Don’t compare, BYD Han and Tesla are not at the same level at all, and the three power companies are compared and judged.

As the first batch of new energy owners who eat crabs, they have been driving pure electric vehicles for nearly 7 years, and they have experienced ups and downs. I will tell you the real situation with my experience. In 2015, I started the first new energy vehicle, from the initial battery life of 150 kilometers to the current battery life of over 500 kilometers and 1,000 kilometers, from plug-in hybrid to pure electric vehicles, from charging for 8 hours to 30 minutes now, which is quite touching.

When it comes to new energy vehicles, BYD and Tesla have always been two new energy vehicle companies that can’t be avoided. What is the gap between BYD Han and Tesla Model3 in terms of the same price model? How to choose? Some car owners said that the gap between the two was immediately reflected when they ran a high-speed trip in winter, and some insiders said that the comparison."Motor, battery, electronic control, assisted driving"In these aspects, the gap between the two is high.

Both of these statements tell the advantages and disadvantages between BYD and Tesla from different angles, but they are all one-sided. What is it like to see a new energy vehicle? You also need toEndurance, charging, power performance, NVH comfort, driving experience, safety, space, functional configuration, and cost performance.And other aspects of comprehensive comparison, combined with their own car environment, so as not to buy new energy vehicles and regret.

First, battery life PK: Which battery is "virtual standard"?

Two models with similar landing price, Tesla model3 is equipped with lithium iron phosphate battery, with a battery capacity of 55kwh and an official NEDC battery life of 468 kilometers. BYD Han EV is equipped with a blade battery with a battery capacity of 76.9kwh and an official NEDC battery life of 605 kilometers.

To tell the truth, it doesn’t matter how many kilometers the official cruising range is. The key depends on what the real cruising range is in the real car environment.

"Winter low temperature+running high speed+heating air conditioning" is the "nemesis" of all pure electric vehicles. The charging and discharging performance is affected by low temperature, and the battery life is obviously reduced. The difference is that the actual battery life is reduced more or less.

In the "photoelectric" car test, the distance from Beijing to Zhangjiakou is 200 kilometers, and the whole journey is high speed, and the temperature is about 2-5℃ below zero. The second gear air conditioner was turned on in the whole process, and the average speed was about 105 km/h. BYD Hanman Electric actually traveled 406 km, which was equivalent to the actual endurance discount rate of about 6.7 fold. The Tesla Model3 actually ran 282 kilometers after being fully charged, which is equivalent to the actual battery life discount rate of about 60%.

If it is not in winter, the daily life is mainly based on urban roads, and the high speed is less. The actual cruising range of BYD Han is over 550 kilometers, which is equivalent to a discount rate of about 87%-95%. The actual cruising range of Tesla Model3 is over 380 kilometers, and the actual cruising range discount rate is about 82%-86%.

The difference between the discount rates of the two models is nearly 10%, and the difference is still obvious. Of course, the discount rates of the two models will be different with different drivers and different car environments. This is only for reference.

The reason why there is such a gap mainly lies in the differences in battery technology and electronic control technology between the two car companies. BYD Han is equipped with a blade battery, which is optimized and upgraded on the basis of lithium iron phosphate battery, and adopts technologies such as high and low temperature control and heat insulation. Its energy density even exceeds that of ternary lithium battery, and its endurance is also significantly improved.

In addition, in battery safety test scenarios such as overcharge and puncture, BYD blade battery is more stable, and ternary lithium battery and lithium iron phosphate battery are also far behind in terms of safety.

Second, the contrast dynamic performance

Compared with the same price model, Tesla Model3 is a single-motor rear-drive model with a motor power of 202kw and a peak torque of 404 N m. BYD Han locates a high-performance four-wheel drive model with a total motor power of 363kw and a comprehensive torque of 680 N m. The gap between them is obvious, but if it is also a single-motor model, Tesla’s power performance is slightly better.

In fact, in terms of power performance, whether it is BYD Han or Tesla model3, whether it is a single motor or a double motor, it completely crushes the same level of fuel vehicles, even comparable to four or five hundred thousand fuel vehicles, for example:

BYD’s dynamic performance: single motor power: 163kw, 222 horsepower, maximum peak torque of 390N·m, 0-100km/h acceleration only takes 5.6 seconds.

Power performance of BMW 525: the engine power is 135kw, 290 horsepower, the maximum peak torque is 184N·m, and it takes 6.6 seconds to accelerate from 0 to 100 km/h.

This is the natural advantage of motor drive. When you step on the switch in full load, climbing, overtaking at high speed and starting, I believe you must be the most beautiful boy in front!

Third, assisted driving

Tesla independently developedAutopilot intelligent assisted driving systemIt can be said that it has always been at the leading level in the field of pure electric vehicles. Although many car companies claim that the level of automatic assisted driving has reached L3 level, the same technology can be used and used differently, which can be felt from actual driving.

Tesla’s automatic assistance is more accurate and has a better driving experience. For example, if you turn on the assisted driving in a slightly curved place, most models will prompt that you need to take over the steering wheel manually, and it is easy to run off the road or even run out of the curb. Tesla can still handle it easily without manual operation.

For another example, when waiting for the traffic lights, Tesla’s active braking is relatively linear, and it is almost impossible to feel the sudden sense of stopping. There is no obvious sense of nodding when sitting in the car. Whether the intelligent assisted driving is good or not is mainly reflected in these details.

Fourth, contrast space, functional configuration, cost performance

1. In terms of space,Tesla model3 is positioned as a medium-sized car, with a body size of 4694mm*1850mm*1443mm and a wheelbase of 2875mm, while BYD Han is positioned as a medium-sized car with a body size of 4980mm*1910mm*1495mm and a wheelbase of 2920 mm. In terms of space, BYD Han’s advantage is very obvious.

2. In terms of functional configuration,Byd Han has obvious advantages in passive safety, including rear row and knee airbags, passive pedestrian protection, traffic signal recognition, 360-degree panoramic image, reversing side warning, steering auxiliary lights, as well as parking, 220V power supply, automatic air purification in the car and other functions. If Tesla has the same configuration, it needs to be added at least 20,000 yuan.

3. In terms of battery warranty policy,BYD has a lifetime warranty for the first car owner, and Tesla, like most car companies, has an 8-year or 160,000-kilometer warranty service.

This difference is still obvious. On the one hand, the battery life of pure electric vehicles will decline with the increase of car use time. How many years the battery can be used at present remains to be verified by time and market.

If you need to replace the battery at your own expense, its cost accounts for almost one-third of the price of a new car. Seeing such a price for replacing electricity, I believe that few car owners are willing to replace it at their own expense. In this case, the implementation of lifetime warranty service has solved the car owners’ concerns about battery life to some extent.

4. In terms of charging,At present, the cruising range of most models with full charge is similar to that of fuel vehicles with a full tank of oil. The problem lies in the slow and difficult charging, which has always been the pain point of pure electric vehicle owners. At this time, the charging time is particularly important.

It takes more than one hour for Tesla model3 and about half an hour for BYD Han to charge to 80% power. Compared with the charging time experience, BYD has obvious advantages.

In short, for the same price model, BYD Han’s main advantages lie in power performance, battery performance, safety, space, functional configuration, cost performance, etc., while Tesla Model3′ s main advantages lie in intelligent assisted driving, brand effect, etc., which may be like what some riders said."There is a difference between BYD and Tesla.".

Motorists often ask me how to choose fuel vehicles, pure electric vehicles, hybrid vehicles, extended programs and other models. Here, I would like to talk about my feelings about using a car. I hope my experience will be helpful for riders to choose a car.

In the face of fuel vehicles and pure electric vehicles, I believe many riders will feel that the advantages of pure electric vehicles are obvious after the test drive, but considering the battery life, they are beginning to struggle. In fact, whether to choose fuel vehicles or new energy vehicles depends on their actual car use.

For example, if you already have a fuel car at home and want to start a second car, it is almost a perfect combination to start a pure electric car at this time, driving a fuel car for a long distance and driving a pure electric car for a short distance.

If there are short-distance and long-distance trips every day, at this stage, it is not recommended to start with pure electric vehicles or the problem of battery life. You can choose hybrid models, which can not only experience the advantages of pure electric vehicles, but also solve the problem of battery life anxiety. On the whole, hybrid models are the ideal models at present.

At present, the hybrid market is mainly led by Toyota, Honda, BYD and other car companies. Among them, the hybrid electric vehicle and the 48V light hybrid vehicle have become less and less popular in recent two years. There is no doubt that they save fuel, but they are still fuel vehicles in essence, and they do not have the qualification of "green card", and their advantages are not as good as plug-in hybrid vehicles.

In the field of plug-in hybrid vehicles, Toyota Corolla Twin Engine, Honda CR-V, BYD Tang, Qin Plus, Han DM and other models are all popular, but it has to be said that BYD has a big advantage in the hybrid field. It is said that Qin Plus DM-i is hard to find a car, and it will take 3 months or even longer to pick it up. Two days ago, BYD newly launched two plug-in hybrid models, Han DM-i and DM-P, with the top price as high as 320,000, and the pre-sale order for 10 hours broke 12,000.

To this end, some riders questioned: BYD Han DMp sells for more than 300,000 yuan. Where does its confidence come from? What’s the charm? Let’s take a look at it.

Let me briefly talk about the differences between BYD Han EV, Han DM-i and Han DMp. Han EV is a pure electric vehicle, while Han DM-i and DMp are plug-in hybrid vehicles. The main difference lies in the performance difference. Han DMp is equipped with dual motors and four-wheel drive vehicles, and the acceleration of 0-100km/h takes only 3.7 seconds.

In terms of price, the pre-sale price of Han DM-i cars with a pure battery life of 121km is 21.68w, that of cars with a pure battery life of 242km is 29.28w, and that of Han DMp high-performance models is 32.28w W. Han EV pure electric vehicles are also priced at 21w to 24w, and the prices of the two models are highly overlapping. Many riders may be puzzled and don’t know how to choose.

In fact, for most of our salaried riders, perhaps Han DM-i is more suitable, first of all, the price is close to the people, the cost performance is high, and secondly, the fuel consumption is lower, while Han DMp is more suitable for people who pursue high performance and relatively affluent economy. Let’s take a concrete look at the advantages and disadvantages of Han DM-i and Han DMp.

1. In terms of power, it is infinitely close to the hybrid mode of pure electric drive.

Han DM-i technology can be said to combine plug-in hybrid, extended-range hybrid and oil-electric hybrid. Simply put, it can run in pure electric mode. When the power is exhausted, the fuel engine works. At this time, the engine directly provides power for the motor, and then the motor drives the vehicle, which is similar to extended-range drive.

For example, in daily driving, especially driving on urban roads, the default is motor drive, just like pure electric vehicles. When encountering steep slopes, rapid acceleration and other scenes, the motor and the engine provide the power source for the vehicle at the same time, which has obvious advantages.

In terms of power, Han DM-i single motor has a maximum power of 145kw and a maximum torque of 316N·m, while Han DMp is a high-performance four-wheel drive with a combined power of 360kw and a combined torque of 675 N m..

The speed of pure electric vehicles can be as high as 10,000 revolutions per minute, while the traditional fuel engines are generally within a few thousand revolutions, and the power performance is second to that of the same class fuel vehicles in the scenes of linear acceleration, starting and rapid acceleration. Similarly, the driving comfort is comparable to that of V6 and V8 naturally aspirated engines.

2. Comprehensive fuel consumption

Both DM-i and DMp models are equipped with Xiaoyun-plug-in turbocharged 1.5Ti high-efficiency engine, and its thermal efficiency reaches 43%. In addition, the direct drive of the engine is rarely used in daily driving, and the overall comprehensive energy consumption performance is very good.

This can be seen from the previous generation BYD Qin Plus DM-i that the fuel consumption per 100 kilometers measured by the public under comprehensive road conditions is about 4.3L, which has certain advantages compared with Toyota Corolla dual-engine and Lingpai Rui hybrid models of the same class.

3. Pure battery life and comprehensive battery life

In the past, many car owners spit out plug-in hybrid models, because the pure electric cruising range is too short. The general models have a pure electric cruising range of 70-80 kilometers, which requires frequent charging, which is equivalent to driving a fuel car, which is very embarrassing. However, the pure electric cruising range of BYD Han DM-i and DMp models has been greatly improved, both of which are equipped with blade batteries. The longest cruising range of DM-i flagship models is 242 kilometers, and the basic version is 121 kilometers.

This kind of pure electric cruising range can basically meet a variety of car scenes for daily use. For most car owners, it takes two or three days to charge once. It can be said that pure electric cruising range has got rid of the criticism of "chicken ribs".

4. Comprehensive cost performance

Judging from the landing price,Both Corolla Shuangqing and BYD Han Dm-i are around 200,000. After comparison, it is found that there is also an obvious gap between them.

In terms of battery life,Corolla dual-engine pure battery life is 55 kilometers, and BYD Han dm-i pure battery life is above 121 kilometers. Needless to say, the advantages are natural.

In terms of space,Caroca’s dual-engine positioning compact models, BYD Han DM-i positioning medium and large cars, compared with the body size and wheelbase, the advantages are clear.

In terms of vehicle warranty,Corolla twin engines and fuel vehicles are the same, with a three-year or 100,000-kilometer warranty service, while BYD Han has a six-year or 150,000-kilometer warranty service. The gap is still obvious. After all, plug-in hybrid vehicles are more complicated, and the more complicated the vehicles will be, the more expensive it will be. At this time, the manufacturer’s warranty policy is particularly important, and BYD has undoubtedly given the owners a "reassurance".

In terms of function configuration, BYD Han DM-i has more functions, especially in passive safety, such as rear airbag, knee airbag, passive pedestrian protection, parallel line assistance, 360-degree panoramic image, reversing side warning, parking in place, 220V power supply and other functions. With the same configuration, the price of Corolla double engine is nearly 20,000 yuan more expensive.

All in all,The advantages of new energy vehicles in terms of power performance, NVH comfort, appearance, interior, space and functional configuration are far superior to those of fuel vehicles of the same class. If charging is convenient, don’t hesitate to start with pure electric vehicles directly, but if you have concerns about battery life, then choose plug-in hybrid vehicles.

Apple announced the launch of a self-service maintenance plan. How can consumers avoid pits when maintaining digital products?

  The more mobile phones are used, the more cards are used, the less durable the batteries are, and the screen accidentally falls to the ground and "blooms" … … Digital products, as the daily necessities of most people, are frequently used and need maintenance. However, many consumers are discouraged by the price of hundreds of thousands of dollars for maintenance in specialty stores. Recently, Apple announced that it will launch a self-service maintenance plan, which will allow customers to obtain original Apple parts and tools and repair their own equipment. It is reported that the plan will be first launched in the United States from early next year, and will be extended to other countries and regions in 2022 or later.

  In this regard, consumers hold two different attitudes — — Some consumers think that "you can repair it yourself and save money", while others think that this is "a new business of Apple, and you can make money by selling maintenance-related products, and you don’t have to be responsible for the maintenance results". These feedbacks all reflect the problem that some digital products are expensive to maintain at present. In order to understand the current digital product maintenance market, the reporter visited some maintenance stores to understand the situation, and learned from the industry how to avoid maintenance "stepping on thunder".

  Consumers are divided into three categories — — "Self-sufficiency", "Official Channels" and "Maintenance Stores"

  When it comes to digital product maintenance, many consumers complain to reporters. These consumers can be roughly divided into three categories — — "self-sufficiency", "official channels" and "maintenance stores". Among them, the self-service service launched by Apple this time meets the needs of "self-sufficiency". The reporter learned that many young people will choose to buy materials online and repair them themselves, which is more convenient and cheaper to maintain.

  Digitalist Xiao Kai told reporters that because his Xiaomi 8 mobile phone is a special version, the back cover of the mobile phone is transparent glass. After the back cover of the mobile phone broke, he bought the corresponding model back cover on the shopping platform and replaced it himself. "I also changed a battery by the way, and bought a battery produced by a big brand, which cost less than 90 yuan in total." On the corresponding after-sales service website, the reporter learned that if the battery cover and battery need to be replaced outside the warranty period, the material cost plus labor cost will cost about 369 yuan.

  But not every consumer has the ability of self-maintenance, so some consumers will choose some third-party repair shops to maintain their damaged digital products.

  "My computer is out of order because I spilled coffee." According to Miss Qian, a white-collar worker, after she went to the official store and learned that the maintenance would cost thousands of dollars, she went to the computer city to find a repair shop under the guidance of a "knowledgeable" friend. After the repair, the owner told her that "the failure was because some panels were corroded by coffee, just weld them", so she followed the owner’s suggestion and repaired the computer for about 800 yuan. "I haven’t found any problems in the past few years." Miss Qian said.

  The reporter learned by visiting the relevant repair shops that many stores provide all-round digital repair services with all kinds of accessories. Some shopkeepers even told reporters that they have corresponding online stores. If you need to repair electronic products, you can make an appointment online to purchase services, and the maintenance master will go directly to the consumer’s home for repair.

  Chaos! The repair shop said that the product was "original" but could not be inspected.

  In many repair shops, shopkeepers will tell reporters that there are "original" and "non-original" accessories, and the prices of different products are also different. For example, the price of batteries is almost doubled. The price of "original" apple batteries in a store is 218 yuan, and the price of "non-original" apple batteries is 128 yuan.

  "Many repair shops can’t guarantee the quality, even if they are not original, they are original, and bullying consumers doesn’t understand." Recalling her painful experience, photography enthusiast Ahua said indignantly that the mobile phone could not be turned on because of water. Although the style was old, she still planned to spend money to repair it in order to take out the photos in the mobile phone, so she chose the private repair shop downstairs nearby. "At that time, after a simple inspection, the owner said that the screen batteries were flooded, and it was suggested to replace them. He also said that there were two battery options, one hundred yuan for non-original and two hundred yuan for original. Finally, we chose the original battery and the non-original screen, which cost more than 300 yuan. The phone can be turned on after repair, but it is formatted and the original photo cannot be taken. " According to Ahua, the non-original screen turned blue after reinstallation, and it was uncomfortable to look at the eyes. Not long after, even if the mobile phone was fully charged, it could not be successfully turned on, "wasting hundreds of dollars."

  Expensive! Official channel maintenance "expensive price" has been criticized.

  In the face of market chaos, many consumers often choose to go to official stores for maintenance in order to reduce risks, but for the maintenance services of stores, the most profound impression of many consumers is "expensive". "The newly bought smart watch broke as soon as it fell off the screen. When I asked about changing the screen, it actually cost 2309 yuan. It was almost catching up with the price of the whole machine when I bought it. It was better to buy another one." Miss Qian told reporters. The reporter found that the current price of Miss Qian’s watch on a shopping platform is 2899 yuan.

  Coincidentally, Miss Yuan, a writer, also "fell" and spent thousands of dollars on maintenance. "This year, my Apple computer fell, and then the engineer took it for evaluation. It was diagnosed that the internal screen was broken, and the screen could not be changed for maintenance. The first half of the monitor had to be replaced. The price was more than 3,000 yuan, and the discounted price was 2,900 yuan." Miss Yuan told the reporter that she compared a repair shop in Bainaohui at that time. The other party said that she would change it to a brand-new 2900 yuan, a brand-new better 2500 yuan and a defective 2300 yuan. Because the price difference is not big, she still chose to repair it in the official store.

  Faced with high maintenance costs, some consumers will choose to fight for more rights and interests by extending the warranty service, but some extended warranty services do not seem to be fully recognized by consumers. Xiaochen bought Apple care and extended the warranty period, but only used the maintenance service once during the validity period and replaced the screen at a preferential price of 188 yuan. "I don’t want to continue now, I feel unnecessary." Xiao Yan said.

  It is understood that the new self-service maintenance plan launched by Apple can help some users to repair products themselves with Apple’s official accessories at a lower price. On the other hand, it can also allow some users to choose to buy official parts and hand them over to professionals for maintenance, saving maintenance costs and ensuring product quality.

  Pit prevention tips

  Try to go to an authorized entity store for repair.

  How to avoid stepping on pits when repairing digital products? The reporter interviewed Xiao Lei, an insider in the maintenance industry. Xiao Lei said that there are some problems in the current maintenance market, such as unreasonable charges by maintenance personnel, opaque maintenance price, stealing hardware, reporting minor faults to major faults, and shoddy products. Therefore, consumers should try their best to avoid after-sales service or maintenance sites with bad reputation during the maintenance of digital products.

  "It is necessary to understand the maintenance methods and officially authorized maintenance points through the official channels of product brands, and try to go to authorized physical stores for maintenance. In particular, try to avoid the product from being out of sight during the maintenance process. " He said that if you need to send it for repair, you should back up and save your personal data in advance, such as taking out your mobile phone card and memory card, and restoring your mobile phone to its factory settings to avoid the disclosure of personal privacy information. In addition, he also stressed the need to keep relevant maintenance and transaction vouchers after the completion of maintenance services, so as to facilitate tracing afterwards. Text/Guangzhou Daily All-Media Reporter Xu Xiaofang

Can bats fly into the house and get infected with the virus? How can we "live in peace" with wild animals?

  With the development of the epidemic in Covid-19, the public’s concern and concern about the wild animals around them are also increasing.

  Recently, Minhang platform, a hotline for greening city appearance in Shanghai, received a call from the public: "Oh, there are bats in my house, what should I do?" Will it infect the virus? "

  After receiving the call, Minhang District Yebao Station and the town Yebao Department immediately rushed to the scene for disposal. After all the partitions in the kitchen ceiling were removed, traces of bat habitation and a large amount of feces were found, but no living bats were found. In order to alleviate the public’s concerns, the disposal personnel disinfected the indoor environment.

  I learned from the news that this Spring Festival, the Shanghai Wild Insurance Department is very busy. On the 10th day of the first month alone, the staff of Minhang District Wildlife Protection and Management Station dispatched six times, all of which came to the door to drive away the wintering bats that residents saw around their homes.

  Image source: People’s Political Consultative Conference Daily

  Bats were given a "bad name" because of an epidemic in novel coronavirus. It seems that people’s worries are not just bats. Now, how on earth should we get along with wild animals?

  Wild animals can coexist peacefully with people.

  Australia, far away from the ocean, has also attracted much attention because of "bats".

  The flying fruit bats make the residents of Ingham town very uneasy, and the number of these fruit bats has even exceeded the number of local residents.

  Why do bats stay in cities?

  "Behind people’s surprise and incomprehension of bats in cities, there is actually a misunderstanding of urban ecosystems. In our work, we found that in a reasonably planned city, the types and quantities of urban animals far exceed the imagination of ordinary citizens. " Wang Fang, a researcher at the School of Life Sciences of Fudan University, has been observing and tracking the wild animals in the city. He believes that bats have actually found an niche in the city that does not interfere with humans.

  For example, in Qingpu, Shanghai, the insects around the city’s rivers and lakes provide it with enough protein food, and the warm climate in the city reduces their mortality in winter, while the cracks in urban buildings are like cracks in wild rock walls, which can be used to inhabit. The adaptation of bats to the urban environment actually represents the possibility of the coexistence of wild animals and people.

  Seeing bats blindly panics. Under the current epidemic cloud, this may be a common concern of many people. In Wang Fang’s view, "in fact, the differences in morphology and habits between bats are simply heaven and earth, and whether or not they carry viruses and what kinds of viruses they carry are also very different."

  "The distribution area of Covid-19’s potential natural reservoir Jutoubat is in various mountainous areas. The key to their survival is to find caves as habitats and not to enter the Shanghai urban area. Even if it is a chrysanthemum bat, not every individual has the original virus of Covid-19, and the proportion of individuals carrying the virus is very low. " Wang Fang reminded people to stay calm when they found bats.

  Shanghai wildlife protection management department also gave a suggestion: "Bats are in hibernation, so it is best not to disturb them."

  If bats are found in their homes, it is not recommended for the public to catch them themselves; You can ask the local wildlife department to expel them and help clean and disinfect the environment. After expulsion, self-block holes or pipes to prevent bats from entering again.

  What about stray animals? Is it safe?

  The epidemic continues, and what is more closely related to people is whether the stray animals outside are not safe. Do you want to "clean up" wild animals?

  At present, there is no evidence that cats and dogs will be infected with the new coronavirus, but there is no evidence that cats and dogs will not be infected with the new coronavirus.

  The popular science article of the shell team pointed out that unlike domestic, immune and controllable pets, the stray animals without owners outside are immune and uncontrollable, so the risk is relatively large.

  Professionals suggest that from the perspective of epidemic prevention, the public should avoid contact with stray animals at this stage, "whether the animals are dead or alive."

  We should know that stray cats and dogs are not a healthy part of the wild ecosystem, and many animal protectors also take this opportunity to advocate that the stray animal population should be controlled for the purpose of improving the overall animal welfare and avoiding causing greater damage to the fragile ecosystem around.

  Why not clean up the wild animals? The article on the shell emphasizes that stray and scattered cats and dogs have more contact with humans than wild animals; Secondly, the world belongs not only to human beings and livestock raised by human beings, but also to "aborigines" such as wild animals and plants. A healthy ecosystem composed of wild animals and plants is also very important for the long-term development of human beings.

  "The most important thing is that the virus that caused the epidemic was not spread by wild animals actively, but was actively infected by human poaching, slaughtering and eating them."

  Let’s take bats for example. In fact, like most wild animals, it is also avoiding contact with humans. As long as it is left alone, it is not only harmless but also very beneficial. It plays a vital role in the biological chain. In this case, what we can do is to be safe, not to disturb each other, to reduce contact with bats, and not to eat bats.

  Love it and leave it in nature.

  In fact, there is still a long way to go to establish such an idea of not disturbing wild animals and not having close contact with them.

  Just last year, our reporter reported on wild animals, and we noticed that there are more and more young people raising and buying and selling "alternative pets" whether in the market of flowers, birds, fish and insects or on the Internet.

  The popularity of "exotic pets" has broken the traditional pet pattern with cats, dogs and ornamental fish as the mainstay. However, many "exotic pets" actually come from wild or artificially bred offspring of wild provenances, and some come from other countries and regions, including fish, amphibians, reptiles, birds and mammals.

  Experts remind that "different pets" can be raised without wanting to raise them. In the "exotic pet" trade, animal welfare is not guaranteed and species protection is threatened. For people, there are many health risks and high illegal risks.

  In the interview, Guo Jinghui, the exotic pet project manager of the World Animal Protection Association, told this reporter that from a biological point of view, wild animals are still wild animals even if they can be farmed artificially. They have not evolved and formed genetic characteristics suitable for artificial breeding, which is also the essential difference between wild animals and domestic animals.

  "Although wild animals can be successfully raised by humans, their nature and habits determine that they are not suitable for keeping as pets."

  We therefore appeal to the public not to capture, buy or raise wild animals as pets.

  In addition to the topic of "exotic pets", we also noticed that indoor zoos are introduced into many city shopping centers now, and the main people are in close contact with animals. In the semi-closed enclosure, the raccoon paced back and forth, and the auricular fox curled up in the corner.

  "Wild animals need an open environment in the wild and interaction between groups. Even some large zoos in China can’t meet the needs of these wild animals, not to mention indoor shopping malls that don’t touch the ground all day and are difficult to see the sun." Zheng Yuru, wildlife project manager of the World Animal Protection Association, said.

  In fact, there is a certain two-way risk when people are in close contact with wild animals. "Wild animals will have zoonotic pathogens in crowded shopping malls. In the design of global zoos, there is not much experience to deal with the pollution problem of indoor zoos." Zheng Yu said.

  The best way to express your love for wild animals is not to keep them for yourself, but to leave them in the wild habitat.

  "The best solution is to let wild animals live in the wild, and choose ‘ Animal-friendly ’ Travel mode, long-distance observation of animals, avoiding direct contact, not disturbing, not hurting. "

  I hope that such a simple wish will be achieved as soon as possible after the epidemic.

2022 High-end Beauty Market Trends Resume: How to Grasp New Groups and New Categories with Both Hands? (I)

During the Double Eleven this year, beauty care has achieved remarkable results. Now more and more young people begin to pay attention to their own image and are willing to spend time and money on their faces, which also gives us great opportunities in the beauty market. The author also used the data to re-list the trend of the beauty market for us. Let’s take a look.

In the economic downturn, "lipstick effect" is one of the most frequently mentioned keywords.

The lipstick effect is still in effect in China. According to BCG&TMI data, the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years. Although there has been a slight correction of 2% this year, it is almost harmless compared with other consumer tracks that have been hit hard.

In the past Double Eleven period, the star map data showed that the GMV of beauty care reached 82.2 billion, accounting for 8% of all categories, which was also consistent with the ranking in 2021/2020.

In the high-end beauty market, the status of international brands may be hard to shake for a long time. Looking at the top ten brands of Tmall’s double eleven beauty category turnover this year, only Polaiya and Winona, domestic brands, squeezed into the fifth and sixth places on the list. According to Euromonitor data, since 2019, the top three positions of high-end cosmetics market share have been firmly controlled by L ‘Oreal, Estee Lauder and LVMH. In 2021, the market share of the above brands reached 18.4%, 14.4% and 8.8% respectively.

However, the noteworthy change is that during the Double Eleven this year, most of the growth rate of international beauty brands GMV turned negative, while domestic beauty brands still maintained strong growth.

According to the magic mirror data, during the Double Eleven in 2022, the domestic beauty brand GMV reached 5.678 billion, which was only 1/3-1/4 of that of foreign brands (20.961 billion), but the domestic and foreign brands GMV of TOP50 increased by 49% and -2% respectively, continuing the trend of 618.

When domestic brands are constantly attacking the high-end market, the consumer/category structure of the beauty market is also changing rapidly: after 00, they begin to enter the workplace, their income is not high, and their ability to screen information is stronger; After years of market education, the demand of essence, cream, sunscreen lotion, pre-makeup lotion/toner and other sub-categories is steady, and new potential categories such as body lotion and high-end perfume are eager to compete for consumers’ attention.

How can brands capture the above trends and reach new beauty consumers with more innovative means? Recently, Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG) jointly released the Insight Report on Digital Trend of High-end Beauty Market in China, and the community marketing institute picked out the dry goods to share with readers.

What is the high-end beauty market? How expensive can a product be considered high-end?

One division and reference standard given in the report is to divide the beauty market into high-end skin care, high-end makeup and high-end perfume:

  • High-end perfume must surpass 500 yuan;
  • In the high-end skin care sector, the price of essence/cream/eye cream products (with significant repair effect) exceeds 500-750 yuan, and the price of lotion/makeup remover/facial cleanser/mask/sunscreen/body lotion (for daily care) exceeds 200-300 yuan;
  • In the high-end makeup sector, (whole face makeup) foundation/pre-makeup cream/primer/loose powder exceeds 350 yuan, (partial makeup) concealer/highlight or blush/eye shadow eyeliner mascara/eyebrow pencil exceeds 200-250 yuan, and (lip makeup) lipstick/lipstick exceeds 250 yuan.

Based on the statistics of the above categories, it is found that the high-end beauty market in China dropped slightly by 2% in 2022, mainly due to the decrease in quantity, but the purchase grade and price of products did not fluctuate obviously. Among them, the user penetration rate of high-end skin care, high-end make-up and high-end perfume reached 90%, 50% and 20% respectively. The number of high-end make-up consumers declined slightly, and the high-end perfume showed a trend of decreasing volume and increasing price.

The reason for the above trend is that the epidemic has weakened the purchasing power of a very small number of consumers under the age of 25, and their consumption in 2022 accounted for 17%, a decrease of 4 percentage points compared with last year; Secondly, light consumers are restraining their consumption, which means that customers who spend less than 3,000 yuan a year on skin care products/less than 1,500 yuan on cosmetics/less than 1,500 yuan on perfume have dropped 9%-11% on high-end beauty cosmetics. But heavy consumers of high-end beauty cosmetics (perfume costs more than 6000 yuan a year) also prefer to buy high-end perfume.

So, who is the new addition to the high-end beauty market? Male, young and sinking market are three key words that can be refined. Compared with the old and new markets in the past year, the proportion of men has increased from 16% to 20%, the number of customers under 25 has increased from 20% to 26%, and the number of third-tier and below cities has increased rapidly from 27% to 39%.

Or the awareness of image management is improving, or they are inspired by KOL/ family and friends, or they have received perfume gifts … The entry trajectory of these new customers can be summarized as follows: at first, they began to understand high-end skin care products such as facial cleanser, essence and toner, and gradually cut into high-end beauty fields such as lipstick and makeup lotion, and at the same time, they have a strong interest in body lotion, sunscreen, perfume and other emerging categories, and they are more willing to learn/share/try new products based on social platforms.

For the high-end beauty market in the future, after 00, the male customer base will gradually grow into a market force that cannot be underestimated, and the rise of new people will also bring opportunities for subdividing categories. Although there has been no obvious change in the purchase channels in the past year, online consumer contacts also require more three-dimensional, which should be further matched with offline experience.

First of all, consumers have relatively different functions and emotional demands for different categories.

  • For high-end skin care products, the functional factors that consumers are most concerned about are natural ingredients, safety and non-allergy. When considering emotional factors, in addition to the brand being trustworthy, experiencing well and pleasing themselves, consumers attach great importance to the cost performance of the products.
  • For high-end cosmetics, consumers are also most concerned about ingredients, brand trust and cost performance, but "durability is good", "whether it conforms to the trend of popular makeup" and "whether it can express personality" are also unique reference indicators of this category;
  • For high-end perfumes, consumers will pay attention to the time of fragrance retention, and also consider the balance between fashion trends and expression of personality, but self-satisfaction is a relatively unique indicator. "First of all, you should feel good and comfortable."

Such category characteristics also form different market styles, and high-end skin care products emphasize professionalism and cost performance; The audience loyalty of high-end makeup is low, and it is more necessary to seize the market sentiment to make fashion and explosion, and to be cost-effective; High-end perfume emphasizes the recognition of brand spirit and emotional connection, so that consumers can please themselves.

Specifically, looking at the subdivided categories, there is also a more differentiated retention grip.

In the high-end skin care market, the fastest growth of consumption in the past year is in three categories:

  1. The first category is the first choice of high-end skin care products for beginners, including toner, facial essence, cream/lotion and eye essence, because they are also the core categories that distinguish brand assets, and the demand is steady. The factors that consumers most agree with are natural safety and no allergy (68%), texture and skin feeling (51%) and good brand reputation (41%);
  2. The second category is a new potential category that appears with the growth of skin care knowledge, sunscreen products. This category is also promoted by brand and talent education, and the market demand is constantly strong. The market penetration rate (mainly the willingness to pay) and product strength still have room for improvement. What consumers most agree with is that the ingredients are naturally safe and non-allergic (40%) and the sunscreen effect is good (30%);
  3. The third category is the new latent category, body milk, which appears from head to toe with the exquisite makeup/home attention. Because this category is mainly driven by self-esteem and new lifestyle, it needs a good reputation (29%).

Generally speaking, due to the outstanding functional attributes of high-end skin care products, the premium ability is significantly higher than that of high-end cosmetics, and there are many core categories with stable demand, and it is necessary to narrow the distance with consumers in all directions through discounts/sample trials/brand services (such as Spa appointment, product use teaching, online skin diagnosis, etc.).

In the high-end make-up market, the categories with the fastest growth in sales in the past year include two categories:

  1. The first category is a new category driven by new makeup methods (mask makeup/eye makeup), including eye shadow/eyeliner and eyebrow products. Consumers in this category most agree with whether the products conform to the fashion trend (32%), novelty (23%) and limited quantity (22%).
  2. The second category is the category driven by advanced makeup knowledge, such as pre-makeup milk/primer, loose powder and concealer; Consumers not only care about the ingredients of this category (34%), but also pay special attention to professionalism (29%) and novelty (15%);
  3. In addition, lipstick and foundation are still the pillar categories of makeup (over 60%), and consumers are most concerned about ingredients (35%), which do not smudge/touch cups/float powder (21%) and have good durability (18%).

Generally speaking, consumers’ emotional demands for high-end cosmetics are stronger, so their decision-making is faster. Whether the brand can shorten the consumer’s consumption link from planting grass to placing orders by means of a series of marketing combination punches, such as star advertisements, product stories, product trials, discounts and exquisite packaging, is the key to efficient transformation, among which star advertisements have the most remarkable driving effect.

In the high-end perfume market, in the past year, more consumers used perfume for private parties/dates (73%) and business/office (57%). Flower and fruit notes, exotic notes, wood notes, green leaves notes and aquatic notes are the most mainstream fragrance types, but their preferences are different in different scenes.

For example, exotic fragrance and floral fragrance that can express special emotions at private parties are more popular; In the business scene, the more moderate woody notes are very popular; When outdoors or at home, except for the flowers and fruits, almost all other fragrance types can be tied.

Perfume itself is an emotional commodity, and the market cultivation of high-end perfume is at an early stage. Evaluating the success of a high-end perfume depends more on whether the brand can make consumers feel longing and psychological ripples for love and even more beautiful stories after putting out some product value points such as niche unique fragrance, exquisite and attractive packaging and well-connected brand stories.

In the past year, the categories with strong growth in the high-end beauty market showed the following characteristics:

  • Consumers’ knowledge of skin care/makeup is more advanced, and they show stronger demand for products such as sunscreen/pre-makeup milk/foundation; The body management pursued by consumers is further subdivided, and the skin care/makeup is fully refined, which has a clearer aesthetic appeal for eyes/eyebrows/whole body skin;
  • With the advancement of existing customers, "after 00, men, sinking market" also constitutes a new army of high-end beauty consumers, who either cut into high-end makeup from high-end skin care, or were given new varieties of grass in human gifts …

Expensive price is not equal to high-end, so is the high-end beauty market. High-end skin care products, high-end cosmetics and high-end perfumes also have very different strategies in order to fill the lining of their products and make consumers feel value for money.

High-end skin care products have outstanding functional attributes, and it is more necessary for consumers to experience and try the products at low cost through professionalism (such as ingredients, technology and patents) and cost performance; As a more emotional category, high-end cosmetics need to explore new explosions with stability, and high-end perfumes need to tell a three-dimensional moving product and brand story …

What are the experience of establishing contacts for different categories? What are the decision-making characteristics of the new customer base? How to optimize the reach of new customers? How to consider the cooperation of online and offline contacts? The above questions will be presented in the next article.

Source WeChat official account: Community Marketing Research Institute (ID: community _ marketing), insight into community consumption.

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Barcelona exposed the locker room conflict again, and Messi openly ignored the coaching staff.

Barcelona exposed the locker room conflict again, and Messi openly ignored the coaching staff. In the Messi League game, Messi helped Paris win the game again, and he also scored two goals, increasing the number of goals to three. It’s a good thing to get three points, but the Argentine striker seems to be waiting for other problems. According to the Mirror, Messi and his Paris teammates quarreled in the dressing room. He quarreled with Ikard, and now he is promoting the communication between Paris and Barcelona. The topic of exchange is icardi and aguero.

According to media reports, the main reason for this controversy is that Seppia Rorty didn’t join the Argentine team because Messi didn’t like him, so he had an argument with Messi in the dressing room. After 2018 HewasnotElected Storefront Argentina. Despite his excellent performance, the coach of the Argentine team could not move. In the last two seasons, his performance in Paris was not very good, and he completely lost the opportunity to enter the Argentine team.

With the arrival of the Paris Expo, the sequence of Paris cuttlefish has further deteriorated. When he felt good, he was replaced by a trident. This is also one of the reasons why he is dissatisfied with the information. After joining Metz, he will not enter the playing state immediately. Although it is difficult to score goals in the league, few coaches have the pressure to replace Metz when he is in good health. Fan, it has not reached the level that should be completed. At this level, he is already one of the most threatening athletes in Paris.

There is a bad relationship with Messi in Paris, which means that he can’t get the support of the team management and teammates, but also the support of the director. The transaction is the best result. The 28-year-old striker still maintains a good level, although it is much lower than the peak period. However, if the transaction partner is effective for aguero of Barcelona, it will be enough. In the end, he has exceeded the peak and has encountered serious obstacles. Now he is not the first choice shooter of Barcelona, and the reason for introducing Argiro is also the same.

Of course, you don’t have to introduce the relationship between Messi and Aguero. Both players are almost friends who grew up together. If Aguero joins, it will also be of great help to Messi’s stability in Paris. If you look at this problem from aguero’s point of view, joining Bali is also a good choice. In his current state, he can only be a substitute in all the giants. So, why can’t he fill the vacancy in a stronger Paris? Moreover, Messi made up the vacancy in the case of teammates.

Capital: Campos wanted to invite Mourinho to coach Paris, but Nasser preferred Zidane.

Live on May 21st According to Tuttosport, Campos intends to invite Mourinho to coach Paris Saint-Germain, but President Nasser’s first choice is to invite Zidane.

According to reports, Paris Saint-Germain’s record this season is less than expected and may consider changing coaches this summer. However, there are still differences within Paris on the issue of coaching change.

The two most important new coach candidates of Paris Saint-Germain are Mourinho and Zidane. They need a coach with their own atmosphere to manage the team’s locker room and solve the locker room problem that has existed for years.

However, there are differences between Campos and Nasser in terms of specific choices. Campos hopes to invite Mourinho to coach, and Nasser’s first choice has always been Zidane. Rome wants to keep Mourinho, but whether it can be retained depends on Rome’s record and Rome’s ambition. If Rome can promise to equip Mourinho with a competitive lineup, then Mourinho may continue to coach Rome.

Football News: Three towns in Wuhan will sign three players of Guangzhou team: Wei Shihao, Yan Dinghao and Li Yang.

Live broadcast: On March 11th, “Football News” reporter Lu Mi reported that Wuhan Sanzhen, the champion of the new Chinese Super League, will sign three Guangzhou players: Wei Shihao, Yan Dinghao and Li Yang.

Lu Mi: “The three towns in Wuhan showed enough sincerity in the process. After a long negotiation and waiting, they finally decided to join the team, which made the team more competitive. Under the current downward football market, the stable investment of the three towns and the AFC Champions League still have certain appeal to the players.”

In addition, Li Xuan revealed that the three towns in Wuhan didn’t offer big contracts, didn’t spend a lot of money, and their stability, AFC Champions League and pursuit of champions attracted these players.

Three towns in Wuhan won the Super League championship last season and won the AFC Champions League tickets.