also take turns on various auto shows. 100 anchors clock in, outdoor camping life festival, Lai Ye liveshow Music Festival, super koi fish driving, car circle autumn travel notes, trunk market, motorcycle show, forwarding winning red envelopes, etc. The citizens of Lincheng have a panoramic view of beautiful cars and cars while visiting exhibitions and buying cars. Such an interactive communication platform that rewards car buying and cool car playing will be a good place for Guiyang riders to gather!

　

　　Q: What are the preferential activities at the auto show?

　　At Guiyang Automobile Culture Festival in 2023, all participating car dealers have formulated unprecedented preferential measures exclusively during the exhibition, and major car manufacturers will also provide more benefits. Many hot-selling models will be greatly reduced in price, and various promotion forms will be launched. For car buyers, low down payment, zero interest, gifts and so on will definitely enjoy much more preferential policies than usual, making it more economical for car buyers to buy cars and change cars.

　

　　Q: Do I need tickets to go to the auto show?

　　This year’s auto show is a large indoor auto show at the end of the year, and tickets are needed at the scene. Now give back to new and old customers. Before the exhibition, you can get free electronic tickets for the auto show on WeChat WeChat official account, and 30 yuan/ticket for the exhibition extension.

　

　　Q: How to visit the auto show online?

　　In addition to offline, this auto show is also supported by a "viewing group" composed of several million-fan-level auto V’s, which is equipped with new media traffic, and will lead online fans to visit the auto show through live broadcast, relying on the platform of Tik Tok and video number, and jointly participating in the brand live broadcast number, which will continue to answer questions for the majority of netizens about car purchase and bring many benefits to the auto show, so that the majority of riders can also feel the charm of automobile technology in an all-round and three-dimensional way online.

　

　　In the crisp autumn of October, let’s meet at the 13th Guiyang Automobile Culture Festival in 2023, and witness the automobile industry carnival in southern Guizhou from October 26 to 29 at Guiyang International Convention and Exhibition Center.

Video: Preview of Episode 13-14 of Chinese Blue Theater "Good Sir"

"Good Sir" starring Sun Honglei, Jiang Shuying, David Wang and Che Xiao, especially starring LAY and Guan Xiaotong, was broadcasted on Zhejiang Satellite TV. In the play, Sun Honglei plays Lu Yuan, a Michelin-starred chef in Europe. In the eyes of normal people, Lu Yuan is a scum, who smokes, drinks and gambles, and will use English, French, Spanish and Beijing movies to curse all kinds of dirty words. But in the eyes of his lover, he is an alternative "Mr. Good".

It may be appropriate to use the words "evil justice" to describe the impression left by Sun Honglei’s film and television works on the audience. For example, Wang Hao, who is both good and evil in "Please Turn on the Boot when Landing", and Lin Tai, a rich man with a black belly in "Witness of the Whole People", seem to try the law by himself on the one hand, but are willing to take the blame for his daughter on the other. With these images, "seriousness, dark belly and deep mind" became the label of unsmiling Sun Honglei.

Sun Honglei refreshed the fixed impression in the audience’s mind with a cute and silly appearance that was in great contrast with the screen image: he claimed to be "Yan Wang", and he didn’t mind the audience treating himself and LAY as "Hongxing CP" and playing rogue against Huang Lei, which made Huang Lei want to commit suicide by caesarean section in minutes, and met a female star and made a fool of herself … In the past, Sun Honglei, who was impressed by everyone, instantly became a grounded "bad uncle of the whole people" because of a program, and something changed.

Sun Honglei at work is still rigorous and serious, with an aura of 3.8 meters. LAY bluntly said that when Sun Honglei was filming, he paid great attention to the logic of the lines and the connectivity of the whole story; Jiang Shuying said that when he was not familiar with Sun Honglei at first, he felt very serious and rigorous, but his role in the play could not be timid, so he had to keep cheering himself up before each performance. But after actual contact, I found that Sun Honglei was very easy to get along with.

At the conference of "Good Sir", Jiang Shuying called Sun Honglei Teacher Sun, and Sun Honglei directly interrupted her and said, "Don’t call me Teacher Sun, call me Lei Lei".

Before the official interview, you need to record your ID. I recorded it once, the cameraman said. It was great. Sun Honglei offered to do it again. The second recording is more lively in tone, and it is fun and kind with the eye movements of the upper discharge.

While packing things, he looked at the photos he had just taken with a group photo and praised himself: "It is worthy of being a’ Yan Wang’ and looks good." There was laughter in the room.

Like the goddess of literature and art, marriage is the grave of love.

Sohu Entertainment: Everyone says that you can’t get used to bad scripts, so you acted in a TV series yourself. What attracted you to this drama "Good Sir"?

Sun Honglei: This play is definitely not bad. If our carefully selected plays are still bad, then our starting point is problematic. Maybe our play is too fashionable and avant-garde, and the audience’s acceptance is not very good. It is an emotional theme and a real-life drama, so we must first closely connect with real life, be grounded and look good. When I look good, I just want to make the trick better. Then let’s see if it’s too good. Then this play, the relationship between the characters and the personality of the characters are very interesting, which belongs to light comedy, relaxed and comedy. This is a standard for me to take all the plays, because it is liked by everyone. We can only talk about other things if we are happy. After watching this play, our team felt that it had done a good job in this aspect. Let’s see how the future audience will feel after reading it, and give more valuable suggestions. If you don’t do well, please forgive us a lot, and we will continue to cheer.

Sohu Entertainment: In the play, Lu Yuan, who you play, has emotional entanglements with two women. How do you evaluate these two feelings?

Sun Honglei: These two feelings don’t need to be spoiled too much. I think they are two relatively cruel feelings. Although they are cruel, they are still expressed in the form of comedy. These two emotions are the common points of human beings, and the audience will comment on them after reading them.

Sohu Entertainment: Your partnership with Jiang Shuying is quite strange to everyone. What do you think?

Sun Honglei: Yes, I think it’s interesting for me to partner with Jiang Shuying. It seems that the two of us should not be together, and should not be together, but together, I heard that the effect is very good, so sometimes, everyone’s traditional views can be broken. Just like this time, when the two of us were filming, that feeling was particularly good. The effect, as far as the actors themselves are concerned, is also very much expected, and I want to have a look. Don’t let everyone think of it, or the play will fail at once. If you see your last shot, you will know what you are going to say in the next shot. I think this is too LOW. The biggest feature of "Good Sir" is that you can’t expect it, and it is a very new feature. Director Zhang Xiaobo is a great director and works hard. So take a look, I’m looking forward to it. Now I don’t even dare to watch the porn. I want to watch the film. After I have music, special effects and subtitles, I want to see the trend of the plot with the netizens in front of the TV and see what it is like to watch the drama.

Sohu Entertainment: There is a plot in the play. Lu Yuan and Gan Jing are separated because of misunderstanding, and Lu Yuan chooses not to explain. If you encounter such problems in your life, do you choose to explain or not?

Sun Honglei: Some of them just can’t be explained. In my heart, love that feels particularly perfect has no result. I won’t explain it. This is my view of love. I think love is beautiful, perfect and flawless. But all flawed love is not perfect. Love and marriage, I think love is the grave of marriage, and I think love in my mind is perfect. When you get married, that’s another kind of emotion, that’s inertia, and that kind of emotion will deepen. If I look at love alone, it is perfect, it is hot, it is melted, and love without results is perfect. That’s why I chose not to explain. That’s what happened in the play. He didn’t explain it all his life. He gave her his favorite goddess, which was a goddess for Lu Yuan, so he suffered all this for her. In life, such great love can be found everywhere. Just like you girls, how much love you have suffered, even painful things, but have you explained it? Most people choose to suffer silently, which I think is super great. Our play is about a super great emotion.

Sohu Entertainment: Do you think there is love in marriage?

Sun Honglei: Of course, but it’s not that pure. (Is it another kind of emotion? ) Yes, it’s an upgraded version.

Sohu Entertainment: Do you appreciate the kind of literary goddess played by Che Xiao or the fierce goddess played by Jiang Shuying in your life?

Sun Honglei: I appreciate both of them. But in my life, I may prefer to like Che Xiao, a literary goddess. Comparative literature and art. I like young women in literature and art, which has always been such an aesthetic standard.

Sohu Entertainment: If you meet a strong goddess like Jiang Shuying, can you HOLD it?

Sun Honglei: I can’t HOLD it.

LAY is a good actor. In my eyes, he has no shortcomings.

Sohu Entertainment: It is said that "Mr. Good" was the play you took for LAY? What do you think of his performance this time?

Sun Honglei: Yes, I answered it for him. The evaluation is full marks. Why, aren’t you afraid of his pride? ) Because he plays very well, he can’t be proud of performing this thing. There is no starting point. You played this man well. I’m sorry, the next character, you still have to start from scratch. In this matter, there is no arrogance. Many people say that I am good at acting, and I dare not talk about it. Who dares to talk like this? Teachers Chen Daoming and Jiang Wen dare not say so. There is no starting point for performance. If I want to play you tomorrow, I have to start from scratch. I have to know you, your personality, your habits, your walking posture, your usual thoughts, how you think about problems, etc.

Sohu Entertainment: Xiao Cai is a little cute in the play. Does she feel that LAY is the true character?

Sun Honglei: Anyone who wants to explain his true colors clearly will be extremely powerful. Don’t talk about his true colors. Try your true colors one by one, and your legs will basically go soft and you will sit on the ground. Many people are dizzy. Many people have been acting all their lives and don’t know what their true colors are. He can’t even explain himself clearly. Therefore, LAY is a very good actor, and I suggest him to develop well here.

Sohu Entertainment: As a senior, what do you admire about LAY?

Sun Honglei: Both. In my eyes, he has no shortcomings, although he may have many. But all his shortcomings should be there. If they were not there, I would stay away from them. I think Yixing is very real. I like people who are real, kind and hardworking. Yixing accounts for all three points. At this stage, for himself, it is perfect.

Sohu Entertainment: Did you help him check other plays later?

Sun Honglei: The two of us often talk on the phone and on WeChat, discussing the performance.

Sohu Entertainment: Where did the confidence of Yan Wang come from?

Sun Honglei: Do you think this is self-confidence? Don’t you think that’s humor?

Sohu Entertainment: There is a saying in "Good Sir" that "men are not bad and women don’t love". What do you think?

Sun Honglei: Our play has a feature: maybe people before 70 will think that this play is about a bad guy; After reading it from 70 to 00, you will feel that you have told a good story. Now it is divided into classes, and it is particularly clear. Two generations, one before the Internet and one after it, will definitely feel different when watching this play. It’s interesting and will lead to discussion.

Sohu Entertainment: Then, will you obey men’s bad behavior?

Sun Honglei: They always say that I have been such a person in my life, so I don’t know much about him. Man, why should it be bad? What’s bad and what’s good? I think it’s good that you can bring positive energy to others. Of course, positive energy is conveyed in different ways, and some are "crooked ways". Like me, it is always different from what others think and does not play cards according to common sense, but we also convey positive energy, and the right path in the world is vicissitudes.

I want to be an entertainer.

Sohu Entertainment: Your previous film and television works have always given people a tough guy’s feeling and are very serious, but in recent years, they have become more and more interesting. What is the reason for this change?

Sun Honglei: I slowly passed some programs and found myself really interesting. In the past, I always thought that being an actor was to give people a very serious image as an artist. I think this is an illusion, and this is my own problem. Very serious, rigorous, strict, for everything, this is problematic. In fact, you are strict, and you can express it in a relaxed way if you work hard and carefully. This has always been my own subject. I am from an academic background. My teachers, Zhang Yimou and Zhao Baogang, are very serious and rigorous. When filming, they are (serious face): Come here, shoot, how is it today? The critic is (with a serious face): don’t do this next time. My teachers are all like this. You are like director Bao Gang. You are angry and furious. I am somewhat affected.

Then I now find that if you can solve the problem better, if you can let your little friends grow up with you, in fact, you can grow up with you faster in another way. So I am trying my best to correct my own problems. I call these problems. I used to receive that kind of education. I believe that director Yi Mou and director Bao Gang will have some changes now. Because society has developed to this stage, that’s it (a more entertaining and relaxed atmosphere). At that time, I took drama performance so seriously, and now I am still serious, but in a more relaxed way. How to express it? My expression has changed now.

Sohu Entertainment: Do you have a stage where artists are the ultimate destination of your acting career?

Sun Honglei: Actually, I want to be an entertainer more than an artist. The word artist always makes me feel a little bound, and it may be a bit too serious. But in fact, artists and entertainers are pure, and art itself actually brings pleasure to one’s own spirit at least, so I think why not bring this pleasure to the public at the same time? So I just want to say that I’ll just be an "entertainer". In fact, the word "artist" has been played a bit badly now, even a little anti-artist, even myself. I think it’s good to be an entertainer myself. In this life, it is good to ask for a word "truth" alive, and nothing else. I think people have been working hard for this word all their lives. When you leave, before you close your eyes, think about finding a little bit of the word "true". Well, it’s okay.

Sohu Entertainment: Do you think you are the real you now, or are you more true to yourself before?

Sun Honglei: I have made progress now. I have made a lot of progress than before.

Sohu Entertainment: Everyone likes your funny side in the variety show, but of course there will be negative ones. Will you pay attention to these things?

Sun Honglei: No, the right way in the world is vicissitudes of life. Gradually, people will understand. You should not care too much about what people say. The problem is what you want to think.

　　The Spring Festival of 2019, which just passed, is destined to make Chen Can and Jason unforgettable. Together with dozens of other Internet addiction teenagers, they spent the New Year in an Internet addiction treatment center in Beijing. China Youth Psychological Growth Base, located in the southern suburbs of Beijing, was founded in 2003, and it is the first institution in China that specializes in treating teenagers and youths with Internet addiction. Every child and young person who walks in here has a different history of internet addiction, but because of their internet addiction, they have brought similar pain and suffering to their respective families. In the past 16 years, the number of Internet addiction rehabilitation institutions such as China Youth Psychological Growth Base has increased from one to two or three hundred in China, which is a worrying phenomenon, because there are more and more Internet addiction teenagers, and the unfortunate families behind them are also increasing day by day.

　　The fall of a schoolmaster took only one semester.

　　At present, many children with Chen Can are enjoying their first winter vacation after entering the university. A few years ago, Chen Can’s mother imagined such a future for Chen Can, and believed that Chen Can must be a famous university. Chen Can’s mother recalled that Chen Can had excellent academic performance in junior high school. At that time, his goal was to be admitted to the best local high school with the first place in the county. However, everything changed after Chen Can fell in love with online games.

　　Chen Can, who is in front of the reporter of China Youth Daily and Zhongqing Online, is a polite and eloquent young man. He has entered the final stage of Internet addiction treatment in the psychological growth base of young people in China, and will soon resume his normal study and life. He regretted his experience of indulging in online games in the past few years.

　　Chen Can recalled that he was addicted to an online game in junior high school. He played for three or four hours after school every night, and rarely fell asleep before 12 o’clock at night. However, due to my solid academic foundation and high learning efficiency in class during the day, my academic performance has not been greatly affected.

　　In the senior high school entrance examination, Chen Can’s score was among the top ten in the county. Although there is a certain gap from the goal of getting the first place in the county, it is enough to ensure that he can successfully enter the best local high school.

　　After entering high school, Chen Can continued the habit of staying up late to play games every night, but his high school studies were obviously aggravated, and it was already difficult for him to take both games and studies into consideration. In junior high school, Chen Can can still take a nap if he is too sleepy in class during the day, which basically won’t have much impact on his study, but it is impossible in senior high school. Due to lack of energy during the day, there is no guarantee to listen carefully in class. In just one semester, Chen Can’s academic performance has dropped sharply. After a day’s suspension due to a conflict with the teacher, Chen Can found that the suspension would give him more time and reason to play games, and then he began to deliberately skip class, and his learning progress could not keep up. Later, Chen Can directly applied for suspension.

　　To Chen Can’s mother’s distress, as a parent, there is nothing she can do in the face of her son’s addiction to games and the resulting "fall" in life.

　　Chen Can’s mother recalled that in fact, as early as junior high school in Chen Can, she and Chen Can’s father had been urging Chen Can not to play games for so long, but the dissuasion had little effect. Later, it was even easy to cause Chen Can’s emotional catharsis. Chen Can’s mother remembers that once there was a guest at home, Chen Can kicked over the gift sent by the guest in order to express his dissatisfaction, which was very rude. As for losing your temper with your parents, it is even more common. At first, Chen Can’s mother thought that the child was rebellious in adolescence. After this period of time, the child would get better. Until Chen Can’s academic performance in high school plummeted and quickly changed from a "schoolmaster" to a stubborn poor student, Chen Can’s parents thought that the child was so addicted to games that it was necessary to be treated.

　　Chen Can’s mother first found a friend who is a psychiatrist. After a preliminary diagnosis, this friend found that Chen Can’s Internet addiction was very serious, and suggested taking measures to quit it as soon as possible.

　　When I heard the doctor’s diagnosis of her son, Chen Can’s mother was desperate for the first time in her life. The child who once made herself and the whole family extremely proud actually fell to the point where serious mental problems appeared because she was addicted to online games.

　　Now Chen Can has realized that at the height of Internet addiction, he was not only obsessed with online games, but also evaded and rejected real life. He would rather chat with people online than talk to them in reality.

　　In April, 2017, Chen Can came to China Youth Psychological Growth Base for the first time under the leadership of her parents, but in order to get back to school before school starts in September, the treatment lasted only five months. As a result, because of incomplete treatment, Chen Can relapsed after returning to school for one month.

　　In December 2017, Chen Can once again came to the China Youth Psychological Growth Base. After a winter vacation, he thought he was good, but when he got home, he quickly returned to the state of being addicted to online games.

　　In May 2018, Chen Can’s parents took Chen Can to the China Youth Psychological Growth Base for the third time. This time, the treatment has been as long as nine months now. The doctor’s advice is that the treatment will not be over until Chen Can is completely cured of Internet addiction.

　　As the treatment has entered the final stage, it is expected that Chen Can will be able to really return to normal life when the new semester begins. But precious youth has been delayed for three years. Chen Can’s former senior one classmates have entered university life at this time, while Chen Can’s mother has already given up her dream of a famous university for her son.

　　Chen Can felt that he was unlikely to go back to high school again. He planned to study high school courses by himself while working, and then he planned to enter the university. Chen Can’s mother no longer expects her son to be admitted to the university. Her only expectation is that Chen Can can lead a normal life safely.

　　A former e-sports player who lost himself.

　　Jason, 26, has been addicted to Internet for almost 10 years.

　　Jason’s father told the reporter of China Youth Daily and Zhongqing Online that Jason had been addicted to online games since his sophomore year. At that time, he went to Internet cafes every day, and his studies were a mess. There was nothing the school could do about how to save the child, so it suggested that Jason’s father transfer him to a local militarized school.

　　In the new school, Jason’s mobile phone was confiscated, and he usually lived in the school. He was forbidden to leave the school at will. He had no chance to get in touch with online games. In this way, Jason’s academic performance gradually picked up, but Internet addiction also tortured him mentally. In the first half year of his new school, Jason’s father lied about his child’s illness three times to meet his son’s internet addiction demand, helped Jason to ask for leave, took him out of school and took him home to play online games. However, since then, Jason’s Internet addiction has been temporarily suppressed under the strict control of the school.

　　After studying in a new school for two years, Jason was finally admitted to a good local university. After going to college, Jason’s playing games was no longer out of control. Jason told the reporter of China Youth Daily and Zhongqing Online that his studies in college were not affected by playing games. However, Jason’s father said that his son spent almost every day in the Internet cafe since his sophomore year, and finally he graduated from college, just muddling through.

　　Jason also participated in the national college students’ e-sports competition and won an award when he was in college, but it was this experience that made him understand that an e-sports player is far from playing games, and needs strict and boring training. When entertainment turns into work, few people can actually persist.

　　Therefore, when talking about quitting his job one year after graduating from college and starting to focus on online games completely, Jason’s answer to the reporter’s question of why he didn’t take part in e-sports competition again was that he could never aim at becoming an e-sports player, because it was too difficult to take that road.

　　In the summer of 2016, I graduated from Jason University, and then entered a local company with good conditions in all aspects step by step. However, work can’t bring people a sense of excitement and accomplishment as quickly as games. After gradually discovering the dullness of work, Jason began to devote more energy to online games, from going to Internet cafes to play games after work at the beginning, to taking time off to play games, and then to absenteeism to play games. The unit leader talked to him again and again, and talked to his parents, but they couldn’t make him change his mind.

　　Less than a year after graduating from college, Jason voluntarily gave up his first job in life, and then looked for several jobs, but all of them could not be maintained within a few days. Jason’s father knows very well that his son’s mind is completely on online games. Where can real life bring him excitement and excitement like the online world?

　　In the following year, Jason lived a black-and-white life. Jason’s father was annoyed but helplessly watched his son spend every night in the Internet cafe. He went home to eat and sleep early in the morning, slept until three or four o’clock in the afternoon, and then ate something to go to the Internet cafe. Later, Jason stopped going to Internet cafes, so he shut himself in his room all day. He said that he didn’t always play games, and he spent a lot of time browsing and chatting with people online, but he just couldn’t leave the computer.

　　Jason’s father found that his son, who was cheerful and talkative, had become listless and could not even speak fluently after blocking himself in the online world for nearly a year.

　　Jason’s father felt that his son was "dying" mentally, and he had to find a way to save his son.

　　In May, 2018, Jason’s father made up an excuse to cheat Jason to Beijing and live directly in the psychological growth base for teenagers in China. Jason found that he came here to give himself up Internet addiction, and then he rebelled by means of hunger strike, leading other children to "riot" and running away. Jason’s father was determined not to compromise with his son.

　　After various means of resistance failed, Jason finally understood his father’s determination and began to receive treatment.

　　The treatment process is full of challenges. After the son started Morita therapy (the treated person is alone in a room with only one bed in the room, which ensures the basic living conditions of the treated person, but there are no social activities, reading, entertainment and other activities to force the treated person to think, examine and recognize himself), Jason’s father did not expect that other children only need Morita therapy for 30 to 40 days, but his son actually did it for 70 days.

　　The harm of Internet addiction to teenagers will become increasingly prominent.

　　In the past 16 years, China Youth Psychological Growth Base has treated more than 10,000 teenagers with Internet addiction. Tao Ran, director of China Youth Psychological Growth Base and director of Addiction Medicine Center of Beijing Military Region General Hospital, told China Youth Daily and Zhongqing Online reporter, "A large number of examples show that even if teenagers with Internet addiction complete the treatment of quitting Internet addiction, the physical and mental harm that Internet addiction brings to children will be lifelong."

　　First of all, Internet addiction does great harm to children’s health.

　　When Tao Ran treated the children, he found that 90% of teenagers with Internet addiction were lean and thin, and their weight was not up to standard. During the treatment in the base, these children are also generally weak and sick. If the weather changes slightly, they will easily catch a cold and have a fever. Gastrointestinal function is also worse than that of healthy children.

　　The problem of vision decline of teenagers with internet addiction is also very prominent. According to the recommended standards of international medicine, teenagers over 8 years old should play video games for less than one hour every day, but teenagers with internet addiction generally play video games for more than three or four hours every day, which can easily cause serious damage to their vision.

　　Internet addiction teenagers have been sitting quietly for a long time facing computers and mobile phones, and lack of sports. Tao Ran said sadly that these children were supposed to be the most energetic, sunny and energetic, but because they were addicted to games, they delayed the best opportunity for physical development.

　　Secondly, the permanent damage caused by internet addiction to children’s brains directly affects children’s intellectual development, mental state and social life ability.

　　According to Tao Ran, related research shows that long-term addiction to video games will lead to frontal lobe ischemia of teenagers’ brains and affect their development. In addition to affecting children’s intellectual development, the most important thing is the harm caused to children’s psychological development.

　　Tao Ran said that there is now a metaphor for Internet addiction teenagers as "machine brain". This means that teenagers with internet addiction generally have no normal emotions and feelings, and like a robot, they treat people and things around them with a cold attitude. They only have emotions when they are addicted to games, but in real life, they are not interested in everything.

　　However, human beings are gregarious animals, and the development of human society is based on gregarious and social interaction. Only normal communication between people can achieve healthy psychological development. If a teenager or a minor faces a computer or a mobile phone every day and looks for life in the game, his world outlook, values and outlook on life are not mature, and his brain is still in the developing stage. In this state of life, these internet addiction teenagers often have no human feelings, do not understand interpersonal relationships, leave school, and then leave society when they are older. Their life has become virtual, that is, to face life in the way of games, and then to moralize and legalize.

　　In Tao Ran’s view, the mental development of teenagers with Internet addiction has been seriously affected because they have been addicted to online games for a long time, and their mental age is often 4 to 5 years younger than their actual age. The immature psychology of teenagers with internet addiction, coupled with the misleading that either you hit me or I hit you and kill people in the game world, leads them to tend to solve problems by violence.

　　According to Tao Ran’s investigation, about 86% teenagers with Internet addiction have used violence against their relatives.

　　When parents and family members stop themselves from playing games, teenagers with internet addiction often beat and scold their parents and family members instead of admitting their mistakes. What’s more, if their requirements for playing games are not met, teenagers with Internet addiction may even kill their parents. On December 31 last year, such a tragedy happened in Hengnan County, Hengyang City, Hunan Province. A 13-year-old junior high school student killed his parents with a hammer because he couldn’t ask his parents for the internet fee. Such vicious cases related to Internet addiction have been common in the past few years.

　　The China Youth Psychological Growth Base located in Beijing has not received many teenagers with Internet addiction from Beijing, accounting for only about 5%. This is another typical phenomenon that Internet addiction harms Chinese teenagers, that is, the bigger the city, the less serious the problem is, the situation in small and medium-sized cities is worse than that in big cities, and the problem of teenagers with Internet addiction in rural areas is the most serious.

　　Tao Ran said that mainly because of the families in big cities, children get more perfect family education, and parents’ educational concepts are more scientific, so they will avoid and interfere with children’s excessive contact with video games as soon as possible. In addition, children in big cities have too many things to play and learn, and they don’t have so much time and space to indulge in online games.

　　In contrast, children in rural areas are obviously lacking in family education, and some rural children may also be left behind. Grandparents are responsible for taking care of their children, and often have no more energy to restrain their children from surfing the Internet and playing mobile phones.

　　Don’t think that the problem of internet addiction teenagers in rural areas is far away from those of us who live in big cities. Tao Ran said anxiously that in the future, after these left-behind children and internet addiction teenagers in rural areas enter the city, their psychological and personality problems caused by online games for a long time really need the attention of the whole society. "You can’t imagine who these internet addiction teenagers may hurt after what they encounter."

　　Behind the name recognition of e-sports is the growing problem of teenagers’ internet addiction.

　　On November 3, 2018, the League of Legends S8 season global finals, the IG team from China won the championship. For a time, domestic media rushed to report, including some mainstream media that had previously reserved their position on e-sports. Looking at the past two years, the exposure rate of e-sports in the media is getting higher and higher, from the analysis of professional industrialization of e-sports to the reports that China players have repeatedly won good results in world competitions, and then to the discussion of e-sports entering the Asian Games and the Olympic Games. However, compared with the stricter control of the media in reporting e-sports in earlier years, today’s reports are more speculative and less cautious.

　　Chen Can’s mother and Jason’s father, as the deepest appreciators of the serious harm caused by Internet addiction to teenagers, strongly oppose the increasingly obvious high profile of e-sports.

　　E-sports and video games are different, but they are all based on video games. Children only see some media speculating on e-sports, so they have a tough reason to resist parents’ restrictions on playing games. But how many children can become world champions from an internet addiction teenager?

　　Chen Can’s mother said, "For the development of e-sports, the state should have legislative supervision. Whether children can take the road of e-sports in the end depends on the evaluation of authoritative institutions to tell them whether they are suitable for the development of e-sports. Of course, we can’t completely ban e-sports, but we can’t mislead most children like this. "

　　Jason’s father said, "Successful e-sports players are only a small part of the pyramid. It is actually very difficult to take the road of e-sports. In my opinion, the media should publicize it comprehensively and make minors and parents aware of this problem. Now, they only see the bright side, but rarely notice that it is impossible for everyone to become a professional player in e-sports, let alone win the championship. We can’t let it (game makers) dominate public opinion. We want everyone to clearly see the harmful aspect of Internet addiction. "

　　In addition, Jason’s father also thinks that it is difficult for the state to strengthen the supervision of online games so that children don’t play at all, so the key is how to control them. Parents should also analyze why some children are addicted to online games and some children are not. The deeper reason of addiction is family education, so it is necessary to help children enhance their psychological quality and anti-frustration ability during their growth.

　　For video games to expand publicity in the name of e-sports, Tao Ran’s suggestion is that e-sports must be over the age of 21 or 22 (equivalent to graduating from college) to participate. This avoids the participation of teenagers and young people whose brains are developing and whose "three views" are being established. E-sports can be played, but it must be played by adults over the age of 21 or 22. Tao Ran found that 80% of teenagers with Internet addiction wanted to become e-sports players, which actually became an excuse for them to indulge in online games.

　　As far as schools are concerned, schools and teachers should publicize the dangers of excessive use of computers, electronic products and addiction to games just as they do anti-drugs. Instilling children with this danger from an early age may sprinkle venom in their hearts and sow the seeds of defense.

　　In addition, schools and parents should encourage children to develop more hobbies. Tao Ran said that teenagers with Internet addiction have a common problem — — There are few hobbies, and parents have not cultivated their hobbies well since childhood. They only have to study, and suddenly they come into contact with this game, which must be interesting. Another is to cultivate children’s good interpersonal relationships from an early age. Now there are many only children, and children have no playmates, so they can only play computers and mobile phones. Tao Ran suggested that parents should raise a small animal for their children to release their energy and let them learn to care about others. In addition, parents should reduce or even eliminate electronic nanny products in the process of children’s education. Children under 8 years old are not recommended to touch video games. Children over 8 years old can play for half an hour every day from Monday to Friday and for one hour every day on weekends.

　　In the past two years, there has been more and more publicity about e-sports in public opinion. Tao Ran believes that this is because some of our game manufacturers actually hold the tools of public opinion, which are the media while developing games. If the enterprises selling tobacco have mastered the media tools, can it still say that smoking is harmful to health? Therefore, game manufacturers will use their own media platforms to talk about the infringement of games on children, and say that games need to be controlled? An enterprise that grasps public opinion will certainly sing a song of praise for what it has developed.

　　Then, as a game manufacturer, at the same time, it holds a powerful tool of public opinion. Is this inappropriate? Should we have a system similar to the Anti-Monopoly Law, forcibly divest the media platforms of these companies, or split enterprises?

　　E-sports entering the Asian Games and possibly entering the Olympic Games is a hot topic of public opinion in recent two years, and it is also a powerful starting point for e-sports to carry out image innovation. However, the so-called competition of electronic games itself is still controversial.

　　In September last year, Yi Jiandong, a famous sports scholar, put forward "Identification of Ten Problems in E-sports in China", pointing out that "E-sports, as a new intellectual competition and spiritual entertainment, is different from sports that seek to strengthen physical fitness or physical limits, and can develop independently according to its own laws. Putting e-sports into the sports system has many adverse effects on itself and sports, especially on the concept and value system of sports. The development of e-sports in China is under the special background of the immature youth sports in China, the highest myopia rate in the world, the prevalence of chronic diseases, the poor fitness atmosphere, and the seriously low fertility rate. It is necessary to get rational policy regulation and even levy special taxes on the industry in order to gradually achieve the coordinated effect of social economy and culture. The author suggests that the government and even e-sports investors support large-scale and long-term research on the defects, drawbacks and deficiencies of e-sports, so as to form an objective, fair and balanced e-sports research and communication pattern, thus realizing the rational, peaceful and sustainable development of e-sports. "

　　Last December, at the Seventh Olympic Summit Forum hosted by the International Olympic Committee, some participants believed that the game industry where e-sports is located is business-driven, while sports is based on values. There is a huge difference in the basis of existence, which is why it is difficult for e-sports and sports to reach the same goal by different routes.

　　Yi Jiandong said in "Identification of Top Ten Problems of E-sports in China", "From the current point of view, the IOC’s project selection rules and practices do not support the possibility of e-sports becoming an Olympic project in the near future."

　　(Chen Can and Jason are pseudonyms in the text)

　　Beijing, February 18 th