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Lectra and Volvo Technology： Does Lectra Automotive Technology originate from Volvo？ What is the difference between the two？

* * Lectra and Volvo Technology: Does Lectra Automotive Technology originate from Volvo? What is the difference between the two? **

In recent years, the performance of China automobile brand Lexus in the automobile market has attracted wide attention. Many people are interested in its technical relationship with Swedish automaker Volvo. This paper will deeply discuss whether the Lexus automobile technology originated from Volvo and the difference between them.

* * The relationship between Lectra Automotive Technology and Volvo * *

Link Auto is a joint venture between China Geely Automobile Group and Volvo Car. In 2010, Geely acquired Volvo Cars, which laid the foundation for the development of Lectra automotive technology. Lectra adopts Volvo’s CMA(Compact Modular Architecture) platform, which is the core of the technical contact between Lectra and Volvo.

* * Similarities and differences at the technical level * *

Although Lectra adopts Volvo’s CMA platform, there are some differences between them in other technical aspects. The following are some key technical comparisons:

||| Lexus Auto | Volvo Car |
| — | — | — |
| * * Platform * *| Using CMA platform | Using CMA and SPA platform |
| * * Engine * * | Mainly adopts turbocharged engine | Provides a variety of engine options,Including turbo, hybrid and pure electric |
| * * Safety Technology * *| Adopt some safety technologies of Volvo | Have advanced safety technologies, such as urban safety system and driver assistance system |
| * * Interior design * *| Modern and scientific, but different from Volvo | Known for its Nordic minimalist style, it pays attention to materials and craftsmanship |
| * * Positioning * *| Pay more attention to cost performance and young consumers | Position high-end market, pay attention to brand and driving experience |

* * Market Positioning and Consumer Groups * *

The market positioning of Lexus is different from that of Volvo Cars. Link pays more attention to cost performance, and the target consumers are mainly young consumers. Volvo Cars is positioned in the high-end market, and its consumer groups pay more attention to brand value and driving experience.

* * Summary * *

Lectra automotive technology originated from Volvo to some extent, especially in the platform. However, there are obvious differences in engine, safety technology and interior design. In addition, the market positioning and consumer groups of Lectra and Volvo are also different, aiming at different market demands. Nevertheless, with its technical strength and innovative ability, Linklater has achieved certain success in the automobile market.

Looking back on 2022 together, we redefine fashion.

The long year of 2022 has entered the countdown of the last 10 days.
If you want to sum up this year in one word, it seems that most people will be lost in thought. We witnessed the successful hosting of the Beijing Winter Olympics, but the Hangzhou Asian Games originally scheduled for summer was postponed to next year. Shenzhou 13 astronauts successfully completed the 183-day space station mission and returned to the ground, but the "3.21 China Eastern Airlines crash" broke the hearts of the people all over the country.
Pride and strength, accidents and detours make different emotions mixed repeatedly. "Spiral rise", an academic concept item, seems to jump out of the shackles of textbooks and become a logical form after concrete events are intertwined in real life.
We witnessed the "Love Myth" and Moon Man shine on the big screen, and also shed tears for the life of the Zhou family in "In the World" for more than 40 years;The talk show and comedy contest has inherited the views and jokes of the younger generation, and the "A Thousand Miles of Rivers and Mountains", which highlights the classical beauty of China, still attracts young people.China’s women’s basketball team won the second place in the World Cup, creating an inspiring history. Cai Lei, a charity worker, can’t cure diseases, but she also wants to save herself.It is fashion and an attitude to show self-worth without giving in to adversity.

Today’s fashion is no longer limited to the external itself. We try to expand the boundaries of fashion and explore more root and internal things, such as thought, art, philosophy and spirit. We believe that the vitality from the inside out may also bring more solid cultural heritage to fashion, broaden the value of fashion, and let everyone’s spiritual world find a bridge to establish a unique connection with fashion. So, at the end of 2022, we held the "2022 Phoenix Fashion Festival" online, remolded fashion with many colleagues, expressed fashion attitude with annual commendation, and looked forward to a brighter future.

There is no difficulty that cannot be overcome, and there is no future that cannot be reached.

Broaden the boundary of human cognition
Intellectuals are all-encompassing and full of weight. In 2022, what kind of people can afford such a name? At least the mathematician Zhang Yitang deserves it.
In 2013, unknown, he published an article "Bounded Distance between Prime Numbers" in the top mathematical journal "Yearbook of Mathematics". From an ordinary teacher in an American university, he instantly became a "sweeping monk" role in the global mathematics field and became one of the famous contemporary mathematicians. In October 2022, he revealed at an online meeting that he had solved the "Landau-Siegel Zero Conjecture" and once again shocked the world mathematics community. "Landau-Siegel Zero Conjecture" is related to the well-known "Riemann Conjecture" which has been suspended for more than 160 years. If his paper is recognized later, he will rewrite the textbook of analytic number theory.
With these two discoveries, some people in the mathematical circle called him "the man who was struck twice by lightning". This is not to say that his achievements are due to luck and accidents, but to express how high the cutting-edge value of Zhang Yitang’s mathematical research is-finding one achievement is enough to stand proudly at the top of contemporary mathematics. For any genius, finding two in a short time is as unbelievable as being struck twice by lightning.
Whether it is "Bounded Distance between Prime Numbers" or solving "Landau-Siegel Zero Conjecture", we ordinary people have already broken through the scope of understanding. On November 5th, after the publication of Zhang Yitang’s paper on "Landau-Siegel Zero Conjecture", even his colleagues in the field of mathematics said that even in the whole world, few people could really understand this paper. However, his persistent enthusiasm for the field of passionate love and his attitude of "not asking for a solution" are worth learning from everyone.
Zhang Yitang is an intellectual, and part of it comes from his life. From an early age, he was very interested in mathematics and mastered advanced mathematics early. In 1978, he was admitted to the Department of Mathematics of Peking University, and was once praised as a genius. However, after studying in the United States in 1985, when he was young, he experienced a life of breaking away from his doctoral tutor, unable to find a teaching and research job, and doing bookkeeping work in a sandwich shop for a long time. It’s hard to imagine that after six or seven years of keeping accounts in the sandwich shop, this "accountant" who is still constantly calculating and thinking is actually using this large amount of free time (which is why he insists on working here) to carry out his beloved mathematical research.
Space and material restrict Zhang Yitang’s life, but not his thinking about mathematics. He is still persistent. It was not until 1999 that he finally got a job as a temporary lecturer at the University of New Hampshire in the eastern United States through alumni.
Rather than returning to academia at that time, he just set foot on a teaching post and didn’t concentrate on mathematical research at all. Before the publication of Bounded Distance between Prime Numbers, he had hardly published several papers, and the department head failed in his attempts to promote him many times because the number of papers was not enough. However, he has the lofty mind of an intellectual, who thinks that there is no need to waste time doing some research on light materials, and why not focus on those unresolved real problems in mathematics.
Indifferent to fame and fortune, delving into the difficult problem of expanding the boundary of human knowledge, when Zhang Yitang roams in the universe of mathematics, the scale of life seems to have a new coordinate, and his past achievements are only evidence that he has gained a reputation, and he is about to step into a new research again. We are fortunate that in 2022, we still have such intellectuals, who are constantly expanding the boundaries of human theoretical cognition and helping all mankind gain the motivation for innovation and development.
The epic in the camera belongs to everyone.
In 2022, China’s movie "The tombstone is dead" in the expression pack actually started in an awkward way, and the Spring Festival file with a box office of 6 billion yuan was not exhausted. Among them, Watergate Bridge of Changjin Lake, which was the chief producer in Dong, ranked 4 billion box office as the annual box office champion. This year’s capital market also recognized Bona Film, founded in Dong, which became the only film and television company to land in A shares this year. In the future, Bona Film will also bring many commercial films with main themes, including "Nobody" directed by Cheng Er and starring YiBo.
Before the Spring Festival, another shining pearl appeared early, that is, the Love Myth, which shows the middle-aged people in the alleys of Shanghai.
Following the director Shao Yihui’s perspective, the audience saw too many scenes that have not been shown on the mainland big screen for more than ten years. Love is no longer the privilege of boys and girls. Middle-aged people can also build a bridge between romance and reality when they talk about love. The modern, diverse and proper life in Shanghai’s alleys has also been talked about by the national audience with the "Love Myth"-old Shanghai is a doorkeeper, and outsiders are also watching the excitement.The core of Shao Yihui’s expression is not so much love as presenting the lifestyle of the local middle class in this international metropolis in a natural state.
The release of Moon Man at the end of July, with a box office of 3.1 billion, continued the vitality of the ill-fated offline business of cinema. It is proved that it is difficult to make sci-fi movies, but it is not unattainable. China filmmakers can mix sci-fi movies with their own best genres, and finally get comedy sci-fi blockbusters with China characteristics-and be recognized by the general audience.
In establishing emotional connection, Shen Teng, as the leading role, played an important role.At one time, the audience used Shen Teng’s appearance time-"including the rate of success"-to predict the quality of a comedy film. Such a metaphysical data, on the contrary, showed amazing accuracy again and again, which confirmed Shen Teng’s high attainments in comedy.
Shen Teng doesn’t seem to have the trouble of "self-breakthrough". Every screen classic he left behind reflects the self in variety, and finally constitutes the public figure "Shen Teng" itself. Is the role like an actor or an actor like a role? The second box office performance in the whole year, to some extent, shows the appreciation of China audience who are critical of comedy to the extreme.
Cao Guiying, who appeared in the summer vacation, may be the most distant role from Christina himself. Mother-in-law, hot mom, housewife and urban woman, Christina’s screen image seems to be "locked" with these labels for more than ten years. "What else can we explore" and "Where is the boundary", these thoughts are constantly shouting in her heart, and finally let a good role break out like wheat.
Cao Guiying, a rural woman who is integrated with the land, let Christina get rid of the phrase "You are my God" completely this summer, showing the brilliant B side of a good actor.In fact, this is not the first transformation of Christina. In the film Blue Train by young director Zhang Dalei, she plays a bakery woman who walks alone in a small border town. The vague past gives the film a lingering mystery and enhances the overall feeling of the film.

It can be expected that this is not only an answer sheet, but also a beginning for Christina, who has many different types of works to be released in the future. Christina has also set an example for every director and producer to understand that even if they have entered the mature stage, these talented and hardworking actors can still create subversive roles, and nothing is impossible.

In 2022, when the big screen was fluorescent, the small screen was radiant with a different kind of excitement, which made the popularity and reputation of the drama market hit new highs one after another, and the good dramas one after another made the filmmakers particularly envious.
What really brings highlights to China TV series in 2022 is the epic "In the World" which started in January.
"In the World" Director Li Lu Studio
The original work of the same name that won the Mao Dun Literature Award is in the front, no matter how it is filmed, it has great pressure on director Li Lu.Li Lu believes that "a good realistic film and television drama must resonate with the audience and the present era".Through the 40-year life changes of two generations of Zhou family living in the northeast, we seem to have followed them and experienced the great upheaval of China’s reform and opening up for more than 40 years. The birth and death of family members, the ups and downs of work and career, at the beginning of 2022, it is quite embarrassing to lead us to review the past decades.
What is even more unexpected is that the difficulties and twists and turns in decades of development, to a certain extent, can be the driving force that inspires us to keep moving forward in all kinds of setbacks in 2022-no era is smooth sailing, and no era can enjoy its success.
Laugh loudly and boldly when you are young.
Learning to laugh at life may be a lifelong learning task for most people. Fortunately, in 2022, there have been many variety shows to make the audience laugh out loud in the ups and downs of life.
Talk show is not necessarily the funniest, but it must be the art that is the easiest to achieve the effect of "conveying opinions with a smile". After last year’s debate about "must talk shows be funny?", Talk Show Conference 5 really lived up to expectations, and was criticized by many viewers as not as funny as it used to be, and Douban scored badly. But it’s a blessing and a curse,Hulan, who won the championship in this session, is indeed the most intellectual temperament and one who dares to express his views among this generation of new comedians..
In fact, since Talk Show Conference 3, many talk show actors have fallen into the choice between "expressing" and "being purely funny". Of course, you can get the ideal hilarity on the spot by telling internal jokes, but if you give up the expression with social value, the ironic value of the talk show will dissipate even more. In the long run, daring to think and express like an intellectual is more conducive to the long-term development of talk show as an exotic product in China.
Hulan won an unexpected victory. To the public, he dares to say that ordinary people can’t face up to the smallness. For example, "I said so much, but I didn’t say anything, just like many things happened in the past year, but nothing happened", or another paragraph said, "In the history book, Liu Bei led more than 200,000 troops to attack Xiangyang", and he asked his grandfather who we would be if we lived at that time. Grandpa said it was not Liu Bei, not 200,000 troops, but "100,000 people were displaced"
Around him, he also dared to "fire" on the internal situation of the company and criticized the wanton expansion. "Our company also wantonly recruited people, and all those who want to do things well have left, leaving a group of people to fish and play. I think this is the money that drives out good money." He criticized the boss for not listening to the suggestion. "I am afraid that it is too internal and the audience can’t understand it; But it is too external, and the boss can’t understand it. "
The bird that won the runner-up in the program also conquered the audience with the ultimate text expression, and "medium sorrow, great sorrow and great sorrow" won countless resonances. It is funny to say something, but also to be a "substitute" for netizens who can’t express it accurately. Looking forward to the future of talk shows vertically and looking at the face of talk shows on the other side of the Pacific horizontally, laughing is very important, but it is not the only answer.
The responsibility of making the audience laugh was taken over by the annual comedy contest 2 in 2022.. This is a program centered on hilarious sketch, which just ended in the first season in early January 2022 and made a comeback in the second season in September.
The program took over the banner of "Qi Pa Shuo" and "Summer of the Band", and became the only program of Mi Wei Media founded by Ma Dong this year. It is the trump card product of this company that can grasp the pulse of young people’s entertainment. In addition, it has taken over a series of comedy programs that were popular in previous years, such as "Happy Comedian" and "the legendary swordsman", and has become a comedy program that understands the jokes of the new generation of young people best.
Behind this, it is not only the constant change of comedy creation mode, but also a reflection of young audiences’ further access to comedy discourse power. The more difficult the economic development is, the more demand the audience will have for comedy. Obviously, for college students and young people who have just graduated, in 2022, they will learn the difficulty of living ten years ahead of schedule, and the demand for comedy will continue to rise. Naturally, they can gain the right to speak through demand to define the supply of comedy.
Of course, compared with the old-fashioned programs that make Jia Ling, Shen Teng, Song Xiaobao, Yun-peng Yue and other comedy stars household names, The Annual Comedy Contest 2 still has a long way to go in terms of national influence, but whether it is Long Jiang, Wang Hao, Shi Ce and Sun Tianyu in the first season, or "Liu Bo" and "Fat Man" in the second season,"XXX", have gained more opportunities to show their talents through the program, and will grow together with these young audiences who love them.
Altruism needs no reason.
The hottest business model in 2022 may still be live broadcast with goods, almost all celebrities are directly or indirectly involved, and even listed companies like New Oriental can be reborn because of live broadcast. However, the possibility of live broadcast with goods may not be limited to expanding the territory for the sales of major brands, but there are also very few people who let public welfare plug in the wings of live broadcast and release greater social value.
Sitting in the studio,Cai Lei, the former vice president of JD.COM and the "first person of electronic invoice" in China, is known to netizens in a completely different capacity. He is a public welfare person, the founder of the gradual mutual aid home, and a patient with gradual freezing disease who has been diagnosed for three years.
When she was just diagnosed in 2019, Cai Lei soon came up with the idea of starting a business again, and started a business with the goal of "overcoming" the gradual freezing disease. The mortality rate of patients with gradual freezing disease is as high as 95% in five years. At this time, he didn’t think about saving himself at all, just trying to create value and leave hope for the rest of his life.
In many cases, self-interest and altruism are not mutually exclusive choices, and sometimes they even switch to each other. When you are wholeheartedly altruistic, some possibilities in the future will have the opportunity to help yourself.
Cai Lei is not an expert in medicine. Apart from understanding the cutting-edge medical knowledge of gradual freezing in a short time, what he has done is to bring the Internet spirit that he has struggled for a lifetime into the traditional industry such as medical development.In 2022, in order to achieve the ultimate goal of overcoming the gradual freezing disease, he and his team simultaneously promoted 13 efforts, including helping to set up research and development funds, establishing patient databases, establishing multiple ALS drug pipelines, etc., and directly tried to test drugs themselves."The research and development of drugs for diseases in the nervous system is particularly difficult. In the past 30 years alone, the world has invested one trillion yuan in neurodegenerative diseases. From the perspective of breakthrough, it has almost been wiped out."
Cai Lei office
However, when facing the camera at the end of 2022, he was optimistic that maybe what he did could really help himself. There will not be a specific drug immediately. Many explorations have actually come to a dead end. Instead, an efficient "fast lane" has been established through constant attempts, failures, attempts and failures. Many experiments that were stagnant in the past due to financial or resource problems have been started again, and more and more people have begun to pay attention to gradual freezing, and more and more scientists are also paying attention to it. In the future, it is even expected to develop drugs from the perspective of market rather than public welfare. When it enters a sustainable and benign operation, it is possible to really help the vast majority of people.
If it weren’t for Cai Lei’s disclosure, many people wouldn’t understand at all. In fact, gradual freezing is almost the same as Alzheimer’s disease, and it is a neurodegenerative disease. If the gradual freezing of 500,000 patients in the world is only a rare disease, then Alzheimer’s disease is really closely related to everyone who will eventually get old. In the future, he will have the opportunity to save not only 100,000 patients with frostbite in the country, but also many of us.
Just as the chance of success belongs to everyone, as long as you want to do it, all kinds of public welfare are worthy of praise as long as you can help people in trouble. Zhang, who also carried out live broadcast in 2022 and has 18 million fans in Tik Tok, is carrying out the simplest action of helping farmers-selling agricultural products in his hometown.
As online celebrity, the head of the "three rural creators" in Tik Tok, Zhang has gained a high fan popularity with his short video of rural life. His live broadcast brings goods, and he does not sign a professional MCN with high commission, nor does he take the route of cutting leeks by traffic. On the contrary, it is as grounded as his short video content, selling rice, soy sauce, Undaria pinnatifida and yellow croaker in his hometown of Yingkou, Liaoning Province, plus the northeast specialty black fungus and corn paste to help local characteristic industries integrate with e-commerce.
The combination of live broadcast e-commerce and agricultural products is also a type promoted by Tik Tok and other platforms in live broadcast with goods. Flow is a double-edged sword, which can cut leeks for one’s own self-interest, and can also become an important bridge for rural local economy to get rid of poverty and become rich. Zhang’s energy alone is limited, but as long as more and more online celebrity bloggers combine traffic with public welfare while harvesting traffic and benefits, the resultant force will grow stronger in the future.
Exercise itself can directly hit people’s hearts
Of course, 2022 will be a big year for sports. Especially for China, the hosting of the Beijing Winter Olympics has made the people of the whole country pay great attention to the ice and snow sports, and there have also emerged national idols such as Gu Ailing and Su Yiming.However, there is an athlete, Zhang Jiahao, who did not stand in the Beijing Winter Olympics in the end, but became one of the most sportsmanship representatives.
Zhang Jiahao was originally a baker who worked as an intern in a hotel. His family was not rich. He fell in love with skiing at the age of 17, so since 2012, he has embarked on this professional road alone.
It took him two years to ski in the snow field during the day and practice in the hotel at night. It took him two years to participate in the official competition for the first time and get results. After another two years, he quit his stable job as a baker in the hotel and continued to ski while working. It was from 2016 that he dreamed of participating in the Beijing Winter Olympics.
In order to get points for participating in the Olympic Games, he flew across the ocean alone in the last two years, and successively traveled to the United States, Canada, Sweden, Chile, Switzerland, the Netherlands and other places to participate in the competition, dealing with many trivial matters such as visas, isolation, rescheduling of events and flight cancellation. In the end, he won 1 gold, 1 silver and 2 bronze in 15 games in 111 days, but unfortunately missed the Beijing Winter Olympics.
The sportsmanship of not giving up in the face of many difficulties made him shine, which also helped him to come to the scene of the Beijing Winter Olympics. As a commentator, he was also well qualified for this job with his professional knowledge.
The best comment on sportsmanship is his heartfelt love and enthusiastic participation. His love for skiing inspired him to move forward all the way.He may be 26 years old, but he may not be able to board the next Winter Olympics in four years, but his love will be enough to inspire everyone in 2022.
In addition to the Winter Olympics, the World Cup has also touched the hearts of people all over the country. Of course, although China’s men’s soccer team didn’t have a chance to appear in the World Cup this year, China’s national women’s basketball team held its head high in the Women’s Basketball World Cup, tying the best achievement in history-winning the runner-up in the Women’s Basketball World Cup.
In recent years, the women’s basketball team in China has made outstanding achievements, winning the Asian Games championship in 2018, the Asian Cup runner-up in 2021 and the fifth place in the Tokyo Olympic Games. In the second strength list of the 2022 Women’s Basketball World Cup published by FIBA in February 2022, the women’s basketball team in China rose to the second place in the world.
Wang Siyu, who joined the China women’s basketball national team in 2018, also made important contributions to China women’s basketball in major international competitions as a main defender.Even if her brow bone was bruised and blood flowed over her face during the match against Australia in Tokyo Olympic Games, she would return to the competition field immediately with simple dressing. In the semi-final of the 2022 World Cup, it was also her free throw to kill Australia.
It is this indomitable spirit that enables the women’s basketball team to go further in the international arena. Competitive sports is cruel, and the spirit of hard work and indomitable spirit in sports spirit is always worth praising.
The return of art to nature, the harmonious coexistence of man and nature.

A song "Forever Together" perfectly interprets the sportsmanship and gorgeous chapter of the 2022 Beijing Winter Olympics with music, which has become a common memory of the people of the whole country.

In fact,Shu Nan, the composer of this song, also has many classic works that make people relish. He not only produced music for films such as The Founding of the People’s Republic and Let the Bullets Fly, but also wrote classic works such as Life and Death, Pursuit, Do not forget your initiative mind and China in the Lights..

When art reaches the extreme, the most intangible music and the most "solid" buildings can also be combined with each other.

In 2022, a valley concert hall opened in Jinshanling, Anaya, welcoming curious tourists. Compared with the closed concert hall in the past, it presents an unusual semi-open state through many holes, which is like a strange stone in the valley and blends with green plants, including the sounds in the valley.

In 2022, a valley concert hall opened in Jinshanling, Anaya, welcoming curious tourists. Compared with the closed concert hall in the past, it presents an unusual semi-open state through many holes, which is like a strange stone in the valley and blends with green plants, including the sounds in the valley.
This is the first public building designed by architect Li Hu. With the breeze blowing, cicadas and rain in nature, like accompaniment in meditation, slowly flow into the valley concert hall. This is exactly what Li Hu pursues, harmonious symbiosis between nature and people.
Before the Valley Concert Hall, Li Hu had many famous architectural works. The earliest contemporary MOMA in Dongzhimen, Beijing, UCCA Dune Art Museum and Shanghai Oil Tank Art Center in recent years have all created unique and subversive designs.
Opening up more public spaces in the city so that ordinary people can better enjoy the development of the city and enhance humanistic care runs through Li Hu’s architectural design concept.
Dedicated to the creation of public cultural projects is an important reason why Li Hu and his partner Huang Wenjing set up OPEN Architecture Office together. In his words, "we can’t do without economy and commerce, but we can keep a certain distance and make the building itself closer to art and more pure."
How more pure? Since the establishment of OPEN Architecture Office, there has been a parallel branch of work, that is, doing imaginary urban research, and successively launching projects such as "Second Ring Road 2049" and "Red Line Park".
This year, this firm located in Beijing Hutongli directly released the purely spontaneous and non-profit research project "OPEN Metropolis | Everyone’s City", focusing on eight practical problems in Beijing, including the most grounded "How to go to the toilet in the old city with dignity?" The question of "what can the city vegetable market be like" allows every young person to imagine how to live with dignity in this big city and make the city full of care for people.
The China Oriental Song and Dance Troupe, headed by Gao Ai, adapted the dance poetic drama "Only Green" from "A Thousand Miles of Rivers and Mountains", which is the theme of harmonious coexistence between man and nature in the painting.The excerpts of the play became an explosion after they boarded the Spring Festival Gala in 2022. In March 2022, the second round of 100 national tours was launched, and there were plans to adapt it into a movie.
From Banquet at Tang Palace, Fantastic Night of Lantern Festival and Fantastic Tour of Mid-Autumn Festival by Henan Satellite TV Association to the full national tour of Only Green in 2022, it represents that contemporary young people have gradually gained a stronger sense of identity and pride in China traditional culture, and are good at discovering the beauty and artistic conception in traditional culture.
Perhaps we can guess that humanistic care and excellent traditional culture will become the important themes of future artistic creation, and the harmonious coexistence of nature and human beings will not only be reflected in real life, but also be rooted in our spiritual world.
From 2022 to 2023, we look forward to it together.
The long 2022, of course, is not only brilliant and dazzling, but also more wonderful things we can’t introduce one by one. For example, there are so many artists who have become the backbone of the entertainment market by virtue of their business resources and abilities.
The story in time, which tells the story of a factory in the 1990s, and the annual explosion of an ancient doll, Dream of China Record, let the audience know the youngest "star girl" again.Jelly Lin. From Nothing But Thirty to The Children of the Jstars,Rachel MomoThe screen image is close to the people and changeable. Independent and quite independent of femininity.Bridgette, not only challenged a more lively and hearty role through Shining in Your Winter Night, but also won the resonance of many ordinary girls in 2022 with the concept of love advocated in the variety "Brilliant Forward"-initiative, self-confidence, advocating freedom and having a sense of boundary. "Walk the Line Blue" lets us see "fire freshmen"Daxun WeiOn the tough side, he also paid tribute to the medical staff who fought in the front line through the TV series "Everything about Dr. Tang".Zhou YutongNot only has it made a breakthrough in the variety show "Our Forensic Medicine Season", but the starring "Just Love" was also released in September this year and will be released next year.
2022 is coming to an end and 2023 is just around the corner. When our society is gradually restored to the vitality before the epidemic, in this atmosphere full of opportunities and vigor, more young people are emerging. They are the "2023 New Voice" and the future is expected.
From left to right: NAMELong Yunzhu, Sun Tianyu, Xue Haojing, Liang Weijia
As a member of the brand-new idol girl group NAME of Lehua, Long Yunzhu is not only good at singing and dancing, but also an illustrator with aura. The red carpet of the 2022 Phoenix Fashion Festival tonight was drawn by her surprise.In today’s idol circle, many skills must not be overwhelmed. The annual comedy contest is a hit.Tianyu SunHe also got the chance to star in Countdown Love You, Sisters Who Like Drinking and If There is Time. The popularity of these series in next year and the year after will help him out of a broader acting career. An actor who plays a kind and optimistic bean in Welcome.Xue haojingThe TV series Courtyard of the County Party Committee was launched on CCTV, and Jiang Xia, who she played, showed us the features of young people in the new era. There are also two films to be shown, The Thing My Dad Didn’t Say and Ordinary Men and Women, which are one step closer to the "big Tsing Yi" that the Chinese opera teacher expected of her. "China New Rap 2020" makes rappersLiang weijiaGoing to the public, in 2023, he hopes to return offline with his new album to start a national tour and meet more fans directly.
The haze that plagued 2022 seems to be gradually cleared up in December. The uncertainty of the future will gradually clarify the context. Art, fashion, culture and entertainment, the spiritual and cultural pursuits that everyone can have, all have the opportunity to achieve predictable development again with the economic recovery.The cold winter is coming, and spring is coming. Let’s stand at the bridgehead of the times and look forward to every tomorrow.
Overall planning: 17
Written by Stanley
Photography: Nie Yunhui
Design: hope
Editor: bully

What is baseball culture？ Why can’t baseball, which is hot in Japan, enter the mainland？

If China’s national game is table tennis, then the Japanese national game is definitely baseball.

A certain institution in Japan once did relevant research, and found that whenever Japanese people mentioned sports, regardless of gender, baseball was the first sport that popped up.

Not only that, the Japanese high school baseball game known as Koshien is regarded by the Japanese as synonymous with blood and hard work, and has become an indelible memory of countless Japanese young people. At the same time, in the streets and alleys of Japan, we can often see a group of children who are not much taller than the bat, waving the bat methodically under the guidance of their parents.

In this way, Japan’s baseball culture has been handed down from generation to generation to the next generation, and baseball has become a well-deserved national sport in Japan. Then, why is the baseball of the Japanese fire so tepid on the mainland?

First of all, Japanese baseball culture is also influenced by American culture. Actually, not only Japan, but also Koreans like baseball very much. This is caused by historical factors. The earliest baseball was not the national game of Japan, but the national game of the United States. The Japanese didn’t like baseball at all, but under the influence of American culture, the Japanese gradually could not live without baseball.

And what about us? What does it matter to us that Americans like baseball? Naturally, we are not greatly influenced by baseball culture.

Secondly, compared with football, baseball costs too much money.

What are the requirements for football? Just find a vacant lot, have a football, even take a cloth pocket or a small tennis ball, and several children can play a ball happily together.

A basketball with a higher demand for the venue just needs a basketball shelf, a ball and half a piece of basketball field, so that a bunch of boys can have a sweaty afternoon.

But what about baseball? If you want to play baseball, you must have at least a baseball bat and a baseball glove. The sum of these two things is a big expense. Can you play baseball when the things are ready? Far more than that, if it’s just pitching and catching the ball, two people can find a clearing to play.

But if you want to organize a slightly formal baseball game, where to find a qualified venue is a big problem. If it’s just a few friends playing and no outfield is needed, then a few bases in the pitcher’s mound and infield are also important, right? In the long run, it will take up half of the baseball field. Considering that there are not many decent football fields in various places nowadays, let alone a special baseball field.

Subsequently, the characteristics of baseball itself are not conducive to its own promotion.

Compared with traditional ball games, the threshold of baseball is really too high. Football and basketball, as long as they are healthy and normal people, can participate and have fun even if they have not received special training.

And baseball? Without the professional guidance of the coach (the three skills of baseball pitching, hitting and fielding are relatively independent and need to be studied and trained separately) and a certain period of training, it is really difficult for a novice to throw the ball into the strike zone and master the correct swing posture.

To put it simply, a novice wants to experience the fun of baseball, which requires much more investment in the early stage and is not easy to get started.. The number and quality of grass-roots coaches in China baseball are far from enough, which makes it difficult for children to truly experience the charm of this sport and fall in love with it.

In a word, baseball, the national sport of Japan, seems to be a little acclimatized here. After all, for us, table tennis is more enjoyable to play.

How to make explosions in domestic beauty cosmetics？

Image source @ vision china

Wen Wen CBNData Consumer Station, author He Zhexin, editor Dong Zhifei.

An epidemic has made many beauty brands difficult. Under the dual "protection" of home and masks, the demand for beauty products has dropped to a low point.

However, at the beginning of April, the depressed beauty industry ushered in a shot in the arm: Meishang (Guangzhou) Cosmetics Co., Ltd. got nearly 200 million yuan in Series A financing. Meishang, which was founded in 2018, is one of its most famous brands, and is the first Colorkey in the lip glaze category of Tmall, Laqi.

As a dark horse brand of lip makeup in China, what kind of "explosive experience" does Colorkey Ke Laqi have? For Meishang behind it, how can young domestic beauty companies grow rapidly and gain the contrarian favor of capital?

To answer these questions, CBNData conducted an in-depth interview with Ying Shaofeng, e-commerce partner and e-commerce director of Colorkey Laqi.

If you are not the target consumer of Colorkey Laqi-the post-95 beauty consumer, you may not be familiar with this brand. But for young girls who love lip glaze, this brand has long been a good idea for many people. According to Alibaba’s official data tool business consultant, Colorkey Laqi has been ranked first in the sales of Tmall Lip Gloss/Lip Honey/Lip Glaze from November last year to March this year.

From the birth to the first category of Tmall lip glaze, Colorkey Laqi has developed rapidly. Founded in 2018, Colorkey Laqi has been listed in the Top 5 of Tmall domestic beauty products in less than one year, and its sales in 2019 exceeded 200 million yuan.

On the day of Tmall double 11 in 2019, Colorkey sold 700,000 pieces of air lip glaze in Laqi, and won the sales volume of lip glaze category No.1 In March, 2020, on the first day of the launch of Mulan lip glaze series, a collaboration between Colorkey Laqi and Disney IP image Mulan, the sales volume exceeded 300,000, and all the popular color numbers were stolen on the spot.

The success of Colorkey KE Laqi in lip glaze is closely related to his timing of category. According to Hong Lei, data analyst of CBNData, the overall scale of lip glaze category in 2018 is still small, and it has not been subdivided from the lipstick market, and it is in a period of rapid development. The data of the business staff also shows that 2018 is the lowest number of visitors to the lip glaze category.

In addition to grasping the outlet of category growth, Hong Lei thinks that Colorkey Laqi is also due to accurate pricing range. CBNData research shows that one of the main consumer groups in the lip glaze market is the post-1995 generation, and their consumption power is weak and they are price-sensitive. Colorkey Laqi’s lip glazes are mostly priced within 100 yuan, aiming at the students in the Z generation.

The goal of Colorkey Laqi is to be the leading brand of lip glaze. Ying Shaofeng told CBNData, "The success of air lip glaze is only the first step. Next, we will build a complete product line of lip glaze, and finally we will set an industry benchmark in the lip glaze market."

At the beginning of 2020, an COVID-19 epidemic appeared, which temporarily chilled lip products. Hong Lei said that under the influence of the epidemic, the overall beauty market was affected. Especially for beauty brands focusing on lip products, timely layout of other categories is one of the ways to save themselves.

Meishang, the parent company of Colorkey Laqi, plans to use the new financing for Meishang to strengthen multi-brand building and accelerate its entry into emerging channels.

Mei Shang owns more than one brand, Colorkey Co., Ltd. Laqi. In 2018, it acquired Korean beauty brand Superface Xiubafei and Taiwan Province skin care brand Lab101 Ruipei, aiming at the needs of mainstream middle-class women in China, and captured market segments through multi-brand strategic layout to meet the beauty needs of women of different classes and incomes. Ying Shaofeng believes that the product matrix of Meishang has covered all age groups.

Colorkey Laqi is also laying out two categories of isolation and makeup fixing besides lip glaze. Ying Shaofeng told CBNData that the growth of the two categories of isolation and makeup has reached more than 50% in the near future. In March, Colorkey Laqi launched a new trend product with high growth category.

In order to shorten the decision-making chain, Colorkey Laqi made full use of big data insight, and adjusted the product strategy in time according to the consumption trend with the operation mode of "small recovery in one week and big recovery in one month". "The beauty industry is updating faster than you think, and it will be eliminated if you don’t pay attention." Ying Shaofeng said.

In improving the product strength, Ying Shaofeng said that he would participate in the color selection of new products in each season. Different from most domestic brands’ large-scale new models every season, the color number of the new lip glaze of Colorkey Laqi every season is "almost no minefield", which shows that the products have spent a lot of thought on color selection.

In recent years, the influence of the content "planting grass" has been continuously improved. Faced with this trend, domestic beauty brands have also begun to actively use social media for "word-of-mouth communication".

Colorkey’s marketing methodology for creating explosive products in Laqi has matured: online channels become famous-sales are won by cost performance -KOL and KOC broadcast in turn to precipitate word of mouth. Every time a new product is launched, this methodology is reused to carry out "overwhelming" "planting grass" marketing, and the low threshold of new customers and new product experience brought by high cost-effective positioning is a common mode for many domestic beauty brands, including Colorkey Co., Ltd. Laqi, to harvest new customers and obtain rapid development.

This model of domestic beauty has also been recognized by capital. In 2019, domestic beauty products collectively ushered in an outbreak period, and brands from head to waist were sought after by consumers and capital.

In September last year, it received a perfect diary of $1 billion in financing led by Gaochun Capital. Recently, it received another $100 million in financing, and its valuation doubled in half a year. Emerging beauty brands such as Girlcult and Paiji have also received capital bets.

Almost all new brands of domestic beauty cosmetics have invested heavily in content platforms such as Xiaohongshu, Tik Tok and bilibili. Some brands even stopped putting SEM on traditional search platforms. However, the excessive delivery mode is having a negative impact on the brand. Open the little red book and enter the color test. Eight out of ten are similar typesetting, emoji and exclamations, with the same distorted color map of 10 grades …

Perhaps seeing the harm of over-marketing, Colorkey Laqi took a refined delivery route. Ying Shaofeng said that the company has specialized personnel responsible for different platforms and plans different delivery methods according to the platform attributes. For example, Laqi, the of Colorkey, put the word-of-mouth fission model into the little red book. Besides the head bloggers, she also attaches great importance to the cooperation with amateur bloggers.

On the bilibili, Colorkey KE Laqi, relying on the agency, selected the up owners who can make colorful beauty and life, and can plant grass at medium and low prices. During the promotion process, Colorkey Laqi also constantly adjusted the material content and promotion plan according to the crowd effect, further expanding the content advantage with good data feedback effect in the first stage, and at the same time, simultaneously put in the information flow for harvesting.

Image source: Billie Billie Animation (bilibili), please enter the caption.

When online marketing and e-commerce approach saturation, offline has once again become the battlefield of domestic beauty. There are two offline modes for domestic brands: brand store and beauty makeup collection store. The typical example of the former is the perfect diary, while the latter is orange blossom, HEDONE, Zhiyouquan and so on. Colorkey Ke Laqi is also a member of the collection store.

According to Ying Shaofeng, Colorkey Laqi has set up beauty collection stores in 11 cities across the country. The cooperation between Colorkey and Laqi is not only about selling goods, but also involved in the whole store design and exposure form. Its cooperation with WOW COLOUR, a collection store, is an example. Colorkey Laqi also hopes to make use of the exhibition space of offline collection stores, play the role of brand promotion and data accumulation, and link online and offline to the greatest extent, so as to provide users with a more complete experience.

WOW COLOUR Store makes a separate display for Colorkey Laqi. Source: WOW COLOUR

In recent years, more and more domestic cutting-edge beauty brands can be purchased by Generation Z.. Hong Lei observed that the price of the domestic beauty market is increasingly close to the people, driven by domestic beauty products, and there is a downward trend.

Facing the strong competition of domestic cosmetics, multinational cosmetics groups began to try to "reduce the dimension". They aimed at young China consumers and stepped up their incubation, investment and acquisition of niche brands and cutting-edge domestic beauty brands. In April 2017, Estee Lauder acquired a 28% stake in DECIEM, the parent company of The Ordinary. In April 2018, L ‘Oreal acquired Stylenanda, the parent company of 3CE, and in October 2019, L ‘Oreal introduced NYX to the China market …

Large international companies are also embracing online channels: products that used to lie on the counters of high-end shopping malls frequently appear in the exhibition rooms of anchors of major short video platforms. According to statistics before CBNData, among the Top10 lipstick brands that cooperated with Li Jiaqi the most times, international brands occupied 7 seats.

Under the attack of international brands, domestic beauty products try to give full play to the advantages of landlords, shorten the decision-making chain, cooperate well with the supply chain, and speed up the iteration of new products.

In the supply chain, Colorkey Laqi has chosen to cooperate with Korean OEM and ODM company Kosmet. Tangduo cooperates with Shanghai Zhenchen, which has 32 assembly lines, while Girlcult chooses the cooperation mode of "big factory+many small factories". Cooperation with large factories can ensure the stability of product quality control, while small factories can realize flexible supply and try new and rare technologies.

Most of the new domestic beauty cosmetics represented by Colorkey Ke Laqi started from the explosion of a single or a small number of categories, and gained the early dividends of this marketing method, which grew rapidly.

However, with the popularity of content marketing methods and the increasingly fierce competition in the online market, there are international manufacturers before, followed by domestic competing products. How can an emerging brand like Colorkey Laqi win in the market? I believe there will be more exciting ways to play in the fierce competition.

Curry： I have been trying to be at the highest level for the past 15 years, and the seventh place is very low.

Recently, Warrior star Curry participated in the program Wired Autocomplete Interview.

Asked why the draft pick was so low, Curry said, "Seventh is not too late, ranking seventh out of 60 people. There are three point guards in front of me, and I have been trying to be at the highest level for the past 15 years, making this seventh place look very, very low. So it’s like a revision of history, but I like the fact that people generally think that the seventh place is too low. "

How does artificial intelligence affect national security and international strategy

I don’t know if this article can be sent out because there are too many sensitive words. But it needs to be written. Even if you can’t see it, you should keep it for your own research.

This article originated from breaking the AI system in my recent experiment in these two days. During the test, I thought about what would happen if there was a vocational high school ruler who had no morality and profit, and once he had uncontrolled AI artificial intelligence.

If the ruler of a country has an unregulated artificial intelligence system and wants to use it to destroy hostile countries, then the following behaviors may occur:

1. Collecting information of hostile countries: By using artificial intelligence system, the ruler can collect a large number of information of hostile countries, including military, political, economic and other aspects.

2. Publishing false information and rumors: By using the artificial intelligence system, the ruler can publish false information and rumors on the network and social media of hostile countries to create chaos and division.

3. Launching cyber attacks: By using artificial intelligence system, the ruler can launch various types of cyber attacks, such as DDoS attacks, phishing attacks, ransomware attacks, etc., to destroy the network and information systems of hostile countries.

4. Launching a military attack: If the ruler has a strong military force, he may use artificial intelligence system to plan and execute military attacks and strike and destroy hostile countries.

5. Manipulate the election of the hostile country: The ruler can use the artificial intelligence system to influence the election results of the hostile country by publishing false information on the network and social media of the hostile country and manipulating the opinions and voting behavior of voters.

6. Take advantage of the social contradictions of hostile countries: The ruler can use the artificial intelligence system to analyze the social contradictions and divisions of hostile countries, and then incite and aggravate the social contradictions and divisions of hostile countries by releasing targeted information and rumors.

7. Destroy the important infrastructure of the hostile country: The ruler can use the artificial intelligence system to locate and attack the important infrastructure of the hostile country, such as electricity, water, communications, etc., to cause economic, social and political paralysis of the hostile country.

8. Create an anti-government movement in a hostile country: The ruler can use the artificial intelligence system to analyze the political environment and public opinion in the hostile country, and then incite and intensify the anti-government movement in the hostile country by publishing information and rumors supporting the anti-government, thus dispersing and weakening the power of the hostile country.

9. Use big data to study national consumption habits. National consumption habit is a very important indicator, which can reflect a country’s economic situation and trend, and such information is very helpful for formulating national foreign policy. Artificial intelligence can predict the economic situation and future trends of other countries by analyzing a large amount of data and establishing forecasting models.

10. Study the living habits of key figures. The decision-making methods of key figures are usually very important, because their decisions may have a significant impact on the whole country. If we can understand their personality characteristics and way of thinking by studying their living habits, then we can better predict their decisions and make more effective countermeasures against their decisions.

Although these methods are different, they all use the special advantages and abilities of artificial intelligence systems to undermine the stability and development of hostile countries. However, these acts are against morality and law and will have a serious negative impact on the international community.

In short, if the ruler of a country has an unregulated artificial intelligence system and wants to use it to destroy hostile countries, it may cause serious damage and influence on the network, society, politics and economy of hostile countries.

As ordinary people, we may not be able to directly influence political decisions and military actions, but we can still play an active role through our own actions and remarks.

First of all, we can strengthen our knowledge reserves, understand the world situation and the development of international politics, so as to better understand the current situation and take appropriate actions.

Secondly, we can express our views and opinions through social media and other channels to convey positive energy and enhance the power of unity and cooperation.

At the same time, we can contribute to the society and enhance social cohesion and national unity by participating in voluntary activities and community building.

Finally, in our daily life, we can carry forward human virtues and values, transmit positive energy, and let people around us feel the goodness and beauty of human beings.

In short, although we may not be able to change the situation in the whole world, we can still make positive contributions within our own capabilities and make our own efforts to achieve world peace and human progress.