分类： xiyu

　　With the wide application of new technologies such as artificial intelligence and big data, and the rapid rise of new models such as full-screen ecology, fan economy and knowledge payment, the integration of Internet and content industry is deepening, and a creative communication development model different from the traditional content industry is gradually developed, forming a new format of Internet content industry. According to the difference of carriers, it can be roughly divided into three categories: text, audio and video, and can be derived from many sub-sectors such as online news, online literature, online music, online video and online live broadcast.

　　The scale of users has continued to grow, and the number of users in the sinking market has accelerated. With the promotion of speed-up and fee reduction of the Internet and the promotion of smart phone terminals, the number of netizens (especially mobile netizens) in China has risen rapidly. According to statistics from CNNIC, by the end of June 2019, the number of netizens in China had reached 854 million, including 847 million mobile netizens, with a population penetration rate of over 60%. A large number of China netizens and convenient and low-cost Internet access services have laid a solid foundation for the prosperity and development of the Internet content industry. In terms of the number of users, by the end of June 2019, the number of users of online news, online literature, online music, online video and online live broadcast in China had reached 686 million, 455 million, 608 million, 759 million and 433 million respectively, up by 1.7%, 5.2%, 5.6% and 4.7% respectively compared with the end of 2018. From the perspective of industry layout, the penetration rate of online news and online video users reached 80.3% and 88.9% respectively. Users in first-and second-tier cities have basically been divided up by leading enterprises, and there is limited room for users to increase. Some enterprises aiming at sinking into the market have achieved rapid growth. For example, in the first quarter of 2019, the number of installed users exceeded 400 million, and the number of monthly active users reached 110 million, of which users from third-tier cities and below accounted for more than 70%.

　　The threshold of content production is lowered, and the social attributes of the industry are highlighted. With the improvement and development of online content creation tools and content sharing platforms, the cost and threshold of content creation are further reduced, and a large number of potential creators are activated to actively rely on their own resources to output information. Users are no longer passive consumers of information, but become deep participants in content creation. In-depth interactive modes such as graphic community and short video community are rapidly emerging. The Internet content industry has gradually evolved from the early interaction between people and works to the interaction between people, and the social attributes of content are increasingly strengthened. Short video platforms such as Tik Tok have quickly accumulated a large number of users by reducing the difficulty of video production, building various shooting modes and guiding users to participate in hot topics, and become emerging traffic portals.

　　Information flow becomes the mainstream of push, and content quality becomes the focus of competition. Information flow refers to the display of continuous customized content in one screen interface, which is characterized by strong personalization and high information density. It is easy to operate and can provide effective content quickly, which is conducive to arousing users’ emotions and prolonging their use time. It has gradually become the main information push means for today’s headlines, Tik Tok, Zhihu and other apps. With the wide application of information flow, users are always pushing high-frequency and high-intensity content, and a large number of redundant and low-quality content is piled up. The information flow mode itself can provide very limited users and the growth of usage time, and the pushed content itself is the key. Some platforms strongly encourage originality and actively introduce high-quality content teams, which greatly improve the stability and professionalism of content output, such as the development of high-quality big V in Zhihu and the active introduction of official institutions in Tik Tok. Some platforms aim at segmentation and create a vertical content ecology, such as Kung Fu Finance, which focuses on financial information, Daily Cooking, which focuses on family food, and Little Red Lip, which is a short video application for beauty. Some platforms actively develop self-made content to attract users, such as iQiyi’s self-made variety idol trainees, self-made costume drama Story of Yanxi Palace, Tencent’s video self-made variety creation 101, and the audio of listening to books.

　　The protection of intellectual property rights has increased, and the content payment model has emerged. In recent years, China has strengthened the protection of intellectual property rights, and launched the "Sword Network Action" for online infringement and piracy for many years. The copyright awareness of the whole society has risen, and users’ awareness of paying for high-quality content and services has become increasingly strong. With the emergence of a large number of professional and differentiated high-quality content, content payment has risen rapidly, becoming an important mode of content platform development after advertising and e-commerce. In 2018, the market size of online copyright industry in China reached 742.3 billion yuan, up 16.6% year-on-year, of which the amount paid by users was close to 368.6 billion yuan, up 15.8% year-on-year. Content payment methods mainly include paying for quality works and paying for quality services. Paying for high-quality works mainly includes buying e-books, audio, video courses, online movies and other works, as well as rewarding articles, online questions and answers and other forms; Paying for quality service mainly includes purchasing members.

　　The development of China’s Internet content industry presents the following trends:

　　Supervision is becoming more and more perfect, and the industry is moving towards compliance. Problems in the development of Internet content industry are gradually exposed. For example, creators produce vulgar content that violates public order and good customs in order to attract attention, content platforms fail to review and openly disseminate bad information, and infringement methods such as piracy, plagiarism and manuscript washing emerge one after another, personal information protection is ineffective, and unfair competition behaviors such as traffic hijacking and blocking opponents of giant enterprises appear. With the strengthening of supervision, the compliance process of content review, copyright protection, personal information protection and standardized competition is accelerated, and the Internet content industry will gradually break away from barbaric growth and enter healthy operation.

　　Users and traffic are concentrated in the head, and Matthew effect is prominent. After the rise of modes such as supporting content creation live broadcast and short video, a large number of new content poured in, subverting the original user traffic gathering center and decentralizing content production. However, with the maturity of the new model, enterprises with early layout and rapid development have formed new centers by virtue of user base, capital strength and industrial chain layout ability, gathered a large number of high-quality IP and KOL, purchased and made a large number of high-quality content, and became head enterprises, harvesting most users and traffic until the new model brought subversion.

　　Continue technological and business innovation and actively explore new markets. The innovation in the field of Internet content is active and iterative, and there are four possible innovation directions in the future: First, the user groups with low willingness to pay are activated through innovation through communication channels, such as social fission. The second is to enhance user value through innovation in operation mode, and to further integrate information flow and content realization. The third is to directly attack the pain points of users through model innovation and lock in the blank product and service market to gain new opportunities. The fourth is to bring about changes in content carriers and communication modes through the application of new technologies, such as VR/AR, interactive drama series and so on, which may achieve development in the 5G era.

　　The Internet content industry is still in the process of rapid development, and new technologies, new models and new formats continue to emerge. In the process of promoting industrial compliance and upgrading, industry supervision plays an important role as a guide, and it is necessary to balance the relationship between strengthening supervision and encouraging innovation. On the one hand, in the process of promoting industrial prosperity, it is necessary to draw a clear line, constantly improve the laws and regulations on property rights protection, information protection and content review, strengthen supervision after the event, and create a good development environment. On the other hand, in the process of promoting industrial compliance, it is necessary to maintain the consistency and stability of policies, not to engage in one-size-fits-all and cliff-like management, to smooth communication channels with enterprises, creators and consumers, and to reduce the risk of industrial innovation. (Author: Xie Songyan, Institute of Policy and Economics, China Institute of Information and Communication)

date Shareholding amount Share of outstanding shares (%) Daily net purchase amount (RMB) Daily net trading volume (shares) Cumulative shareholding cost (yuan) 2024-4-19 21.171 million 1.40 4.8911 million 52,800 10.77 2024-4-18 21.1182 million 1.40 -34.1618 million -357,800 yuan 10.56 2024-4-17 21.476 million 1.42 -250 million -2,808,400 11.98 2024-4-16 24.2844 million 1.61 -98.9933 million -1.1368 million 20.91 2024-4-15 25.4212 million 1.68 -248 million -2,840,500 yuan 23.86 2024-4-12 28.2617 million 1.87 -150 million -1,661,300 30.25 2024-4-11 29.923 million 1.98 -109 million -1.2675 million 33.58 2024-4-10 31.1905 million 2.07 110 million 1.3244 million 35.70 2024-4-9 29.8661 million 1.98 -4,965,600 -55,400 33.61 2024-4-8 29.9215 million 1.98 -166 million -1,860,500 yuan 33.71

In the past 2022, China’s new energy vehicle market can be said to be surging. With the increasing penetration rate of new energy, the automobile market has become a scuffle. Independent, joint venture, luxury and new power brands have crossed their respective fiefs and encroached for market share. The boundary between fuel vehicles and new energy market has become increasingly blurred and the competition has become increasingly fierce. In addition, with the cancellation of state subsidies, superimposed economic expectations make consumers highly sensitive to prices, and the profit pressure of car companies is increasing. Especially for new power brands, it is a victory to minimize losses, and LI’s 2022 answer sheet can be said to be a staged victory.

A few days ago, LI released a financial report, showing that its revenue in the fourth quarter of last year was 17.65 billion yuan, making a single-quarter profit again, and its net profit reached 265 million yuan. Due to the unexpected revenue performance in the fourth quarter, LI rose more than 6% before the US stock market. However, in the face of increasingly fierce competition in the domestic new energy auto market, from the data of last year’s financial report, LI’s R&D, sales and other expenses increased by over 60% year-on-year, and its net loss increased to 2.03 billion yuan, more than six times higher than the 320 million yuan in 2021.

Revenue increased greatly and gross profit margin declined.

Last December, the ideal delivery volume exceeded 20,000, setting a new record for LI and China. Excellent sales volume is also reflected in the financial report data. LI turned losses into profits in the fourth quarter of last year, ending the loss trend of the previous three consecutive quarters, which, of course, is also the dream of the new domestic car-making forces. In addition, the annual revenue of 45.29 billion yuan also set a record for ideal revenue.

However, behind the excellent revenue performance, it is the decline in gross profit margin. In terms of gross profit margin, the gross profit margin of automobiles in LI in 2022 was 19.1%, while in 2021 it was 20.6%. Ideally, the decrease in gross profit margin of vehicles was mainly due to the loss of inventory preparation and purchasing commitment related to Li ONE models in 2022, which partially offset the higher vehicle profit margin delivered by the ideal L9 series from the third quarter of 2022.

Although it is slightly lower than itself, such gross profit margin still exists as a leader in the new energy market. For example, Weilai’s gross profit for bicycles in Q3 in 2022 is 16.4%, Tucki’s gross profit for bicycles in Q3 in 2022 is 11.6%, and Tesla’s gross profit for bicycles in 2022 is 28.5%.

Regarding the decline in gross profit margin, Li Tie, chief financial officer of LI, said that our gross profit margin is healthy. At present, most of the sales volume comes from L9 and L8, both of which are in the production climbing stage. It will take some time for our supply chain to complete the capacity climbing, and the gross profit margin and cost reduction will be announced in the next quarter. In the future, considering the monthly delivery of materials, the overall gross profit margin of our L series products will be around 25%.

In 2021, there was only ONE model of Li ONE in LI. In 2022, two models, L9 and L8, were delivered successively. At the beginning of this year, L7 was launched, and the introduction of three new cars undoubtedly further increased the investment in R&D. In this regard, LI believes that LI has always attached importance to the ratio of R&D investment to income, insisting that more than 10% of R&D investment is used to support the long-term self-developed technology development of enterprises.

Liu Qiang, an auto industry analyst, said that after the annual sales exceeded 100,000 vehicles, it was urgent for LI to further seize the market share and continue to improve the product layout, which also made its R&D investment only increase.

From the perspective of the whole year, the R&D expenditure in 2022 was 6.78 billion yuan, accounting for 15.0% of the annual expenditure, which doubled the R&D investment expenditure in 2021 and increased by 106.3% year-on-year. In terms of cost management, LI is as stingy as ever. LI’s sales, general and management expenses in the fourth quarter of 2022 were 1.63 billion yuan, accounting for 9.2% of the quarterly expenses, an increase of 44.8% compared with 1.13 billion yuan in the fourth quarter of 2021 and an increase of 8.1% compared with 1.51 billion yuan in the third quarter of 2022.

While new products are speeding up, LI continues to speed up the research and development of intelligent driving. Li Xiang said that LI plans to expand its navigation-assisted driving capability to urban scenes, and it is expected that in the fourth quarter of this year, the ideal AD Max will open the internal test of early bird users in NOA. In addition, LI plans to build a complete systematic capability in the field of artificial intelligence (software 2.0) by 2030.

Cui Dongshu believes that with the gradual popularization of expressway-assisted driving and the acceleration of urban-assisted driving, the market competition has also switched from functional popularization to interaction and user experience, and LI’s "make-up lessons" intelligently improved the delivery volume and finally made a profit.

The task this year is to grab the market.

Huge R&D investment has brought brand-new product matrix and technology, which also makes Li Xiang set new goals for LI:In 2023, LI will challenge the 20% market share of all luxury SUV markets in the price range of 300,000 yuan to 500,000 yuan.

Li Xiang said that in 2022, LI’s market share of 300,000-500,000 SUVs will be 9.5%, and our forecast for the market this year will probably be between 1.4 million and 1.5 million. Our requirement for ourselves is to double the market share. Based on this calculation, the ideal will hit the delivery target of 300,000 vehicles this year.

At the same time, Li would like to add that the market of 200,000-300,000 is relatively difficult for us, and we need to have a stronger scale effect before entering the price range of 200,000-300,000.

Li Xiang previously said on social media: "Without L8 Air and L7 Air, 25,000 vehicles/month will be guaranteed, and after Air starts to deliver, 30,000 vehicles/month will be guaranteed." At the conference call after the earnings report, Li wanted to reveal that the above-mentioned goals were to be achieved in the second quarter of this year.

LI said that the current sales volume of the ideal L7 will take some time to climb. As for the sales guidance in the first quarter, it is expected to include thousands of L7 vehicles, and more deliveries will mainly focus on L8 and L9. Although there are some orders for L7 Air models, the test drive has not yet entered the store, and many consumers will not place orders until after the test drive.

It is reported that the delivery volume of LI in January this year was 15,141 vehicles. After the L7 series and non-suspended versions of the Air were opened for delivery, the delivery volume of the L789 three vehicles should be stable at more than 20,000 vehicles. At the same time, facing the supply chain problem, LI said that with the gradual improvement of industrial maturity and upstream and downstream supply, he will maintain confidence in the supply of spare parts this year, and at the same time, he will further strengthen the perception and planning of supply strategy, risk management and cost management to actively respond to their potential supply challenges and risks.

According to LI’s financial report in 2022, LI’s ideal financial profit is classic and logical with its high gross profit of 20%, explosive strategy, efficient direct marketing system and extremely low proportion of marketing expenses.

And with the continuous investment in research and development, the new products and technologies it brings will also enter the harvest period in 2023, and its delivery data this year should also be very good. However, the ideal "big single product" strategy also has its limitations, the most obvious of which is the singleness of its product line. As the market rolls up, the first-Mover’s ideal is bound to face the challenges of many competitors. Whether consumers can maintain a continuous freshness and brand stickiness in the future will be more important than realizing profitability.

　　As a new consumption mode, community group buying has the characteristics of fast, convenient and cheap, and is favored by many consumers. But at the same time, there are also some problems in community group buying, such as "cheap things are not beautiful" and low after-sales service level. In this regard, Guangxi Consumer Council suggested:

　　Improve the quality of goods and enhance consumer trust.

　　Community group buying platform should not rely too much on price war, and the core key to the sustainable and healthy development of community group buying is to pursue the quality of goods and the reputation of consumers. It is suggested that the community group buying platform should pay attention to the selection of goods with qualified quality from the source, especially to strengthen the quality control of fresh goods; It is necessary to strengthen the publicity and quality supervision of goods in the platform, replace the propaganda photos that mislead consumers, and take off fake and shoddy goods and "fake goods" in time to provide consumers with an efficient, convenient and safe shopping experience.

　　Improve the service standard of community group buying leaders and stimulate consumption potential.

　　The role of "team leader" in community group buying is very important, providing consumers with the whole process of community group buying and shopping services, such as online recommendation of goods, offline storage and delivery, after-sales service and so on. The service level of "group leader" in community group buying determines the level of consumer satisfaction. It is suggested that the community group buying platform should organize regular training for "team leaders" to improve their comprehensive service ability; Improve the service standard of "group leader", build a demonstration site of "group leader" standard, expand the influence of "group leader" and enhance the reputation of community group buying platform.

　　Improve the after-sales service level of community group purchase and optimize the consumption experience.

　　The community group buying platform should provide a more friendly user interface and operational guidance for middle-aged and elderly people, and improve consumers’ experience. In view of the single after-sales service channel for consumers’ feedback, and the refusal to return goods and refund, it is suggested that the community group buying platform sort out the list of consumer feedback questions in after-sales service, strictly implement the after-sales service requirements of online goods, improve after-sales service consultation, and increase online manual customer service to provide effective after-sales service in time. It is necessary to improve the after-sales service norms of community group buying and introduce characteristic after-sales service commitments, such as introducing commitments higher than laws and regulations in the "return and exchange regulations". It is necessary to improve the after-sales service system, realize the seamless connection between online after-sales service and offline "team leader" service, and meet the after-sales needs of consumers.

　　From "good quality and low price" to "reasonable quality and price", only buy the right one.

　　Consumers are advised to choose a community group buying platform with high product quality, high credibility and good after-sales service for consumption. We should consume rationally, while enjoying the convenience brought by the new consumption format, we should change from pursuing "good quality and low price" to pursuing "appropriate quality and price" When consumers encounter commodity quality problems, they should not pursue them without thinking that the losses are not great. They should use legal means to protect their legitimate rights and interests and prevent more consumers from being infringed on their rights and interests, so as to urge community group buying platforms to improve the quality of goods and service levels, and constantly improve their sense of gain in consumption upgrading.

　　On January 8th, Hefei, Anhui Province, the central government and its directly affiliated institutions held a written examination of public subjects for the 2023 annual examination of civil servants. Xinhua News Agency issued Chen Sanhu/photo

　　Admission ticket for Wujiang to take the exam. Photo courtesy of respondents

　　The admission ticket for Baiye to take the exam. Photo courtesy of respondents

　　Phoebe’s admission ticket for the exam. Photo courtesy of respondents

　　"I finally landed!"

　　At the beginning of February this year, Wu Jiang could not help but sigh when he saw that his name appeared in the publicity list of a municipal institution in Hunan. Prior to this, he applied for 26 career positions and spent half a year touring more than half of Hunan.

　　Examination and compilation refers to becoming a national civil servant or entering a public institution through unified and open recruitment. In recent years, young people’s enthusiasm for reference remains high. According to the data of the Ministry of Education, the number of college graduates in 2023 is expected to be 11.58 million, and fierce employment competition has given birth to the Kao Gong army.

　　Accompanied by the phenomenon of "exam fever", there are some special terms such as "patrol exam, face-to-face" in the group of exam takers and exam editors. Patrol examination refers to traveling around the country to take the examination of civil servants or institutions, and increasing the chances of landing through multiple examinations. Entering the interview, that is, "entering the interview", means that the candidate’s preliminary test scores have reached the score line and can enter the interview. This means that their chances of going ashore have increased a little.

　　Why did they join the patrol army waiting for "landing"? What did they pay for the patrol exam? Is going ashore the only choice in life?

　　— — — — — — — — — —

　　Wandering around the exam, just for a chance to get an interview.

　　In July 2022, 22-year-old Koharu graduated from a university in Fujian, majoring in architecture. As she has never found a job, she began to prepare for the public examination at home full-time.

　　At first, Koharu felt it was "a little difficult" to prepare for the exam, but after she learned it, she found that the two subjects of the civil service exam — — Administrative professional ability test (line test) and application theory test are about knowledge accumulation, which is more or less reserved. "There is no such thing as civil service examination ‘ Zero foundation ’ 。”

　　"Of course, in addition to hard work, there are also luck problems." In the actual combat process, Koharu often appears "only one or two, even only 0.2 or 0.01 points". In her view, it is a last resort to increase the probability of "entering the face and going ashore" by taking a patrol exam.

　　Koharu, who "applied for more than 20 jobs", is a native of Hunan. Over the past six months, she has toured three provinces of Hunan, Fujian and Guangdong, and she can’t remember exactly how many exams she took. She only remembers that "the fare for going there is at least several hundred yuan".

　　"The probability of going ashore once or twice is not very great, but I can always get one or two chances to get in when I take more than a dozen exams." Phoebe, a graduate student in a "985" university in Beijing, is about to graduate. Since November 2022, she has applied for nine civil service positions. "This is similar to Qiuzhao’s Haitou, and I think it is normal."

　　Young people who set foot on the road of patrol examination often face the double test of mental and physical strength.

　　In July 2022, Wujiang entered a public institution in Hunan as a contract worker. He needed to take care of both work and study. "I go to work at 8: 00 in the morning, rest at 12: 00, rest from noon to 2: 30 in the afternoon, and others rest, so I read and study." After work, he is always preparing for the exam, and will not rest until one or two in the morning.

　　On weekends, Wujiang will embark on the road of exams and tour the exams in Hunan Province. He applied for a total of 26 positions, many of which were grass-roots units at the county and township levels, and thus went to many places he didn’t know before. In some places, there is no direct high-speed train. "I have been on the bus for seven or eight hours at the longest, and I often arrive at two or three in the morning." He can’t accurately count the time spent on the road. He only feels, "Others are sleeping, but I am preparing for the exam. This time is the most sad."

　　"I reported seven civil servant positions in various places and delivered more than 100 resumes in central enterprises and state-owned enterprises." Liu Xiaohao, a graduate student majoring in economics in a university in Beijing, is about to graduate in July this year. In order to find more opportunities for himself, he has been in a state of high tension since he was promoted to the third year of postgraduate study in the second half of 2022. Some people worry that he can’t take care of too many written tests and interviews, but he thinks that this can exercise his language control ability, time coordination ability and business arrangement ability, and "enjoy it".

　　At present, Liu Xiaohao has received offer (admission notices) from 10 companies, and is also preparing for interviews for two civil service positions. Including room and board, he has spent five or six thousand yuan on the patrol exam, but he still firmly regards being a civil servant as his first choice.

　　Some people also regard the formal examination as a simulated trainer. "The national examination is the same, Shanghai is the second model, Jiangsu Province is the third model, Zhejiang Province is the fourth model, and Shandong Province is the official exam." There are still people who have not thought about their future career plans at all, and rely on the patrol exam to cast a wide net, "taking the exam one step at a time."

　　The cost is huge, why do you have to rely on the patrol exam to land?

　　"There are 40 people in a class, and there may be 4 doctoral students, five or six going to the enterprise, and the rest are all candidates." A Wei, a sophomore in a "985" university in Beijing, found that more than 7 adults in their class were taking the exam and compiling it.

　　What are the reasons for young people’s eagerness to take exams and compile exams?

　　"Being a teacher in the establishment seems to be my only choice." Many examiners take job stability as their first goal, and so does Baiye.

　　In June, 2021, she graduated from a university in Hunan, majoring in preschool education, and entered a public kindergarten in Changsha as a contract worker. "At that time, during the interview, the job advertisement said that she could pay five insurances (endowment insurance, medical insurance, unemployment insurance, work injury insurance and maternity insurance), including room and board, and one gold (housing provident fund) after three years."

　　When she signed the contract with the garden, she learned that the actual situation was not consistent with the promise in the job advertisement. "The kindergarten director said that she would not solve my accommodation, and I don’t know when the provident fund will be put in place."

　　In 2022, Wujiang got the offer from some small and medium-sized companies in Changsha. He found that the guarantee mechanism of these companies was not perfect. "Most companies will not pay you the provident fund at all, and many small and medium-sized companies also directly stated that they will only pay five insurances after working for at least one year, saying that they want to ‘ See your stability ’ 。”

　　In fact, five insurances and one gold, which are regarded as "welfare", are a statutory mandatory obligation. Article 72 of the Labor Law of People’s Republic of China (PRC) stipulates that employers and workers must participate in social insurance and pay social insurance premiums according to law. Article 3 of the Measures for the Administration of Housing Provident Fund Deposit in Changsha issued in 2021 stipulates that state organs, institutions, state-owned enterprises, foreign-invested enterprises, urban collective enterprises, urban private enterprises and other urban enterprises, private non-enterprise units and social organizations (hereinafter referred to as units) within the administrative area of this Municipality shall deposit housing provident fund for employees who have established labor relations with them.

　　"If I want to find a job with complete security, I can only take the exam." At the beginning of 2022, Bai Ye embarked on the road of preparing full-time preparation teachers. She applied for 9 positions and repeatedly took exams back and forth in her hometown county and the provincial capital Changsha. In 2023, she wished to become a teacher in a public kindergarten in Changsha.

　　Others make choices under the expectations of their parents. A Wei is a native of Shandong Province. In order to satisfy her parents’ wishes, she made plans for taking the exam at the undergraduate level. He introduced that some job fairs for civil servants restrict majors. At the master’s degree stage, he chose diplomacy as his major. "This belongs to the category of political science. Under this category, there are many positions that meet my interests and professional counterparts, and the selection of posts is relatively smooth."

　　However, some people blindly follow the trend and embark on the road of patrol examination without seriously planning for the future.

　　A Wei’s social media has nearly 60,000 fans, many of whom are peers on the road to taking the exam. He noticed that some students majoring in biochemical and environmental materials had no choice in civil service positions and were forced to choose some "three unlimited" occupations, "which meant fierce competition".

　　Biochemical recycled materials are the general names of four fields: bioengineering, chemical engineering technology, environmental science and engineering, and material science and engineering. "Three Unlimited" refers to the positions that are not limited to majors, academic qualifications (college or above) and household registration in the examinations of civil servants and institutions.

　　Wang Xin, an undergraduate majoring in bioengineering in a university in Hunan, will graduate in July this year. "I wanted to continue my studies at first, but the postgraduate entrance examination failed."

　　In the expectation of his parents, he was "forced" to sign up for five civil service positions, "all of which are not limited to three, and the enrollment ratio is even one among hundreds of people." After hard work, he got a job opportunity, but he finally gave up. "With a monthly salary of 3,000, it is impossible to work there because it is too far from home."

　　"The degree of competition is different with different majors and different positions." Phoebe is a master of journalism and communication in a "985" university in Beijing. They have more choices in their majors. During their internship, "half of them went to the media and half went to the Internet".

　　When she was looking for a job after graduation, many people around Phoebe didn’t have a clear career plan. They were still taking the exam like "following the crowd" and even missed a good job opportunity. "It’s too boring to go ashore for the exam."

　　Some people go to extremes because of blindly taking exams and compiling exams. According to media reports, a woman in Chengdu, Sichuan did not find a job after graduating from college, but was forced by her parents to take the exam for five years and did not go ashore. Finally, she was diagnosed with schizophrenia. The mother said, "My daughter has had some abnormal behaviors since last year. Recently, she often answered irrelevant questions in conversations with her family and threatened to be the director."

　　Whether to "go ashore" or not, you can find the answer by taking the road at your feet.

　　Koharu experienced the feeling of "going ashore". Now, she has entered an interview with the Natural Resources Bureau of a city in Guangdong Province. "There is a great chance of landing", but her anxiety and confusion still make her unforgettable.

　　At the end of 2021, Koharu was nervously preparing for the first test of postgraduate entrance examination. "At that time, I felt that I couldn’t get into graduate school, and my life would be finished."

　　Over the past six months, after failing in the postgraduate entrance examination and being unemployed at home, Koharu’s life does not seem to be "finished". On the contrary, he sees more possibilities of life.

　　"There is only one chance to take the postgraduate entrance examination. I have to study hard for a year and give up a lot of things to fight this battle, which is quite stressful for people." After failing in the postgraduate entrance examination, she started the patrol examination for more than 20 positions. In the process, Koharu gradually got rid of her anxiety. "There is no chance to cry if she fails, and there will be exams to prepare next week."

　　"Everyone wants to go ashore, so there is a patrol phenomenon." Aunt feels that there is no need to be too harsh on the examiners, and the opportunities people face are fair. "Some people have been admitted to several posts at the same time and can only choose one post, and the latter opportunities are reserved for those who are prepared."

　　There are also voices that "it is unwise to go ashore for the sake of landing." Liu Xiaohao said that it is most important to measure your own needs. "I value personal development, and I will consider cities with good development prospects and jobs and units with room for improvement." In his view, some people just patrol the exam for going ashore, without comprehensive consideration of their own needs and job matching. Even if they go ashore, they may be unacceptable or even unable to integrate into the local area, which affects their own development. This is a blind test.

　　"The major of biochemical and environmental materials has strong professionalism, and the school trains future-oriented scientific research talents. Taking the exam is not the most suitable choice for me." Today, Wang Xin wants to continue his postgraduate studies in the field of bioengineering.

　　"The so-called ‘ Iron rice bowl ’ It’s just a choice. " Phoebe has accumulated internship experience in several Internet companies during her graduate studies. After obtaining offer from several Internet companies, she went on to take the exam. If she is not admitted to the civil service in the end, she will choose to work in an enterprise. "It is also very good to develop in the direction of technical posts."

　　"If you can make a clear plan for your future development and then go to the exam, the success rate will be higher." Due to full preparation, five of the seven positions in A Wei Kao successfully entered the interview. "The public examination examines the general professional ability, which is strong and can make a difference anywhere." Now, he has entered his favorite unit, and he can combine his major in diplomacy with his specific job responsibilities in his post, which gives him a sense of gain and value.

　　Some people made it to the shore by patrolling exams, while others were still trying to swim to the shore. "No matter whether you go ashore or not, you can find the answer to the future by taking the road under your feet." Baiye said.

　　(Note: Phoebe, Baiye, Awei and Koharu are screen names)

　　Zhongqingbao Zhongqingwang Trainee Reporter Liu Yuheng Source: China Youth Daily

Harbin daily

April 5

"Cancelling your mobile phone number is tantamount to betraying yourself"

Chong chong re sou

Many netizens are worried.

There are too many softwares bound to the mobile phone number.

If the unbinding is not in place

There will be many problems due to account cancellation.

Some netizens said that they were afraid to change their accounts for fear of trouble and omission. Some netizens said that they had encountered the situation that replacing a new account required the old account to receive the verification code.

Because all kinds of accounts and software now use the mobile phone number as the key step to log in, the mobile phone number is closely related to people’s privacy and network information security.

In this regard, 10086 customer service said that if you need to cancel your mobile phone number, you can bring your ID card to the local business hall. However, it should be noted that if the software such as WeChat is not unbound after the cancellation of the mobile phone number, it is possible for the new owner of the number to log in with the mobile phone number. It is suggested that users should bind a new phone number for the software they use within three months after canceling the phone number. Generally speaking, the cancelled mobile phone number will be put back on the market after 1-2 years.

in this regard

Many netizens said

Is there a one-click query function?

In the service section of China ICT Institute in WeChat official account, there is a card-checking function. You can check the number of personal phone numbers and Internet accounts.

Among them, Internet accounts cover 16 platforms such as WeChat, salted fish and Taobao, and the results will be sent by SMS within 24 hours after the application is submitted.

More than just unbinding the Internet account, if you lose your mobile phone or cancel your mobile phone card, you must remember to do the following things:

Back up telephone information

Modify the mobile phone number bound to the bank card

Change the binding of mobile phones such as Taobao and Alipay

Change the mobile phone bound by social accounts such as Weibo, WeChat and QQ.

Change the mobile phone bound to the network disk or cloud service

Change member information

After the mobile phone number is cancelled, it is best to destroy the SIM card.

Original title: "Cancelling the mobile phone number is tantamount to selling yourself" and rushing to the hot search, 10086 responded "

Read the original text

On April 5 th, the topic of "House damaged by battery falling from the International Space Station" quickly climbed to the top of the hot search list. According to reports, a resident of Florida in the United States revealed that on March 8, a metal cylinder suddenly penetrated the roof of his house and continued to cross the floor, resulting in two floors being pierced.

April 5 th news, today,International Space StationBattery fallingThe topic of "damaged houses" quickly climbed to the top of the hot search list.

According to reports, oneFloridaResidents revealed that on March 8, a metal cylinder suddenly penetrated the roof of his house and continued to cross the floor, causing two floors to be pierced.

The resident said that although he was not at home at the time, his son was there; Fortunately, this metal object didn’t cause any injuries.

According to preliminary analysis, this metal object may have originated from the International Space Station.

Josh Finch, a spokesman for NASA, said that engineers are analyzing the cylindrical metal block which is close to 1 kg to determine its specific source as soon as possible.

It is worth noting that the European Space Agency (ESA) issued a safety warning on March 7, warning that nine used batteries of the International Space Station, with a total weight of 2.6 metric tons, are expected to enter the Earth’s atmosphere the next day.

[Editor: Li Yangzi]