On the two directions of newspaper transformation and breakthrough

Original zhaobaoquan communication

In the second decade of 21st century, the decline of China’s paper media has lasted for seven years, and the decline of the world’s paper media has lasted for ten years. Every year, a large number of newspapers in China are closed down or changed into electronic editions, and a large number of newspapers are stubbornly making breakthroughs in transformation and carrying out reform iterations. Where is the direction of newspaper transformation? The author believes that the paper media should carefully analyze the media ecology it faces and find the direction of transformation and development in order to achieve a breakthrough in transformation.

First, the origin of the theory of newspaper extinction

2009 is a watershed in the development of global newspaper industry.

Since 2009, European and American newspapers have fallen sharply, and hundreds of newspapers or magazines in the United States have been forced to close or turn into electronic editions. Christian Science Monitor, a century-old newspaper founded in 1908, announced the closure of the paper edition in April 2009; Reader’s Digest, which was founded in 1922 and had a circulation of 17 million copies, filed for bankruptcy protection in August 2009. The 27-year-old French Chinese-language newspaper "European Daily" announced that it would be closed on August 31, 2009.

In fact, the topic of "the death of newspapers" originated in the 1990s. In 1994, American futurist Michael Crichton called newspapers "media dinosaurs". Howard Kurtz, a media critic in Washington Post, called the newspaper industry a "smell of death".

In the 21st century, the death of daily newspapers even has a clear forecast time. In 2005, Philip Meyer, a professor at the School of Journalism at the University of North Carolina in the United States, predicted the future of daily newspapers in the book "Disappearing Newspapers: How to Save Newspapers in the Information Age": By 2015, the trend line of readers’ confidence in newspapers will reach zero. If this trend line is extended, the readers of daily newspapers will return to zero by the end of the first quarter of 2043. This is the origin of the widely quoted prediction that one day in 2043, the last daily reader will check out and leave.

In 2008, Professor Philip Meyer published the article "Elite Newspapers of the Future" in the American News Review, which revised the previous prediction and proposed that "the number of daily newspaper readers will decline more sharply" and "the last reader who reads newspapers every day will disappear earlier than October 2043."

Just as the newspapers and periodicals in Europe and the United States issued a death cry, the newspapers in China were doing their last carnival in a climax, and the journalists in China didn’t feel or felt or didn’t want to believe that the cold winter was coming.

The newspaper industry in China began to decline in 2012, and the advertisements of urban newspapers began to decline in half every year in 2013. In 2014, the biggest news in the newspaper industry was that Shanghai Evening News was closed for business reasons. In 2016, two landmark urban newspapers, Oriental Morning Post in Shanghai and Jinghua Times in Beijing, closed.

In the past five or six years, the tide of newspaper closure has been going on, and at the end of the year and the beginning of the year, news of newspaper closure will come. Around New Year’s Day in 2019, about 20 newspapers in the country stopped publishing. In 2020, there are still a number of newspapers that have announced their closure, namely Wuhan Morning Post, City Express (Tianjin), Tianfu Morning Post, Zigong Evening News, Benxi Evening News, Qidu Morning News (Wenshan, Yunnan), Life Daily (Shandong), Ji ‘an Evening News (Jiangxi), Lhasa Evening News, etc.

In the last two years, most of the newspapers that stopped publishing were urban newspapers in provincial capitals, and the development trend of newspapers obviously formed a pattern of "one party for one night" in provincial and big cities. Most of the newspapers that stopped publishing in prefecture-level cities were evening newspapers run by local party newspapers, which made second-and third-tier cities form a "one newspaper mode" that only kept daily newspapers. This shows that the reading rate of newspapers has dropped sharply and the living space has shrunk further.

Second, the era of technology "kidnapping" civilization

The survival and development of any species is not a single person fighting, but depends on and creates ecology. When the ecology changes dramatically, species variation will occur, and species that cannot adapt to the new ecology will decline or even die out.

The development of the media industry is also an ecological evolution. The meteorite of the Internet, especially the mobile Internet, hit the traditional media industry, and the ecological change was as fierce as that asteroid hit the earth.

Because, we have encountered an era when technology "kidnapped" civilization.

The paper media is experiencing a "thousand-year-old change".

In history, the publishing and media industry in China has experienced two technological revolutions: the first revolution was from bamboo slips to printing. During the Qing Dynasty of the Northern Song Dynasty (1041-1048), Bi Sheng, a native of Hubei Province, invented movable type printing in Zhejiang. In the era of bamboo slips, it is impossible for cultural products to be copied in large quantities. Even with block printing, it is very difficult to copy a lot of information, especially fragile news information in batches. Movable type printing enables information to be copied in large quantities, which makes culture popular and information spread rapidly.

A direct effect is that a newspaper with modern communication significance appeared in the Song Dynasty-the "Di Bao" which was printed and distributed instead of a manuscript.

The second great change is today, thousands of years later, and the digital revolution has put printing (books, newspapers and periodicals) in an embarrassing situation. Interestingly, the two major changes happened just a thousand years ago, which is exactly what the sentence said: a change that has never happened in a thousand years.

Digitalization has changed human life and also changed human reading habits. Paper is no longer the main media form in the future, and various screens are evolving into the main media communication form.

No era has seen the survival and development of culture as it is today, and the influence of technology is so great that technology has played a decisive role in the development of culture and civilization. For example, the mobile Internet has completely changed the way culture spreads, which is an era when technology "kidnaps" civilization.

Third, the acceleration of information media iteration

The Internet impacts the paper media first, because the limitation of newspapers is inherent.

Newspapers, called Newspapers in English, are "newsprint". As the name implies, they are papers that publish and disseminate news. The most important thing in news is timeliness. The timeliness of newspapers is 24 hours, that of weekly magazines is 7 days, and that of monthly magazines is one month.

In the era of information shortage, human beings get news information mainly by reading newspapers, because newspapers have a large news load, and radio and television are limited by time periods, and the news load is small. Under normal circumstances, TV news can’t do as well as newspapers. Due to the limitation of TV broadcast time and duration, news events are difficult to explain clearly, but the timeliness of TV is dominant-it can be broadcast on the same day or even live. For many years, newspapers and radio and television have a strong and weak complementary relationship in news information, which has lasted for decades.

The emergence and popularization of the Internet broke this balance in one fell swoop.

First, the timeliness of information dissemination on the Internet is in seconds, which can be released at any time, modified at any time, followed up at any time and updated at any time. This is a war that cannot be won for a newspaper with a 24-hour cycle.

Second, compared with TV, the network has capacity advantages in addition to timeliness advantages. Cyberspace is infinite in theory, and the time for TV to broadcast news is limited.

Third, from a geographical point of view, network communication has no geographical restrictions and can quickly spread news throughout the country or even around the world. In the first decade of the 21st century, there appeared a situation in which newspapers asked the Internet to forward their manuscripts, even taking the number of manuscripts forwarded by the Internet as the evaluation standard. It was called the era of "newspapers vying for favor with the Internet", which was really a "happy suicide phenomenon".

Fourth, the instant interactive participation of online news is a powerful means that newspapers and radio and television can’t match. The satisfaction of network arouses the sense of participation and expression of human beings. It is inevitable that the newspaper’s boss attitude of "whether it is up to me or not" will be abandoned under the form of network equality.

From the perspective of prescription, compared with the Internet, newspapers are basically "old news". Gong Shuguang, the founder of xiaoxiang morning herald, put forward the "old news theory" of newspapers shortly after the newspaper was founded. He believes that compared with the internet, the information made by newspapers is not news, but old news. Because when the newspaper came out, the news was out of date, and even because of the qualitative change of news events, the newspaper report became "fake news" Because it has been a long time since the newspaper reached the readers through interview, editing, peer review, edition assembly, signature, publication, printing and delivery, the news may have undergone fundamental changes. This form of old news has become a major defect of newspapers in the network age, and it is also a major defect that newspapers themselves cannot solve.

The decline in newspaper advertisements since 2012 and the cliff-like decline since 2013 are not accidental, let alone coincidental. Because 2012 is a year of rapid development of mobile Internet, the main channel of online news dissemination has migrated from computer PC to mobile phone. Two landmark events are: in January 2011, Tencent launched WeChat; In August 2012, today’s headlines went online, and the social war and information war on the mobile side had a new overlord.

A cruel fact is that it is not that newspapers are not good-looking, but that you don’t need to read newspapers to read the news. Mobile phone information dissemination speed, forms of expression (text, video, animation), instant update, editing and reading interaction, whether from news timeliness, reading pleasure or interactive participation, the Internet has completely surpassed the paper media, and the mission of paper media as news information dissemination has come to an end.

Fourth, the inherent fatal weakness of urban newspapers

The great changes in the mode of communication almost killed the paper media, and the first one to decline was the urban newspaper, because the urban newspaper had an inherent fatal weakness, which was the defect of its business model. The prosperity of the day after tomorrow temporarily covered up this defect, and the Internet led to the differentiation between the information reading market and the advertising market, making this defect irreparable. This is what Mr. Xi Wenju, the "father of China Metropolis Daily", did not think of when he founded the mode of Metropolis Daily.

On January 1st, 1995, Xi Wenju, a newspaper legend affectionately called "Father Xi", founded Huaxi Dushi Bao, the first metropolis newspaper in China. Xi Wenju summed up a set of theories and methods for establishing a new type of city newspaper, comprehensively and systematically established the operating concept of newspaper marketization and a brand-new competitive strategy, which made Huaxi Dushi Bao rise rapidly and opened the "Metropolis Times" of China newspaper industry. Xi Wenju was known as the "Father of China Metropolis Daily".

The inherent defects of the business model of metropolis daily founded by "Xi Laoye" are: issuing at a reverse price and selling twice.

According to the general commodity law, the cost of a commodity is one yuan, and it must be sold for at least one yuan. This is called shun price, and the sales price is higher than the cost price. This is common sense.

But urban newspapers are not. Urban newspapers are sold at a very low price. How low is it? The printing cost of newspapers in 1 yuan or even those in 5 yuan costs 50 cents, which is still the retail price and the wholesale price is 20 cents. If you sell a copy at the lowest cost of 1 yuan money, you will lose 80 cents. If you issue 500,000 copies and have more pages, you will lose 400,000 a day in printing fees. This is only the printing cost, not including labor costs and office expenses. Printing costs will lose 100 million to 200 million a year.

The business logic of the reverse-price issuance of metropolis daily is: to exchange readers’ reading at a low price, and then to concentrate readers’ reading for the second sale, which is "secondary sale". The first sale is a loss. If the second sale can make up for the money lost in the first sale, this business logic can be played. If the second sale can’t make up for the loss of the first sale, the problem will come immediately.

The prosperous newspaper advertising market covers up the inherent achilles heel of metropolis daily, that is, the problem of profit model. Reverse price issue is a huge worry and has become a double-edged sword. As a new newspaper, in order to seize the reading market, the low price and "knocking on the door" invented by Xi Wenju made the metropolis newspaper seize the reading market quickly, and low price became a magic weapon. Nanjing, Jiangsu Province is a place where newspaper competition is relatively concentrated. Modern Express, Yangzi Evening News, Nanjing Morning News and Jinling Evening News are all doing well, and the price war is the bloodiest, and even newspapers with a retail price of 10 cents appear. In Changsha, Hunan Province, there was also a big discount for similar financial products that were returned three times in the first year of publication and in the third year. It is said that someone ordered 5,000 copies and made a big windfall.

Murphy’s Law, known as one of the three major discoveries of western culture in the 21st century, points out that the more you worry about, the more likely it is to happen. By 2013, what Metropolis Daily was most worried about happened. The first sale was still at a loss, but the second sale was in a cliff-like decline. Many newspapers fell by half, so newspapers fell into a vicious circle of "issuing at a reverse price and selling twice".

On the other hand, the "golden decade" of Metropolis Daily is a decade of great development of China’s real estate and automobiles. With the state’s regulation of real estate, overheated real estate began to cool down, and automobiles began to saturate. Newspaper advertisements declined for the first time since 2011. Although the amount of advertisements in metropolis daily is large, its structure is unreasonable, mainly relying on real estate and cars, which has also become one of the reasons for the structural collapse of advertisements.

Fifth, the misunderstanding of the Internet run by paper media

Of course, the paper media practitioners have seen the advantages of network communication. The paper media represented by the newspaper industry began to "integrate newspapers and networks" very early. There is no newspaper that has not run a news website, and there is no newspaper that does not shout "transformation to the Internet".

Around 2008, the tide of newspaper transformation came to the fore. The biggest transformation is Metropolitan Express, a subsidiary of Hangzhou Daily. The 19th Floor, an online community they founded, established Hangzhou Nineteenth Floor Network Co., Ltd. as early as 2006, which became an important part of the new media strategy of Hangzhou Daily Newspaper Group and Metropolitan Express. The company takes "where there is a city, there is an active 19th floor" as its entrepreneurial vision, and its main business has developed rapidly since its establishment. In addition to Hangzhou, the 19th Floor has successfully copied the 19th Floor in nearly 30 cities, including Taizhou, Jiaxing, Ningbo, Suzhou, Chongqing, Fuzhou, Jinhua and Shaoxing, through strategic cooperation, mergers and acquisitions, and created an urban network community with local attributes.

More newspapers use the means of running newspapers to make websites. The method is very simple, that is, running a news website and then moving the news content of newspapers online. There are many and miscellaneous contents, and there is no effective promotion means. Most of them have become things that newspapers talk to themselves and entertain themselves. The report is huge and the actual influence is greatly reduced.

After the rise of the mobile Internet, some newspapers have developed APP news clients at a very fast speed. Because there is no promotion method and the content and form do not meet the requirements of Internet communication, many newspapers have become "online versions", and most of them have become "dead souls" who are very lively and seemingly beautiful.

In the transition to new media, newspapers all over the country spend a lot of money, but few can really form influence and authority.

Sixth, the era of mass communication has changed rapidly

While the internet subverts the means of communication, the crowd, that is, the "audience" mentioned by the media, has also quietly changed, from the public to the focus, from the group to the circle.

The vigorous development of urban newspapers enriches information; With the rapid development of Internet, information has quickly entered the era of surplus from the era of shortage.

The huge amount of information on the Internet not only makes information enter the era of surplus from the era of shortage, but also quickly makes information transition from the era of mass to the era of focus. People are divided into different circles because of their different preferences. People are divided into different circles because of personal values, hobbies, personal experiences and other reasons. The crowd is rapidly subdivided, and the media enters the era of focus. Correspondingly, the mass economy also quickly enters the era of social economy.

Popular newspapers and periodicals are declining rapidly, and their readers are divided in an all-round way. Because of their inaccurate positioning, popular newspapers and periodicals can’t find their own people in the era of focus, and they don’t know who to read them to, which leads to the obvious decline of two kinds of media. One kind is urban newspapers. After golden decade, which is relatively short of information, when it enters the era of information surplus, it soon can’t find its own readers and becomes a big and unreasonable category. The other kind is abstract newspapers and periodicals, which are mostly geared to the public. Because of the diversification of communication means and the fragmentation of human reading time (mobile media era), people don’t need to choose for themselves, so they can read selectively on their mobile phones. This is the root cause of the decline of abstract newspapers.

Seven, the two directions of paper media transformation

Faced with the impact of the Internet tide, the paper media have sought to break through the transformation, forming two transformation directions: First, transforming themselves into a news production and communication organization, sticking to the news and no longer sticking to the paper media, and the transformation of Oriental Morning Post into "The Paper" is a successful case; The second is the transformation from operating media to operating users. Happy Old Man is a successful case.

At the end of 2016, the biggest news in the newspaper industry was that the last issue of Oriental Morning Post was fixed on December 31, and the mission of Oriental Morning Post ended, and the era of "The Paper" surged.

Oriental Morning Post was founded in 2003. Since 2013, it has been planning to transform into new media. From the beginning, it was a comprehensive transformation and a thorough transformation. Until 2017, when the paper newspaper was abandoned and the internet media was completely transformed, The Paper inherited and adhered to the original, in-depth and ideological reports at the core of Oriental Morning Post. Compared with the general internet media, it inherited the original and in-depth reports of the paper media and the rigorous style of manuscript expression, such as in-depth investigation, large-scale planning and revealing reports, making it a news production and dissemination organization with unique temperament. On the other hand, The Paper focuses on improving the originality of content, comprehensively improving the technical level, and combining technology and content to form new media products: AR, VR, full-motion video, H5 and other products that integrate various elements of news. The Paper is leading in China.

All-round transformation, inheriting the tradition of paper media news production, forming characteristic news products, and fully integrating into technology, has made The Paper a successful case of paper media transforming into Internet media.

In the ten years when the global paper media went down, there were also those that went up against the trend, one of which was Happy Old Man. Happy Old Man was founded in 2009 when the paper media in Europe and America declined, and in 2013 when the paper media in China declined, its circulation exceeded one million.

Happy Old Man puts forward a grand mission: "To provide solutions for the aging society in China". Put forward the road map of "from spiritual enclosure to industrial integration", and a newspaper will comprehensively enter the elderly industry.

After ten years’ hard work, Happy Old Man has become an old-age industrial phalanx with newspapers, magazines, websites, WeChat matrix, publishing, travel agencies, e-commerce companies and universities for the elderly, and has become an example of paper media’s industrial transformation in the Internet age.

The concept of the transformation of Happy Old People is: from operating media to operating people.

The transformation dilemma of most newspapers lies in that readers are not clearly positioned and don’t know who is reading the newspaper. Happy Old People has conducted in-depth research on the crowd and found a new trend of the elderly population in China: the "new old people" group has been formed.

Happy Old Man first put forward the concept of "new old man": the baby boomers after the founding of New China are growing into "new old people" completely different from the traditional old people. "New old people" refers to the largest baby boomer generation born in China from 1950 to 1970, which was the most typical in the 1960s. They have enjoyed the fruits of reform and opening up, with high income, large savings and good consumption concept. They have become a new consumer, and the cultural needs of the "new elderly" are just needed. Under the general trend of shrinking demand of the traditional elderly circle, the "new elderly" group has quietly grown into an obvious "small trend". Nowadays, the old-age industry is in the ascendant. Under the pain point of social old-age care, "cultural old-age care" has become a trend with great energy.

Under the general trend of the decline of paper media, there are two "small trends" of the media: the diversification of content and the accuracy of communication. For China, a populous country, "small is big", and any division will form a "public".

"Happy Old Man" does not do news as "old news" or focus on the public, but firmly grasps the focus that has a strong dependence on paper media-the elderly group, making "Happy Old Man" a newspaper that the elderly like, serving the people behind the newspaper, and taking the lead in stepping out of the "old road" of taking the media as a single product. This also found a way out for paper media: from operating media to operating people.

Along with this demand, apart from running newspapers, Happy Old People’s Newspaper also launched a series of cultural products: Fengwang WeChat Matrix specially serving "new old people", Kangyi Lived Over 100 years old magazine specially showing the elegance of elderly students, Happy Life Publishing House specially publishing books for the elderly, Mimetime International Travel Agency specially serving the elderly, Jiangsu Happy Old People’s E-commerce Company specially customizing products for the elderly, and launched the offline campus of Happy Old People’s University in 2017.

The transformation from operating media to operating people has made Happy Old People newspaper a single media product, and then become a service field for people, which has opened an infinitely broad space for media development.

The author believes that the above two successful cases represent the direction of the transformation and development of paper media in the era of integration. (The author is the president of Hunan Newspaper Association, the chairman of Hunan Happy Old People Industry Management Co., Ltd. and the president of Happy Old People Newspaper.)

Original title: "On two directions of newspaper transformation and breakthrough"

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Notice of the Ecological Civilization Construction Committee of Beijing Municipal Committee of the Communist Party of China on Printing and Distributing the Implementation Plan of Beijing Water Saving

District committees, district governments, member units and relevant units:

  With the consent of the Municipal Party Committee, the "Beijing Water Saving Action Implementation Plan" is hereby issued to you, please conscientiously implement it according to the actual situation.

  I hereby inform you.

Beijing Municipal Committee of the Communist Party of China Ecological Civilization Construction Committee

October 9, 2020

Beijing Water Saving Action Implementation Plan

  In order to implement the spirit of the 19th National Congress of the Communist Party of China, vigorously promote water conservation in the whole society, comprehensively improve the utilization efficiency of water resources, form a water-saving production and lifestyle, ensure water safety in the capital, and promote high-quality development, this implementation plan is formulated according to the National Water Conservation Action Plan and its related division of labor plans, combined with the actual situation in Beijing.

  First, great significance

  Water is the basic natural resource and strategic economic resource related to the national economy and people’s livelihood, and it is the controlling factor of the ecological environment. Beijing is a super-large water-deficient city, and saving water is the fundamental policy to ensure the water security of the capital. Over the years, with the deepening of the construction of a water-saving society, the priority of water conservation and the development of water quantity have been gradually implemented. In 2019, the water consumption per 10,000 yuan of GDP and the water consumption per 10,000 yuan of industrial added value decreased to 11.78 cubic meters and 7.07 cubic meters respectively, and the effective utilization coefficient of farmland irrigation water reached 0.747, which significantly improved the efficiency and benefit of water use and was at the advanced level in the country. Since the South-to-North Water Transfer Project was put into operation, the situation of water shortage in Beijing has been alleviated to some extent, but the contradiction between supply and demand of water resources has not been fundamentally solved. The shortage of water resources will still be the basic market situation that our city must face for a long time, and it is the "bottleneck" of ecological civilization construction and sustainable economic and social development. Therefore, we must realize the importance of water conservation from the strategic height of accelerating the construction of ecological civilization and building a world-class harmonious and livable capital, vigorously promote water conservation in life, agriculture, industry, landscaping, public services and other fields, effectively improve the efficiency of water resources utilization, and form a good trend of water conservation in the whole society.

  Second, the overall requirements

  (A) the guiding ideology

  Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third and Fourth Plenary Sessions of the 19th National Congress, thoroughly implement the ecological civilization thought of the Supreme Leader and the spirit of the important speech of the General Secretary of the Supreme Leader to Beijing, adhere to the water-saving priority policy, and conscientiously implement the Beijing Urban Master Plan (2016-2016) in accordance with the urban development principle of "water determines cities, land, people and production". Vigorously implement water-saving actions, promote the construction of a water-saving society in an orderly manner, create policies, systems and social environment conducive to water conservation, guide the whole society to use water scientifically, practice a resource-saving and environment-friendly green production lifestyle, and put water conservation into the whole process and all aspects of economic and social development, so as to create a civilized trend and create an era for building a world-class harmonious and livable capital.

  (2) Basic principles

  Strengthen leadership and social co-governance. Party committees and governments at all levels should strengthen their leadership over water-saving work, achieve "three-pronged approach, five elimination and three precisions", establish a water-saving reward system and a system of accountability for wasting water, and mobilize the whole society to carry out in-depth, lasting and conscious water-saving actions.

  Industry constraints, scientific and technological support. All industries should strengthen industry constraints, strengthen water control, popularize advanced and applicable water-saving technologies and processes, and promote the establishment of water-saving production methods, lifestyles and consumption patterns.

  Policy guidance, two-handed efforts. Establish and improve the system of water-saving policies and regulations, improve the market mechanism, promote the market to play a greater role in the optimal allocation of water resources, and at the same time, better play the role of government regulation and control, and stimulate the endogenous motivation of water saving in the whole society.

  (III) Main objectives

  By 2020, the creation of water-saving areas will be fully completed, and the consumption of new water in the city will be controlled within 3.1 billion cubic meters; The amount of reclaimed water conservancy reached 1.2 billion cubic meters; Compared with 2015, the water consumption per 10,000 yuan of GDP and industrial added value decreased by 15%, the reuse rate of industrial water reached over 95%, the effective utilization coefficient of farmland irrigation water reached 0.75, and the leakage rate of urban public water supply network was controlled within 10%.

  By 2022, water-saving production and lifestyle will be initially established, the proportion of unconventional water resources utilization will further increase, the efficiency and benefit of water use will be significantly improved, and the awareness of water conservation in the whole society will be significantly enhanced. Compared with 2015, the water consumption per 10,000 yuan GDP and the water consumption per 10,000 yuan industrial added value decreased by 20% and 28% respectively, and the effective utilization coefficient of farmland irrigation water remained above 0.75.

  By 2035, water-saving production and lifestyle will be basically completed, a sound water price incentive and restraint mechanism will be established, and a benign self-operating water-saving endogenous power mechanism will be established. Saving and protecting water will become a conscious action of the whole society. The consumption of new water in the city will be controlled within 4 billion cubic meters, and the main water-saving indicators will reach the international leading level, forming a new modern pattern in which water resources utilization and development scale, industrial structure and spatial layout are adapted.

  Iii. key actions

  (A) the total intensity of dual control

  1. Strengthen the rigid constraints of indicators. Improve the index system of total water consumption and water intensity control by region and industry, clarify the main responsibility of water saving, and strengthen water management. Reduce the amount of groundwater exploitation, replace the self-prepared wells within the coverage of tap water pipe network within a time limit, and realize the balance between mining and compensation. Establish and improve the advanced water quota system for major industrial products, life service industries and crops in this city.

  2. Strictly manage the whole process of water use. Strictly control the intensity of water resources development and utilization, and strictly implement the systems of water impact assessment of planning and construction projects, "three simultaneities" of water saving, and water intake permit. Scientifically formulate the city’s annual water use plan, and decompose it step by step to reach districts, towns (streets) and villages (communities). According to the annual water use plan, the water quota of related industries and the needs of life, production and operation of water users, the water use indicators are approved and issued to water users, and the "monthly warning and bimonthly assessment" and the progressive price increase system for non-residents exceeding the plan are strictly implemented.

  3. Strengthen water-saving supervision and assessment. Gradually establish a water-saving target responsibility system, incorporate the main indicators of water use plan and water use efficiency into the comprehensive evaluation system of economic and social development, and implement the most stringent assessment of water resources management system. The establishment of water analysis system, every six months on the water consumption growth or beyond the water plan of the industry departments, towns (streets), water units, informed or interviewed. Continue to incorporate the total water consumption as a binding indicator into the government performance appraisal. By 2020, a system of water resources supervision and accountability will be established.

  (B) Agricultural water saving and efficiency improvement

  4. Vigorously promote water-saving irrigation. In accordance with the principle of "carefully defining land, strictly managing wells, installing facilities, increasing agronomy, unifying fees and saving prizes", we will continue to develop efficient water-saving irrigation of "two fields and one garden".

  5. Optimize and adjust the crop planting structure. Actively organize the breeding, demonstration and popularization of drought-tolerant, water-saving, high-quality and efficient crop varieties, develop dry farming and rain-fed agriculture and implement fallow rotation according to local conditions. Explore agronomic water-saving measures, promote water-saving technologies such as water and fertilizer integration, deep loosening of agricultural machinery, and efficient intelligent irrigation, and demonstrate the level of agricultural water-saving technologies.

  6. Promote water-saving methods for animal husbandry and fishery. Implement water-saving transformation of large-scale farms, promote advanced and applicable water-saving livestock and poultry breeding methods, promote water-saving feeding equipment, mechanical dry manure cleaning and other technologies and processes, and apply pond engineering circulating water and other breeding technologies in fisheries.

  (3) Loss reduction of public services

  7. Improve the efficiency of water use in public services. Promote public service institutions to carry out water-saving diagnosis such as water balance test, and promote the application of new water-saving technologies, new processes and new products. Public institutions such as transportation passenger stations, comprehensive shopping centers, star-rated hotels, hospitals, schools, etc. take the lead in using water-saving products, gradually realize the "full coverage" of water-saving appliances, post water-saving publicity signs at major water-using parts, and give full play to the characteristics of the industry to actively carry out water-saving publicity.

  8. Further reduce the leakage of water supply network. Continue to implement the renovation project of water supply pipe network, comprehensively promote the independent zoning metering (DMA) of water supply pipe network and the metering management of water users for different purposes, improve the leakage detection system of water supply pipe network, improve the refined management platform and leakage control system, and effectively reduce the leakage of water supply pipe network. Promote the transformation and professional management of secondary water supply facilities. The leakage rate of urban public water supply network should be controlled within 10%.

  9. Strictly control water consumption in high water consumption service industries. Strengthen the supervision of water use in bathing, car washing, golf courses, ski resorts, washing and other industries, and strictly control the water use plan. Car washing, golf courses, etc. actively promote recycling water technology, equipment and technology, and give priority to the use of unconventional water sources such as reclaimed water and rainwater.

  (4) Greening water-saving quota

  10. Promote refined water management for landscaping. Strengthen the investigation on the basic information of public green space, garden, woodland, wetland and other landscaping, establish a detailed list of landscaping, implement the indicators of water use plan to the management unit, improve the water metering facilities, accelerate the realization of "full measurement" and "full charge" of water use, and strictly control the water use plan. Trees and flowers with drought resistance, water saving and strong adaptability to the environment are selected for landscaping, and efficient water-saving irrigation facilities such as micro-irrigation and sprinkler irrigation are built according to local conditions.

  11. Increase unconventional water utilization in landscaping. Increase the promotion of reclaimed water, rain flood, river and lake water utilization, strengthen the construction of rain-collecting green space, study the feasibility of using underground space such as green space and woodland to build rainwater and reclaimed water to irrigate storage tanks, and gradually withdraw the water for landscaping from tap water and groundwater irrigation.

  (V) Industrial water saving and emission reduction

  12. Optimize and adjust the industrial structure. Strictly implement the Catalogue of Prohibitions and Restrictions on New Industries in Beijing, continue to carry out special actions to ease and rectify and promote upgrading, and promote the withdrawal from the general manufacturing industry.

  13. Vigorously promote industrial water-saving transformation. Improve the water metering system and online monitoring system. Popularize water-saving technologies and technologies such as efficient cooling, washing, recycling water, recycling of waste water, and substitution of high water consumption production processes. Strengthen the quantitative supervision and assessment of industrial water quota standards, support enterprises to carry out water-saving technological transformation, key enterprises should regularly carry out water balance testing, water audit and water efficiency benchmarking, and enterprises that exceed the water quota standards should implement water-saving transformation within a time limit.

  14. Actively promote the cascade utilization of water cycle. Promote existing enterprises and parks to carry out green and high-quality transformation, upgrading and recycling transformation focusing on water saving, and accelerate the construction of water saving and water recycling facilities. Newly-built enterprises and parks should co-ordinate the construction of water supply and drainage, water treatment and recycling facilities, promote the optimal integration of water use systems among enterprises, promote water use in series and in different quality among enterprises, and realize multi-purpose and recycling of one water. Accelerate the establishment of the "three cities and one district" water-saving benchmark park.

  (6) Building water saving and quantity control

  15. Strengthen water management on the construction site. Construction units should fully consider unconventional water utilization and formulate measures for water saving and water resources utilization. Establish a joint law enforcement inspection mechanism for housing and urban-rural construction and water departments, and find that there is waste of water resources on the construction site, punish and urge the construction unit to carry out rectification according to law.

  16. Strictly limit the construction precipitation. Actively adopt curtain waterproof and other new technologies and processes to limit the precipitation in construction projects. If precipitation is really necessary, the construction precipitation scheme, groundwater recharge and utilization scheme should be prepared, and it can be implemented only after being approved by experts and obtained drainage permission. The groundwater discharged in the precipitation stage should pay water resource tax according to regulations.

  (7) Education and water-saving guidance

  17. Strengthen the cultivation of campus water-saving culture. Adhere to education first, schools should incorporate water conservation into the education of kindergartens, universities, primary and secondary schools, strengthen the education of market conditions and water conditions, popularize water-saving knowledge, carry out water-saving publicity, and lead families and the whole society to save water. Encourage the establishment of water-saving associations, select "water-saving ambassadors" and carry out activities such as summer water-saving social practice.

  18. Innovative comprehensive water-saving mode in colleges and universities. Give full play to the advantages of technical talents in colleges and universities, actively carry out innovative activities such as water-saving design, renovation, measurement and consultation, promote the new mode of water-saving by contract, effectively improve the water-saving level of schools, and play a leading role in water-saving in the whole society.

  (8) tapping the potential of unconventional water

  19. Improve the utilization level of reclaimed water and rainwater. Strengthen the diversified, cascade and safe utilization of unconventional water such as reclaimed water and rainwater, and improve the infrastructure such as reclaimed water pipe network, water adding station and rainwater collection and utilization according to local conditions. Reclaimed water or rainwater shall be used for landscape water and other municipal miscellaneous water in residential quarters and units, and tap water shall not be used. By 2020, the amount of reclaimed water conservancy will reach 1.2 billion cubic meters, and by 2022, the utilization level of unconventional water such as reclaimed water will be further improved.

  20. Strengthen the construction of "sponge city". Implement the zoning control strategy of sponge city construction, and comprehensively take measures such as infiltration, stagnation, storage, purification, use and discharge to increase the proportion of local absorption and utilization of rainfall. By 2020, more than 20% of urban built-up areas will realize 70% on-site absorption and utilization of rainfall. By 2022, more than 30% of urban built-up areas will realize 70% on-site absorption and utilization of rainfall.

  (9) Creation of water-saving carriers

  21 to carry out the reinspection of water-saving areas. On the basis of the completion of the creation of water-saving zones in all 16 districts of the city, a dynamic management mechanism of "one-year assessment and three-year re-inspection" will be established, the indicators for the construction of water-saving zones will be scientifically optimized, and the re-inspection supervision of water-saving zones will be well done.

  22. Strengthen the creation of water-saving villages (communities). Combined with the construction of beautiful countryside, speed up the construction and renovation of domestic water supply facilities and supporting pipe networks, promote the use of water-saving appliances and promote water metering and charging in combination with the rural "toilet revolution" and the renovation of old residential areas. By 2022, the coverage rate of water-saving villages (communities) will reach 40%.

  23. Promote the creation of water-saving units. Co-ordinate the establishment of a coordinated management mechanism for water-saving work of central units, troops and departments in charge of various industries in Beijing, intensify the creation of water-saving enterprises (units), set up a number of water-saving models and demonstrate and popularize them. Before the end of 2021, the city’s water system organs and institutions, water supply and drainage enterprises take the lead in completing the creation of water-saving industries; By 2022, all municipal authorities and more than 60% municipal institutions will build water-saving units, and 70% ordinary colleges and universities will build water-saving colleges and universities.

  (10) Leading by scientific and technological innovation

  24. Accelerate the research and development of key technologies and equipment. Relying on the advantages of scientific and technological talents in the capital, we will promote the innovation of water-saving technologies and processes, aim at the world’s advanced technologies, and focus on strengthening the research and development of advanced and applicable technologies and equipment such as accurate measurement of water intake, efficient recycling of water resources, intelligent control of water use process, accurate water-saving irrigation control, intelligent monitoring of pipe network leakage, and unconventional water utilization.

  25. Promote the popularization of water-saving technologies. Establish a water-saving technology innovation system with deep integration of "politics and Industry-University-Research", expand the promotion channels of water-saving scientific and technological achievements and advanced water-saving technologies, accelerate the transformation of water-saving scientific and technological achievements, and gradually promote the marketization of water-saving technological achievements.

  26. Carry out technical exchanges and cooperation. Strengthen technical cooperation and exchanges with advanced water-saving countries and regions, introduce relevant technologies and equipment, and continuously improve the level of water-saving technology.

  Fourth, deepen the reform of the system and mechanism

  (A) the policy system to promote

  1. Comprehensively deepen water price reform. We will improve the formation mechanism and dynamic adjustment mechanism of urban water supply price that fully reflects the water supply cost, encourages the improvement of water supply service quality, and promotes water conservation, improve the residential ladder water price system in a timely manner, and fully implement the progressive price increase system for urban non-residents to exceed the quota. We will further promote the comprehensive reform of agricultural water prices, and improve the accurate subsidies for agricultural water use and the assessment and reward mechanism for water saving in accordance with the relevant policies of "two fields and one park". Adjust the price of reclaimed water in a timely manner and encourage the expansion of the use of reclaimed water.

  2. Strengthen water metering statistics. Full implementation of online metering management, improvement of Beijing water saving management platform, and statistical analysis of water consumption to towns (streets) and villages (communities). Implement traceability management of measurement facilities to ensure the accuracy of measurement data.

  3. Strengthen water-saving supervision and management. Strictly implement the supervision and management of planned water use, and conduct special inspections on key areas, industries and products. Explore the establishment of water audit system, and encourage enterprises or parks with annual water consumption exceeding 100,000 cubic meters to set up water managers. Further improve the list of key monitoring water units. By 2022, all industrial and service water units with annual water consumption of more than 500,000 cubic meters will be included in the list of key monitoring water units.

  4. Improve the water-saving standard system. According to the working idea of "unified deployment, industry leading, and overall release", a mechanism for making and revising water-saving standards is established, which is coordinated by the water department and the market supervision and management department and implemented by the competent departments of various industries. According to the red line of total water consumption control and water efficiency control, "100 water-saving standard projects" are implemented, and an advanced water-saving quota covering the fields of service industry, industry, agriculture, landscaping and so on and a water-saving standard system meeting the basic management and evaluation of water-saving are constructed.

  (B) market mechanism innovation

  5. Implement water efficiency label management. Implement the water efficiency labeling of domestic water products, strengthen market supervision, increase the intensity of special inspections and spot checks, eliminate products with lower water efficiency grades, and investigate and punish manufacturers with false water efficiency labeling according to law and disclose the punishment results to the public.

  6. Implement water efficiency leading. Actively guide water products, water enterprises and public institutions to participate in the leading action of water efficiency leaders, set an advanced benchmark for water conservation, and encourage water efficiency benchmarking activities. In accordance with national requirements, do a good job in the declaration and preliminary evaluation of water efficiency leaders in related fields, and accelerate the introduction of typical water efficiency leaders and public institutions.

  V. Safeguards

  (1) Strengthen organizational leadership. Strengthen the Party’s leadership over water-saving work, and regard water-saving as an important part of the Party’s leadership of "whistling in the streets and townships, reporting to departments" and "river-length system". District committees, district governments, and departments in charge of various industries take overall responsibility for water-saving work in their respective jurisdictions and industries, and formulate water-saving action measures and annual implementation plans respectively according to the requirements of "water-saving must be managed in production management, water-saving must be managed in industry management, and water-saving must be managed in urban operation management" to ensure the smooth completion of various tasks of water-saving action.

  (2) Promoting the rule of law. Accelerate the promotion of local legislation and strive to introduce the "Beijing Water Conservation Regulations" in 2022. Improve the joint law enforcement mechanism of departments and increase the enforcement of water conservation.

  (3) Increase investment in water conservation. Establish a water-saving investment guarantee mechanism, and incorporate the annual water-saving work of various departments and units into the departmental budget arrangement. Make full use of the national subsidy policies for water saving, energy saving and environmental protection, and broaden the investment and financing channels through water saving by contract and PPP, so as to strive for more funds and capital to invest in the construction of a water-saving society.

  (4) Improve the incentive mechanism for water saving. In the construction of water-saving areas, the creation of water-saving carriers, the water-saving of "two fields and one garden" in agriculture, and the leading of water efficiency, we will establish a water-saving incentive mechanism, establish specific incentive measures for water-saving units, and commend units and individuals that have made outstanding contributions to water-saving work.

  (5) Raise awareness of water conservation. All district committees, district governments, and departments in charge of various industries should carry out water-saving publicity in a normal way, vigorously carry out water-saving publicity in crowded places such as cultural tourism, transportation, and urban management, and the media such as television, radio, and the Internet should widely advocate the concept of water-saving and water-saving green living, expand the visibility and influence of publicity, create a good social atmosphere for water conservation, and raise the awareness of water conservation for the whole people.

In 2023, Spring Festival travel rush welcomed the "big exam"

  Xinhua News Agency, Beijing, January 13th  Title: Spring Festival travel rush welcomes the "big exam" in 2023.

  Xinhua news agency reporter

  The Spring Festival of the Year of the Rabbit is approaching, and the annual curtain of Spring Festival travel rush has been opened. This Spring Festival travel rush is the first Spring Festival travel rush after the epidemic prevention and control entered a new stage. Facing the peak passenger flow that has not been seen for many years, most areas have experienced cold weather of rain and snow, and are facing a "big exam".

  In the early morning of January 7, the EMU train stopped at the parking line of Wuhan EMU (photo of UAV splicing). Xinhua News Agency reporter Wu Zhizun photo

  The passenger flow is rising rapidly, and the trip is busy and orderly.

  At 16: 00 on the 12th, the express bus terminal in Dali, Yunnan Province was full of people, and passengers carrying big bags and small bags kept shuttling in the station.

  "Short-and medium-distance passenger transport is a useful supplement to airplanes and motor trains. After the start of Spring Festival travel rush, the passenger traffic volume of Dali increased by about 10% month-on-month, and the passenger flow was mainly short-distance passengers in Dali. " Zhou, assistant general manager of Dali Transportation Group, said.

  With the acceleration of the implementation of the "Class B and Class B Management" measures, the cross-regional personnel flow is accelerated, and the accumulated travel demand for returning home for the New Year, visiting relatives and friends, and sightseeing in the past three years has been released. This year, the passenger flow in Spring Festival travel rush has turned from a low level to a rapid increase.

  On January 7, in the waiting hall of Shenzhen North Railway Station, passengers were ready to check in and get on the bus. Xinhua News Agency reporter Mao Siqian photo

  According to the data from the Ministry of Transport, the total passenger flow in Spring Festival travel rush this year is estimated to be about 2.095 billion, nearly double the same period last year. In the past week (from 7th to 12th) in Spring Festival travel rush, about 221 million passengers were sent nationwide.

  Judging from the composition of passenger flow, this year, Spring Festival travel rush is expected to account for about 55% of Spring Festival travel rush’s passenger flow, about 24% for work flow, and about 10% for tourism and business travel respectively; The proportion of self-driving, intercity carpooling and customized passenger transportation will be further improved.

  "This year, the peak of people flow and the peak of epidemic situation in Spring Festival travel rush are superimposed, which is the most difficult and challenging Spring Festival travel rush in recent years." Xu Chengguang, vice minister of the Ministry of Transport, said that with the rapid recovery and climb of passenger flow in Spring Festival travel rush, transportation has rapidly changed from low-load operation to full-load operation.

  At 8: 00 am on the 11th, Cao Feng, who is doing business in Ganzhou, arrived at Ganzhou West Railway Station early, ready to take the G486 train back to his hometown in Zhengzhou for the New Year. He didn’t go home for three years with a big bag, full of Gannan specialties and Chinese New Year gifts for his little granddaughter.

  "This year, foreign tourists have embarked on the journey of returning home, and the familiar Spring Festival travel rush is back." Chen Ping, a passenger attendant at Ganzhou West Railway Station, said.

  On January 7th, passengers stopped at Suzhou Station. Xinhua News Agency reporter Li Boshe

  The transportation departments at all levels in the country have strengthened the transportation capacity dispatching guarantee and prepared for the "big exam".

  In the hinterland of the Central Plains, Zhengzhou North Railway Station has formulated a transportation organization plan in advance to closely link the operations of various types of work and improve the efficiency of key operations such as dispatching and commanding and shunting operations; In the eastern coastal area, Hangzhou Railway Station plans to open 137 pairs of passenger trains, dynamically adjust the train operation plan according to the passenger flow situation, and increase the passenger capacity … …

  Transportation and logistics are connected with people’s livelihood. Near the Spring Festival, consumer demand is growing rapidly. Qin Fanghua, the head of Zhengyi Industry Co., Ltd., a cosmetic brush manufacturer in Luyi County, Henan Province, organizes overtime production every day. The "sweet troubles" of too many orders keep her busy and happy.

  "Compared with previous years in Spring Festival travel rush ‘ Customers increase goods and decrease goods ’ This year, the epidemic peak in Spring Festival travel rush has arrived one after another, and the transportation demand for all kinds of medical and epidemic prevention materials, holiday living materials and key materials such as energy and food this winter and next spring will increase greatly. " Xu Chengguang said.

  He said that at present, the national traffic "artery" and logistics "microcirculation" are generally smooth, the key logistics hubs are running smoothly, the main logistics operation indicators are stable and good, and the transportation of various key materials is safe and orderly.

  On January 7, at Wuhan Station, flight attendants hung New Year lanterns on the train. Xinhua News Agency reporter Wu Zhizun photo

  Equipment comprehensive "physical examination" to ensure smooth road network

  On the 10th, the snowstorm plummeted in Guozigou, Yili, Xinjiang.

  On the steep slope with visibility less than 10 meters, snow removal vehicles are driven against the wind in turn. With the cold wave coming, the accumulated snow thickness on the pavement of Saiguo Expressway passing through this area reached 30 cm.

  "Affected by the windy and snowy weather, we can’t clear the snow as fast as it snows." Liang Xiaopeng, deputy manager of Yili Branch of Xinjiang Xinlu Highway Maintenance Group Co., Ltd. said. In the past few days, Liang Xiaopeng and more than 10 colleagues have carried out five rounds of snow removal operations on the Guozigou section by adopting the "people stop" cycle operation mode to ensure the safe and smooth operation of the road network.

  Since 2020, the transportation industry has been in a state of low-load operation for a long time, the vehicles have been out of service for a long time or operated at a low level, and the skills of employees have become unfamiliar. In addition, the year-end and the beginning of the year have always been a period of high incidence of safety accidents, and bad weather such as low temperature, cold wave, rain, snow and freezing are prone to occur frequently in Spring Festival travel rush, which brings great challenges to safety production management.

  In the early morning of the 7th, on the west side of Shanghai Hongqiao Railway Station, more than 10 railway flaw detectors were conducting "overtime physical examination" on key parts such as rail turnouts around Hongqiao Station.

  In order to avoid the risk of turnout damage at low temperature and accurately detect the tiny cracks on the rail surface of turnout section, on the basis of the original ultrasonic flaw detection and double-track flaw detector, Shanghai Railway Department introduced eddy current flaw detection "robot", which can realize all-round flaw detection of special parts of turnout only by one person.

  Walking into the comprehensive maintenance depot of Fuzhou East Depot of Nanchang Railway Bureau, you can see a huge display screen. The screen is marked with different colors to show the maintenance progress of 15 stations, such as bogie, car body, coupler, brake and quality inspection. This real-time monitoring system of maintenance production quality is a part of the digital intelligent maintenance based on big data analysis, which can analyze the operation progress of the maintenance site around the clock and realize the visualization and traceability of the operation process.

  The person in charge of the transportation department of China National Railway Group Co., Ltd. said that during the period of Spring Festival travel rush, the railway department will conscientiously implement various measures for epidemic prevention and control and safety management, and at the same time make good use of the resources of new lines and new stations opened in 2022, as well as the advanced equipment such as Fuxing EMU newly put into use, so as to enhance the overall function of the road network and enhance passenger capacity.

  In addition, during the period of Spring Festival travel rush, the road transport department will comprehensively inspect and maintain the facilities and equipment to be put into Spring Festival travel rush, and strengthen the dynamic monitoring and management during the operation of "two passengers and one danger" vehicles. Strengthen risk investigation on long bridge tunnels, continuous long downhill roads and other sections, and dynamically release weather conditions and traffic control information.

  On January 7th, passengers checked the train information in the waiting hall of Xi ‘an Railway Station. Xinhua News Agency reporter Li Yibo photo

  Travel healthily and return home safely.

  At 0: 17 on the 8th, China Southern Airlines flight CZ312 from Toronto to Guangzhou landed at Guangzhou Baiyun Airport, which was the first international flight in China after the overall plan of "Class B and B Management" and the implementation of the new entry policy of the Civil Aviation Administration.

  After the flight landed, the inbound personnel no longer implemented closed-loop transshipment, centralized isolation and other measures, and passengers walked out of the arrival hall one after another. Ms. Gong, who just reunited with her family, said: "After hearing the news that there is no need for isolation, I immediately booked a plane ticket to return to China. I am so happy."

  "To do a good job in Spring Festival travel rush this year, epidemic prevention and control is crucial." Cai Tuanjie, Director of the Department of Transport Services of the Ministry of Transport, introduced that this year, the Spring Festival travel rush Work Class issued the guidelines for the prevention and control of the epidemic situation in Spring Festival travel rush, issued the guidelines for travel services in Spring Festival travel rush, strengthened the whole chain management, urged transport practitioners to implement detailed prevention and control measures, and guided the public to do a good job in personal health protection.

  On January 7, at Fuzhou North Bus Station in Fujian, passengers were ready to board the bus. Xinhua News Agency reporter Wei Peiquan photo

  Returning home healthily is undoubtedly the best gift for your family.

  "Doctor, I often cough up phlegm. Is there any way?" "I have been coughing for seven or eight days. Do you want to go to the hospital for examination?" … … On the K212 train from Ningbo to Guangzhou, a special health science popularization is going on. Doctors from the First Affiliated Hospital of Zhejiang University School of Medicine popularized Covid-19’s personal protection knowledge and coping methods after infection, and answered passengers’ on-site consultation.

  "During their stay in Spring Festival travel rush, passengers were concerned about personal protection. Therefore, we specially invite doctors to get on the bus and give health talks and on-site consultations for passengers during the trip, so that passengers can feel at ease on their way home. " Chen Meifang, Party branch secretary of Yong-Guang motorcade in Hangzhou Passenger Transport Section, said.

  No longer check the negative certificate of nucleic acid test and health code for passengers, and no longer carry out landing inspection; Actively promote the application of online ticket purchase, e-ticket, self-service ticket inspection and other services, and expand the scope of paperless and contactless services; Proper encryption of cleaning and disinfection, ventilation and air exchange frequency & HELIP; … It is everyone’s common wish to pass the epidemic prevention and go home safely.

  Looking at the highway, covering more than 300 cities across the country, the traffic numbers opened by more than 670 traffic management agencies will release travel information related to major traffic control, public travel policies and dynamic traffic events such as road closure and construction every day. These important information, Gaode Map App will prompt the passengers who go home in time in the form of message push, pre-departure prompt and voice broadcast;

  Looking at railways, local railway departments have implemented the code scanning service of "railway running smoothly" on more than 3,200 sets of EMU trains nationwide. By scanning the code of "railway running smoothly" on the armrest of the seat, passengers can inquire about the travel service information such as the train’s delay, running position, connecting trains and traffic connection.

  On January 6, on the tarmac of Chongqing Jiangbei International Airport, captain Kan Shibo inspected the passenger plane before taking off. Xinhua News Agency reporter Liu Yushe

  Looking at aviation, Nanning Airport opened the "easy security check" channel, greatly reducing the passenger security check time; Daxing Airport in Beijing launched the aging service of "local accent companion", and staff proficient in local dialects sent "the warmth of fellow villagers" to passengers.

  In Spring Festival travel rush in 2023, more than 2 billion people will migrate. The lively and warm China Year is back, and the hot fireworks are back.

Full-capacity production of pharmaceutical companies in our province is a shortage of drugs to "quench thirst"

In order to do a good job in the production and supply of medical materials in short supply for the prevention and control of the current epidemic situation, Sichuan Province recently issued a notice to emergency headquarters, novel coronavirus, and made arrangements for ensuring supply from nine aspects, including supporting key production enterprises to increase production and supply.

On December 22nd, the reporter interviewed a number of pharmaceutical enterprises in Sichuan. "Full horsepower", "full load production" and "24-hour uninterrupted" are the workshop conditions of many pharmaceutical companies. They expand their production capacity by temporarily transforming production lines and speeding up the layout of new production lines, and do their best to meet the needs of consumers for scarce drugs.

Sichuan is a big province of medicine, which produces more drugs for preventing and treating COVID-19’s symptoms. On December 19th, the Department of Economic and Information Technology, the Department of Commerce, the Provincial Health and Health Commission and other six departments published the Recommended Catalogue of Local Varieties of Preventive and Therapeutic Drugs in COVID-19, Sichuan Province (First Edition), which recommended 17 local western medicine varieties and 117 local Chinese medicine varieties to the public, involving more than 40 Sichuan pharmaceutical enterprises.

For example, in order to relieve fever, headache, myalgia and other symptoms, the symptomatic western medicines made in Sichuan include Benoit tablets, paracetamol drops, children Benoit vitamin B1 granules, lysine aspirin for injection, ibuprofen sustained-release suspension and other products; In the catalogue, there are 7 enterprises that produce cough syrup for children and 6 enterprises that produce Xiaochaihu granules.

"Broaden the choice of consumers with the varieties of local drugs, which puts higher demands on the ability of pharmaceutical companies to ensure supply." Yang Jinmin, deputy general manager in charge of production of Good Doctor Pharmaceutical Group, said that the company has two factories in Mianyang City and Liangshan Prefecture, which used to produce 58 kinds of drugs every day. In the past few days, the production capacity has been concentrated on the production of more than 10 kinds of antiviral drugs, and more than 480 people have taken turns to work, and the machinery and equipment have been non-stop. "We have concentrated on deploying 16 general production lines and have transformed them into special production lines for antiviral drugs."

The reporter learned in the interview that some pharmaceutical companies are also facing challenges such as raw material supply and employment security. Our province clearly requires strengthening departmental coordination, provincial and municipal linkage, and actively helps key production and circulation enterprises with shortage of medical materials to coordinate and solve existing difficulties and problems; Encourage banking financial institutions to actively increase financial support, do their best to ensure water, electricity and other factors, and support enterprises to produce at full capacity. The relevant departments in Chengdu have set up special classes to enter key pharmaceutical enterprises to help solve the problems encountered in the production and operation of enterprises. (Reporter   Zhang Shoushuai   Tang zewen)

After 3 days, the "food" welfare will arrive! Global quality food gathers in Shanghai.

  Xinhua News Agency, Shanghai, November 2 (Reporter Chen Yunfu, Zhou Rui) Mediterranean olive oil, Iberian ham, Canadian ice wine, Chilean cherries … … With the gradual expansion and opening up of the market, China foodies are no strangers to these high-quality products from all over the world.

  What is the taste of canned cactus? What about poultry meat and convenient ready-to-eat grains fed with vegetable feed? Three days later, these global selected foods and agricultural products will gather in Shanghai.

  Food is the most important thing for the people. With the development of economy, the demand of domestic consumers has changed from "eating well" to "eating healthily".

  The booths of food and agricultural products in this Import Expo are extremely popular, and it is one of the exhibition areas with the largest number of exhibitors from countries and regions. Some enterprises have even made an appointment to apply for the booths in the second Import Expo.

  Alafoz, a well-known Danish organic dairy manufacturer, plans to launch a variety of organic dairy products in China at the Import Expo. "In Denmark, up to 50% of infant food is organic." Fred Jolson, head of global milk powder division of Alafoz, said that the proportion of organic baby food in China market is not high, but the growth rate is gratifying.

  New Zealand is an important import source of high-quality milk, honey and other foods in China. According to the New Zealand Trade Development Council, about 90 New Zealand enterprises will "group" to appear at the Import Expo to display high-quality food and agricultural products such as avocado, kiwifruit and honey.

  "Now is the beginning of the New Zealand avocado planting season. The China market is still relatively unfamiliar with avocados produced in New Zealand. I hope that delicious New Zealand avocados can enter the China market." Pandiwen, Commercial Consul of New Zealand Trade Development Council, said.

  Chen Lu, Shanghai regional chairman of the Mexican Chamber of Commerce in China, said that Mexico’s agricultural products have excellent growth environment and excellent quality, but there are not many foods on the table of China residents. "I hope to promote food and agricultural products such as tortillas, raspberries, coffee, beer and special Chili sauce through the import Expo to meet the demand of China market for consumption upgrading." Chen Lu said.

  Dozens of Mexican enterprises will also bring many foods and agricultural products that are still "new things" in the domestic market, such as canned cactus, avocado puree and avocado oil.

  As a world-famous "grain merchant", Cargill decided to participate in the exhibition very early, and will display its Canadian 3A-class grain-fed steak, as well as chocolate, edible oil and a series of natural and healthy high-quality imported products and raw materials.

  Brazilian multinational food processing giant JBS said that during its stay in China International Import Expo(CIIE), it will introduce the leading brand of Brazilian beef market "Friboi" to China consumers, and display its series of fresh products, including poultry meat related products fed with vegetable feed that will be introduced to the market in 2019.

  According to Fengyi International, the parent company of Arowana, many products of all industries of the Group will be displayed at the Import Expo, including local brand products produced with high-quality imported raw materials, a wide range of original imported products and bulk agricultural products.

  For global food and agricultural products enterprises, the growth of total consumption in China market and the improvement of food quality mean huge business opportunities, and it is also likely to bring great changes to the global food and agricultural products industry. The data shows that in 2017, the amount of food imported by China was close to 60 billion US dollars, and the import value of the entire agricultural product market exceeded 120 billion US dollars. The upgraded consumption of "eating goods" is still driving this figure to grow at a double-digit rate.

  As a heavyweight buyer, Dai Wei, vice president of Carrefour China District, said that the Import Expo brought together enterprises from all over the world, and it was able to purchase without leaving Shanghai, saving time and energy, and being more high-quality and efficient.

  "We will seize the opportunity of opening wider to the outside world and further expand investment and trade cooperation in China. We will also continue to take advantage of the global layout to transport high-quality products to China to meet the people’s demand for imported food." Guo Kongfeng, Chairman and CEO of Wilmar International, has a firm belief in the China market, which is also the aspiration of many exhibitors.

  According to Liu Jun, president of Cargill China, the Import Expo not only provides opportunities for enterprises to display high-quality products, but also creates a platform for enterprises to connect with the government, customers and consumers.

Netease cloud music listening report has been refreshed again, but there are three new changes this year.

Wen | Shentong Commercial Chu Qingzhou

Hello, everyone, I am a green boat who loves listening to songs.

It is also the year-end inventory season of the Internet platform. On December 29th, the annual Netease Cloud Music Users’ Annual Listening Report was launched.

This is the seventh year since the beginning of 2017. I thought there might be seven years of itchy aesthetic fatigue, but after the report went online, the overall reputation was still very good.

Based on the feedback from users, I noticed three important changes in this year’s music listening report.

These changes, in fact, reflect the development and changes of the music platform itself, such as Netease Cloud Music, at the business level in recent years. According to this context, perhaps we can gain insight into the logic behind this IP screen at the end of each year.

Change 1: from carrying "personal emotions" to echoing "social emotions"

As the name implies, users’ annual report on listening to songs shows users’ personal memories of listening to songs, and personal emotions and emotions behind music, which is also the basis for the continued popularity of listening to songs in the past years.

However, I have observed that from last year to this year, listening to music reports have been based on this, and they have more echoes to the collective emotions of society.

For example, there are more concluding words in this year’s report, such as "your musical spirit"; For example, the mood of listening to songs in four seasons is extracted from the habit of listening to songs in four seasons.

On the surface, this is still a personal emotion. In fact, let’s look at these summarized words, such as "upward force", "no one is more elegant than you", "brilliant sunshine" and "childlike innocence in summer", which are all beautiful words and have the common expectations of most people.

From a certain point of view, Netease Cloud Music seems to reuse the H5 model method of "personality test" in the annual listening report.

Whether using the theory of type 24 personality and personality color before, or quoting the works of music psychologist John Sloboda in this report to present the relationship between music and emotion …

This is not so much a user’s individual "personalized" emotion as a collective and common emotional state of human beings.

Music can be a resonator of social emotions.

Take the World Cup as an example. Every time the World Cup comes, everyone’s first reaction may think of the two works "The Cup of Life" in 1998 and "Wow, Wow, Wow (African Moment)" in 2010. As soon as the music rings, fans will be immediately substituted into their original emotions.

This year’s World Cup also accidentally promoted "Good Morning Long Hui". On the short video platform, this song and the picture of Messi accepting the award became a perfect match.

Under the epidemic, everyone has actually been a little "mourning" recently. This year’s report on listening to songs, from copywriting to pictures and dynamic effects, is focused on taking a beautiful healing wind.

Comparatively speaking, Yuncun specially added an advertisement "Remember all the original music" last year to echo the public sentiment behind the frequent hot events that year.

This year’s idea is to better integrate social emotions with each individual’s emotions.

Change 2: the prominent "time" dimension in the expression of personal emotions.

In the presentation of "personal emotions", this year’s listening report has also added more dimensions. Frankly speaking, the content of communication is afraid of "complexity", because if it is not added well, it will easily become bloated and affect the communication effect.

However, on the whole, the data dimension added this year is still very clear in thinking. One of the outstanding points is that the data dimension around "time" is more prominent.

Part of this is the data that has been available every year in the past, such as the time when I first "met" the platform; What is your most special day of the year, when is the latest time to listen to music, and so on; Part of it is the data added in the past two years, such as "your habit of listening to songs in four seasons"; There are some new additions this year: for example, is your era of listening to music in the 1980s, 1990s or the new millennium, and so on.

Why am I so concerned about time? Because our musical memories are actually related to specific time and specific scenes.

Tayu Lo, the godfather of Chinese music, once specifically mentioned that "music is an art of time, and it must rely on time to prove that it really exists".

For ordinary users who listen to songs, grasping one more time dimension can arouse the emotional memory in a specific scene once more, and the display of emotions is of course more delicate.

Change 3: Why do you want to do "light socialization"?

If the first two points focus on big social emotions and small personal emotions respectively, then the function of "light social interaction" added to the music listening report should be directly related to the community attribute of the platform.

The so-called "light socialization" is mainly reflected in the last egg of this year: let users enter the "cloud empty" field, listen to songs with other online users, meditate on cyberspace, and welcome the New Year.

In fact, before Netease Cloud Music’s annual listening report, it also tried "social" gameplay, and there were disputes and discussions. However, this year’s report grasps the "atmosphere" of user communication, and I think the general direction is no problem.

Why do you say that? Because strangers socialize, there are actually two completely different emotional demands.

The first appeal is to pursue "simple and direct" efficiency. This is the demand that social products such as Momo and Exploration try to meet. However, this is not suitable for communication based on interest or musical taste.

The second emotional appeal of strangers’ communication, on the contrary, is "inefficient". The most typical case, such as the game "Light Encounter" created by Chen Xinghan, is called a social adventure game, but its socialization is an inefficient socialization, but users prefer this warm and warm atmosphere.

Another example is the "listen together" function created by Netease Cloud Music. After listening to songs together, you may never meet the opposite partner again, but the average daily use time of a single user is more than 2 hours, which proves that users highly recognize this communication method.

Inefficient socialization, like simple, direct and purposeful stranger socialization, reflects two aspects of human nature and is an emotional appeal of human nature.

This time, I tried to combine "emotional resonance" with "light socialization" and really found a suitable and warm gathering atmosphere for music.

Behind the change of annual music listening report, the morphological change of online music products

From the marketing point of view, this year’s annual listening report of Netease Cloud Music really reflects the team’s innovative ability; However, from the perspective of lower-level business logic, the changes in the content of listening to music reports in recent years are actually a silhouette of the changes in the form of Internet music products.

First of all, the music platform has changed from a "small and beautiful" product to a "daily use" mass product.

Under the comprehensive factors such as the ten-year development of the mobile Internet, the accelerated expansion of the car market and the rise of short videos, the importance of music products has not decreased, but increased.

On the one hand, the influence of the music platform continues to improve. For example, Netease Cloud Music, which was the first to open up the situation among young users in the first and second lines, has had 182 million monthly activities after years of development; On the other hand, Aauto Quicker music, soda music and other new forces have joined the game, which reflects the growing influence of the music market itself.

This is the premise why the music platform can move from bearing "individual emotions" to echoing "social emotions".

Although pop music is the most convenient carrier of cultural communication content, China’s music market has also experienced many years of lows in those years when piracy was rampant. Only when the volume of products and the influence of the music market have reached the whole people, can music really give full play to its potential value as a resonator of social emotions and a transmitter of the spirit of the times.

Secondly, the exploration of community product form by music platform has also entered a new stage.

Being a community is always the goal pursued by Internet content products, and the music platform is no exception. Whether it’s Yuncun, which is positioned as "music+social" as soon as it goes online, or platforms such as QQ music, which has been added in the past two years, it is exploring the form of community products.

Objectively speaking, Netease Cloud Music is a leader in exploring the community, and has made some new achievements in recent years.

The innovative modes such as "light social interaction" in this song listening report are actually based on the reference provided by functions such as "listening together": the proper communication and interaction mode between music lovers has been verified to some extent.

Standing at the mixed end of 2022, looking back at the seven years when listening to the song report accompanied us, it really makes people feel sad. In any case, Netease Cloud Music’s annual listening report has indeed become an annual inventory IP with the characteristics of the times.

What is more noteworthy is that music is also playing an increasingly important role in the competitive Internet market and our specific life scenes step by step, which is somewhat gratifying.

* deep pupil business (ID: deep-focus)

Gossip | Qin Lan Wallace Chung suddenly announced that it was really separated from Daxun Wei!

How strong is the desire of women in their 40 s?

That’s probably Qin Lan, 44,Rejected the proposal of Daxun Wei, the brother of the giantsTurn around and fall in love with the two "uncle circle dishes" in the entertainment!

I’m sorry, Dae-hoon, are you afraid you can’t enjoy your sister’s love alone? ! Although it is obvious that Bao’s younger brother has been very popular recently, butSister Lan always eats well! !

Count Qin Lan’s small fresh meat over the years, Jasper Liu, Boogie, Dylan, Adam … Help, why does my sister’s boyfriend talk less and less, and change more and more tender? !

Let’s just say,Qin Lan carefully selected, you will always be trustworthy.

Some time ago, I was boldly asked questions, and I was dumped after living with Huang Xiaoming for 6 years. Is it dark and cool for my predecessor to divorce now?

I didn’t expect Sister wuli to be even more amazing:I don’t want to get married, so I dumped him!

God, Qin Lan, how many more men are you going to turn down?

But just blunt elder sister.This face, this figure,I really got her."Entertaining da ji"identity, askWhich brother doesn’t want to be tackled …

Full and elastic 36D big breasts.

Sexy and enchanting devil figure

Every inch of skin is clamoring for the beauty in the world.

Not only beheading men, but even girls are very greedy for her body ~

The hostess who is on the same stage directly confessed that there are so many actresses.Qin Lan is my favorite. At 44, she is still elegant and charming!

However, it is such a winner in life, and it will also be exposed by the media to the black history that is unbearable:

It turns out that 10 years ago,Sister is also a veritable "slag" physique!

In order to support her boyfriend’s career, she invested all her savings in the other party’s new play, which transformed Lu Chuan from a little-known director into a well-known director.

During that time, Qin Lan had no time to take care of himself.The skin is rough and dark yellow, and the face can’t hang meat. It is obviously fat and fat, and the state is not as good as before ~

It is said that once women give up self-management, men begin to take the road of flowers.Even Qin Lan is no exception!

Even if she gave her heart and soul, she only got her boyfriend’s dislike and betrayal. First, she cheated on her co-actress, and then she was exposed to hidden rules …

A barrage of bombshells also made Qin Lan realize that love rat was unworthy, and I was going to start a career!

However, she is in poor condition and is scolded every time she appears.Face collapse, flabby skin, deformed figure …Nothing like a female star.

But after all, your sister Lan is your sister Lan. If you love the wrong person, I will admit it. If you are in a bad state, I will come back with beauty.

After a few months’ absence, Qin Lan perfectly revenged love rat, and when she returned to the public eye, her whole body was full of chic:Get rid of the garbage, I’m still the beautiful queen!

Even netizens looked dumbfounded and asked crazily:What exactly did she eat, rejuvenation Dan, to recover like this in such a short time?

What’s even more exaggerated is that some fans turned out the comparison between her and Leo 10 years ago, which was almost crazy by her ~

Ten years ago, I played mother and son, but now I can play lovers directly! ↓

Netizens shouted: Qin Lan, have you been stolen in these 10 years? How did you do it? Seek the secret of public rejuvenation!

Because the voice was too high, Qin Lan quickly responded on social platforms:I don’t use any expensive skin care products, nor do I take injections or eat them. I just rely on simple exercise! Versailles is in this competition ~

However, the netizens who followed the trail really found out that Qin Lan would take time to practice Pilates even though he was busy at work!

Now netizens don’t understand at all. Isn’t Pilates an ordinary sport? How can a female star become young by it? !

If you think so, it’s all wet! In fact,Pilates, which is popular all over the world, is an anti-age black technology certified by Hollywood stars!

Earlier, Harvard Medical School had a study: Middle-aged women are prone to gain weight, loose fat,You can’t lose weight,Actually, the root cause isIgnore muscle shaping.

Give a simple example:

Similarly, 10 kg of oil (left) and 10 kg of tendon meat (right) can be seen by naked eyes, and the volume of oil is far more than 2 times larger than that of tendon meat.

This is the same with human body shape. If you only pay attention to the figures on the weighing scale and neglect the muscle shaping, it is difficult to have a slim S-curve no matter how you lose weight.

Same height and weight,

There is no muscle shaping, it is really much worse ↓

Therefore, if you want to be in good shape, the key is not to throw the meat off the scale.But precisely exert force on muscles to achieve the effect of reducing fat and shaping (1+1 > 2)!

Experiments show that the traditional exercise only focuses on the superficial fat, and the internal muscles are still loose, which often has no effect or rebounds quickly after training.

Only Pilates has merged.Muscle control+respiratory activation+skeletal alignmentIt can deeply stimulate the deepest muscles and make you firm and young from the inside out.

Scientists have also verified that Pilates consumes human body and can burn fat for 24 hours.This means that even if you lie down and sleep, the fat is burning! Can also be thin!

againWith simple core training, activate deep muscles,Prevent the flesh from loosening after fat loss,Increase muscle density,Firming and shaping can also promote blood circulation and beauty.

Very suitable for people who have little time, usually lack exercise and stubborn fat can’t be lost ~

10 minutes a day, no running, no jumping, simple movements, butEquivalent to running for 1 hour+swimming for 2000 meters+yoga for 60 minutes."Burning fat+shaping".

So how amazing is its effect? !

Qin Lan, a 44-year-old, doesn’t treat beauty or go on a diet. She practices Pilates every day, from an emaciated actress,The counterattack is a frozen-aged young lady with a thin waist and a tender face and pure vitality.

Huang Ma Huang Qishan, a bloated middle-aged aunt in her early days, was ridiculed by netizens because of her three marriages and three divorces."round soil and fat", be husband abandon said:It makes people turn off their appetite!

After the divorce, she became obsessed with Pilates.Just practicing before going to bed,Only two months later, I have a clear waistline, and the whole person is becoming more and more temperament.

"losing 40 pounds is comparable to cosmetic surgery",When she reappeared in the public eye, the whole network was amazed by her.The whole body is filled with exquisite and elegant light ~

At the age of 54, she changed from "Huang Ma" to "Huang Jie"Marry a husband who is 10 years younger, and be directly spoiled as a girl, Shan Benshan! Envy and provoke ~

In fact, not only Huang Ma, Faye Wong and Zhou Xun, but also many famous goddesses.pilatesAs a "killer" to keep fit.

Tamia Liu and Sun Li are sisters.,Also publicly stated on the Weibo for many times:Pilates is the secret of their reverse growth.

Carina Lau, 54.Through Pilates, I still maintain a graceful figure.

But is Pilates easy to practice? Are there any precautions?

There is, about Pilates,Tamia Liu once said ".To practice Pilates, first of all, follow the right coach!"

So, that oneHelp NI YAN, Tamia Liu and other stars to fully transform their bodiesThe "teacher" was finally stripped out!

He is-

The Guidance of "The Master of the Generation" on Slimming Body

Help 100,000+people average 8jin meat.

"Fat Man"-Wei Weicoach

Among his students, there are80% are stars.! for exampleZhang Ziyi, Song Hye Kyo, Hu Ke……

Maybe you will say: Can a male teacher really help women build a good figure?

That’s because you didn’t see his wife-

Lose weight 20 kg quickly after deliveryProtrude and become warped.

stillRepair pelvic floor muscle relaxation and rectus abdominis separation.

Thanks to Wei Wei’s original "Fast Slim Body Pilates"

It was his wife’s experience that touched Wei Wei: helping stars shape their bodies is to be more beautiful, but helping ordinary people is.Save their health and confidence.!

Therefore, he chose to cooperate with a well-known domestic education platform (Island of Interest) to help more people through online forms.

It took nearly 300 days to finally polish this door carefully.[5-day Pula Speed-up Skinny Body Camp]——

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Live teaching in Wei Wei (Zhang Ziyi, Song Hye KyoThe teaching experience of the same paragraph of stars);

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The sisters who have practiced say

↓ Good figure is feminine, no longer a dream!

You want to be over 30.

Get rid of the fat, harvestSlim, compact and in good shape?

Farewell to the twists and turns, harvestTall, elegant and good temperament?

Delay aging, harvestHealthy vitality and good physique?

Then let’s practice Pilates with Wei Wei, the star’s personal trainer!

1.1 yuan Experience, stay as beautiful as a female star ↓

If you are also:Middle-aged fat is flabby, weak and unable to exercise.Or even postpartum pubic separation,Pelvic floor muscle relaxation, but helpless.

Then I strongly suggest you take 2 minutes to see how Mr. Wei Wei’s wife is.It only takes 42 daysThe above problem are solved, andKeep it from rebounding for eight years——

Create a "Slim Body Pilates" for Postpartum Wife

Boarded CCTV, deeply sought after by first-line stars.

10W+ women attack life because of his regaining good figure.

Wei Wei looks young, but in fact he has.15 years of fitness and body building experienceThe "old master".

Holding more than ten international awards and certificates ↓

Scientific and effective theory+simple and interesting Pilates exercises, attracting includingCCTVProgram invitations, includingWei Wei is also known as the "fat nemesis".

But it is such an experienced coach who actually encountered the problem of "postpartum recovery" after his wife gave birth to a baby!

Wei Wei’s lover-Nana is here.Postpartum weight soared, especially in the stomach and thighs.The fat is loose and drooping.Dresses with suspenders and jeans were all forced to be replaced with loose ones.

As a fitness instructor, Wei Wei naturally tried her best to bring Nana back to exercise, but found that:

Having a baby does great damage to women’s muscles and bones, not only on their bodies.Sore and stiff, there will even beMuscle weakness, urine leakageIn this situation, it is difficult to lift heavy objects, let alone exercise.

For the sake of his wife’s health, Wei Wei began to study the latest theory in depth and consulted his predecessors. Only then did he know:

Fat relaxationMuscle aging(such as pelvic floor muscle, transverse abdominis muscle, etc.),Skeletal rigiditySlow metabolismThe culprit is actuallyDeep muscle aging!

According to this principle, combined with more than 10 years of fitness experience, Wei Wei specially tailored a set for his wife."Fast Slim Body Pilates"——

Activating deep muscles, once the deep muscles are activated, not onlyFat burning efficiencyThree times as much as traditional exercise, even if you lie down and fall asleep, you can burn fat for 8 hours;

Activate deep muscles to burn fat continuously.

Carve S-shaped curve, matchBreathing by mouth and noseAccelerate blood circulation, lose weight without effort, and cultivate a feminine taste that is neither dry nor strong;

Integrate rehabilitation physical therapy posture, correct dislocation injury of skeletal muscles,The manners are more upright and the effect is more lasting!

Wei Wei research and development improvement, followed by his wife to practice, the result really surprised everyone:

40 days off the scale 20jin

Two months later, I went to the rehabilitation department for examination, and the doctor was surprised to admire Nana’s.The recovery of rectus abdominis muscle separation and pelvic floor muscle relaxation is much better than that of other pregnant mothers.

After many years, she is still.Small waist, chopsticks legs, lightness and vitalityI believe all the little girls who just worked!

The transformation of his wife has attracted the attention of the stars in the circle, variety shows and well-known domestic enterprises on "slimming body Pilates".

In the past five or six years, Wei Wei has been constantlyAccording to the physique and needs of women in China, many times to simplify the action, improve the effect, letSports white, physically weak crowd, busy white-collar workers and housewivesCan easily learn.

So far, he has led 10986 people, with an average of each.Lose 5 jin fatThe slimming rate is as high as 98.9%, and it will not rebound if it becomes thinner!

In recent years, more and more students told him: this setPilates is simple and quick.If only more people could learn together through the internet!

Therefore, when Wei Wei received the cooperation invitation from the platform of the Island of Interest [the former Thousand Chats Special Training Camp], he quickly agreed!

After more than half a year’s time, the experience of slimming and bodybuilding in the past 15+ years, combined with the successful cases of 10,000+people, was finally polished.[5-day Pula Speed-up Skinny Body Camp]——

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You who have never been exposed to Pilates.

There may still be these doubts?

Is Pilates difficult? Is it complicated?

After great optimization, Pilates, a fast-slimming body:No need for any instruments, no need for sports foundation.Everyone can learn.

Simple action,No running, no jumping, no effort,Slow action, no burden to do, even if the basic white can be easily mastered;

You can practice anytime, anywhere without picking a place.Every movement is convenient, at the same time, it can effectively activate deep muscles, exercise to every part of the body, and quickly tighten the body!

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Drop the scale → slim waist, beautiful legs and hips → whole body transformation

The five-day course is full of dry goods!

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I’m afraid I can’t learn and stick to it?

5-day experience camp =Live class +1V1 guidance+full community companionship

As long as you join the experience camp-you can ask if you don’t understand! Doing wrong can be corrected! I can’t remember the knowledge points, and there are people who help me sort them out!

1.1 yuan’s price is so low, is it really reliable?

Wei Wei used to serve first-class stars such as Zhang Ziyi, Song Hye Kyo and Hu Ke.

The opening of this experience campNot for profit, but with a broader vision:

I hope to let more ordinary women know about Pilates, a new sport, and pass it.A more scientific way to become beautiful, healthy and confident.Live a more exciting self!

Let’s see how everyone has changed.

You can understand the intentions of Teacher Wei Wei.

Once the experience camp was launched, it received rave reviews, and everyone said: thin ~ tight ~ back to youth ~ ~

@ Manman, 36 years old, stay-at-home mother

After giving birth to a baby, the figure is like being inflated, and it expands super fast, especially the belly is fully fat by 10cm. My husband won’t even touch me, alas.

After hearing about it, my best friend grabbed me the experience quota of Pilates.

After practicing for a while, I looked at it on the scale.Drop 8jin.? ! What is even more rare is that the sagging chest and buttocks have becomeStiff and compactMy husband’s attitude towards me recently is naturally …

@ Mama He, 61, retired aunt.

I don’t think about how beautiful I can be at an age, but I hope that the problem of low back pain and joint pain can be improved.

My daughter said that Pilates is the most popular sport abroad, and she also took me to try it.

I didn’t expect this Pilates.It’s easier than square dance., stiff once.The more you practice, the more flexible you becomeThe situation of low back pain is also less. The sisters who danced together also said that I looked like I had lost five or six pounds, and I was chasing after maintenance methods.

@ Meilin, 30 years old, white-collar worker in the workplace.

I’m ashamed to say that I’m only thirty years old, and my cervical vertebrae and lumbar vertebrae are just like fifty years old, stiff and painful. The doctor just told me to rest more, and there was no other way.

And sedentary for a long time, there is a lot of meat on the waist, the buttocks are very collapsed, and there is a hunchback with a chest, which is not feminine.

For Wei Wei’s fame, I admire him for practicing Pilates, breathing during my lunch break, and taking time to practice when I get home from work.

Initial training is very effective in relieving the tension and fatigue of work.The neck and shoulders are gone.. After a period of persistence, the big belly was finally put in.You look much better in clothes..

If you want to be like them,No running, no jumping, no dieting, can also get rid of loose fat., then[5-day Pula Speed-up Skinny Body Camp]Will be your best choice.

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Single-day box office exceeds Avengers 3! Why is it so awesome?


Special feature of 1905 film network When the box office is approaching the 2 billion mark, one movie has not been crushed into cannon fodder, and even on the fourth day of its release, the single-day box office counterattack surpassed "Reunion 3", ranking first in the daily box office list!

Real-time box office data at 20:15 on May 21st.


This film is.


After four days of release, the attendance rate ranked first, and the box office score accumulated over 260 million.


In fact, judging from the early performance of the market, this film was more eye-catching from the beginning among the new films released that week. To some extent, this is due to the gorgeous lineup of this film — — Producer Xú Zhēng, starring Lei Jiayin and Tong Liya.


No, the first day of release accounted for 23.4%, far exceeding Hollywood commercial thrillers.


Film market performance on May 18


The story of "Living Together in Time and Space" is particularly novel. It tells the story of Tong Liya in 2018 and Lei Jiayin in 1999, who accidentally lived in the same room because of the overlap of time and space. From mutual dislike, the two men gradually developed feelings.


But on closer examination, the story still seems a little cliche. However, director Su Lun added some fantasy and comedy to the relatively tacky story, which looked so different.

In recent years, there are many domestic fantasy romantic films of the same type, and there are many similarities in routines — —

 

Wrap an old-fashioned love movie with a fantastic shell and some comedy colors. And strangely enough, they are all writing in "time", breaking the dimension of time and remolding some emotion of the protagonist.


However, patting and patting, we found that the domestic fantasy romance fell into a strange circle.

 

The plot is illogical and full of loopholes; People and performances are often grandiose; There are many embarrassing lines interspersed among them … … As a result, both word-of-mouth and box office are on the street.

 

The only outstanding film is "Returning to Twenty" directed by Chen Zhengdao, but the script is not his own original, but a remake of a Korean film of the same name.

 

As for other films of the same type, they are basically no more than 6 points in Douban.


And "Living Together in Time and Space" won a high score of 7.4 on the critical watercress.


So, why is "Living Together in Time and Space" ok this time? Xiao Dianjun came to talk to you and analyze it.

There are still loopholes in the story, but the whole story is solid.

 

If Xiao Dianjun doesn’t say anything, I wonder if you can equate this movie with the Korean drama "Romantic Room" that exploded many years ago?


I guess not.


Korean drama full of romance


At that time, a film producer bought the film adaptation rights of A Room Full of Romance in mainland China and found Xú Zhēng. But after the two sides communicated, they gave up the original script.


Xú Zhēng threw the project to the company’s signing director Su Lun, who had just finished her work as the executive director of the project.

 

Who knows that this script was changed for nearly two years, and finally it was presented like this. Although this script is still not perfect, it is relatively excellent.


Director Su Lun and producer Xú Zhēng.


Before watching the movie, some people had a crazy Amway with Xiao Dianjun, and even claimed that "this script has almost no logical flaws and bugs."


However, Xiao Dianjun, who is usually fed up with the "scam" in his circle of friends, is not convinced. In the process of watching movies, he pays special attention to the plot loopholes.

 

After watching the movie, frankly, there are still bugs.


For example, at the end of the movie, Lei Jiayin stood at the window in 1999 and watched himself send Tong Liya home in 2018. In fact, this plot line is slightly contrary to the previous movie setting.


As mentioned in the movie, only when Tong Liya opens the doors and windows first can Lei Jiayin in 1999 see things in 2018 simultaneously. And when two different time and space look at each other, the wormhole in time and space will be turbulent. But in this plot, in order to strengthen the dramatic conflict of the film, it is obviously simplified.


At the same time, at the end, Tong Liya and Lei Jiayin, whose fates changed completely, met again in the streets of the United States. The theater where Xiao Dianjun was located was full of exclamations, and the boy sitting next to him shook his head repeatedly and called "I don’t understand".


Of course, some people explain that the ending is more like an egg in tribute.


However, despite these two points, the director really worked hard on the setting of Suellen.

 

At the beginning of the film, 25-year-old Lei Jiayin from 1999 and 31-year-old Tong Liya from 2018 were horrified to find — — They met in the same room. And when they go out from the two doors of this house, they can reach the two eras of 1999 and 2018 respectively.


Although it is also a dislocation of time and space, it is completely different for two people.

 

For Tong Liya, a trip to 1999 was nostalgia, and everything was familiar to him as a teenager. For Lei Jiayin, coming to 2018 is an adventure in the future, and everything is novel.

 

Su Lun, the director, can show two completely different dislocation feelings separately, and the connection is natural, which is very skillful. This kind of nature comes from many details of life in movies, which can make people not play in any time and space.

 

Back in 1999 in Tong Liya, the downtown area with high-rise buildings retreated to the old alley full of clothes. You can cross the streets by bike, and you can also buy cheap pancakes and popsicles.


In Lei Jiayin in 2018, I have never seen an iPad, and I didn’t know that mobile phones can play music. I was shocked to hear Siri’s reply …

 

This is the first layer of "truth" in Living Together in Time and Space, and it is a sense of life formed after doing homework.


Next page: The actors performed brilliantly.

Parents, look over here! Baby grows up, do you want to ignore these rumors?


?

Infants and children are at an important stage of growth and development and need special attention and care from parents. In life, parents often hear all kinds of statements. Among these statements, which are scientific and which are half-informed, misinformed and misinformed? The reporter in the column of "Verification" contacted relevant experts and made an answer.

The food marked "children" is healthier than other foods?

Response: "Children’s food" is a concept created by enterprises. The specific difference of food depends on the ingredient list and nutrient composition list.

Fan Zhihong, Ph.D., College of Food Science, China Agricultural University, said that at present, there is no special "children’s food" standard for children over 2 years old in China, and "children’s food" is only a concept created by enterprises themselves, which is usually only different in appearance and volume compared with other similar products. For example, the difference between children’s milk and pure milk is that sugar or honey is added, which makes it sweeter, higher in calories and smaller in packaging. Parents don’t have to be particularly attracted by the word "children". The specific differences should be carefully examined in the ingredient list and nutrient composition list on the package.

In Fan Zhihong, for example, the carbohydrate content of a child’s yogurt is 13.5%, while the carbohydrate content of most yoghurts is 11%-12%, which shows that the product has added extra sugar. Looking at the ingredient list, we can also find that there is no sugar and honey in pure milk, while if there are sweet raw materials such as honey in the ingredient list of children’s milk, it means that it is sweet to attract children. In fact, children’s concept foods often add some flavors suitable for children’s taste preferences, but increasing children’s appetite through seasoning will only make children more and more dependent on seasoning. Fan Zhihong believes that if you eat a heavy-tasting diet from an early age, it is often difficult to control the demand for salt when you grow up and increase the risk of illness.

Experts believe that children’s concept food should be strictly examined, and marketing gimmicks are harmful to children’s health. Li Liu, director of Beijing Children’s Hospital Health Center, said that children’s concept food should have national standards, stricter requirements on additives and shelf life, and special supervision and inspection institutions.

Sweetening will affect the hematopoietic function of children’s bone marrow and even lead to leukemia?

Response: Sweet drinks are really unhealthy, but these claims are alarmist.

Experts don’t agree with the saying that "sweetener can enter the bone marrow through the kidney", "sweetener blocks the net of bone marrow like a plastic bag" and "aplastic anemia is leukemia". Fan Zhihong reminded that sweet drinks are really unhealthy, and their main harm is that they may increase the risk of chronic diseases such as obesity, diabetes, hypertension and gout, and also increase the risk of dental caries and affect bone health. However, the nutritional value is not high or it contains additives, but the claims of causing cancer and leukemia are really alarmist.

Children under the age of 6 should not wear sunglasses, otherwise the macular area of the fundus will not be effectively stimulated, which will affect the visual development?

Response: Children should wear good quality sunglasses under strong light.

Li Liu said that ultraviolet rays from the sun can irritate the eyes. Children’s eyes are very sensitive to external stimuli during their growth and development. Children should wear sunglasses in the face of strong light, but they must be of good quality.

Li Li, chief ophthalmologist of Beijing Children’s Hospital, said that ultraviolet rays are strong from 10 am to 2 pm in summer, so it is necessary to pay attention to wearing sunglasses for children. At this time, it is best to avoid taking children outdoors. In places with strong light such as plateau and seaside, it is best to wear sunglasses for children. The incidence of cataract in plateau area is higher than that in plain area, and the onset age is earlier than that in plain area, so children in plateau area should pay attention to eye protection from an early age.

Li Li said that children should wear sunglasses in strong light environment. If children have amblyopia, myopia or hyperopia, they should choose anti-glare lenses while matching the corresponding glasses.

Children are afraid of sleeping when they are young. Should they turn on the light to sleep?

Response: Sleeping with the lights on may cause visual and nervous system damage in children, so we should cultivate the habit of sleeping with the lights off.

Li Liu said that turning on the lights in children’s rooms at night will change the natural law of bright day and dark night, and the development of visual organs of infants and young children is easily affected, which may cause damage to children’s vision and nervous system, resulting in myopia, hyperopia or astigmatism. Therefore, parents should cultivate the habit of turning off the lights and sleeping from an early age. Indoor lights should be turned off at night, and only dim lamps can be used when taking care of infants. It’s best not to open the nightlight. If you want to use it, you can insert it at the end of the bed to prevent children from feeling the light.

Children who have been exposed to pets such as cats and dogs for a long time are not easy to get sick?

Response: Pets may carry 7 to 8 kinds of zoonotic diseases, so they must undergo health examination before keeping them.

Ni Hemin, a professor at the College of Animal Science and Technology of Beijing Agricultural College, said that children after the age of five or six are in an emotional sensitive period. Living with pets can not only cultivate children’s observation of things, but also cultivate their self-control and love. But the premise is that pets must be clean and not carry pathogens. Because children and pets live together with many potential risks, pets may carry about 7 to 8 kinds of zoonotic diseases, such as rabies (dogs and cats), tuberculosis, toxoplasmosis, etc., which may be transmitted to children and adults. Therefore, pets should have a health check-up before feeding and be vaccinated in time to ensure safety.

Ni Hemin believes that it is best to check pets regularly. As long as the pets are healthy, pregnant women can continue to keep pets.

Babies’ bones are soft, so effective nursing can help shape the perfect bone shape?

Response: The baby’s bone development will be changed by external influences, but it is necessary to prevent injuries caused by incorrect external forces.

Li Liu said that the development of a baby’s bones will be changed by external influences during its development. However, excessive and incorrect external forces can also cause some injuries, such as pinching the baby’s nose and nose, which will make the nasal cavity congested and inflamed and easy to be attacked by viruses. Regarding the saying that babies sleep on their sides in turn to avoid head deviation, Li Liu said that before the baby’s skull seam is closed and stereotyped, different sleeping positions will have an impact on future head growth, so it makes sense for babies to sleep on their sides in turn to avoid head deviation.

At the same time, Li Liu reminded that babies within 3 months must not sleep on their stomachs to prevent suffocation.