分类： xiyu

　　Recently, Beijing Internet Court issued the White Paper on the Judicial Protection of Minors on the Internet. From June 2022 to May 2023, the hospital accepted 143 civil disputes involving minors. Internet cases involving minors are mainly caused by recharging rewards, online shopping, online speech, etc., reflecting the active behavior of minors using the Internet.

　　In the case of recharge and reward, most of them claim that the recharge behavior of minors is invalid and demand to return the recharge money. Among them, the average bid amount of game recharge cases is 25,622.6 yuan, the average bid amount of live broadcast reward cases is 62,877.7 yuan, and there are 4 cases involving more than 100,000 yuan in recharge reward cases, accounting for nearly 10% of such cases.

　　The White Paper shows that the phenomenon of infringement of minors’ personality rights continues to grow, and the number of related cases has increased by 111% in the past year. When minors are infringed, the infringement of their personality rights is mainly the infringement of reputation rights, and may also involve portrait rights, privacy rights, personal information rights and so on.

　　Case 1:

　　Adults should bear legal responsibility for cyber violence against minors due to emotional disputes.

　　[Basic case]

　　There is an emotional dispute between A and the defendant C. In order to vent his emotions, C used his Weibo account to publish a series of Weibo, attacking A and A’s minor daughters, B 1 and B 2, one of which disclosed the portrait of B 1; In addition, C also sent dozens of text messages to insult A and B 1 and B 2. The attacks and insults sent by C include insulting comments on B’s appearance and "B’s 2 children born out of wedlock", "B’s 2 is not qualified to attend a certain school" and "B’s 2 bribed a professor". A thought that the defendant C had maliciously insulted and slandered B-1 and B-2 on the Weibo, which led to a marked decrease in his social evaluation, brought great troubles to his daughter’s life and study, caused irreparable mental damage, and seriously infringed on the reputation rights of B-1, B-2 and A-2, so he asked C to apologize and compensate for mental losses.

　　[court decision]

　　After trial, the court held that in this case, the blog post of defendant C directly mentioned the names of B 1 and B 2, which had specific directionality. C made public the portrait photo of B-1 and used insulting words, which not only infringed on B-1′ s portrait right, but also devalued B-1′ s personal dignity and infringed on B-1′ s reputation right. At the same time, there are still some negative remarks about the schooling situation of a certain student in the article. According to the evidence in the case, the remarks have no factual basis, and they are rumors and slanders divorced from the factual basis. Because this remark is enough to reduce the social evaluation of plaintiff B 2, it also constitutes an infringement of plaintiff B 2′ s reputation right. The court ruled that the defendant C should apologize to B 1 and B 2 and compensate for the mental loss.

　　After the judgment of first instance was made, neither party filed an appeal, and the judgment has taken legal effect.

　　[Typical meaning]

　　On the one hand, the physiology and psychology of minors are still in the development stage and immature, which is easily influenced by external evaluation; On the other hand, most of the social contacts of minors are minors, and their ability to identify and screen information is low, so they are easily misled and make negative comments on others based on one-sided information. Compared with adults, the features of appearance can easily have a negative impact on minors’ social environment, and may even lead to school bullying and cyber violence, which cannot be ignored. This case is a case that fully embodies the principle of "special and priority" protection for minors in the dispute over personality rights.

　　Case 2:

　　Publishing videos of minors seeking medical treatment without consent constitutes infringement by medical institutions and related personnel.

　　[Basic case]

　　Plaintiff A was accompanied by relatives to a pediatric clinic in a hospital, and was treated by chief physician B. Without the consent of A and his guardian, a hospital filmed and edited A’s consultation process into a video for public release in a short video platform account with B as the real name registration subject. The plaintiff’s guardian thinks that the theme of the short video involved in the case is "When will the child get well? I have to ask my parents". The video content reveals the plaintiff’s illness, and the main content is edited to show the plaintiff’s "faults" and "bad habits" when seeing a doctor. The amount of praise and comments is very high. At the same time, combined with the negative comments of the video, I think that a hospital and B have violated the plaintiff’s right to privacy, portrait and reputation, and asked B and a hospital.

　　[court decision]

　　After trial, the court held that the video involved was shot and edited by a hospital, and the video content was the process of seeing the plaintiff in the consulting room, and B cooperated to complete the relevant shooting, while the video involved was published in a short video account registered with B’s real name and with B’s name as a nickname and portrait as the avatar. Objectively, the public watching the video released by the account involved can also bring certain traffic, attention and other benefits to B. At the same time, combined with the previous operation of the video account, it is determined that a hospital and B have adopted the way of division of labor and cooperation. Without the plaintiff’s permission, B and a hospital filmed and publicly released the video involved in the case on the network short video platform, and publicized the plaintiff’s portrait, which constituted an infringement on A’s portrait right. At the same time, the video content involved in the case has a certain tendency after editing, indicating that the plaintiff has symptoms including behavior habits, which will cause negative comments on the plaintiff to a certain extent and constitute an infringement on the plaintiff’s reputation. Generally speaking, most patients don’t want to disclose their medical treatment process and symptoms, and the content of medical treatment has certain privacy, which should belong to personal privacy. However, a certain hospital and a certain hospital disclose the plaintiff’s medical information in the form of video on the Internet, which constitutes an infringement on the plaintiff’s privacy. The court ruled that the defendant B and a hospital jointly bear the responsibilities of apologizing, compensating for mental losses and reasonable expenses for safeguarding rights. A technology company has fulfilled its obligations as a network service provider in the process of operating a short video platform, and does not assume responsibility.

　　After the judgment of the first instance was made, none of the parties appealed, and the judgment has taken legal effect.

　　[Typical meaning]

　　In the process of spreading knowledge through short videos, medical institutions or employees should pay special attention not to infringe upon the legitimate rights and interests of others, especially minors. While innovating the diagnosis and treatment mode, hospitals and doctors should take the initiative to assume the social responsibility of protecting the healthy growth of minors, strictly fulfill the professional requirements of keeping patients confidential, and strictly abide by the legal bottom line to avoid irreparable trauma to minors’ bodies and minds due to improper behavior.

　　Case 3:

　　Neighborhood disputes should not affect the healthy growth of children.

　　[Basic case]

　　When B took a minor child, A 1, in the community, he had an argument with the residents of the neighborhood next door because of property management, and the dispute was recorded by the defendant Ding. In the video, B’s physical characteristics are clear, and the minor A’s face is clear without wearing a mask. Ding released the above video to others without the permission of the plaintiff. The defendant, C, saw the edited and processed video (including negative comments on A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, A’s father, a’s father, a’s father, because of a similar property dispute, and did not verify that the video would be reprinted to multiple online platforms. Party A 1, Party A 2 and Party B think that the actions of Party D and Party C constitute an infringement on the right of portrait and reputation of Party A 1 and Party B, which constitutes an infringement on the right of reputation of Party A 2. Therefore, Party D and Party C are required to apologize to the three plaintiffs and compensate for mental and economic losses.

　　[Referee’s result]

　　After trial, the court held that the video involved was shot by Ding and spread to others. The video content was a dispute between B and his neighbors in the community. However, the video does not reflect the objective facts, mainly for the derogatory of B. At the same time, in this video, the face of a son of B, A, 1, is not covered and is completely exposed in the controversial video; B’s physical characteristics are clear, so Ding’s behavior constitutes an infringement of A’s and B’s portrait rights; The content of the video also led to the reduction of social evaluation of B, which constituted an infringement of B’s reputation. On the network platform, C released another processed video with negative comments on A-2, which not only infringed on A-1′ s portrait right, B-1′ s portrait right and reputation right, but also infringed on A-2′ s reputation right. The court ruled that Ding Mou publicly apologized to B Mou and A Mou 1 and compensated for the losses; C apologized to the three plaintiffs and compensated for the losses.

　　After the judgment of the first instance was made, none of the parties appealed, and the judgment has taken legal effect.

　　[Typical meaning]

　　In recent years, neighborhood disputes have developed from offline to online, resulting in increasing cases of cyber infringement and even cyber violence. Many cases also involve improper disclosure of portraits and personal information of minors. This case is such a typical case. This case makes it clear that disputes should be handled in a reasonable way, especially not to spread portraits of minors on the Internet without consent. Minors are still in the process of physical and mental development. On the one hand, adults should try to avoid adverse effects on minors when dealing with disputes in their lives. On the other hand, we should pay special attention to the expanding and persistent harm that the network communication environment may cause to minors.

　　Case 4:

　　Platforms that pay too much attention to or browse minors’ related content have the right to ban accounts and terminate services.

　　[Basic case]

　　Plaintiff A registered to use a short video platform operated by the defendant. During the use period, the account was permanently banned by the defendant on the grounds of "suspected violation of community conventions, involving excessive attention or browsing related content of minors". A believes that he just likes to watch dance videos, and has not over-browsed related content involving minors. It is normal to use the account involved to browse and like related videos, and all the videos are recommended by the system. As a platform operator, the defendant banned the account involved and the corresponding mobile phone device login rights. unreasonable. A believes that the defendant’s behavior of blocking the account involved and the corresponding mobile phone equipment for no reason constitutes a breach of contract, and he appealed to the court to demand the lifting of the measures against the plaintiff’s account.

　　[court decision]

　　After trial, the court held that the defendant’s platform service agreement, self-discipline convention and the platform’s security center clearly stipulated that "any behavior and content that harms minors’ physical and mental health and legitimate rights and interests are prohibited, including pornographic and vulgar content involving minors, excessive consumption of minors, prohibiting the dissemination of bad values, spreading soft pornographic, vulgar or sexually suggestive, sexually suggestive and sexually suggestive content, and displaying vulgarity, kitsch, vulgar taste and vulgar culture". "Paying too much attention to and browsing minors’ related content" includes "being active in the comment area of minors’ videos, frequently publishing vulgar pornographic remarks, expressing love for children but teasing words" and other behaviors. In this case, when the plaintiff registered as a member, he signed a service agreement with the defendant. As the supplementary content of this agreement, the agreements on other functions of the platform have the same legal effect as this agreement. The trial found that the plaintiff, A, had posted a large number of comments containing verbal teasing, vulgar taste and some pornographic expressions under a number of videos involving minors. After technical identification, the defendant found that the plaintiff’s account involved was a risk user involved in the "child care project". After manual review by the "child care project" queue, it was judged that the plaintiff’s account involved was excessively concerned about or browsed the relevant content of minors, which violated the community self-discipline convention and was not improper.

　　In addition, the service agreement signed by the original defendant and the defendant stipulates that the platform has the right to independently judge and take measures such as restricting part or all of the functions of the account until the service is terminated and the account is permanently closed. In this case, the account involved in the case was punished by the platform three times for "excessively paying attention to or browsing the related content of minors", and the defendant punished it several times. However, after the account involved was unsealed, the plaintiff continued to post a large number of comments containing vulgar taste and vulgar culture under the video of minors, and the breach of contract was serious. The measures taken by the defendant to stop providing services and permanently close the account involved did not exceed the necessary limit. At the same time, the defendant took the above measures to prevent the plaintiff from continuing to commit illegal acts after changing the account, better protect the legitimate rights and interests of minors and their physical and mental health, and purify the cyberspace environment. To sum up, the defendant took a legal contract to ban the account involved. The court ruled that the plaintiff’s claim was rejected.

　　After the judgment of first instance was made, neither party filed an appeal, and the judgment has taken legal effect.

　　[Typical meaning]

　　The judgment in this case reflects the people’s court’s support for the online platform to implement the legal and policy requirements for the protection of minors and strengthen the platform management, and fully reflects the need to firmly establish the concept of juvenile justice in the new era, adhere to the principle of being most beneficial to minors, and implement the concept of special and priority protection in every case to safeguard the legitimate rights and interests of minors.

　　Case 5:

　　The online platform allows real-name authentication for minors to recharge and reward, and it should be considered that there is a major fault.

　　[Basic case]

　　The plaintiff, A, was 17 years old. During the epidemic from February 2020 to March 2020, A made a large amount of recharge to a game software operated by a defendant technology company through Alipay account, with a total amount of more than 610,000 yuan. The plaintiff believes that the account number recharged by the plaintiff has been authenticated by binding the ID card, and the defendant failed to take restrictive measures in time, which made the plaintiff recharge in a large amount within one month, which was obviously inconsistent with his age and intelligence, and without the consent and ratification of his legal representative, which should be an invalid civil legal act. The plaintiff appealed to the court, demanding that the defendant return all the top-up money of more than 610,000 yuan and interest of more than 30,000 yuan to the plaintiff.

　　[court decision]

　　During the court hearing, A himself appeared in court online to explain the situation and proved that the recharge was really implemented by himself. Through an in-depth understanding of the operating mechanism of the game platform, the court found that the game involved had lucky attributes and was attractive to minors. At the same time, when the recharge behavior involved occurred, the plaintiff had uploaded real identity documents for real-name authentication at the request of the system. It can be seen that the defendant has the ability to know that the other party to the contract is a minor, and it lacks the basis to use the technical measures that are not online to limit the recharge as a defense. At the same time, the plaintiff’s account was recharged frequently and in a short period of time, so the defendant, as a network service provider, should have paid more attention to it. However, the defendant failed to review and restrict the consumption of the account when the account was registered as a minor in real name, nor did he claim ratification from his guardian, and continued to provide a large amount of recharge service for minors. The defendant was mainly responsible for the occurrence of the recharge behavior involved. The plaintiff’s guardian neglected the management of the plaintiff, lacked safety awareness of personal property, and was also at fault. The court ruled that the defendant returned the plaintiff’s recharge of 609,000 yuan within 10 days after this judgment came into effect, and rejected the plaintiff’s other claims.

　　After the judgment of the first instance was made, the defendant filed an appeal. During the second instance, the two parties reached a settlement and the case was settled through mediation in the second instance.

　　[Typical meaning]

　　This case is a typical case in which minors indulge in online games and charge a large amount of money. Minors are the "susceptible group" of online games. In recent years, there are more and more disputes over minors’ indulging in "casual games" with certain luck and making large amounts of recharge. If the online game platform should know or know that the counterparty is a minor, but still fails to implement the protection measures for minors and take effective measures to limit the large consumption of minors on the grounds of technical restrictions, the court finds that the online game platform has a major fault and should return the recharge money according to law. This case establishes a clear orientation of protecting minors according to law, and urges the online game platform to effectively implement the consumption restriction measures for minors; At the same time, it is also clear that parents are responsible for supervising and guiding minors’ internet use behavior and preventing minors’ internet addiction, which is conducive to promoting parents to effectively implement their legal obligations of family education.

　　Case 6:

　　In the case of recharging and rewarding, the minor party should give evidence actively.

　　[Basic case]

　　A minor claims that from November to December, 2021, he used his father’s account to recharge more than 10,000 yuan in a short video platform operated by a technology company of the defendant to reward the anchor. A certain 1 thought that A was a minor, and his reward behavior was not suitable for his age and intelligence. He sued the court as a legal agent and asked the company to return the reward money. During the trial, a technology company seized the barrage sent by the account when the reward behavior occurred, the content of the account, the object of praise, etc., arguing that from the use of the account, it was inconsistent with the behavior pattern of minors and could not prove that the actual user of the account was A. After the court repeatedly explained to A’s father, supplemented the relevant evidence of minors’ recharge and coordinated the minors’ appearance in court, A did not supplement the evidence, and A did not appear in court to explain.

　　[Referee’s result]

　　The court held through trial that in this case, although the plaintiff claimed that the account involved was used by A, the real-name authentication subject of the account involved was A 1, which was not consistent with the behavior pattern of minors in terms of the account content concerned and the anchor type rewarded. In the case of repeated explanations by the court, the plaintiff did not actively provide evidence, and the existing evidence could not prove that the actual user of the account was A, so the plaintiff should bear the legal consequences of failing to provide evidence. The court ruled that all the plaintiff’s claims were rejected.

　　After the judgment of first instance was made, neither party filed an appeal, and the judgment has taken legal effect.

　　[Typical meaning]

　　In cases involving minors’ recharge and reward, many minors mostly use adult accounts to register and pay through adult accounts. In the case, it is necessary to confirm that the recharge and reward behavior is really implemented by minors. It is clear in this case that the party who carries out the act of recharging and rewarding minors should bear the burden of proof that the act is a minor. "It is better to take precautions before it happens". Recovering minors’ top-up rewards through litigation or other means requires corresponding evidence support. Parents should fundamentally strengthen education and care for minors, guide minors to use the Internet scientifically, and prevent addiction. Parents should also improve their safety awareness, protect their payment passwords, fully fulfill their guardianship responsibilities, and create a good growth environment for minors.

　　Case 7:

　　Minors open online shops, courts send judicial advice, and promote e-commerce platforms to strengthen management.

　　[Basic case]

　　Defendant B, a minor, opened a shop on an e-commerce platform operated by a technology company, sold customized star albums to dozens of people, and made virtual delivery on the platform. A few months later, the defendant actually delivered the goods. After receiving the goods, the plaintiff found that the goods did not match the description and proofing. The plaintiff believes that the products sold by the defendant are inconsistent with the propaganda and should bear corresponding responsibilities according to law. As a platform operator, the e-commerce platform should review and supervise the qualifications of the sellers, but it has not done its duty. Dozens of buyers appealed to the court, requesting the defendant B to refund the purchase money, and an e-commerce company was jointly and severally liable for compensation.

　　[Trial situation]

　　During the trial, it was found that the defendant in this case was under the age of 18, and he opened a shop on the e-commerce platform and sold a large number of similar goods, which caused disputes, which was not suitable for his identity, age and economic situation. During the trial of this case, the plaintiff and the defendant’s guardian reached a settlement under the auspices of the court. After the case was concluded, the court sent judicial advice to the defendant, a technology company operating the e-commerce platform, on the problems found during the trial, especially pointing out its problems in reviewing and prompting minors to open online stores. The company replied that it would strengthen the review and prompt of minors who have reached the age of 16 as platform operators, strengthen daily management, and further improve the delivery prompt and confirmation functions.

　　[Typical meaning]

　　As "Internet aborigines", it is increasingly common for minors to participate in Internet transactions as consumers, and the relevant laws and regulations are relatively perfect. However, the behavior of minors opening shops and selling goods on the platform can not be ignored. This case fully embodies the extension of the court’s trial function in the process of handling juvenile internet-related cases. On the one hand, actively promote reconciliation and safeguard the legitimate rights and interests of minors; On the other hand, we will give judicial advice to the operators of e-commerce platforms for their lack of mechanism and management loopholes in the protection of minors, resolve disputes from the source, strengthen the main responsibility of the platform and promote the healthy development of the digital economy.

　　This edition/reporter Chen Si

In view of the trend that voice dialogue system is increasingly becoming the control center of the Internet of Things, Du Haitao, general manager of products and operations of Alibaba’s artificial intelligence laboratory, told the First Financial Reporter that the future control center of smart homes may not necessarily be smart speakers, and Ali is also trying other hardware products, but at present, speakers are the most suitable transitional products, thus connecting more intelligent hardware products.

Recently, Ali Innovation Business Unit announced its layout in the AIoT field, saying that Tmall Elf mainly faces the consumer market and consumer IoT industry, and plays a core role in connection and empowerment. At present, it has cooperated with more than 900 intelligent hardware and home appliance manufacturers to export voice interaction and intelligent connection capabilities, so as to access the ecology of Tmall Elf.

Du Haitao said, "Challenge the boss."

Internet of things trend

In the final analysis, the essence of IoT ecological layout is to build an Internet of Things system to realize the interconnection of everything and data exchange. Gao Haiying, vice president of SKG domestic sales company, said when talking about cooperation with Tmall Elf, "Whether an Internet of Things is valuable depends on whether it can obtain and use data, and its core is ‘ Sensor ’ Deployment ","Only when it is embedded in every corner of society can the platform have powerful data capabilities, help enterprises to innovate quickly and seize market opportunities. "

Zhang Tao, general manager of Rong Tai Brand Operation Center, said that with the development and popularization of Internet of Things technology, the focus of the industry has expanded from the cloud to the edge, and 5G, artificial intelligence and edge computing have become the key driving forces in the development of Internet of Things technology in recent two years. IoT platform is a link between the preceding and the following in the industrial chain of Internet of Things.

It has become an industry consensus that the Internet of Things will become the general direction of smart home upgrading and transformation. Gao Haiying, vice president of SKG domestic sales company, said that when choosing the IoT platform, he hoped that the platform could know more users’ needs in time and learn more user scenarios and data to pave the way for its own intelligent transformation and upgrading, mainly focusing on whether the platform has strong data capabilities, strong adaptability, pricing model and whether the IoT platform is stable and safe enough.

There are many modes of cooperation between Tmall Elf and manufacturers. One is brand joint customization, where both parties define goods and prices together and then face the market together. Another Ali output technology allows goods to be connected to the Tmall Elf and become a smart device that can be controlled by voice.

At present, there is another model in the industry — — To build an ecological chain and build an ecological chain brand by investing in shares, the cooperative manufacturers in the ecological chain do not have their own brands. However, Ali said that this approach is not in line with Alibaba’s business philosophy.

From the manufacturer’s point of view, in response to the problem of "standing in line", Zhang Tao said that the Rong Tai brand only opened an official flagship store in Tmall, while the Rong Tai sub-brand cooperated with Xiaomi. "Ali and Xiaomi have different ecological models and each has its own advantages. When choosing the IoT platform, we will proceed from our own business strategic positioning and needs."

Giant layout IoT

The head of the IoT layout under the trend of the Internet of Things is Xiaomi. The just-released third-quarter financial report data of Xiaomi Group shows that during the reporting period, the revenue of Xiaomi’s IoT and consumer products business reached RMB 15.6 billion, a year-on-year increase of 44.4%; The global shipment of Xiaomi TV exceeded 3.1 million units, a year-on-year increase of 59.8%; The number of connected devices (excluding smartphones and notebooks) of Xiaomi IoT platform reached 210 million, up 62.0% year-on-year; Xiao Ai, an assistant of artificial intelligence, had 57.9 million monthly active users in September, a year-on-year increase of 68.6%.

In November, Huawei’s new product launch conference also emphasized smart speakers and IoT layout. Yu Chengdong, CEO of Huawei’s consumer business, said that it will become a routine to launch a conference dedicated to IoT equipment in the future.

Huawei’s consumer business strategy can be summarized as "1+8+N", where 1 is the mobile phone as the main entrance, 8 is eight auxiliary entry-level devices such as PC, tablet, smart screen, speaker, glasses, watch, earphone and car machine, and N is other devices such as smart travel, audio-visual entertainment and so on. Huawei only does parts 1 and 8, and as a "+"chip, it is responsible for connection, and does not set foot in other equipment.

Back to Tmall Elf, Du Haitao told the First Financial Reporter that the concept of Tmall Elf voice system consists of two parts — — First, the whole voice system of Tmall Elf is currently implemented in CC system and cube sugar system. The system is divided into two parts: soft and hard. The soft part is Ali’s strategy this year, that is, from home to car to business environment. The basic strategy continues from self-research of Tmall Elf hardware, and then to launch joint-name products with partners, and at the same time share the products in the car to be a car elf. At present, CC and cube sugar still account for the largest proportion of self-research in the whole equipment distribution of Tmall Elf. In addition, the second camp is the product of cooperation between Tmall Elf and the outside world; The third camp is the car.

Platforms including Ali Tmall Elf, Huawei and Xiaomi tend to adopt the strategy of enriching vertical products when laying out IoT. However, different vertical algorithms are different. In view of this, Ru Yi, general manager of the hardware terminal of Alibaba Artificial Intelligence Lab, said that this is indeed a puzzle and problem. Accessing new categories requires a lot of language training. Last year, the team spent a long time collecting a lot of voice and language training, which takes us a lot of time and corpus. It is impossible to recognize it immediately by just entering a paragraph into the machine.

According to Canalys data, in the first quarter of 2019, China’s smart speaker shipments accounted for 51% of the world’s total, surpassing the United States for the first time to become the world’s largest smart speaker market. In the first three quarters, Tmall Elf, Baidu and Xiaomi captured 93% of the domestic market, with market share of 38%, 30% and 25% respectively.

　　"shh." After making a gesture of silence, Jiang Chen softly repeated the question he had just heard, and slowly drew a card from the card library next to the table.

　　"The first one is a chariot." Jiang Chen said as he picked up his mobile phone and pointed it at a card lit on the desktop. On the card, a warrior stood on the chariot with a scepter in his right hand. In front of the chariot, there were two sphinxes, one black and one white.

　　After seeing the young man on the video call who was full of doubts but implied expectations, Jiang Chen continued to interpret this card: "This card is placed upside down, which represents the reverse position. The reverse position of the chariot means that you have lost your direction in this relationship, which makes the other person feel distrustful of you. You need to reflect on what you have done … …”

　　As a Tarot soothsayer, Jiang Chen will not only publish some articles in WeChat official account related to Tarot cards, but also regularly "video divination" for people, charging 100 yuan to 300 yuan each time.

　　Recently, an online shop in Shenzhen, Guangdong Province, which carried out marketing activities under the name of Tarot divination, was investigated by the police, which once again aroused people’s concern about online divination. Many people have doubts. Is online divination "life" or "money"?

　　Network divination is popular on the Internet.

　　"9.9 yuan measures fortune", "19.9 yuan measures feelings" and "199 yuan changes fortune" … … Nowadays, on the Internet, similar online divination advertisements are not uncommon, whether it is WeChat official account or private WeChat; Whether it is an e-commerce platform or a small program, there are people who "answer questions" for our destiny at any time.

　　Among them, Tarot cards have become the "upstart" of online divination, which is very popular among young people. On the short video platform, the number of video praises involving Tarot cards can even reach one million.

　　In Jiang Chen’s view, tarot divination is popular among young people mainly because of its simple operation and strong interaction. For example, the most common algorithm is to randomly select a few cards from 1 to 78 (78 tarot cards in the whole deck) and then find the cards corresponding to the numbers to interpret.

　　Why do some people seek help such as divination when they encounter difficult problems or anxiety in life, and they are "convinced" of the result? Zhang Xin, an associate professor at the School of Psychology and Cognitive Sciences in Peking University, pointed out that whatever form of fortune telling is to meet some psychological needs of fortune tellers. There is a concept in psychology called sense of control, which is an evasion of people’s uncertainty about things. Many people’s emotions or life pressures come from uncertainty about the future. In fact, divination makes use of the "Barnum effect" in psychology to a certain extent, that is, given a relatively ambiguous answer, it is easy for people to believe in a general and general description, and it is easy for people to sit in the right place under the guidance of the diviner’s words, which makes this statement extremely credible.

　　"Divination is a project of dealing with people, and verbal skills are really important." Jiang Chen said that fortune tellers are very good at observing words and feelings, and first listen to what the main demands of the guests are. If it is emotional or career, then in most cases, they encounter something unsatisfactory or fall into a dilemma that is difficult to choose.

　　"In fact, many guests have a potential answer or choice in their hearts before they come to divination, just hoping to get this kind of ‘ Mysterious power ’ Support, and then strengthen your own ideas. " Although Jiang Chen frankly said that Tarot divination is mostly "psychological comfort", he also said that there is still a certain "scientific basis", which includes many psychological theories besides astrology.

　　"fortune telling" or "counting money"

　　With the advent of the internet age, the main battlefield of divination began to shift from offline to network. Liu Junhai, a professor at the Law School of Renmin University of China, said in an interview with the reporter of Rule of Law Daily that online divination is more concealed, spreads more widely and has a larger passenger flow than offline.

　　The reporter searched for the keyword "network divination" on an e-commerce website, and a large number of divination services appeared, including the traditional Zhouyi Eight Diagrams in China and the Tarot in the West, which involved marriage, career, health and so on, ranging from tens of yuan to hundreds of yuan, and the monthly sales of some shops were above 1,000+.

　　Jiang Chen revealed that at present, in addition to opening stores on e-commerce platforms, some channels of online divination are opening WeChat official account and Weibo, and some even directly use friends to attract business.

　　Convenient network channels have also brought great convenience to proliferation. Leave some "metaphysical" comments in the comment area of some stars or hot events to attract netizens to open the commentator’s personal homepage; Provide free divination service, but guests need to share the information of the diviner to the circle of friends … … A series of operations have made network divination "more and more popular".

　　In addition to the divination itself, some online divination services are also "the meaning of drunkenness is not in the wine."

　　According to the Shenzhen police, the tarot shops that have been investigated recently have been promoting customers online since 2018, providing various services such as "fortune telling" and "communicating with Yin and Yang" in the name of tarot divination. The fortune teller induces customers to buy so-called "crystal" and "cinnabar" for various reasons to ward off evil spirits, and charges a fee of 10,000 yuan.

　　"It’s common to fool customers into buying products after divination. After all, it’s money ‘ Big head ’ 。” Jiang Chen said that there are also "skills" in selling products. Generally, customers who are convinced or trying to change a certain situation will continue to sell further.

　　Nowadays, there is a more convenient AI fortune-telling. After inputting personal information or uploading photos in some WeChat official account, there will be a "numerology report" issued by AI in a few tens of seconds, but what is needed behind it is also "money".

　　Earlier, some media investigated a WeChat WeChat official account named "AI Palmistry Analysis". Less than 30 seconds after submitting a complete photo of the face according to the prompt, the page displayed "Report has been generated", but if you want to get the 9.9 yuan, you have to pay extra for other individual reports.

　　These WeChat official account also continue to collect money by recruiting agents. They can become agents only by paying a certain agency fee, and they can refer customers and get the corresponding rebate commission. They are upgraded by attracting people and developing their families, and they continue to expand their communication influence while collecting money.

　　"Fortune-telling" is an illegal place

　　"Although fortune-telling has a long history, it must be clear that regardless of traditional fortune-telling or online fortune-telling, no matter how the pattern is refurbished, its essence is feudal superstition." Mao Hongtao, a member of all china lawyers association Criminal Professional Committee and a senior partner of Deheng Law Group, pointed out that online divination is definitely not a "place outside the law".

　　Mao Hongtao introduced that Article 15 of the Administrative Measures for Internet Information Services (Revised in 2011) stipulates that Internet information service providers shall not promote cults and feudal superstitions. Article 5 of the Administrative Measures for the Security Protection of Computer Information Network International Networking (revised in 2011) stipulates that no unit or individual may use information networks to produce, copy, publish or disseminate information that promotes feudal superstitions. If a fine is imposed according to the circumstances, which constitutes a violation of public security administration, it shall be punished in accordance with the provisions of the Public Security Administration Punishment Law.

　　In addition, Mao Hongtao said that there are many online divination routines, which can easily breed other related crimes. For example, using online divination to fabricate facts, concealing the truth, and defrauding customers of money on the grounds of transshipment are suspected of fraud; Developing offline agents in the name of network divination, extracting commissions and commissions, belongs to pyramid schemes and is suspected of organizing and leading pyramid schemes; Using network divination to illegally obtain citizens’ personal information and sell it for profit is suspected of infringing citizens’ personal information.

　　According to Zhao Zhanling, a lawyer of Beijing Yunjia Law Firm, the current governance of network divination is still relatively loose. Although there are some laws and regulations to regulate it, it is often aimed at behaviors with serious consequences. For example, according to the Public Security Administration Punishment Law, only those who disturb social order and harm the health of others may be detained and fined. The supervision of some charging divination behaviors with no obvious social harm is not strict, and most of them are mainly publicity and education.

　　"For online divination, there is no clear prohibition law at present." Zhao Zhanling believes that in view of the rapid spread of online divination and its possible negative impact on young users, we should consider bringing it into the scope of laws and regulations as soon as possible, and introduce prohibitive provisions, instead of intervening in a hurry after it leads to fraud or serious consequences. It is suggested that the existing laws and regulations can be modified. For example, it is explicitly prohibited to spread information related to network divination in the Measures for the Administration of Internet Information Services, and it is also clear that network service providers should take relevant technical and management measures to manage some network divination information existing on the platform.

　　"We should also continue to strengthen education, advocate scientific spirit, encourage people to seek real psychological counseling if they have problems, and establish a mass reporting mechanism." Liu Junhai added. (Reporter Zhao Chenxi)　　

Topic: Israeli bombing of Gaza Strip.

Palestinians attacked the Israeli army with stones.

Israel has advanced equipment. The picture shows Israeli soldiers shooting at Hamas.

　　Hamas

　　Rockets are the "trump card" held by the Palestinian Hamas organization.

　　According to foreign reports, Hamas has about 3,000 rockets of various types. In the past week or so, Hamas has fired more than 1,000 rockets into Israel.

　　Although the number is huge, the performance of various types of rockets is mixed. At present, Hamas can rely on its own conditions to produce "Kasang" rockets, although the output is large, but the performance is average. Although this cottage version of Katyusha rocket is famous, its lethality is limited. It has no navigation system, its range is not far, its shooting accuracy is not high, and its warhead can only hold 3 kilograms of TNT.

　　A reporter from Der Spiegel visited a Kasang rocket factory in Gaza. "In the small shed, there is a big boiler in the middle. Workers mix several chemicals in the boiler to make propellant fuel …" This factory can produce more than 10 rockets in one night, each of which is worth only 500 dollars. At present, Hamas has increased the production progress of the Kasang rocket. A senior commander in Hamas said: "Everyone is working overtime."

　　What really worries opponents is that Hamas has acquired a batch of rockets with longer range through smuggling and other means in recent years. The main ones are Russian-made "Katyusha" and "Grad" rockets with a range of about 30 to 35 kilometers. Among them, the Katyusha rocket not only has a long range, but also the warhead can carry nearly 20 kilograms of TNT explosives. In addition, Hamas has a small number of Iranian-made "Meteor -3" missiles with a range of about 70 kilometers.

　　RPG bazooka can also be regarded as a "heavy weapon" mastered by Hamas. The rocket launcher was developed by the Soviet Union and mass-produced around 1961, becoming the standard anti-tank weapon of the infantry squad. At that time, in addition to the Soviet army, there were also a large number of troops from Warsaw Pact countries, Arab countries, African countries and countries in the Middle East and Asia.

　　RPG rocket launcher is always old, but its power still exists. It is equipped with armor-piercing bullets, with a direct distance of 300 meters, and can penetrate armor with a thickness of 350 -400 mm. The rocket launcher is also equipped with a folding mechanical sight; Low-light sight and infrared night vision sight can be used under starlight or other low-light conditions, which have certain lethality to Israeli tanks.

　　Hamas weapons scanning:

　　Katyusha rocket-Hamas’s sharp weapon to attack the hinterland of Israel, with long range and great power, can strike military targets in Israel.

　　"Kasang" rocket, a home-made weapon developed by Hamas in recent years, is not accurate enough, and it often falls where it falls.

　　RPG rocket launcher-portable, capable of effectively attacking various types of light armored targets, equipped with night vision goggles, capable of fighting at night, penetrating the field fortifications of civil structures to a thickness of more than 2.7 meters.

　　Home-made bombs-the "number one killer" of Israeli armored vehicles, are cheap and very concealed.

　　AK47 assault rifle, the main weapon of Hamas armed men in street fighting, is durable, with low failure rate, reliable performance and easy decomposition, especially in severe weather.

　　Israel

　　3 minutes and 40 seconds, eating a hamburger.

　　In such a short time, the Israeli air force fleet has carried out precise "surgery" on more than 50 military targets on the ground in Hamas.

　　This "lightning" military strike opened the prelude to "Operation Cast Lead" and also demonstrated Israel’s powerful air force.

　　In order to deal a "fatal blow" to Hamas, Israel adopted the tactics of simultaneous surprise attack, deploying attack helicopters and fixed-wing aircraft at different altitudes, and conducting unified battlefield airspace control by early warning aircraft, dispatching several batches in succession and carrying out large-scale air strikes on Gaza.

　　The Israeli Air Force used F-16I Storm fighter and Apache attack helicopter respectively, and launched air-launched rockets, Hellfire missiles and GBU-39 ground-penetrating guided bombs at different targets. GBU-39 ground penetrating guided bomb is guided by GPS. The bomb can penetrate 90 cm thick reinforced concrete bunker, and the hit accuracy is less than 5 meters.

　　It is by using a large number of GBU-39 ground penetrating guided bombs that Israel destroyed a large number of underground bunkers and rocket depots in Hamas.

　　During the fierce air raids that lasted for several days, Hamas’s military bases, training camps, police stations, command centers, ammunition depots and rocket factories were attacked by more than 1,000 sorties by air force fighters, which caused serious damage to Hamas’s armed forces.

　　Like air power, Israel’s ground weapons and equipment also have an overwhelming advantage.

　　On the evening of January 3rd, Israeli armored forces and special forces soldiers broke into Gaza in three directions: north, east and south.

　　"Merkava" main battle tanks, "Namir" armored personnel carriers, helicopter gunships … With superior weapons and equipment, the Israeli army soon divided the Gaza into two parts, and the next step will be to encircle Hamas’s armed forces.

　　According to Agence France-Presse, the number of casualties on both sides announced on January 7, there were more than 3,600 Palestinians, and only 7 soldiers and 3 civilians in Israel. This disparity shows the world the huge gap between the warring parties in weapons and equipment.

　　Israeli weapons scanning:

　　F-16I Storm fighter-developed on the basis of American F-16D fighter, is a model specially designed for Israel, and is the "trump card" of the air force.

　　"Merkava" tank is recognized as the most suitable main battle tank for urban warfare. Four monitors are installed on the tank, which can grasp 360 degrees around the tank in real time, and it is known as "the best defensive tank in the world".

　　The new "Namir" armored personnel carrier-its excellent armor protection ability can resist the attack of heavy anti-tank weapons. It weighs about 60 tons and can carry 12 armed infantry with a top speed of 60 km/h.

　　M-4A1 carbine-Israeli soldier’s personal weapon, with an effective range of no more than 300 meters. Compared with AK-47, M-4A1 carbine has an advantage in accuracy, but it is slightly inferior in range and lethality. (Mu Sheng Liangliang Li Shen Jifei)

Editor: Wang Yuxi

　　With the wide application of new technologies such as artificial intelligence and big data, and the rapid rise of new models such as full-screen ecology, fan economy and knowledge payment, the integration of Internet and content industry is deepening, and a creative communication development model different from the traditional content industry is gradually developed, forming a new format of Internet content industry. According to the difference of carriers, it can be roughly divided into three categories: text, audio and video, and can be derived from many sub-sectors such as online news, online literature, online music, online video and online live broadcast.

　　The scale of users has continued to grow, and the number of users in the sinking market has accelerated. With the promotion of speed-up and fee reduction of the Internet and the promotion of smart phone terminals, the number of netizens (especially mobile netizens) in China has risen rapidly. According to statistics from CNNIC, by the end of June 2019, the number of netizens in China had reached 854 million, including 847 million mobile netizens, with a population penetration rate of over 60%. A large number of China netizens and convenient and low-cost Internet access services have laid a solid foundation for the prosperity and development of the Internet content industry. In terms of the number of users, by the end of June 2019, the number of users of online news, online literature, online music, online video and online live broadcast in China had reached 686 million, 455 million, 608 million, 759 million and 433 million respectively, up by 1.7%, 5.2%, 5.6% and 4.7% respectively compared with the end of 2018. From the perspective of industry layout, the penetration rate of online news and online video users reached 80.3% and 88.9% respectively. Users in first-and second-tier cities have basically been divided up by leading enterprises, and there is limited room for users to increase. Some enterprises aiming at sinking into the market have achieved rapid growth. For example, in the first quarter of 2019, the number of installed users exceeded 400 million, and the number of monthly active users reached 110 million, of which users from third-tier cities and below accounted for more than 70%.

　　The threshold of content production is lowered, and the social attributes of the industry are highlighted. With the improvement and development of online content creation tools and content sharing platforms, the cost and threshold of content creation are further reduced, and a large number of potential creators are activated to actively rely on their own resources to output information. Users are no longer passive consumers of information, but become deep participants in content creation. In-depth interactive modes such as graphic community and short video community are rapidly emerging. The Internet content industry has gradually evolved from the early interaction between people and works to the interaction between people, and the social attributes of content are increasingly strengthened. Short video platforms such as Tik Tok have quickly accumulated a large number of users by reducing the difficulty of video production, building various shooting modes and guiding users to participate in hot topics, and become emerging traffic portals.

　　Information flow becomes the mainstream of push, and content quality becomes the focus of competition. Information flow refers to the display of continuous customized content in one screen interface, which is characterized by strong personalization and high information density. It is easy to operate and can provide effective content quickly, which is conducive to arousing users’ emotions and prolonging their use time. It has gradually become the main information push means for today’s headlines, Tik Tok, Zhihu and other apps. With the wide application of information flow, users are always pushing high-frequency and high-intensity content, and a large number of redundant and low-quality content is piled up. The information flow mode itself can provide very limited users and the growth of usage time, and the pushed content itself is the key. Some platforms strongly encourage originality and actively introduce high-quality content teams, which greatly improve the stability and professionalism of content output, such as the development of high-quality big V in Zhihu and the active introduction of official institutions in Tik Tok. Some platforms aim at segmentation and create a vertical content ecology, such as Kung Fu Finance, which focuses on financial information, Daily Cooking, which focuses on family food, and Little Red Lip, which is a short video application for beauty. Some platforms actively develop self-made content to attract users, such as iQiyi’s self-made variety idol trainees, self-made costume drama Story of Yanxi Palace, Tencent’s video self-made variety creation 101, and the audio of listening to books.

　　The protection of intellectual property rights has increased, and the content payment model has emerged. In recent years, China has strengthened the protection of intellectual property rights, and launched the "Sword Network Action" for online infringement and piracy for many years. The copyright awareness of the whole society has risen, and users’ awareness of paying for high-quality content and services has become increasingly strong. With the emergence of a large number of professional and differentiated high-quality content, content payment has risen rapidly, becoming an important mode of content platform development after advertising and e-commerce. In 2018, the market size of online copyright industry in China reached 742.3 billion yuan, up 16.6% year-on-year, of which the amount paid by users was close to 368.6 billion yuan, up 15.8% year-on-year. Content payment methods mainly include paying for quality works and paying for quality services. Paying for high-quality works mainly includes buying e-books, audio, video courses, online movies and other works, as well as rewarding articles, online questions and answers and other forms; Paying for quality service mainly includes purchasing members.

　　The development of China’s Internet content industry presents the following trends:

　　Supervision is becoming more and more perfect, and the industry is moving towards compliance. Problems in the development of Internet content industry are gradually exposed. For example, creators produce vulgar content that violates public order and good customs in order to attract attention, content platforms fail to review and openly disseminate bad information, and infringement methods such as piracy, plagiarism and manuscript washing emerge one after another, personal information protection is ineffective, and unfair competition behaviors such as traffic hijacking and blocking opponents of giant enterprises appear. With the strengthening of supervision, the compliance process of content review, copyright protection, personal information protection and standardized competition is accelerated, and the Internet content industry will gradually break away from barbaric growth and enter healthy operation.

　　Users and traffic are concentrated in the head, and Matthew effect is prominent. After the rise of modes such as supporting content creation live broadcast and short video, a large number of new content poured in, subverting the original user traffic gathering center and decentralizing content production. However, with the maturity of the new model, enterprises with early layout and rapid development have formed new centers by virtue of user base, capital strength and industrial chain layout ability, gathered a large number of high-quality IP and KOL, purchased and made a large number of high-quality content, and became head enterprises, harvesting most users and traffic until the new model brought subversion.

　　Continue technological and business innovation and actively explore new markets. The innovation in the field of Internet content is active and iterative, and there are four possible innovation directions in the future: First, the user groups with low willingness to pay are activated through innovation through communication channels, such as social fission. The second is to enhance user value through innovation in operation mode, and to further integrate information flow and content realization. The third is to directly attack the pain points of users through model innovation and lock in the blank product and service market to gain new opportunities. The fourth is to bring about changes in content carriers and communication modes through the application of new technologies, such as VR/AR, interactive drama series and so on, which may achieve development in the 5G era.

　　The Internet content industry is still in the process of rapid development, and new technologies, new models and new formats continue to emerge. In the process of promoting industrial compliance and upgrading, industry supervision plays an important role as a guide, and it is necessary to balance the relationship between strengthening supervision and encouraging innovation. On the one hand, in the process of promoting industrial prosperity, it is necessary to draw a clear line, constantly improve the laws and regulations on property rights protection, information protection and content review, strengthen supervision after the event, and create a good development environment. On the other hand, in the process of promoting industrial compliance, it is necessary to maintain the consistency and stability of policies, not to engage in one-size-fits-all and cliff-like management, to smooth communication channels with enterprises, creators and consumers, and to reduce the risk of industrial innovation. (Author: Xie Songyan, Institute of Policy and Economics, China Institute of Information and Communication)

date Shareholding amount Share of outstanding shares (%) Daily net purchase amount (RMB) Daily net trading volume (shares) Cumulative shareholding cost (yuan) 2024-4-19 21.171 million 1.40 4.8911 million 52,800 10.77 2024-4-18 21.1182 million 1.40 -34.1618 million -357,800 yuan 10.56 2024-4-17 21.476 million 1.42 -250 million -2,808,400 11.98 2024-4-16 24.2844 million 1.61 -98.9933 million -1.1368 million 20.91 2024-4-15 25.4212 million 1.68 -248 million -2,840,500 yuan 23.86 2024-4-12 28.2617 million 1.87 -150 million -1,661,300 30.25 2024-4-11 29.923 million 1.98 -109 million -1.2675 million 33.58 2024-4-10 31.1905 million 2.07 110 million 1.3244 million 35.70 2024-4-9 29.8661 million 1.98 -4,965,600 -55,400 33.61 2024-4-8 29.9215 million 1.98 -166 million -1,860,500 yuan 33.71

In the past 2022, China’s new energy vehicle market can be said to be surging. With the increasing penetration rate of new energy, the automobile market has become a scuffle. Independent, joint venture, luxury and new power brands have crossed their respective fiefs and encroached for market share. The boundary between fuel vehicles and new energy market has become increasingly blurred and the competition has become increasingly fierce. In addition, with the cancellation of state subsidies, superimposed economic expectations make consumers highly sensitive to prices, and the profit pressure of car companies is increasing. Especially for new power brands, it is a victory to minimize losses, and LI’s 2022 answer sheet can be said to be a staged victory.

A few days ago, LI released a financial report, showing that its revenue in the fourth quarter of last year was 17.65 billion yuan, making a single-quarter profit again, and its net profit reached 265 million yuan. Due to the unexpected revenue performance in the fourth quarter, LI rose more than 6% before the US stock market. However, in the face of increasingly fierce competition in the domestic new energy auto market, from the data of last year’s financial report, LI’s R&D, sales and other expenses increased by over 60% year-on-year, and its net loss increased to 2.03 billion yuan, more than six times higher than the 320 million yuan in 2021.

Revenue increased greatly and gross profit margin declined.

Last December, the ideal delivery volume exceeded 20,000, setting a new record for LI and China. Excellent sales volume is also reflected in the financial report data. LI turned losses into profits in the fourth quarter of last year, ending the loss trend of the previous three consecutive quarters, which, of course, is also the dream of the new domestic car-making forces. In addition, the annual revenue of 45.29 billion yuan also set a record for ideal revenue.

However, behind the excellent revenue performance, it is the decline in gross profit margin. In terms of gross profit margin, the gross profit margin of automobiles in LI in 2022 was 19.1%, while in 2021 it was 20.6%. Ideally, the decrease in gross profit margin of vehicles was mainly due to the loss of inventory preparation and purchasing commitment related to Li ONE models in 2022, which partially offset the higher vehicle profit margin delivered by the ideal L9 series from the third quarter of 2022.

Although it is slightly lower than itself, such gross profit margin still exists as a leader in the new energy market. For example, Weilai’s gross profit for bicycles in Q3 in 2022 is 16.4%, Tucki’s gross profit for bicycles in Q3 in 2022 is 11.6%, and Tesla’s gross profit for bicycles in 2022 is 28.5%.

Regarding the decline in gross profit margin, Li Tie, chief financial officer of LI, said that our gross profit margin is healthy. At present, most of the sales volume comes from L9 and L8, both of which are in the production climbing stage. It will take some time for our supply chain to complete the capacity climbing, and the gross profit margin and cost reduction will be announced in the next quarter. In the future, considering the monthly delivery of materials, the overall gross profit margin of our L series products will be around 25%.

In 2021, there was only ONE model of Li ONE in LI. In 2022, two models, L9 and L8, were delivered successively. At the beginning of this year, L7 was launched, and the introduction of three new cars undoubtedly further increased the investment in R&D. In this regard, LI believes that LI has always attached importance to the ratio of R&D investment to income, insisting that more than 10% of R&D investment is used to support the long-term self-developed technology development of enterprises.

Liu Qiang, an auto industry analyst, said that after the annual sales exceeded 100,000 vehicles, it was urgent for LI to further seize the market share and continue to improve the product layout, which also made its R&D investment only increase.

From the perspective of the whole year, the R&D expenditure in 2022 was 6.78 billion yuan, accounting for 15.0% of the annual expenditure, which doubled the R&D investment expenditure in 2021 and increased by 106.3% year-on-year. In terms of cost management, LI is as stingy as ever. LI’s sales, general and management expenses in the fourth quarter of 2022 were 1.63 billion yuan, accounting for 9.2% of the quarterly expenses, an increase of 44.8% compared with 1.13 billion yuan in the fourth quarter of 2021 and an increase of 8.1% compared with 1.51 billion yuan in the third quarter of 2022.

While new products are speeding up, LI continues to speed up the research and development of intelligent driving. Li Xiang said that LI plans to expand its navigation-assisted driving capability to urban scenes, and it is expected that in the fourth quarter of this year, the ideal AD Max will open the internal test of early bird users in NOA. In addition, LI plans to build a complete systematic capability in the field of artificial intelligence (software 2.0) by 2030.

Cui Dongshu believes that with the gradual popularization of expressway-assisted driving and the acceleration of urban-assisted driving, the market competition has also switched from functional popularization to interaction and user experience, and LI’s "make-up lessons" intelligently improved the delivery volume and finally made a profit.

The task this year is to grab the market.

Huge R&D investment has brought brand-new product matrix and technology, which also makes Li Xiang set new goals for LI:In 2023, LI will challenge the 20% market share of all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan.

Li Xiang said that in 2022, LI’s market share of 300,000-500,000 SUVs will be 9.5%, and our forecast for the market this year will probably be between 1.4 million and 1.5 million. Our requirement for ourselves is to double the market share. Based on this calculation, the ideal will hit the delivery target of 300,000 vehicles this year.

At the same time, Li would like to add that the market of 200,000-300,000 is relatively difficult for us, and we need to have a stronger scale effect before entering the price range of 200,000-300,000.

Li Xiang previously said on social media: "Without L8 Air and L7 Air, 25,000 vehicles/month will be guaranteed, and after Air starts to deliver, 30,000 vehicles/month will be guaranteed." At the conference call after the earnings report, Li wanted to reveal that the above-mentioned goals were to be achieved in the second quarter of this year.

LI said that the current sales volume of the ideal L7 will take some time to climb. As for the sales guidance in the first quarter, it is expected to include thousands of L7 vehicles, and more deliveries will mainly focus on L8 and L9. Although there are some orders for L7 Air models, the test drive has not yet entered the store, and many consumers will not place orders until after the test drive.

It is reported that the delivery volume of LI in January this year was 15,141 vehicles. After the L7 series and non-suspended versions of the Air were opened for delivery, the delivery volume of the L789 three vehicles should be stable at more than 20,000 vehicles. At the same time, facing the supply chain problem, LI said that with the gradual improvement of industrial maturity and upstream and downstream supply, he will maintain confidence in the supply of spare parts this year, and at the same time, he will further strengthen the perception and planning of supply strategy, risk management and cost management to actively respond to their potential supply challenges and risks.

According to LI’s financial report in 2022, LI’s ideal financial profit is classic and logical with its high gross profit of 20%, explosive strategy, efficient direct marketing system and extremely low proportion of marketing expenses.

And with the continuous investment in research and development, the new products and technologies it brings will also enter the harvest period in 2023, and its delivery data this year should also be very good. However, the ideal "big single product" strategy also has its limitations, the most obvious of which is the singleness of its product line. As the market rolls up, the first-Mover’s ideal is bound to face the challenges of many competitors. Whether consumers can maintain a continuous freshness and brand stickiness in the future will be more important than realizing profitability.

　　As a new consumption mode, community group buying has the characteristics of fast, convenient and cheap, and is favored by many consumers. But at the same time, there are also some problems in community group buying, such as "cheap things are not beautiful" and low after-sales service level. In this regard, Guangxi Consumer Council suggested:

　　Improve the quality of goods and enhance consumer trust.

　　Community group buying platform should not rely too much on price war, and the core key to the sustainable and healthy development of community group buying is to pursue the quality of goods and the reputation of consumers. It is suggested that the community group buying platform should pay attention to the selection of goods with qualified quality from the source, especially to strengthen the quality control of fresh goods; It is necessary to strengthen the publicity and quality supervision of goods in the platform, replace the propaganda photos that mislead consumers, and take off fake and shoddy goods and "fake goods" in time to provide consumers with an efficient, convenient and safe shopping experience.

　　Improve the service standard of community group buying leaders and stimulate consumption potential.

　　The role of "team leader" in community group buying is very important, providing consumers with the whole process of community group buying and shopping services, such as online recommendation of goods, offline storage and delivery, after-sales service and so on. The service level of "group leader" in community group buying determines the level of consumer satisfaction. It is suggested that the community group buying platform should organize regular training for "team leaders" to improve their comprehensive service ability; Improve the service standard of "group leader", build a demonstration site of "group leader" standard, expand the influence of "group leader" and enhance the reputation of community group buying platform.

　　Improve the after-sales service level of community group purchase and optimize the consumption experience.

　　The community group buying platform should provide a more friendly user interface and operational guidance for middle-aged and elderly people, and improve consumers’ experience. In view of the single after-sales service channel for consumers’ feedback, and the refusal to return goods and refund, it is suggested that the community group buying platform sort out the list of consumer feedback questions in after-sales service, strictly implement the after-sales service requirements of online goods, improve after-sales service consultation, and increase online manual customer service to provide effective after-sales service in time. It is necessary to improve the after-sales service norms of community group buying and introduce characteristic after-sales service commitments, such as introducing commitments higher than laws and regulations in the "return and exchange regulations". It is necessary to improve the after-sales service system, realize the seamless connection between online after-sales service and offline "team leader" service, and meet the after-sales needs of consumers.

　　From "good quality and low price" to "reasonable quality and price", only buy the right one.

　　Consumers are advised to choose a community group buying platform with high product quality, high credibility and good after-sales service for consumption. We should consume rationally, while enjoying the convenience brought by the new consumption format, we should change from pursuing "good quality and low price" to pursuing "appropriate quality and price" When consumers encounter commodity quality problems, they should not pursue them without thinking that the losses are not great. They should use legal means to protect their legitimate rights and interests and prevent more consumers from being infringed on their rights and interests, so as to urge community group buying platforms to improve the quality of goods and service levels, and constantly improve their sense of gain in consumption upgrading.