分类： xiyu

　　Reference News Network reported on March 19 (text/Ping Yue Jiang Tao Huang Jin Zhang Weiwei) Former US President Jimmy Carter mentioned in a speech in June 2019 that only 16 years in the history of more than 240 years since the founding of the United States did not fight, which is called "the most combative country in the history of the world." In the words of Dakota Wood, a senior researcher in the defense program of the American Heritage Foundation, the United States is involved in a war every 15 years on average.

　　Since the end of World War II, the United States has launched or participated in many wars overseas, such as the Korean War, the Vietnam War, the Afghan War, and the Iraq War, which have caused extremely serious civilian casualties and property losses and caused huge humanitarian disasters. Since 2001, the war and military actions launched by the United States in the name of anti-terrorism have caused more than 900,000 deaths, of which about 335,000 were civilians, millions were injured and tens of millions were displaced.

　　In today’s world, the hegemony, hegemony and bullying of the United States are obvious to all. In the major overseas wars directly launched or participated by the United States after the Cold War, the war crimes of this superpower are obvious.

　　:: Bombing Kosovo

　　[Time] March 24, 1999-June of the same year

　　[Crime] Without the authorization of the United Nations, NATO, led by the United States, carried out a continuous bombing of the then Federal Republic of Yugoslavia for 78 days under the banner of "preventing the humanitarian crisis in Kosovo". On May 7th of that year, the US forces involved in NATO bombing attacked the Embassy of China in Yugoslavia with missiles, which killed three China journalists, seriously injured many others and severely damaged the premises. In June of the same year, NATO signed an armistice agreement with Yugoslavia, and Kosovo was temporarily entrusted by the United Nations.

　　The war killed more than 2,000 innocent civilians, injured more than 6,000 people, displaced nearly 1 million people, and lost more than 2 million people’s livelihood, resulting in economic losses of more than 200 billion US dollars to Yugoslavia. According to statistics, NATO troops used at least 31,000 depleted uranium bombs, which led to a sharp increase in the incidence of cancer and leukemia in this region and had a long-term disastrous impact on the local and European ecological environment.

　　▲ On March 24, 2010, in Mitrovica, located in the north of Kosovo, Serb residents held the Serbian flag at a rally to mourn the victims of NATO air strikes against Yugoslavia 11 years ago. (Xinhua News Agency)

　　【 Consequence 】 In 2008, Kosovo unilaterally declared "independence". Serbia has always adhered to its sovereignty over Kosovo. The British "Guardian" published an article on the 10th anniversary of NATO bombing of Yugoslavia, saying that NATO bombing actually escalated the Kosovo crisis into a full-scale humanitarian disaster. German writer Michael Luders once wrote in his book that after the Kosovo War in 1999, NATO went beyond the principle of collective self-defense and launched a military operation against Yugoslavia, which caused civilian casualties in the name of humanitarianism. This shows that in the eyes of the United States and the European Union, human rights are only a secondary concern, especially when human rights standards are only applied to non-allies.

　　▲ The picture shows the tragic situation of the ambassador’s residence in the courtyard of China’s embassy in Yugoslavia after being destroyed by NATO missiles. (Xinhua News Agency)

　　Iraq War

　　[Time] March 20, 2003-December 18, 2011

　　[Crime] Many countries, such as the United States and Britain, launched a military operation codenamed "Iraq Freedom" on the grounds that Iraq possessed "weapons of mass destruction". A few months after Saddam Hussein’s regime was overthrown, the United Nations indicated that its inspectors had not found any weapons of mass destruction. On December 18, 2011, with the withdrawal of the last batch of American soldiers, the Iraq war officially ended.

　　According to statistics, this war caused about 200,000 to 250,000 civilian deaths, of which more than 16,000 were directly killed by the US military and more than 1 million were homeless. The British "Guardian" reported that the Coalition forces led by the United States used a large number of depleted uranium bombs and white phosphorus bombs. A report from the Dutch peace organization PAX showed that American warplanes and tanks used nearly 10,000 depleted uranium bombs in the Iraq war in 2003, which led to a sharp increase in the birth defect rate of Iraqi babies after the war.

　　▲ On March 20, 2003, on the day of the war, a building in Baghdad, the capital of Iraq, caught fire after being hit by a US cruise missile. (US Department of Defense website)

　　【 Consequence 】 After Saddam Hussein was overthrown, the United States dissolved Iraq’s military, security and intelligence infrastructure organizations during Saddam Hussein’s time, creating a huge security vacuum in Iraq and opening the door to armed militia organizations that were not controlled by the state.

　　According to the website of the Gulf News of the United Arab Emirates, a bloody sectarian civil war broke out in Iraq, which led to the emergence of the "Islamic State" organization. What the United States left in Iraq was an ignominious legacy — — Corruption is rampant, public services are poor, armed militia organizations are everywhere and sectarian differences are deepening.

　　▲ On April 9, 2003, an American soldier watched the bronze statue of Saddam Hussein fall after being towed by an American armored vehicle in the "Victory Square" in Baghdad, Iraq. (US Department of Defense website)

　　The war in Afghanistan

　　[Time] October 7, 2001-August 30, 2021

　　[Crime] After the September 11th terrorist attacks in 2001, the United States and its allies launched a military strike against Afghanistan in early October of that year on the grounds that the Taliban in Afghanistan refused to hand over Osama bin Laden, the leader of Al Qaeda, and quickly overthrew the Taliban regime and stationed troops for a long time on the grounds of anti-terrorism. On August 30, 2021, the last US military transport plane took off from Kabul International Airport. This "longest war in American history" ended in the sudden withdrawal of the US military. This war, which lasted for nearly 20 years, caused 47,245 Afghan civilians and 66,000 to 69,000 Afghan soldiers and policemen who had nothing to do with the "September 11" incident to die in the US military operations, and more than 10 million people were displaced.

　　▲ On December 16, 2003, the US military patrolled Wardak province in central Afghanistan. (Xinhua News Agency)

　　【 Consequence 】 The war in Afghanistan spanned the term of four American presidents and evolved into the longest war in the United States, so long that it itself became a "hasty stop" in the "9.11" era in the United States. The article in the British weekly New Politician pointed out that the Taliban’s victory in Afghanistan was not only called a solid blow to the dignity and reputation of the United States, but also a public denial of the foreign policy called "liberal intervention".

　　The United Nations World Food Program warned in 2021 that about 98% of Afghans do not have enough food, and Afghanistan is facing "avalanche hunger and poverty". After the United States withdrew from Afghanistan, it imposed economic sanctions on the Taliban regime and frozen billions of dollars of foreign exchange assets of the Central Bank of Afghanistan in the United States, which led to the collapse of the Afghan economy. The interim government formed by the Taliban needs to deal with the problems of striving for international recognition, restoring economic and social order, and cracking down on the extremist organization "Islamic State". Coupled with frequent natural disasters such as earthquakes and floods, Afghanistan still faces a serious economic and humanitarian crisis.

　　▲ On August 16th, 2021, a large number of people gathered at Kabul Airport in Afghanistan to try to leave Afghanistan. Taliban personnel entered and took control of the capital Kabul on August 15th. (Xinhua News Agency)

　　:: Air strikes against Libya

　　[Time] On the evening of March 19th, 2011.

　　[Crime] A riot broke out in Libya, which quickly developed into a civil war. On the grounds of the human rights crisis, the United States led NATO countries to indiscriminately bomb the Libyan government and military institutions under the banner of protecting citizens in Benghazi. According to the data released by NATO, from the end of March to the beginning of June of that year, NATO has dispatched 10,000 sorties, destroying about 1,800 targets. The air strikes also caused a large number of civilian casualties. According to the website of the Canadian Center for Globalization Studies, NATO fighters deliberately targeted the tents set up in front of Gaddafi’s official residence and brutally slaughtered civilians, but the mainstream media described these civilians as "radicals".

　　▲ On March 20, 2011, Libyan government vehicles burned and exploded after being attacked by air (Xinhua/Reuters)

　　【 Consequence 】 Gaddafi was overthrown by the opposition, Libya’s economy quickly regressed, the country was completely divided, and it was caught in a stalemate in which the two regimes confronted each other with international support behind them. In addition, the rampant terrorist organizations have taken root in Libya, and Libya is still mired in war today.

　　Alan cooper Mann, an associate professor at the University of Texas at Austin, wrote in Foreign Affairs magazine that when the United States and its allies intervened in Libya in 2011, the civil war in Libya was nearing the end. At that time, about 1,000 people were killed, and at least 10,000 people were killed after western intervention. Since then, Libya has been in turmoil for a long time, with economic collapse, tribal scuffles and extremism. The refugee problem caused by this has finally caused great economic and social pressure on Europe. The United States, as the initiator, stayed out of it. At the same time, in the process of crossing the Mediterranean, refugee ships have caused many humanitarian disasters due to the constant capsizing accidents.

　　▲ Data Map: Refugee ship rescued in the Mediterranean (Xinhua/Midland)

　　The United States, Britain and France jointly attacked Syria militarily.

　　[Time] In the early morning of April 14th, 2018,

　　[Crime] On April 7, 2018, some anti-government figures in Syria claimed that Syrian government helicopters dropped bombs containing chemical agents on the town of Duma that day. The United States identified the Syrian government as launching a chemical attack on the Duma as an excuse to use force against Syria. The Syrian government said that the so-called chemical attack in Duma was fabricated. In the early morning of April 14, 2018, the United States, Britain and France carried out a "precision strike" against Syria without the authorization of the United Nations, and fired more than 110 cruise missiles and air-to-surface missiles at Syrian military and civilian facilities from the air and sea, causing at least six Syrian civilians to be injured. In order to "prove innocence", the United States has continuously released videos on the Internet about the Syrian people being attacked by chemical weapons. However, more and more evidence shows that the videos published by western media are suspected of fraud.

　　After the civil war broke out in Syria in 2011, the United States and its western allies strongly supported the Syrian opposition armed forces, which led to the local war and conflict continuing to this day. Since 2017, the United States has launched an air strike against Syria on the grounds of "preventing the Syrian government from using chemical weapons." From 2016 to 2019, Syria recorded 33,584 civilians who died in the war. Among them, 3833 people were directly killed by the bombing of the United States-led Coalition forces, half of whom were women and children. On November 9, 2018, the American public television network reported that only the so-called "most accurate air strike in history" launched by the US military on the city of Raqqa killed 1,600 civilians.

　　▲ On April 16, 2018, in the town of Duma, the eastern suburb of Damascus, Syria, a child received food on the street. (Xinhua News Agency)

　　【 Consequence 】 The US-led military strike has further complicated the situation in Syria. According to a survey conducted by the World Food Program in April 2020, about one third of Syrians do not have enough food, and 87% of them have no savings. According to the estimation of Doctors of the World, since the beginning of the war in Syria, about 15,000 doctors (about half of the total number of doctors in the country) have fled the country, 6.5 million people have been internally displaced and 5 million people have fled as refugees.

　　The United States and its western allies strongly supported the Syrian opposition armed forces and tried to overthrow the Syrian government by supporting agents, which led to local wars and conflicts that have continued to this day. The civil war has made Syria the bloodiest battlefield in the Middle East, expanded the ethnic and sectarian rift in Syria, led to the expansion of extremist forces, the spillover of the refugee crisis, and the constant violent conflicts, making the situation in the Middle East more turbulent.

　　▲ On April 14, 2018, on the north side of the White House in Washington, USA, people held slogans to protest against military strikes against Syria. (Xinhua News Agency)

　　In addition to the above-mentioned head-on conflicts, the United States has also adopted such "unconventional" wars as "shadow war" (assassination by using remote-controlled drones and "targeted killing" by dispatching small-scale special forces in the Middle East, Africa and Asia) and "proxy war" (supporting the Mujahideen guerrillas during the Soviet invasion of Afghanistan and the recent conflict between Russia and Ukraine).

　　According to a report on February 28th, 2023 on the website of the US Capitol Hill Daily, "From January 2022 to January 2023, the amount of US military assistance to Ukraine has reached $77.5 billion".

　　Christopher Kelly and Stuart Laycock, American historians, pointed out in their book "American Aggression: How We Invaded or Intervened in Almost Every Country on the Earth" that among the more than 190 countries recognized by the United Nations, only three countries have not fought with the United States or been subjected to its military intervention. These three countries were able to "survive" because "the United States did not find them on the map."

　　Tufts University’s research report "Military Intervention Project: A New Data Set of American Military Intervention from 1776 to 2019" shows that from 1776 to 2019, the United States conducted nearly 400 military interventions around the world, 34% targeted Latin America and the Caribbean, 23% targeted East Asia and the Pacific, 14% targeted the Middle East and North Africa, and 13% targeted Europe. At present, US military intervention in the Middle East, North Africa and sub-Saharan Africa is on the rise.

　　▲ US military MQ-9 "Death" drone cruising data map over Afghanistan. (US Department of Defense website)

　　On December 16th, 2023, the World Table Tennis Major League (WTT) women’s finals held several quarterfinals.

　　China’s Chen Xingtong defeated teammate Manyu Wang 3-0 and advanced to the semi-finals.

　　Chen Xingtong returned the ball in the game.

　　↑ Chen Xingtong (left) celebrates the score in the competition.

　　Chen Xingtong returned the ball in the game.

　　Manyu Wang is in the game.

　　Manyu Wang (left) serves in the game.

　　Chen Xingtong returned the ball in the game.

　　Manyu Wang served in the game.

　　Chen Xingtong served in the game.

　　China’s Wang Yidi defeated teammate Zhang Rui 3-1 and advanced to the semi-finals.

　　Zhang Rui serves in the game.

　　Wang Yidi served in the game.

　　Wang Yidi served in the game.

　　↑ Wang Yidi is in the competition.

　　Zhang Rui serves in the game.

　　Wang Yidi returned the ball in the game.

　　↑ Wang Yidi (left) returns the ball in the game.

　　Wang Yidi returned the ball in the game.

　　China’s Manyu Wang/Sun Yingsha beat Sweden’s Collberg/Berghstrom 3-0 to advance to the semi-finals.

　　Manyu Wang (first from left)/Sun Yingsha (second from left) are in the competition.

　　Manyu Wang (first from left)/Sun Yingsha (second from left) are in the competition.

　　Manyu Wang/Sun Yingsha (left) is in the competition.

　　Collberg (right)/Berghstrom is in the competition.

　　Manyu Wang (first from right)/Sun Yingsha (second from right) and Collberg (second from left)/Berghstrom shook hands after the game.

　　Collberg (left)/Berghstrom is in the game.

　　Manyu Wang (front)/Sun Yingsha is in the competition.

　　Manyu Wang/Sun Yingsha (front) is in the competition.

　　Photography: Zhang Xiaoyu

Extremely popular journalist Xu Ping.

On the evening of September 12th, 2023, the 2023 International Football Friendly Tournament was held at the Phoenix Mountain Professional Football Stadium in Chengdu. Compared with the Malaysian team, the China men’s soccer team had a good attitude, but the strength was not enough for them to score goals. In the end, it lost to the Syrian team 0-1, which was the first time that the national football team lost to its opponent in the warm-up match.

In the last World War I with Malaysia, the national football team scored a goal first, and with the help of Lin Liangming’s long-range shot from the front of the restricted area, it drew 1-1 with its opponent. At the last moment of the game, the national football team needlessly dropped the ball in the backcourt, which aroused the dissatisfaction of the fans on the scene and sent a burst of boos, thinking that they were "not enterprising".

In this game, the attitude of the national football team has been greatly improved, and it has done its best at both ends of attack and defense. At the press conference before the game, jankovic and Wu Lei both expressed their hope for the fans to fight for the next victory.

yan junling

Compared with Malaysia, which ranks 136th in the world, Syria, which ranks 94th, is stronger, and the national football team is not sure of winning. In the first half, the two sides drew 0-0. Yi bian fought again, and the two sides continued to fall into a dogfight. In the 58th minute, Kruma suddenly shot an arrow in the back. Although Yan Junling flew to save the ball at the first time, the ball went straight into the net in a dead corner, leaving China behind 0-1. In fact, before this, the Syrian team had scored a goal, but after the intervention of VAR, it was ruled that the offside goal was invalid.

After the score fell behind, the national football team’s offensive became more prosperous, but it was still unable to score goals. In the end, the national football team had to accept the result of failure. At the press conference after the match, jankovic, the head coach of the national football team, commented on the match: After the match with Malaysia, I asked the players to improve their pace and energy. Today is bad luck, we didn’t win the game, and of course we fought very hard. We tried many changes and worked hard in the end. We can’t say that we didn’t have a chance in the end, but we were unlucky and didn’t score in the end.

In response to a reporter’s choice of goalkeeper, jankovic said that he can only say congratulations on Syria’s world wave, which neither Yan Junling nor Wang Dalei could reach there. Jankovic also said that it was a competitive game and collected useful information for the future. Congratulations to the Syrian team, which also fought hard and won the away game. We must have struggled to lose at home, and now we can only look on the positive side and continue to work hard.

(Source: Xinhua News Agency data map)

(Source: Jimu News)

For more exciting information, please download the "Jimu News" client in the application market. Please don’t reprint it without authorization. Welcome to provide news clues and pay them as soon as they are adopted. 24-hour reporting hotline 027-86777777.

01.

A friend invited me to dinner, and when I paid the bill, I saw that he was very slow to pay, so I said, "Otherwise, I’ll pay!" "

"That how not bashful!"

"Nothing." So I put my hand into his pocket.

02.

At night, I can see many takeaway brothers rushing to deliver food, and suddenly feel very inspirational.

Others are still eating so late,What reason do I have not to eat?

03.

The husband came home from a business trip for a month and heard a noise in the room.

Pushing open the door and entering the room, I saw my wife running to the bathroom quickly.

The husband seemed to understand something and strode to the bedroom, as if the window were open.

However, living on the twentieth floor, my husband went to the window, saw the man and pushed him down in anger.

At that time, the wife also went to the window:"Mom, what about the master who repairs air conditioners?"

04.

Xiaoli went to the gym to lose weight, and everyone else was running hard on the treadmill, only she walked slowly.

She called the coach and shouted angrily, "Why can’t I run on this treadmill?"

The coach looked at her and said helplessly:"This has been opened to the maximum, and it becomes so slow as soon as you go up …"

05.

A few days ago, my throat was inflamed and I couldn’t speak, but the company leader asked me to take part in the chorus competition, saying that I could just fill in the numbers.

I didn’t feel so good, so I actively treated it and cured it before the game.

As a result, the game lost, and the leader sighed:"Why did you catch up with your voice at this time?"

06.

When I was a child, every time I walked at night, I felt someone following me.

As a result, I got into the habit of suddenly turning around after a few steps.

Ten years later, I became a tango dance teacher.

07.

On the operating table, the doctor is preparing to operate on the patient.

At this time, the patient glanced at the doctor, suddenly became nervous and shouted, "Somebody!" "

The doctor’s assistant came over and asked, "What are you yelling about and what are you doing?"

The patient said, "I want to change the surgeon."

"Why?"

In a trembling voice, the patient said to the doctor’s assistant, "I handle false certificates, and I handle his documents."

08.

When I went to my girlfriend’s house for the first time, I wanted to liven up the atmosphere and I was going to tell you a joke.

My girlfriend’s father said sternly, "There is a rule in my family that you can’t talk while eating."

Later, I came and went more often, and I became familiar with it. Every time I ate, my girlfriend’s father listened to my jokes.

The girlfriend asked her father in a low voice, "Have you forgotten our rules?"

Girlfriend father also quietly said:"This goods eat too fast, don’t let him talk, we have nothing to eat!"

09.

Daughter-in-law is busy doing housework at home, while husband is lying on the sofa playing mobile phone.

The child came up to his father and said, "Dad, you are amazing. I really admire you."

Dad said, "Why?"

The child said, "You are really capable of marrying such a good wife, being able to cook and do housework, having a good temper and making money, and being so beautiful."

After listening to this, Dad looked very pleased with himself.

At that time, the child went to his mother and said:"Mom, you can’t, see what you married?"

10.

I used to think that sincerity was priceless until later, when I went shopping.

The boss said:"If you really want it, I’ll give you two yuan cheaper."

11.

I saw an old man selling glasses on the roadside, and there were few people, so I wanted to support him.

He casually asked, "Grandpa, how much are these glasses?"

Grandpa said, "Girl, that doesn’t suit you. You have a big face. This one is more suitable for you."

I finally know why no one patronizes his business.

12.

One day, the wife suddenly asked her husband, "Do you love me?"

"Love, of course!" The husband’s desperate answer.

So, the wife thought about it and asked, "Are you afraid of hurting me, so you said it on purpose?"

Husband hurriedly added:"No, no, no, I’m afraid you’ll hurt me, so I said that!"

13.

A couple came to a law firm and wanted to talk to a lawyer about divorce.

The wife said angrily to the lawyer, "He still doesn’t understand why I want a divorce. From marriage to now, he never listens to what I say."

Husband immediately went on to say:"You are talking nonsense. You said you would come to the law firm this time. Didn’t I come?"

14.

You and your best friend have not seen each other for a long time.

Today, we met for dinner, and it was a pleasure to meet each other.

I talked intimately for 5 minutes and spoke ill of 10 people.

15.

Cloudy days are suitable for staring blankly, and rainy days are suitable for sleeping.

Sunny days are suitable for traveling, and in the long years,

I cann’t believe there’s not a day suitable for work

16.

There is a friend who runs a hotel, and I went there to have tea and chat.

During this period, a couple came to register the house. When the woman came in, she asked, "What is your wireless network password here?"

When they finished registering and went upstairs, the friend said:"Sister now, I have seen her for more than ten times, and she still pretends to be here for the first time."

17.

Today, I went shopping and passed a pancake stall. I felt that the boss’s pancake stall was interesting, so I silently watched it.

After a long time, the boss made another pancake, threw it directly, and said to me, "Get out, get out."

I got angry at that time, grabbed the pancake and ate it hard.

Eat and scold said:"You wait, I will come again!"

18.

A beautiful woman got off the taxi and left her camera in the back seat.

The driver quickly put his head out of the window and shouted at the beauty:"Beauty, your camera."

The beauty turned red and left without looking back.

Then, the taxi driver drove away directly.

As a result, the beauty chased the taxi and shouted, "Master, my camera, my camera!" "

19.

Four dreams that men want:

There is a cook at home and a beautiful one in the office.

There is a bitch around, and there is a miss in the distance.

20.

One day, I suddenly asked my mother, "Mom, what am I to you?"

Mom gave me a look and said:"You are mom’s mental retardation!"

21.

It’s been half a month. Why haven’t you delivered the goods?

Dear, we will deal with it as soon as possible. Please be patient.

Dear, the goods have been delivered to you here. Would you please cancel the complaint?

"Ok, please wait patiently!"

I will handle it as soon as possible, dear.

22.

Dear friends, please take care of yourself.

Medical students who have taken online courses for four years next year.

I’m going to see you.

23.

Son, what will you do if you don’t get married?

Dad, I really don’t want to get married. I’m tired of seeing women.

Does that mean your mother is annoyed when you see it?

Aren’t you bored?

"Here, there are some."

24.

Mom said that when I was a child, I wouldn’t cry when I drank milk, and I would sleep peacefully.

As a result, I fainted when I grew up drinking milk. I went to the hospital for a check-up and was allergic to milk.

"When I was a child, I just passed out!"

25.

Brother, how come your electric car is dead, and now it can’t ride.

I know the battery is running out.

Huh? Then why didn’t you tell me when I used it?

I didn’t say much because I was afraid that you would misunderstand me and say that I was stingy and didn’t want you to ride a bike.

26.

Sleeping late and staying in bed is the minimum respect for weekends.

I woke up at this point if I didn’t play well today.

It was my fault.

27.

The Chinese New Year is coming soon. Those with family groups can give me a hand.

It’s the kind that always gives out red envelopes during the New Year.

Money is not important.

The important thing is to be a family.

28.

When I was in college, I liked a girl. In order to express my love for her, I ordered two cups of milk tea every day, one for her and one for me.

Milk tea is sweet, and her smile is sweeter.

So I persisted every day, and finally one day, the two of us lived together.

This feeling is very wonderful. Two people live in a ward because of high blood sugar!

29.

How’s your new job going?

Just a few days after I went there, I became one with my colleagues.

Really? I was worried that you didn’t adapt.

What is there to worry about?I can fight so well that I won’t suffer.

30.

My girlfriend always dislikes me here and me there. What about your girlfriend?

My girlfriend doesn’t care about you at all. Why do you have nothing to ask my girlfriend?

Besides, I have to have a girlfriend first!

# Humorous jokes # # Cold jokes #

The year 2022 is coming to an end, and many people have already started this year’s annual summary. The foreign media Gamespot also selected the best 10 games in 2022. Let’s take a look.

Note that the list includes new games since the beginning of December 2021, as well as games that left the preemptive experience during this period. Ranked in no particular order.

Complete list:

Eldon’s Ring of Law

Twilight of the god of war

Immortality

Mario+Crazy Rabbit’s Wishing for Stars

《Marvel Snap》

Neon Ke Bai >

Noko

《Pentiment》

《Tunic》

Vampire survivor

During the Double Eleven this year, beauty care has achieved remarkable results. Now more and more young people begin to pay attention to their own image and are willing to spend time and money on their faces, which also gives us great opportunities in the beauty market. The author also used the data to re-list the trend of the beauty market for us. Let’s take a look.

In the economic downturn, "lipstick effect" is one of the most frequently mentioned keywords.

The lipstick effect is still in effect in China. According to BCG&TMI data, the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years. Although there has been a slight correction of 2% this year, it is almost harmless compared with other consumer tracks that have been hit hard.

In the past Double Eleven period, the star map data showed that the GMV of beauty care reached 82.2 billion, accounting for 8% of all categories, which was also consistent with the ranking in 2021/2020.

In the high-end beauty market, the status of international brands may be hard to shake for a long time. Looking at the top ten brands of Tmall’s double eleven beauty category turnover this year, only Polaiya and Winona, domestic brands, squeezed into the fifth and sixth places on the list. According to Euromonitor data, since 2019, the top three positions of high-end cosmetics market share have been firmly controlled by L ‘Oreal, Estee Lauder and LVMH. In 2021, the market share of the above brands reached 18.4%, 14.4% and 8.8% respectively.

However, the noteworthy change is that during the Double Eleven this year, most of the growth rate of international beauty brands GMV turned negative, while domestic beauty brands still maintained strong growth.

According to the magic mirror data, during the Double Eleven in 2022, the domestic beauty brand GMV reached 5.678 billion, which was only 1/3-1/4 of that of foreign brands (20.961 billion), but the domestic and foreign brands GMV of TOP50 increased by 49% and -2% respectively, continuing the trend of 618.

When domestic brands are constantly attacking the high-end market, the consumer/category structure of the beauty market is also changing rapidly: after 00, they begin to enter the workplace, their income is not high, and their ability to screen information is stronger; After years of market education, the demand of essence, cream, sunscreen lotion, pre-makeup lotion/toner and other sub-categories is steady, and new potential categories such as body lotion and high-end perfume are eager to compete for consumers’ attention.

How can brands capture the above trends and reach new beauty consumers with more innovative means? Recently, Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG) jointly released the Insight Report on Digital Trend of High-end Beauty Market in China, and the community marketing institute picked out the dry goods to share with readers.

What is the high-end beauty market? How expensive can a product be considered high-end?

One division and reference standard given in the report is to divide the beauty market into high-end skin care, high-end makeup and high-end perfume:

• High-end perfume must surpass 500 yuan;
• In the high-end skin care sector, the price of essence/cream/eye cream products (with significant repair effect) exceeds 500-750 yuan, and the price of lotion/makeup remover/facial cleanser/mask/sunscreen/body lotion (for daily care) exceeds 200-300 yuan;
• In the high-end makeup sector, (whole face makeup) foundation/pre-makeup cream/primer/loose powder exceeds 350 yuan, (partial makeup) concealer/highlight or blush/eye shadow eyeliner mascara/eyebrow pencil exceeds 200-250 yuan, and (lip makeup) lipstick/lipstick exceeds 250 yuan.

Based on the statistics of the above categories, it is found that the high-end beauty market in China dropped slightly by 2% in 2022, mainly due to the decrease in quantity, but the purchase grade and price of products did not fluctuate obviously. Among them, the user penetration rate of high-end skin care, high-end make-up and high-end perfume reached 90%, 50% and 20% respectively. The number of high-end make-up consumers declined slightly, and the high-end perfume showed a trend of decreasing volume and increasing price.

The reason for the above trend is that the epidemic has weakened the purchasing power of a very small number of consumers under the age of 25, and their consumption in 2022 accounted for 17%, a decrease of 4 percentage points compared with last year; Secondly, light consumers are restraining their consumption, which means that customers who spend less than 3,000 yuan a year on skin care products/less than 1,500 yuan on cosmetics/less than 1,500 yuan on perfume have dropped 9%-11% on high-end beauty cosmetics. But heavy consumers of high-end beauty cosmetics (perfume costs more than 6000 yuan a year) also prefer to buy high-end perfume.

So, who is the new addition to the high-end beauty market? Male, young and sinking market are three key words that can be refined. Compared with the old and new markets in the past year, the proportion of men has increased from 16% to 20%, the number of customers under 25 has increased from 20% to 26%, and the number of third-tier and below cities has increased rapidly from 27% to 39%.

Or the awareness of image management is improving, or they are inspired by KOL/ family and friends, or they have received perfume gifts … The entry trajectory of these new customers can be summarized as follows: at first, they began to understand high-end skin care products such as facial cleanser, essence and toner, and gradually cut into high-end beauty fields such as lipstick and makeup lotion, and at the same time, they have a strong interest in body lotion, sunscreen, perfume and other emerging categories, and they are more willing to learn/share/try new products based on social platforms.

For the high-end beauty market in the future, after 00, the male customer base will gradually grow into a market force that cannot be underestimated, and the rise of new people will also bring opportunities for subdividing categories. Although there has been no obvious change in the purchase channels in the past year, online consumer contacts also require more three-dimensional, which should be further matched with offline experience.

First of all, consumers have relatively different functions and emotional demands for different categories.

• For high-end skin care products, the functional factors that consumers are most concerned about are natural ingredients, safety and non-allergy. When considering emotional factors, in addition to the brand being trustworthy, experiencing well and pleasing themselves, consumers attach great importance to the cost performance of the products.
• For high-end cosmetics, consumers are also most concerned about ingredients, brand trust and cost performance, but "durability is good", "whether it conforms to the trend of popular makeup" and "whether it can express personality" are also unique reference indicators of this category;
• For high-end perfumes, consumers will pay attention to the time of fragrance retention, and also consider the balance between fashion trends and expression of personality, but self-satisfaction is a relatively unique indicator. "First of all, you should feel good and comfortable."

Such category characteristics also form different market styles, and high-end skin care products emphasize professionalism and cost performance; The audience loyalty of high-end makeup is low, and it is more necessary to seize the market sentiment to make fashion and explosion, and to be cost-effective; High-end perfume emphasizes the recognition of brand spirit and emotional connection, so that consumers can please themselves.

Specifically, looking at the subdivided categories, there is also a more differentiated retention grip.

In the high-end skin care market, the fastest growth of consumption in the past year is in three categories:

1. The first category is the first choice of high-end skin care products for beginners, including toner, facial essence, cream/lotion and eye essence, because they are also the core categories that distinguish brand assets, and the demand is steady. The factors that consumers most agree with are natural safety and no allergy (68%), texture and skin feeling (51%) and good brand reputation (41%);
2. The second category is a new potential category that appears with the growth of skin care knowledge, sunscreen products. This category is also promoted by brand and talent education, and the market demand is constantly strong. The market penetration rate (mainly the willingness to pay) and product strength still have room for improvement. What consumers most agree with is that the ingredients are naturally safe and non-allergic (40%) and the sunscreen effect is good (30%);
3. The third category is the new latent category, body milk, which appears from head to toe with the exquisite makeup/home attention. Because this category is mainly driven by self-esteem and new lifestyle, it needs a good reputation (29%).

Generally speaking, due to the outstanding functional attributes of high-end skin care products, the premium ability is significantly higher than that of high-end cosmetics, and there are many core categories with stable demand, and it is necessary to narrow the distance with consumers in all directions through discounts/sample trials/brand services (such as Spa appointment, product use teaching, online skin diagnosis, etc.).

In the high-end make-up market, the categories with the fastest growth in sales in the past year include two categories:

1. The first category is a new category driven by new makeup methods (mask makeup/eye makeup), including eye shadow/eyeliner and eyebrow products. Consumers in this category most agree with whether the products conform to the fashion trend (32%), novelty (23%) and limited quantity (22%).
2. The second category is the category driven by advanced makeup knowledge, such as pre-makeup milk/primer, loose powder and concealer; Consumers not only care about the ingredients of this category (34%), but also pay special attention to professionalism (29%) and novelty (15%);
3. In addition, lipstick and foundation are still the pillar categories of makeup (over 60%), and consumers are most concerned about ingredients (35%), which do not smudge/touch cups/float powder (21%) and have good durability (18%).

Generally speaking, consumers’ emotional demands for high-end cosmetics are stronger, so their decision-making is faster. Whether the brand can shorten the consumer’s consumption link from planting grass to placing orders by means of a series of marketing combination punches, such as star advertisements, product stories, product trials, discounts and exquisite packaging, is the key to efficient transformation, among which star advertisements have the most remarkable driving effect.

In the high-end perfume market, in the past year, more consumers used perfume for private parties/dates (73%) and business/office (57%). Flower and fruit notes, exotic notes, wood notes, green leaves notes and aquatic notes are the most mainstream fragrance types, but their preferences are different in different scenes.

For example, exotic fragrance and floral fragrance that can express special emotions at private parties are more popular; In the business scene, the more moderate woody notes are very popular; When outdoors or at home, except for the flowers and fruits, almost all other fragrance types can be tied.

Perfume itself is an emotional commodity, and the market cultivation of high-end perfume is at an early stage. Evaluating the success of a high-end perfume depends more on whether the brand can make consumers feel longing and psychological ripples for love and even more beautiful stories after putting out some product value points such as niche unique fragrance, exquisite and attractive packaging and well-connected brand stories.

In the past year, the categories with strong growth in the high-end beauty market showed the following characteristics:

• Consumers’ knowledge of skin care/makeup is more advanced, and they show stronger demand for products such as sunscreen/pre-makeup milk/foundation; The body management pursued by consumers is further subdivided, and the skin care/makeup is fully refined, which has a clearer aesthetic appeal for eyes/eyebrows/whole body skin;
• With the advancement of existing customers, "after 00, men, sinking market" also constitutes a new army of high-end beauty consumers, who either cut into high-end makeup from high-end skin care, or were given new varieties of grass in human gifts …

Expensive price is not equal to high-end, so is the high-end beauty market. High-end skin care products, high-end cosmetics and high-end perfumes also have very different strategies in order to fill the lining of their products and make consumers feel value for money.

High-end skin care products have outstanding functional attributes, and it is more necessary for consumers to experience and try the products at low cost through professionalism (such as ingredients, technology and patents) and cost performance; As a more emotional category, high-end cosmetics need to explore new explosions with stability, and high-end perfumes need to tell a three-dimensional moving product and brand story …

What are the experience of establishing contacts for different categories? What are the decision-making characteristics of the new customer base? How to optimize the reach of new customers? How to consider the cooperation of online and offline contacts? The above questions will be presented in the next article.

Source WeChat official account: Community Marketing Research Institute (ID: community _ marketing), insight into community consumption.

This article is authorized by Cooperative Media @ Community Marketing Research Institute, where everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

A few days ago, in the Dutch Cup, two popular naturalized national football players, Fizezhan Tianle and Yang Rui Anshang, played an alternative derby, in which Fizezhan Tianle started and played for the team for 90 minutes. Yang Ruian only got the chance to come off the bench in the 73rd minute. Fei Cizhan-Tianle and Yang Ruian are both Chinese players. As long as they are willing to be naturalized by the China Football Association, they can play for the national football team as soon as next year.

Fei Cizhan-Tianle belongs to the excellent player who came out of Ajax youth training system. He used to be the core of the second team and often wore the captain’s armband to play. Whenever Ajax team 2 encounters a deadlock in the game, Ficzen-Tianle can stand up for the first time and put on a good show to turn the tide. Fei Cizhan-Tianle mainly plays the front waist on the court and belongs to the commander urgently needed by the national football team.

Fei Cizhan-Tianle didn’t catch up with the initial stage of the naturalization policy in China football a few years ago, so he came to play in the national football team. The main reason is that Feci Zhan-Tianle is still looking forward to his entry into the Dutch national team. However, according to his development momentum in recent seasons, it is basically impossible to knock on the door of the Orange Legion. Therefore, the most pragmatic goal of Fei Cizhan-Tianle is to play football in the national football team.

Yang Ruian is the main striker position and also has certain finishing ability. If Fei Cizhan-Tianle and Yang Ruian can be naturalized in the national football team, the hope that the national football team will hit the 2026 World Cup will be greatly increased, and both of them are willing to play in the preliminaries for China. National football fans think that if Fei Cizhan-Tianle and Yang Ruian can be naturalized smoothly, I hope they can continue to work hard in Europe instead of returning to the Super League.

Because naturalized players will only get worse and worse when they play in the Super League. Fizichan-Tianle and Yang Ruian both have the ability to play in the Dutch main force, and they can continue to play in the Dutch league. I hope these two national football favorites can become the core of the national team as soon as possible, and coach jankovic will also entrust them with important tasks. I believe that the performances of Fei Cizhan-Tianle and Yang Ruian will not disappoint the fans.