Daxing International Airport officially put into operation "Full Moon" and Gao Yan value was newly designed as online celebrity.

  The four-story "One City, One Line, One World" is one of the most eye-catching "attractions" in the terminal building. Our reporter Cheng Gongshe

  You can enjoy shopping in the terminal without flying. Photo by our reporter Bai Jikai

  On October 27th, the first international flight took off from Beijing Daxing International Airport, and this "new country gate" officially became a window for Beijing-Tianjin-Hebei to communicate at home and abroad.

  The official operation of Daxing Airport has been "full moon". In more than a month, Daxing Airport has a total of 3,156 safe take-off and landing flights and transported about 414,800 passengers. The total number of passengers from Jingxiong Intercity Railway connecting Beijing West Railway Station exceeds 34,000. The Daxing Airport Line of the subway leading to Caoqiao carries more than 400,000 passengers, with an average daily passenger volume of more than 14,000 passengers.

  The high-profile Daxing Airport has also "accidentally" become the "punching place in online celebrity". According to statistics of Daxing Airport, during the National Day this year, the airport welcomed a total of 518,400 "punch-in tourists". Among them, on October 3, the number of tourists reached 107,000, 23 times that of tourists.

  Phoenix takes off, and it is red and transparent in southern Beijing. Daxing Airport, which has just been born, is gradually merging into this city, bringing a steady stream of new impetus to Jingnan … …

  New starting point of the world

  570,000 people will be the first to experience the "new country"

  Passengers who have taken flights at Daxing Airport this month will find that the "cold and cheerless" in the waiting area is in sharp contrast to the "lively" outside the waiting area. However, such a "hot and cold" situation is about to change quietly.

  From October 27th, the national civil aviation will implement the flight plan for the winter and spring seasons. After the season change, many airlines, including the "three major airlines" in China, will switch to Daxing Airport, and the number of flights and passengers will increase greatly.

  Throughout the winter and spring season, there will be 15 airlines operating in Daxing Airport. It is estimated that 119 routes will be opened, including 104 domestic routes and 15 international, Hong Kong, Macao and Taiwan routes. During the winter and spring season, the total number of flights at Daxing Airport is about 43,000, and the total number of daily flights is about 279. It is estimated that about 5.39 million passengers will be transported.

  In the winter and spring season, Daxing Airport will also become a veritable "international airport" and a new starting point for Beijing to connect with the world. Hong Kong, Fukuoka, Bangkok, London, Male, Kathmandu, Da Nang, Lisbon and other international and Hong Kong, Macao and Taiwan destinations have joined the "circle of friends" of Daxing Airport, making the horizon close at hand. Throughout the winter and spring season, it is estimated that 570,000 passengers will take the lead in experiencing the convenience of the "new country" at Daxing Airport. In the future, Daxing Airport will open more routes connecting America, Europe, Oceania, Southeast Asia, Japan, South Korea, Hong Kong, Macao and Taiwan.

  Online celebrity punch card place

  "It’s really beautiful and shocking to experience the new airport personally!"

  On October 25th, when Daxing Airport was put into operation on the day of the "full moon", when the reporter visited Daxing Airport, he saw that there were still many citizens who came to visit specially in the terminal building. Compared with the hot scenes during the 11th National Day, sightseeing at Daxing Airport now seemed calm and comfortable.

  In the basement of Daxing Airport, the background board of "Rejuvenation of the Powerful Nation of the Motherland", composed of thousands of paper crane, makes the passengers who take the subway to and from the airport shine at the moment. It has also become the first photo punching point for many passengers after arriving at Daxing Airport. Aunt Liu, who lives in Shijingshan, came by subway early in the morning. She said that it was very shocking to take her sisters to Daxing Airport by subway.

  Taking a large-capacity elevator from the basement to the fourth floor, the bright atmosphere of the airport lobby and the unique C-shaped column are one of the deepest impressions left by Daxing Airport for tourists. Tourists with SLR, mobile phone and selfie stick are interspersed among the passengers in a hurry, which has become a unique landscape of Daxing Airport.

  Behind the four-story check-in counter E Island, the work of "One City, One Line and One World", consisting of 10 0.9-meter-square copper bricks, strung together the landmark of the whole central axis from Daxing Airport to the National Gymnasium, has also become one of the most eye-catching "scenic spots" in Daxing Airport, where you have to queue up for a while to punch in and take photos.

  另一处网红打卡点在5层餐饮区内的观景平台。透过玻璃墙,航站楼安检区内的所有景观饱收眼底,一览无余。特别是在航站楼正中央,高高悬挂的一面大幅五星红旗格外显眼,让参观者抑制不住自己激动的心情。“新机场真漂亮!以后坐飞机肯定先来这儿!”

  网红打卡摄影地

  地下一层 地铁出站口

  搭乘地铁大兴机场线、京雄城际到达机场第一个打卡点,千只千纸鹤组成“祖国强大,民族复兴”八个字。

  四层 航站楼入口

  从四层入口进入航站楼,可以一眼望到航站楼一到四层全部楼层。玻璃幕墙保证了光照度,观光电梯层叠交错,缔造出不同凡响的梦境场景。

  四层 C形柱

  整个机场靠着这些C形柱支撑,与屋顶装饰板形成梦幻般的高大空间,构造出完美的光影感。

  四层 “一城一线一世界”

  最有历史、文化韵味。10块铜方砖浮雕图案从北至南依次再现北京中轴线上经典景观——国家体育场、鼓楼、景山、天安门、前门、天坛、大兴机场等。

  Five-story viewing platform

  You can get a panoramic view of all the sights of the terminal. There is a five-star red flag hanging in the center of the terminal building. Standing in front of the glass curtain wall, you can take a photo with the national flag.

  New place for shopping and consumption

  Shopping can be done in the long queue terminal in front of the coffee shop.

  Commercial shopping facilities in the airport have always existed as accessories of transportation hubs, but this position has changed at Daxing Airport.

  In design, the terminal building of Daxing Airport considers the efficiency of commercial facilities. In the past, at other airports, domestic arriving passengers could only go through the customs directly and could not enter the commercial area of the terminal. In the design of "double departure and double arrival" of Daxing Airport, the second floor of the terminal is both a domestic departure waiting area and a domestic arrival floor. Passengers who just got off the plane can also enjoy shopping in the terminal.

  In addition, the "sixth corridor" adjacent to the terminal building — — In the future, China Resources Land Center will become an airport business complex integrating business office, catering and retail, hotel facilities and other functions. Passengers can travel through the basement, the ground floor and the second floor.

  During the "Eleventh" holiday, Daxing Airport invested 205 stores to serve holiday travelers, including 133 retail stores, 37 restaurants and 22 entertainment and travel service stores. In order to serve visitors well, the airport has opened a number of restaurants in public areas, such as Starbucks and KFC, to provide food services with the same quality and price as the urban areas. Our reporter Li Bo

  Visit right away

  "Good airports are less and less like airports"

  There is a saying in the civil aviation industry: "Good airports look less and less like airports". It is no accident that Daxing Airport became the punching place of online celebrity. Behind the sightseeing effect, the "emerging modern airport business" is gradually revealed.

  Cao Yunchun, a professor at civil aviation university of china and director of the Airport Economic Research Center, said that internationally, it is normal for an airport to become a tourist attraction and a center for leisure and entertainment in this city. This can be done in many large airports in the world. "In foreign countries, the development of the airport is not limited to the terminal itself, but also extends to the surrounding areas, and entertainment facilities and leisure facilities are built around the airport to make the airport an aviation city. For the development of tourism and leisure industry, the future prospects are very broad. "

  Cao Yunchun told reporters that it is not uncommon to be promoted to the airport where online celebrity punches in the world. For example, Dallas Fort Worth Airport in the United States has a place for tourists to watch the take-off and landing of aircraft nearby; Xingyao Changi, near Singapore Changi Airport, specializes in providing leisure and entertainment services, with a peak daily passenger flow of more than 200,000. "In the future, the airport will no longer be just a place to fly, but also a punching place for tourism and leisure." Our reporter Li Bo

Instant noodles make up everything, banana foil keeps fresh. Tik Tok’s small coup is not all wonderful

  Can bananas be wrapped in tin foil to extend the shelf life? You can fall asleep quickly by spraying a few sleep sprays on your pillow before going to bed. Toothpaste, baking soda, white vinegar, salt and detergent can be mixed together to remove old dirt? There are more magical instant noodles that can repair everything? These "life tips" circulating in the short video of vibrato are simple and effective, and they are eager to try. However, some netizens said that the effect was not satisfactory after trying. So are these tips reliable? Listen to what the experts say.

  Will the banana root be wrapped with tin foil to extend the shelf life? Not necessarily!

  In the video, if you want to keep bananas for a long time, you just need to clean them and then wrap them in tin foil. The principle is that ethylene gas released from bananas can accelerate the browning and ripening of bananas, and also accelerate the ripening process of any fruit nearby. Because most of the ethylene is released from the roots of bananas, wrapping it with tin foil or plastic wrap can slow down the ripening process of bananas and thus achieve the purpose of prolonging the fresh-keeping time.

  Wang Hao, an associate professor at the College of Food Science, Tianjin University of Science and Technology (Tianjin Food Safety Science Base), said that bananas belong to climacteric fruits, which will release a large amount of ethylene (which will make bananas mature) at maturity, at which time the respiration rate of fruits will be greatly improved and will reach maturity quickly. If bananas want to be transported for a long time, they must be picked from the trees before they are fully ripe, so that they can withstand long-distance transportation and long-term storage.

  "Generally speaking, bananas purchased by consumers in Chengcheng Huang are basically artificially ripened before sale." Wang Hao said, therefore, when bananas are bought, they should be washed and dried with clear water first, which can reduce the adhesion of ethylene gas on the surface and help to prolong the shelf life of bananas. Wrapping banana roots with tin foil or plastic wrap is also to inhibit the release of ethylene gas, which should have a certain effect, but the effect is not necessarily so obvious. If you want to prolong the shelf life of bananas, you should mainly control the storage temperature of bananas, which is generally the best at more than ten degrees Celsius, which can slow down the breathing rate of bananas. At the same time, reduce the pressure surface, it is best to hang bananas, because after the tissue is compressed, it will gradually soften, and the pressure surface is the worst.

  Wang Hao said that generally speaking, bananas that have been artificially ripened can be preserved for about one week, and the shelf life can be extended to two weeks through technical means. If you want to store bananas for a long time, it is best to buy green bananas that have not been artificially ripened and let them ripen slowly.

  Sleep spray is "insomnia buster"? The effect is limited!

  The end of the year is a critical period for many office workers to achieve success. High-intensity work and pressure have made many people deeply anxious, and insomnia has become a common occurrence. At this time, the sleep spray recommended by Tik Tok and Xiaohongshu on various road networks has become a lifeline for many office workers. All kinds of sleep sprays are claimed to be added with lavender, vetiver, chamomile essential oil and other pure natural sleep-assisting ingredients. Spray 2-mdash on the pillow or quilt cover before going to bed; Three times can make people relax and ease their anxiety, thus helping them fall asleep.

  Wang Lina, director of the Department of Mood Disorders of Tianjin Anding Hospital, said that some plants do have the effect of calming the nerves. The compound plant essential oil covers three major components: terpenes, alcohols and esters, among which linalyl acetate, aromatic alcohols and limonene are the main components. Generally speaking, alcohol has a good sedative effect, and related studies have confirmed that linalool has a soothing effect on the central nervous system, including helping sleep, anticonvulsant and lowering body temperature. In addition, esters also have the effect of helping sleep, which can prolong sleep time, and their effects will be enhanced appropriately with the increase of dosage.

  "This kind of sleep spray containing essential oil can be used as a health care product, and patients with acute insomnia can use it for a short time, and it also has a certain effect of helping sleep. At present, some surveys show that about 70% of patients with acute insomnia can slowly recover through their own adjustment. " Wang Lina said, but another 30% patients will transition from acute insomnia to chronic insomnia, and these people need to find a professional doctor for examination and professional systematic evaluation.

  Chronic insomnia, sleep rhythm disorder, it is not these health care products can solve. If you don’t receive the treatment of professional doctors in time, it will lead to many emotional problems, the most common ones are depression and anxiety disorder. On the contrary, depression and anxiety can also cause sleep disorders. The two influence each other, a vicious circle.

  Can the "mouse" ultrasonic dish washer free your hands? Actually, it can’t be cleaned … …

  In winter, the most painful thing is to wash the dishes. If there is no hot water, it is difficult to clean greasy dishes. Tik Tok’s last dish-washing artifact about the size of a mouse made people see the hope of liberating their hands. In the video, this ultrasonic dish washer was put into the sink. As the instrument vibrated, the oil on the dishes also fell off one after another. However, some people sent a video to verify that the oil on the dishes still exists by using the ultrasonic dish washer.

  Zhang Sheng, a professor at the School of Chemical Engineering of Tianjin University, explained that in principle, ultrasonic cleaning uses cavitation effect to clean objects. In layman’s terms, it means that micro-explosions and shock waves generated when bubbles formed by ultrasonic waves burst replace hands to wash dishes, so that the dirt on the surface of the cleaned objects is destroyed and quickly falls off. Generally speaking, the cleaning effect will be better if some surfactants (detergents) are added.

  "The effect in the video is not ideal, mainly due to the low power of the machine and the location of the dishes." Zhang Sheng said that large ultrasonic dishwashers are generally densely covered with ultrasonic transducers at the bottom, so that dishes can be cleaned from all directions. When this mouse-sized dish washer is placed in the sink, the generated ultrasonic wave can only spread outward, and the energy near the dish washer is strong, and the shock wave far away is weak, which will affect the cleaning effect. In addition, the amount of water in the sink is also very important, and when the amount of water and power do not match, it will also affect the use effect of the ultrasonic dish washer.

  Toothpaste, baking soda, white vinegar, etc. can be mixed with strong decontamination? Theoretically feasible … …

  Every household has to do a general cleaning before the Spring Festival, and the old dirt in the kitchen stumbles many housewives. Some netizens sent a decontamination recipe at the right time, which made many people get the treasure. In the video, toothpaste+baking soda+white vinegar+detergent are mixed and used together, and a touch on the bottom of the black pot is instantly as bright as new.

  Zhang Sheng said that the main components of black scale at the bottom of the pot are a mixture of carbon deposit, iron oxide and oil scale due to insufficient gas combustion. Baking soda is sodium bicarbonate, which can help remove oil stains. White vinegar is mainly composed of acetic acid except water, which can help remove iron oxide. The main components of toothpaste are friction agents (calcium carbonate and calcium hydrogen phosphate), and the main components of salt are sodium chloride, which can help to remove carbon deposits. Detergent can also remove oil stains, so this formula can remove dirt from the bottom of the pot in principle.

  Although it has a cleaning effect in principle, in the follow-up experiments of many netizens, this formula did not play a strong decontamination role. Compared with the original video, the dirt on the bottom of the pot is still stubborn in the netizen experiment. In this regard, Zhang Sheng said that the formula is feasible in principle, but the specific cleanliness should be related to the thickness of the dirt at the bottom of the pot and the specific conditions for its formation. In addition, there is too much water in the video of netizens, and the raw materials of the formula are excessively diluted, which is not conducive to cleaning up dirt. In addition, although iron oxide and oil dirt at the bottom of the pot are relatively easy to remove, carbon deposit is not easy to remove. This is also one of the reasons for the failure of the formula.

  Is instant noodles reliable in repairing everything? The key is craftsmanship … …

  Since Tik Tok came into being, people have seen that "the master is among the people". At present, the popular videos of instant noodles repairing broken furniture, toilets and floors in Tik Tok are amazing. Investigate its repair steps, add instant noodles and glue — Scrub — Polishing — Paint — Completed, the process is simple and rude, and the repaired furniture looks almost invisible to the naked eye.

  For this "craft", Zhang Sheng analyzed that the repair mainly uses fillers and adhesives to fill the holes. In the traditional repair of furniture, wood powder, putty, etc. will be used to fill it, then fixed with specific glue, and finally polished and colored. It is not impossible to use instant noodles as fillers, but they are oily, loose and large in particles. If the glue is not uniform enough and the repair technology is not exquisite enough, the effect and quality after repair may be affected.

How to enjoy the cherry blossoms and wenchuang ice cream in Jingshan Park and Yuyuantan? How is online celebrity "always red"

  "Take a picture of me and this popsicle, and bring the white tower behind." Beijing Youth Daily reporter walked into Beihai Park in the golden autumn and saw a young couple holding Beihai Park Wenchuang — — Lotus ice cream punched in to take pictures.

  Online celebrity ice cream introduced by Beijing’s major parks has been a hit. Beihai Park has lotus ice cream, Jingshan Park has peony ice cream, and yuyuantan park has cherry blossom ice cream. online celebrity ice cream has become a sign for young people to play in the park.

  Wenchuang ice cream

  Become a "new project" for tourists to punch in.

  In the past two years, under the leadership of the Park Management Center, Beijing’s major parks have embarked on the IP road of online celebrity, and the old gardens have continuously introduced new selling points. The types of "park cultural creation" have increased from the initial 304 to 4989, which has increased 16 times in three years, and this number is still growing.

  The reporter of Beiqing Daily visited several parks, tasted online celebrity ice cream and learned about the sales situation. The first stop came to Beihai Park, where I quickly found Wenchuang Store and bought online celebrity Beihai Lotus Ice Cream. The price of this ice cream is 20 yuan, and the words "Food can’t be saved, punch card refused, etc." are printed on the ice cream box. There are four flavors, one of which features lotus flavor. The extract of lotus is added to the formula, and you can smell the faint lotus fragrance when you open the ice cream package.

  In Jingshan Park, the park features peony flowers, and there are four flavors of peony, mango, strawberry and matcha to choose from, one from 18 yuan. Many tourists came here, but the staff explained: "Because of the epidemic situation, in order to try to avoid everyone taking off their masks in the park, this online celebrity ice cream has not been sold."

  Finally, the reporter of Beiqing Daily came to yuyuantan park, where the cherry blossom ice cream is the most famous. In addition to online celebrity ice cream, there is also a cherry blossom-flavored soda jointly created by yuyuantan park and Beijing Weier enterprise Arctic Ocean, which is also a must-have drink for tourists coming to yuyuantan park. This drink is a special one in spring. In early spring and March, many Beijing residents can buy this cherry blossom-flavored Arctic Ocean soda in convenience stores and supermarkets at their doorsteps.

  Play the "Ying Jing Er" card

  Continuously introduce new series and products.

  In addition to online celebrity ice cream, Park Wenchuang has also made great efforts to develop new products in terms of fast-selling products. Many foods containing Beijing Park IP are new, which are jointly created with Beijing time-honored brands. For example, the "Peony Pastry Series" launched by Jingshan Park has become a hot-selling product in spring, which includes peony red bean cakes, peony rich cakes, soft cakes and flowers cakes with different tastes.

  Park Wenchuang also focuses on the "Ying Jinger" card. Miao Xiangliu, Director of Service Department of Park Management Center, introduced that in recent years, municipal parks have mainly launched a series of cultural and creative products and garden experience activities, such as China garden theme products, holiday creative new year’s goods, and handwritten letters from four seasons plants. In the past three years, the types of "park cultural creation" have increased from the initial 304 to 4989, and new series and products have been continuously introduced in every theme activity and every garden time.

  Let Park Wenchuang become

  Part of people’s daily life.

  During the visit, the reporter of Beiqing Daily found that "Park Wenchuang" is more difficult to buy. Take Beihai Park as an example, there is only one Wenchuang store selling online celebrity ice cream in the park. The reporter of Beiqing Daily asked about the small shop set up along the lake. They said, "We can’t sell lotus ice cream here." On the one hand, this franchise protects online celebrity ice cream, but on the other hand, it also restricts the sale.

  In this regard, the reporter of Beiqing Daily interviewed Hu Yang, a cultural and creative industry person, and put forward his own suggestions for the next development of Beijing Park Cultural and Creative Industry: "Beijing Park Cultural and Creative Industry has developed for many years, and under the influence of Beijing Park IP, it has the potential to become a online celebrity among Beijing residents and even the whole country. Online celebrity ice cream can’t be restricted from becoming an orphan by a single form of sale. Park Wenchuang should be made a part of people’s daily life, and even managed as ‘ Beijing Gift ’ Let tourists who come to Beijing take such online celebrity gifts home, or use the convenience of new logistics to let people eat these Beijing net reds at home. "

  In fact, the cherry blossom-flavored soda jointly created by yuyuantan park and the Arctic Ocean is an innovative example. Making Park Wenchuang available everywhere is the best development of Beijing Park IP, making Park Wenchuang enter the homes of ordinary people and making online celebrity products a real fast-selling product.

  Wenhe photo/reporter Chloe Wang

  Overall planning/full estate

After the Huaxizi incident, it was finally the turn of this "splash of wealth" to the old domestic products?

(Text/Xie Hongjuan Editor/Ma Yuanyuan) "The commercial war in the novel is illegal and vicious, but the commercial war in reality is reasonable but sick. "Some netizens commented on the phenomenon of old-fashioned domestic products out of the circle after the" Hua Xizi "incident.

Recently, influenced by the "Hua Xizi" incident, many old-fashioned domestic products have re-entered the consumer’s perspective, among which the "picking up boxes" bee flower is the most famous. From September 12 to 13, the bee flower boarded the hot search in Weibo for many times, and the entries included "bee flower business war" and "bee flower production capacity is tight and out of stock".

The incident originated from the fact that Bee Flower put three 79 yuan care packages on the shelves after the "Flower West Son" incident, because the full weight of five and a half pounds and the setting of picking up boxes and selling badly matched the ideal image of domestic products in the minds of most netizens: cheap big bowls, and still worked hard.

With the support of consumers, the bee flower has ushered in a highlight moment. On September 13th, the official announcement of Bee Flower was that it was out of stock because the production capacity could not keep up with the current situation. I hope everyone will pay attention to more domestic brands.

Not only the bee flower, but lotus gourmet powder, an old Chinese product registered in Henan and established in 1998, which focuses on the research, development, production and sales of condiments and healthy foods, was put on the 79 yuan set meal on the morning of September 13th. In addition, Kong Fengchun, Dai Chunlin and Xie Fuchun also advertised one after another, which attracted the attention of netizens.

At the same time, some established domestic products strengthen interaction on social platforms. According to incomplete statistics, the official numbers of platforms such as Jingxin, Baiyu Toothpaste, Beishute, Shanghai Sulphur Soap, Lotus, Frog Prince, Xizhilang, and Melatonin have left messages in the bee flower comment area, thus being seen by consumers.

On the social platform, some netizens said that they placed an order for the support of old-fashioned domestic products, saying that "this splash of wealth has been completed".

But not every domestic product can pick up this splash of wealth. Some consumers told Observer. com, "The reason for ordering a bee flower suit is to support the feelings of domestic products on the one hand, and the bee flower is really easy to use on the other hand, and there is no administrative punishment information for 38 years since its establishment.

According to the enterprise survey data, Shanghai Bee Flower Commodity Co., Ltd., an affiliated company of Bee Flower, was established in August 1985. The legal representative is Gu Jinwen, with a registered capital of 32.8 million RMB, and Gu Jinwen and Gu Ranfeng hold 90% and 10% shares respectively.

Since its establishment, Bee Flower Company has applied for more than 110 patents, most of which were invented by Gu Jinwen, the founder, and the patent contents were related to product research and development. For example, the patent "A silicone-free rinse-free conditioner containing light oil and its preparation method" used light oil instead of silicone oil, which can make the rinse-free conditioner fresh, comfortable, greasy and make the hair have obvious luster.

Insiders said, "The Huaxizi incident only won the popularity of old-fashioned domestic products, but how far it can go still depends on the strength of the products. The bee flower is like this, as are other old-fashioned domestic products. "

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

Unexpected trouble: The battery of the International Space Station fell and smashed through a two-story house.

On April 5 th, the topic of "House damaged by battery falling from the International Space Station" quickly climbed to the top of the hot search list. According to reports, a resident of Florida in the United States revealed that on March 8, a metal cylinder suddenly penetrated the roof of his house and continued to cross the floor, resulting in two floors being pierced.

April 5 th news, today,International Space StationBattery fallingThe topic of "damaged houses" quickly climbed to the top of the hot search list.

Unexpected trouble: The battery of the International Space Station fell and smashed through the house.

According to reports, oneFloridaResidents revealed that on March 8, a metal cylinder suddenly penetrated the roof of his house and continued to cross the floor, causing two floors to be pierced.

The resident said that although he was not at home at the time, his son was there; Fortunately, this metal object didn’t cause any injuries.

According to preliminary analysis, this metal object may have originated from the International Space Station.

Josh Finch, a spokesman for NASA, said that engineers are analyzing the cylindrical metal block which is close to 1 kg to determine its specific source as soon as possible.

It is worth noting that the European Space Agency (ESA) issued a safety warning on March 7, warning that nine used batteries of the International Space Station, with a total weight of 2.6 metric tons, are expected to enter the Earth’s atmosphere the next day.


[Editor: Li Yangzi]

Travel Punch: Don’t let the filter "online celebrity" deceive you.

  Different effects of the same "online celebrity" place. The picture shows the pink beach with filters on the Internet.

  The picture comes from the Internet.

  The picture shows the beach scene.

  The picture comes from the Internet.

  Every year during the "Eleventh" holiday, the circle of friends will stage a wonderful photo contest. Altay, which is completely stained with forests, Chaka Lake, which is as clear as a mirror, and Hongya Cave &hellip, which is brightly lit; … Some people returned home satisfied with the beautiful photos, but others were deceived by the "online celebrity" recommended by netizens and left disappointed, making up their minds to "never believe in the so-called ‘ Online celebrity ’ The ".

  Pursuing beautiful scenery is the aspiration of the people, and it is human nature to be encouraged by others. However, are the beautiful scenery of "online celebrity" packaged in batches and homogenized exquisite photos true or false? After removing the specially processed filter, how much is left to see in "online celebrity"?

  The name under the filter is not worthy of the name.

  Do you know Little Sanya, Little Nara and Little santorini? It doesn’t matter if you don’t know. On the Internet, as long as you search for these words, you can find several places with that name, all over China.

  Xiao Zheng, a girl from Zhejiang, is a senior donkey friend and loves to travel. After visiting most of the mainstream tourist attractions, Xiao Zheng became interested in the smaller "online celebrity" property. "At the beginning, I was recommended by bloggers. These places have unique scenery and photos are particularly beautiful." Xiao Zheng said.

  Xiao Zheng’s next experience was the same as that of many netizens who claimed to have been deceived by "online celebrity" scenic spots: at first glance, the blue sea, blue sky, beaches and coconut groves in the photos were similar to Sanya, and if they were really "Little Sanya", they were longing for it and followed suit. When I arrived at the destination, I found that the beach was dark yellow industrial hard sand, thick and hard; Palm trees are artificial landscape trees, languishing; The so-called sea is also an artificial lake. The most devastating thing is that there has always been a construction team in Gai Lou nearby, which is like a construction site without filter effect.

  In addition to "Little Sanya", there are netizens who have traveled thousands of miles to punch in the "online celebrity" in Chengjiang, Yunnan — — Pink beach, as a result, it is found that the real scene is not tender pink at all, but dark red. Sand is not fine sand, but rough stones and thick soil, which is actually red soil rich in iron and aluminum widely distributed in Yunnan.

  In this way, following the wind to these "online celebrity" scenic spots, the experience is like opening a blind box, and you never know what you are opening. When the trusted travel strategy is also covered with a thick filter, only the tourists’ interest and expectation for travel are destroyed. In May this year, the reporter also went to a place called "Little Switzerland" in the suburbs of Beijing for an outing. From the batch of photos on the Internet, the vast green grasslands and the distant green hills are somewhat similar to Switzerland. But when it comes to the field, there is only one small grass slope in front of us, and the dense tents are crowded with the whole lawn. Once it is rainy, it is impossible to shoot the effect of the net map.

  Emotional rendering in video

  The reason why the "online celebrity" land wrapped in thick filters can be popular on the Internet is the publicity and marketing behavior of developers, who want to spread popularity through gimmicks; On the other hand, it is also the publisher’s "traffic-only" thinking, which uses filters to create beautiful scenery to attract more traffic attention. In addition to photos with filters, some small travel videos are also confusing.

  In some short videos, tourism experience officials enjoyed eating delicious food and experiencing various amusement projects, and were also invited to visit exquisite homestays. However, when netizens really went, they found that the so-called food was not so delicious. Amusement projects were only open at certain times, and well-equipped homestays only existed in the video, and their own rooms were far from it.

  There are even more videos focusing on thrills, aiming at shooting scenes in which the experiencer is terrified and embarrassed, and stimulating the emotions of the experiencer to attract attention. At this point, the audience’s concern is no longer whether the project is safe, but whether they want to give it a try.

  One visually stimulating "online celebrity" punching place attracts people who follow the trend, which is not worthy of the name, and often leads to the phenomenon of high fees. The ticket price of 100-200 yuan is far higher than that of 5A scenic spots. Due to the lack of management, the prices of goods sold by mobile vendors are also higher than the normal prices. Xiao Zheng told reporters that she wanted to buy a small kite in a "online celebrity land", but she was asked to pay a sky-high price. In desperation, Xiao Zheng had to give up.

  Pursue one’s own personal experience

  I don’t know when "online celebrity" became an unavoidable word in life. Online celebrity restaurant should be selected for eating, online celebrity products should be used for daily necessities, and online celebrity city should be selected for traveling. The rise of "online celebrity" is essentially the embodiment of the change of people’s consumption concept. However, excessive pursuit of "online celebrity" will fall into the trap of "value first" and miss the truly meaningful scenery on the journey. For example, since the netizens who spit pink beaches in the previous article have all arrived in Chengjiang, why not visit Fuxian Lake — — The largest plateau deep-water lake in China, which is a place worth visiting.

  Behind online celebrity, there are more and more stereotyped filter templates. "Since a blogger took photos in a spacesuit in Wulanhada Volcano Geopark, people who went there began to take photos in spacesuits. But you can’t see your face clearly. How do you know it’s yourself? " Xiao Zheng said. Everyone took the same photos under the same filter, and punched the cards in a homogeneous "online celebrity" way, but lost the tourists’ personality. Nowadays, tourists like Xiao Zheng are also rethinking. What is the original intention of tourism? Is it to reproduce and imitate other people’s photos, or to discover unique scenery and find a unique way of playing with your own eyes?

  The proliferation of "punch card places in online celebrity" also forces practitioners to think about what is the basis for the sustainable development of scenic spots. Just like the Datang city that never sleeps in Xi ‘an, although it is also the land of online celebrity, relying on Xi ‘an’s rich cultural heritage, it has a steady stream of vitality, which is by no means brought by gorgeous lights and antique buildings. Online celebrity, which has lost its cultural self-restraint, can’t last long after all. It is imperative for tourist attractions to get rid of the false and keep the true, to get rid of the historical and cultural treasures, and to show people their true colors. We admire the veritable online celebrity land, which is pure natural without filters, and we admire feeling with our heart rather than copying other people’s travel experiences.

Tik Tok’s Dream on! Jingjing ended strongly, and the micro-short drama market ushered in the "number one player"!

 

On the 25th of this month, Tik Tok, Didi, and Zhenledao jointly created a boutique miniseries "Dream on! Jingjing officially ushered in the end. As the first boutique miniseries produced by Tik Tok, Dream on! Jingjing was immediately sought after by users all over the network after it was launched. After only 48 hours of broadcasting, the number of related topics was over 100 million. By the end of the series, the number of main topics was 720 million, the number of feature films was over 110 million, and the total number of official shakes was over 290 million, making it the first phenomenon-level miniseries this year.

With the rise of online content and the popularity of users’ fragmented drama-chasing mode, since last year, various platforms have laid out mini-short drama tracks, and Tik Tok even called mini-short drama "tomorrow’s drama series". This time, with the help of "Dream! Jingjing’s entry into the mini-short drama market is not only a reflection of Tik Tok’s initiative to adapt to the needs of Internet users as a short video platform, but also an inevitable requirement for Tik Tok to move closer to upstream production from the middle and lower reaches after establishing a perfect entertainment marketing ecology. With "Dream on! Jingjing, Tik Tok will also launch 30+ S-class boutique miniseries this year to promote the development of the entire miniseries market with high-quality content.

"Dream on! Jingjing ended in high heat.

In the picture, Jingjing, who was dumped by her ex-boyfriend, is moping alone. At this time, the voice of live delivery in Li Jiaqi came from the mobile phone: this blind box of love can make lovelorn girls get an unprecedented love experience … This is Tik Tok’s online miniseries "Dream on! The first episode of Jingjing begins. As the first all-star love hilarious cross-screen miniseries in China, "Dream on! The popularity of Jingjing has soared since its launch, among which 20 male actors of # Jin Jing’s new drama once rose to the first place in the hot search list of Weibo. In Tik Tok Station, 19 topics accumulated on the hot list during the broadcast of the series, with a total of 24 days on the list. Among them, the challenge of boyfriend’s cross-dressing in # Gufeng Blind Box was linked with Chu Qi and many other top experts, and the number of topics played was as high as 2500w W.

In Dream on! After the close of Jingjing, fans from Tik Tok, Weibo, Douban and other platforms can’t wait to start looking forward to the second season. Some fans petition that the original cast can continue to play next season, and some viewers express the hope that the official can launch the same "blind box". In the comments on the closing episode of the twentieth episode, a Tik Tok user said that he happened to be in a lovelorn period just like Jingjing, the protagonist, while dreaming! Jingjing is short in length, but each episode can bring happiness to people. On Douban, after watching the question mark boyfriend played by Yu Jingtian in the last episode, some viewers admitted that "it’s so good to cry": my boyfriend may not be the most perfect, but a plain life can be very romantic.

As the first work of Tik Tok’s mini-drama market, Dream on! There are three important reasons why Jingjing can frequently go out of the circle and gain a double harvest of clicks and word of mouth after it is launched. First of all, it originated from the innovative story of the play, "Dream on! Jingjing revolves around Jingjing, a senior girl. Jingjing, who is in the mood for love, fell into the trough of her life because of lovelorn love. At this time, a "love blind box" with magical functions appeared. Through this product, Jingjing can experience the wonderful experience of falling in love with 20 different types of virtual blind box boyfriends in her dreams.

"Dream on! The plot of Jingjing seems to be unconstrained, but in fact it brings enlightenment to the current urban men and women with humorous style. For example, in the second episode, Jiro Wang, a popular actor, appeared as an "uncle boyfriend", and the handsome appearance of sunshine made Jingjing a "girl fan". However, just when the audience thought that the plot would continue to develop in the direction of "overbearing president fell in love with me", the screenwriter gave everyone a blow. The object of Jingjing’s dream of "uncle love" was actually a greasy and bald middle-aged man, which told the audience that the ideal was full and the reality was very skinny. For example, when she was in love with Hao Fushen, her boyfriend, Jingjing understood that the "little suckling dog" boyfriend she had missed so much actually had a naive side … It was by showing Jingjing’s love experience with different types of boyfriends, "Dream on! Jingjing explains the difference between reality and ideal to the audience, and also discusses various possibilities in urban love, thus gaining the emotional resonance of users and spontaneously joining the drama-chasing camp.

Secondly, Dream on! The reason why Jingjing can continue to be popular is also inseparable from the top production team and luxury card company of the series. This drama is the first self-made mini-short drama in Tik Tok, which is combined with Didi, Zhenledao and other head companies to integrate resources, aiming at creating the first S+ level boutique short drama in the whole network. At the same time, Dream on! Jingjing also invited Liu Ruifang, a 10 billion box-office producer who once created the series "People on a Embarrassed Road" and Dying to Survive, as the chief producer, and the joining of a popular actor such as Jin Jing, Michael Chen, Leon and Jiro Wang made this miniseries even more icing on the cake. Actors also show off their charms in the drama, such as Jiro Wang, who first appeared in the style of long trousers and baldness, Dylan, who showed the style of women’s clothing, and Henry, who appeared in a red Chinese-style chest covering, etc., all of which contributed a lot to the drama and became a hot topic of drama powder. In addition, in the casting, "Dream on! Jingjing also boldly launched KWIN, Yu Jingtian, Saixixi and other newcomers, and their subsequent performances in Youth with You 3 made the audience see more possibilities from them.

Finally, Dream on! The continuous fermentation of Jingjing’s popularity is also closely related to the innovative marketing game introduced by Tik Tok. The play started with the topic of "blind box", which is popular among young people at present, and successfully attracted the attention of the audience. In Dream on! During the launch of Jingjing, Tik Tok also pushed out the popular boyfriend heartbeat list in the station, calling on users to call for their idols, thus unlocking more exclusive tidbits. By the end of the campaign, more than 400w fans had voted, and KWIN ranked first in the heartbeat list with 814,200 votes. In this way, Tik Tok has fully aroused the enthusiasm of users for pursuing dramas. With the spontaneous participation of a large number of users, it has boosted the second fermentation of the reputation of dramas, thus attracting more "tap water" to join the drama-pursuing camp and continuously increasing the exposure for the dramas.

Why does Tik Tok enter the miniseries market?

After years of deep cultivation in the field of film and television publicity, Tik Tok entered the miniseries market for the first time as a newcomer, and launched the first boutique miniseries "Dream on! Jingjing has made a series of remarkable achievements, and Tik Tok chose to enter the miniseries market at this time, which, in my opinion, has four advantages.

First of all, it comes from users’ demand. According to the Research Report on the Development of Network Audiovisual in China in 2020, the number of short video users in China has reached 818 million, accounting for a rising proportion. According to the White Paper on Entertainment in Tik Tok in 2020, users’ demand for quality content is increasing, and women account for 59% of the users who pursue dramas in Tik Tok, becoming the main audience in the drama market in Tik Tok. On this basis, it is just the right time for Tik Tok to enter the miniseries. According to the list of the first batch of Tik Tok miniseries released by Tik Tok in 2021, it can be seen that these works mainly focus on love, sweet pets and other themes, which can accurately locate the users in the circle and also play an important role in laying the foundation for Tik Tok’s layout in the miniseries market.

Secondly, Tik Tok’s choice to enter the miniseries market actually coincides with the current development trend of content. Since 2012, various platforms have launched a series of short drama prototypes, such as "diors man" and "Best Lady", which have given birth to rich soil for the development of short dramas; With the popularity of short video platforms in recent years, users’ demand for high-quality mini-short plays is also increasing. At this time, entering the mini-short play market can be said to be the embodiment of Tik Tok’s compliance with the development trend of content. As the head short video platform in the industry, Tik Tok’s participation will also effectively boost the development of high-quality mini-short plays.

In addition, this year, the competent authorities further clarified the production standard of "network miniseries", which means that the brutal growth of miniseries in the past is expected to change. On this basis, Tik Tok also actively responded to the management requirements of the competent authorities. After officially entering the boutique miniseries track this year, Tik Tok formulated and published a unified standard for miniseries that meets the requirements of the Tik Tok platform, including four indicators: single episode of 1-5 minutes, more than 12 episodes, vertical screen and comprehensive duration of more than 24 minutes. With the first miniseries "Dream on! With the launch and popularity of Jingjing, Tik Tok is also expected to assume the role of the founder, and promote the development of the mini-short drama market towards maturity and standardization.

Tik Tok platform has a natural advantage in entering the mini-short drama market. On the one hand, Tik Tok has a huge user group. At present, DAU in Tik Tok has exceeded 600 million. For a long time, the platform has accumulated a large number of drama-chasing groups, cultivated users’ drama-chasing habits, and has already possessed the soil for incubating miniseries; On the other hand, Tik Tok has been deeply involved in the field of film and television publicity for many years, and he can accurately grasp the user’s interest points. However, the miniseries are concise in plot and compact in rhythm, which is highly consistent with the consumer psychology of Tik Tok users. According to the "2020 Tik Tok Entertainment White Paper", the amount of story content submitted by Tik Tok Platform is as high as 5.9 billion, and the penetration rate of consumer users is 93%. Driven by the dual needs of users and the development of the industry, the development of boutique micro-short drama business in Tik Tok can be described as a natural thing.

30+S-level boutique miniseries throughout the year

What signals did Tik Tok release to the industry?

Dream on! Jingjing, Tik Tok has laid a solid foundation for entering the micro-short drama market. In this year, Tik Tok is expected to produce 30+ S-class quality mini-short plays. In its first batch of films, in addition to Dream! In addition to Jingjing, it also includes Don’t be afraid, fall in love! "Nanxiang Technical School", "The Moment of Stars" and "Why do you want to celebrate the New Year? ! There are 5 mini-short plays, etc., which meet the viewing needs of different audiences with various types of works. As a newcomer to the miniseries market, what kind of business logic is behind the layout of miniseries market in Tik Tok, and what signals are released, which are all the concerns of the whole industry.

After years of deep cultivation in the field of entertainment content, Tik Tok has accumulated rich experience. From the initial announcement and production of comprehensive film and television content to the self-made miniseries, after establishing a perfect entertainment marketing ecology, it is the general trend to move closer from the middle and lower reaches to the upstream production end, and entering the miniseries market can also promote the diversification of Tik Tok’s entertainment ecology. Dream on! Tik Tok will gradually become a co-creator of entertainment content, starting with fine miniseries such as Jingjing.

With the launch of more fine miniseries, Tik Tok will also promote the coordinated development of the whole industrial chain and achieve a win-win situation. According to the White Paper on Entertainment in Tik Tok in 2020, in the 30+ S-level boutique miniseries planned to be launched in 2021, Tik Tok will carry out in-depth cooperation with head film and television production companies such as Zhenledao, Huayi Chuangxing, Tangren Film and Television, and head brokerage companies such as Wow Wow, Lehua, and cooperate with IP parties such as tomato novels to push miniseries into a batch and systematic development mode. This signal released by Tik Tok means that the platform has been laid out in advance in terms of IP supply, content quality and star lineup, and by integrating the advantages of the platform and multi-party resources, copyright owners, content producers and platforms can achieve multi-win results.

In addition, in the era when content is king, fine miniseries are becoming the core driving force of Tik Tok’s content consumption. With the launch of more fine miniseries in the future, it can also feed back the development of the platform-on the one hand, it attracts more users with good content internally, improves the user retention rate and effectively helps the growth of platform users; On the other hand, fine miniseries are easier to get out of the circle, which in turn can increase the volume of the platform and enhance the brand image of Tik Tok.

With the launch of the next 30 +S quality mini-short plays, I believe Tik Tok will soon become an innovator and leader in the market, and be promoted from a newcomer to the "number one player" in the mini-short play market.

— THE

"Take the child" social is popular. Netizens need to polish their eyes.

Recently, the word "partner" is very popular. There are "meals" for eating, "travel" for going out to play, "exercise" for fitness, and even learning, losing weight and spitting. You can also find "partners" with the same needs on the online social platform. Only you can’t think of it, and there is no "miss". In short, as long as like-minded, everything can be "built" between strangers.

When a reporter typed in "Tie Zi" on a social platform, he saw thousands of posts looking for various "Tie Zi". Suzhou netizen "Ye Zi" is looking for a partner to study. She posted: "Prepare for the exam and find a partner who can study together. I am not strong in self-control, and I hope to supervise, motivate and make progress together with the’ partners’ who also need to take the exam. " The netizen "baa baa" is looking for a travel partner. She hopes to find a partner to climb Mount Tai together during the summer vacation. "It is expected to go to Mount Tai at the end of July. Is there a partner?" Only girls. "

There are also many young people who love food looking for a "meal partner". Citizen Jiang Chen is a food lover. She told reporters: "Sometimes I want to taste a lot of dishes when I see them in a restaurant, but if I can’t finish them all by myself, the expenses will be great." As a result, Jiang Chenmeng had the idea of looking for a "meal partner" on the Internet. After posting on a social platform to list her conditions and requirements, she has successfully made an offline dinner appointment with four netizens. "Friends’ dinners often focus on the emotional communication between the two sides. The meals are all’ food’, and the meal is more focused on tasting food. The cost AA can also reduce the burden." Jiang Chen believes that eating with "rice partners" is purer and can better appreciate the beauty of food.

Mr. Ke, a citizen who likes to play badminton, posted a post looking for a "match", which attracted more than 20 local netizens to reply "apply" in a week. Mr. Ke, who is extroverted, thinks that "partner" socializing is very suitable for him. "I am a foreigner, and it is not long before I came to work in Suzhou. It is a relatively easy start to establish a new social circle in the new place and find a partner."

The reporter learned that the popularity of "partner" socialization among young people stems from the fact that young people are more willing to actively show themselves and expand their social circles, which also simplifies interpersonal relationships and reduces communication costs. This is a kind of temporary and practical communication that doesn’t need to be maintained specially, starting with the joint participation in some interest activities and ending with the cooperation.

However, there are two sides to a coin, and there are obvious disadvantages in finding a "partner". How to ensure personal safety when meeting a stranger, whether there will be property disputes and fraud, etc., also worries netizens.

"I will do my homework when looking for a’ partner’ and make a comprehensive plan. I must understand the basic situation of’ partner’ and must put safety first." The reporter contacted Mimi, a netizen looking for a "travel partner" on the social platform. She said: "I often look for all kinds of" partners "on the platform. The threshold of" meal partners "is relatively low, but" travel partners "are very picky. Whether the two people’s consumption views are consistent or not, whether they can talk together or not, all these need to be examined."

As for how to guard against unreliable "partners", "Mimi" reminds us to pay attention to personal safety and property safety, especially for girls. We should carefully verify the personal information of "partners", identify the real purpose, and beware of people who may plot evil.Reporter Xu Lei

Jing Wong has strong marketing ability! Publicity of "New Eternal Dragon Slayer" has been searched frequently.


1905 movie network news Recently, Jing Wong has attracted a lot of attention, and it has been searched frequently.The reason is very simple. He is going to make a new play. And he released this series of Weibo’s plot even more wonderful than the new play.



In the critical period when the film industry is about to resume work in an all-round way, the initial cast will be "out of the circle", and people have to sigh that Jing Wong is really body of work in terms of marketing.First, on May 3rd, Jing Wong’s birthday, he sent a message to Weibo announcing that he was about to "go through the customs" for filming, and announced the "Golden Supporting Actors", most of whom were mature actors with recognized strength, which was full of Hong Kong flavor. Netizens can’t help but sigh, "Looking at the supporting lineup, the starring role should not be wrong."



After a lapse of four days, on May 7th, director Jing Wong once again announced the starring lineup of the new version of "Eternal Dragon Slayer" through his social platform official, and at the same time exposed a group of actor modeling stills. Weibo finally sold a pass. "As for Xiao Zhao … I won’t tell you yet!"


A word shocked a thousand waves, and netizens immediately set off a discussion upsurge on the starring lineup. However, the discussion heat has not dropped yet. Jing Wong then deleted the information and explained the reasons for deleting the article, and at the same time rumored that "Xiao Zhao … is definitely not."Dilraba”。



Such a series of operations, several topics airborne hot search, this fan has been looking forward to 27 years of "Eternal Dragon Slayer" finally came, will it make up for so many years of childhood dreams? Or just another self-consumption? Today, we invited film critic Tan Fei to give a special comment — — Director Jing Wong’s feelings are on the shelf again. Should marketing start with casting?


"Do you think Jing Wong’s marketing is heavy?" Moderator Chen Min asked."It’s too heavy," Tan Fei sighed. "You see, at the end of 2019, he vaguely said that he would shoot a new version of" Eternal Dragon Slayer ",and after the release of first hero and No.1,LAM RaymondJanice ManThe lineup once again made everyone stunned. "How can these people compare with the version 27 years ago?" But at this time, the film has been "out of the circle."


In fact, in the Weibo propaganda in 2019, Jing Wong also buried an important "stalk", that is, "Zhang Wuji finally went to Dadu to find Zhao Min" — — Twenty-seven years ago, Zhao Min and Zhang Wuji said, "Zhang Wuji, if you want to save the six sects, come to me." Tan Fei frankly said that he was actually very impressed by the scene at that time, and "I am still very excited after waiting for 27 years and finally getting the chance."


In Tan Fei’s view, this hot topic of Dilraba shows the superb marketing ability of director Jing Wong.


Since 2016 and 2017, many netizens have been casting roles for directors. Everyone thinks that Dilraba’s appearance fits well with the setting of Persian saint Xiao Zhao. This time, Jing Wong himself Weibo denied it, which pushed the topic even hotter. "This is called marketing, which is called hype, which is called unprofitable. This is called small Boda. He denied it and also took the word Dilraba.


Talking about this, Tan Fei boldly guessed Xiao Zhao’s candidate — — "I just mentioned a name Chingmy Yau, didn’t I? She played Xiao Zhao 27 years ago. If her daughter Shen Yue plays Xiao Zhao 27 years later, it will be more topical. "


The topic is enough, and many fans turn their attention to the content and quality of the film. On the one hand, the existing cast and modeling are quite controversial; On the other hand, how Jing Wong’s director level will be this time is also an unsolved "mystery" for everyone. "There is a saying among fans that’ the most difficult level to guess in the world is Jing Wong’s director level’ because it goes up and down, up and down," Tan Fei added.


Jing Wong’s previous works seem to prove this point. "Douban scored as high as 7.2, and the second one dropped to 5.5. Besides, these movies are actually popcorn movies." Tan Fei said, "Wang Jing has an idea, that is, if he is a art cinema, he will be the top art cinema. If he is a commercial film, he will be the first and a complete hit."


Jing Wong’s creative style is so changeable that film critic Tan Fei can’t help but sigh, "You can see his highest side, his lowest side, his meticulous side and his shoddy side". From this point of view, he can completely match the title of "film actuary" given to him by everyone. He is not limited by artistic creation, but he particularly understands his goal of making commercial films.


Take this film as an example. Tan Fei said that Jing Wong left himself a "back road", and this cast, which was criticized by many netizens, was part of the "back road" he laid for himself.


"What is my goal? The first is to make money. Let’s compare this movie. Do you think that if first hero is replaced by a top-notch mainland player like Karry or a top-notch Jackson Yee, his personal worth is estimated to be much higher than eating all the lineups together, then he may not be able to make money, but if he takes such a lineup, think about it. Even if he encounters a’ black swan’ like the current epidemic, he can sell it to the website. "


In fact, director Jing Wong has always been criticized for this. In the face of doubts, he always behaves very calmly. "He may say his feelings, how much can he sell?" Tan Fei said with a smile. For Jing Wong, the most important thing about a commercial film is not how you evaluate it, but how the market evaluates it. Tan Fei recognized this. "I think it is a director’s duty to respect capital.".


"However, we still hope to see director Jing Wong’s real talent ability besides the marketing expert, that is, besides financial quotient, there is also talent quotient", Tan Fei finally said. Everyone also.I look forward to the early publication of this new film directed by Jing Wong.


How does "anti-routine" make "high sense" achieve different spy war dramas? Seminar on Peace Hotel Held

With its unique innovative model and excellent content and quality, Peace Hotel has become the first-year word-of-mouth drama in 2018, and its word-of-mouth effect has also made the industry see the energy that the quality-first strategy can explode. Zhejiang Satellite TV plays solo with quality, bringing viewers a brand-new aesthetic experience.

On February 28th, at the expert seminar of TV series Peace Hotel hosted by China Television Art Committee, many experts from TV producers, broadcasters and film and television industry discussed the innovation and uniqueness of this drama from the perspectives of industry, market, culture and creation. 

In addition to creating unique space and time through closed space narration, Peace Hotel seeks breakthroughs in the construction of character relations, story telling, shooting techniques, value conception, and even art design and screen color. It can be said that this drama leads a new trend in the creation of spy war dramas, and provides many references for the return of domestic film and television drama creation to artistic laws and noumenon, which leads to thinking in the industry.

Originality creates the "special" and "new" of spy war drama.

It’s called "Peace Hotel", but in fact it’s extremely un-peaceful. In the TV series "Peace Hotel", various forces are entrenched, and more than 10 people, 240 hours in 10 days, escaped from the secret room in catch me if you can. As Chengxiang Zhong, a librarian in central research institute of culture and history, chairman of the Chinese Literary Critics Association and a famous literary critic, said, "Peace Hotel is a good work with uniqueness and unique research value in the history of China TV dramas in terms of creating a sense of space and time."

After two or three years of script polishing, Peace Hotel has a compact plot rhythm, with one coincidence hitting another, and the protagonist needs to constantly resolve and save himself in the face of successive crises. Lee Joon, honorary chairman of the Chinese Literary Critics Association and a famous literary critic, said that the narrative style of this drama is like a "mental game" of high-density wrestling.

During the broadcast of "Peace Hotel" on Zhejiang Satellite TV, the audience and netizens experienced an intellectual game with the changing fate of the characters in the play, achieving an immersive viewing pleasure. At the same time, the screenwriter is also playing a game with the audience. When the audience thinks that they have figured out the trend of the plot, the screenwriter just doesn’t follow the routine.

Liu Yanming, the chairman of Hairun Film and Television Production Co., Ltd. and the producer of the play, summed up the success factors of Peace Hotel, and also stressed that the theme and storytelling methods of the play were innovative, which really made a breakthrough in the creation of genre film and television dramas. "To be a different spy war drama" is the profound consensus of all the masters of the drama.

The play scored 8.4 on Douban when it premiered on January 25th. During the broadcast, the ratings of Zhejiang Satellite TV successively broke 1; The network broadcast volume exceeded 3 billion; 12 times on the Weibo Hot Search List. Up to now, the main topic of the drama Weibo # TV series Peace Hotel # has been read by 510 million; The highest value of Baidu index is 222,568, and there are about 3,170 Baidu news reports. The peak value of WeChat index reached 1,115,467, and the reading volume of many WeChat articles exceeded 100,000+,and the cumulative reading volume exceeded 5 million. The total number of short videos played on the Internet is nearly 40 million.

With such good results, Tao Yan, director of the editorial office of Zhejiang Satellite TV, commented that the drama was a conscience drama with multi-dimensional innovation in creation. At the same time, she shared that Zhejiang Satellite TV, as the mainstream media, has always adhered to the concept of "content+quality": "First, there must be drop-dead gorgeous with good production level; Second, there must be a lineup, and the actors have good acting skills; Third, there must be content, and the story writer is good; Fourth, we must be responsible and have a good value orientation. You play the drama sincerely, and we will play the drama with sincerity. "

Skillfully designing the structure of the characters, creating a good play by the actors.

The biggest success of Peace Hotel lies in the refreshing character setting. In the play, party member Chen Jiaying (Chen Shu), an uncharacteristic bandit Wang Dading (Lei Jiayin), and the police chief Dou Shixiao (Li Guangjie), who is both righteous and evil and experienced in handling cases, are all images that have never been seen in spy war dramas before. Tao Yan said that the characterization in the play broke away from the routine of spy war dramas in the past and presented a "high sense" in creation.

In addition, Peace Hotel builds a diversified background from an international perspective. The characters in the play come from different countries and have different identities. By deconstructing the relationship between the characters in the play, Wang Yichuan, dean, professor and doctoral supervisor of Peking University Art Institute, said, "The important breakthrough of Peace Hotel is to transform the growth matrix of the relationship between the characters in the traditional China TV play into a circular structure with complex relationships among the characters-with Chen Jiaying as the center and others on the circumference, the characters on the circumference are inextricably linked with the characters on the center, and at the same time, the characters on the circumference are also intrigued."

Zhou Liming, a famous film critic, spoke highly of the production level of this work. He even titled the drama "Peace Hotel" as a compliment often used in Oscar-winning films.

It is particularly worth mentioning that when Peace Hotel was created, the film and television environment at that time was full of the atmosphere that the market sought after big IP, "small flowers" and "small fresh meat", while the original drama Peace Hotel did not have so-called first-line traffic stars, but used a group of actors who were more suitable for role positioning and good acting skills.

Hao Rong, vice president and professor of the Central Academy of Drama, commented that the entire creative team of Peace Hotel, from the text to the director to the actors, all paid attention to the performance creation, and the success of the performance was also an indispensable factor for the success of the play. "The success of this play shows that the role of’ flowers’ and’ fresh meat’ dominates the market, and the Mesozoic actors and actresses are particularly valuable."

Chen Shu, an actor, said in his speech that he has been thinking about how to break through from his various roles in his performance for more than ten years. "Your memory in the work is unobstructed. As a creator, how to clean your container in time and how to inject better and more abundant energy into your container is my self-learning that I have been insisting on for years."

In "Peace Hotel", Chen Shu met a unique female revolutionary image that has never been seen in the same kind of theme. To interpret this role, she tried to use more delicate and accurate performance methods and countless details to establish the truth and three-dimensional of the characters. Through Chen Shu’s interpretation, Chen Jiaying’s super-high IQ, enchanting temperament and almost perfect image are vividly shaped.

On the other hand, Lei Jiayin and Li Guangjie, who played opposite roles with Chen Shu, and every supporting actor in the play made this play together. Talking about the cooperation with the opposite actors, Chen Shu said that in recent years, he has paid more attention to how to better cooperate with other actors in the performance and how to highlight the performance of the group in the group play: "Especially in this play, the performance is often to serve the strong plot, not just the characters, but also the personalized performance."

Zhou Liming said that the play has leading and supporting roles, but the highlight is that every supporting role is written as the leading role. "This drama is an excellent commercial drama that is very close to the level of American drama. I think it is a commercial drama, but it has artistic skills."

Without rigid preaching, a national belief is rooted in the play.

"Peace Hotel" not only does the usual brain-burning of spy war dramas, but also conveys faith; In the humorous narrative expression, explain the lofty conception pattern and the patriotic theme of grounding gas.

Tao Yan believes that the success of a TV series requires not only a good lineup, good content and good stories, but also a responsibility. Peace Hotel is very positive, and the patriotic feelings and values conveyed in the play are very in line with the current mainstream values.

Wang Zhaonan also said that "Peace Hotel" is not like the expression of patriotic feelings in the traditional form, but is displayed in a way suitable for young people and modern people to think.

Gao Xiaoli, director of the art department of Literary and Art Newspaper, said that the creation of TV dramas, whether historical dramas, chronological dramas or modern dramas, must be able to touch people in current social life. "Peace Hotel has no grand ideological indoctrination, and the important value conveyed by the play is altruism, which also takes care of reality."

According to Wang Yichuan’s statistics, there are at least 15 forces in the Peace Hotel, and everyone who stays in the hotel has ulterior motives and secretly plans for their own interests. The "altruism" conveyed by Chen Jiaying actually led the final struggle and the ending of the story. In fact, Chen Jiaying became an important spiritual and belief leader in the play, and the growth trajectory and destiny choices of Wang Dading, Dou Shixiao and Liu Jinhua were also more or less affected.

Lee Joon said that the play conveyed a patriotic feeling, but there was no preaching in the play. No one said "ism" from beginning to end, or even directly said "patriotism". However, the protagonist Chen Jiaying transformed the people around her with her own behavior. "She transformed patriotism, national concept and collective concept, which are very easy to say too bluntly, into a trilogy of self-interest, altruism and national benefit, which was very suitable for Chen Jiaying’s identity at that time and naturally hit Wang Dading and Liu Jinhua’s inner world."

Hao Rong said that although Peace Hotel is a spy war drama with a tense rhythm, it has a very high significance through the life-and-death struggle between the enemy and me-altruism can benefit others and run through the theme of the whole drama. In the play, altruism is well interpreted; Outside the play, the actors’ attitudes and ideas about performance are also an altruistic practice.

In Chen Shu’s view, a good performance is giving. This concept has also been highly recognized by Hao Rong. "Actor’s profession is a group profession, not a one-man show, but a group of people’s collective creation. Although there are leading roles and supporting roles in the group play, the actors interact with each other and become a whole. The actors of "Peace Hotel" have inherited this creative concept, and the performance creation is highly consistent with the theme of the play, and only altruism can be self-interested. The creation of this play has returned to the law and noumenon of artistic creation and should become the vane of film and television creation now. "