标签： 上海后花园私人会所

The GDP of 13 provinces in the first three quarters was released： the growth rate of 8 provinces outperformed the whole country; World Bank predicts that energy prices will drop by 11% next year.

[Looking at China]

State Council: Support enterprises to work hard in the international market and further expand the pilot scope of business environment innovation.

The General Office of the State Council issued the 10th national plan for deepening the division of key tasks of video teleconference on "streamline administration, delegate power, strengthen regulation and improve services" reform. The plan proposes to support enterprises to work hard in the international market and achieve mutual benefit and win-win in fair competition; Further expand the pilot scope of business environment innovation, support qualified places to try first, and promote the continuous improvement of the national business environment from point to area.

Ministry of Human Resources and Social Security: In the first three quarters of this year, 10.01 million new jobs were created in cities and towns.

On October 26th, the Ministry of Human Resources and Social Security released the progress of human resources and social security in the third quarter of this year. The data shows that the employment situation remained generally stable in the first three quarters of this year, with 10.01 million new jobs in cities and towns. According to the data of the Ministry of Human Resources and Social Security, as of the end of September, the number of people participating in basic pension, unemployment and industrial injury insurance in China was 1.047 billion, 235 million and 289 million respectively. From January to September, the total income of the three social insurance funds was 5.25 trillion yuan, and the total expenditure was 4.89 trillion yuan. At the end of September, the accumulated balance was 7.24 trillion yuan, and the fund operation was generally stable. (CCTV News)

Ministry of Agriculture and Rural Affairs: The production situation of live pigs is generally good, and the price of live pigs does not have the basis for continuous increase in the later period.

The Ministry of Agriculture and Rural Affairs said that the current pig production situation is generally good and the market supply is guaranteed. Xin Guochang, deputy director of the Animal Husbandry and Veterinary Bureau of the Ministry of Agriculture and Rural Affairs, said that the short-term increase is mainly seasonal and phased, and it has been falling in the past two days. Now the pig production capacity is very sufficient, and the number of sows, pigs and newborn piglets has increased for five consecutive months, and the price in the later period does not have the basis for continuous increase. (CCTV Finance)

The Ministry of Agriculture and Rural Affairs responded to the supervision of betel nut: accelerating the local legislation for the healthy development of the industry

The Ministry of Agriculture and Rural Affairs said that in the next step, the relevant state departments will support Hainan Province to make use of the legislative power of free trade port and local legislative power, give play to the role of free trade port as a pilot, learn from the experience of tobacco supervision, accelerate the local legislative work for the healthy development of betel nut industry from the perspective of "characteristic products" and "hobby products" management, carry out a pilot project to standardize the management of betel nut as a local characteristic agricultural product, clarify the positioning of betel nut attributes, and provide a legal basis for the supervision of betel nut products. (The Paper)

National Medical Products Administration: The new version of the Measures for the Administration of Drug Recall will be implemented on November 1.

On October 26th, National Medical Products Administration issued the newly revised Administrative Measures for Drug Recall, which will take effect on November 1st. The new version of the "Measures" clarifies that the holder is the main body responsible for controlling risks and eliminating hidden dangers, and pharmaceutical production enterprises, pharmaceutical trading enterprises and pharmaceutical users should actively assist. For the recall of Chinese herbal pieces and Chinese herbal formula granules, their production enterprises will organize the implementation in accordance with the new version of the "Measures".

The three departments jointly deployed to carry out special governance actions for art examination training institutions.

In order to strengthen the standardized management of art test training institutions, prevent and curb the illegal and criminal acts of institutions and their personnel, and effectively protect the interests of the people, the Ministry of Education, the Ministry of Public Security and the General Administration of Market Supervision have recently jointly made arrangements to carry out special governance actions for art test training institutions for middle school students or minors. The special action focused on comprehensive investigation and investigation, and investigated and dealt with unlicensed school-running institutions in accordance with the law.

13The GDP of the first three quarters of the province was released: the growth rate of eight provinces outperformed the whole country.

As of October 26th, 13 provinces including Sichuan, Fujian and Hubei have published relevant data. In terms of GDP growth in the first three quarters, compared with the national growth rate of 3.0%, among the 13 provinces, the growth rates of Shanxi, Fujian, Jiangxi, Inner Mongolia, Hunan, Hubei, Chongqing and Guangxi outperformed the whole country. In the first three quarters, the total GDP of Sichuan, Fujian, Hubei, Hunan and Shanghai exceeded 3 trillion yuan. (The Paper)

Seven geological relics in China were selected into the first list of geological heritage sites in the world.

The International Union of Geological Sciences (IUGS) recently released the first batch of 100 geological heritage sites in the world, and 7 geological heritage sites in China were successfully selected, including the Permian/Triassic biological extinction and the "Golden Nail" profile in Changxing jingshan park, which was declared by China alone, and the tall sand mountains and lakes in Bilut, Badain Jaran Desert (Xinhua News Agency).

Guizhou responds to the issue of flexible employees participating in maternity insurance: there is still a process before designing a good policy.

Can maternity insurance for flexible employees be included in the supporting policies and measures for three children? The Guizhou Provincial Health Insurance Bureau recently replied that from the current situation, other provinces only include the maternity expenses of flexible employees in the medical insurance fund, but have not included the maternity allowance. The maternity insurance for flexible employees is still a long way from designing a good policy. In the future, policies will be issued in due course according to the unified arrangements of the state. (The Paper)

Fuzhou suspended all gathering activities.

Prevention and Control of Pneumonia in novel coronavirus, Fuzhou City, Fujian Province emergency headquarters issued a notice on October 26th, announcing that the whole city would suspend all gathering activities such as culture, entertainment, sports, folk customs, exhibitions and promotions, and advocated "holding the happy event slowly, keeping the funeral simple, and not holding the banquet" to reduce the flow of people. (CCTV News)

[Looking overseas]

US stocks were mixed, with the Nasdaq falling more than 200 points.

US stocks closed mixed on Wednesday. The Dow rose 2.37 points, or 0.01%, to 31,839.11 points. The Nasdaq fell 228.12 points, or 2.04%, to 10,970.99 points; The S&P 500 index fell 28.51 points, or 0.74%, to 3,830.60.

The World Bank predicts that energy prices will fall by 11% in 2023.

The World Bank predicts that energy prices will drop by 11% in 2023 after soaring by 60% in 2022. (CCTV News)

World Meteorological Organization: Greenhouse gas concentration reaches a new high in 2021.

On October 26th, local time, the World Meteorological Organization released the latest issue of Greenhouse Gases Bulletin, pointing out that the concentrations of three major greenhouse gases, namely carbon dioxide, methane and nitrous oxide, in the earth’s atmosphere all reached new highs in 2021. (CCTV News)

Russia has informed the United States that it will hold strategic nuclear power exercises.

On October 25, local time, US Defense Department spokesman Ryder said at the briefing that Russia has informed the United States of the upcoming annual military exercises, including strategic nuclear force exercises. Ryder said that Russia is abiding by its arms control obligations and its commitment to transparency. He emphasized that Russia-related exercises are routine annual exercises, and the US will pay close attention to them. (CCTV military)

Putin: Trade restrictions between Russia and "unfriendly" countries will be extended until 2023.

On October 26, local time, Russian President Vladimir Putin said that trade restrictions on certain types of products and raw materials between Russia and "unfriendly" countries will continue to be extended until 2023. (CCTV News)

Zelensky signed a law to nationalize systemically important banks.

On 26th local time, Ukrainian President Zelensky signed a law to nationalize systemically important banks. The new law stipulates that if the Ukrainian central bank determines that a systemically important bank is bankrupt, it will notify the government, and the government will decide whether to nationalize the bankrupt bank. If nationalization is decided, the government will buy shares in the bank from shareholders at a price of 1 Grivner. At present, 14 financial institutions are included in the list of systemically important banks in Ukraine. (CCTV News)

The Bank of Canada announced that it would raise its benchmark interest rate to 3.75%.

The Bank of Canada (the central bank) announced on October 26th local time that it would raise the benchmark interest rate by 50 basis points to 3.75%. The benchmark interest rate has reached the highest level in Canada since 2008. (CCTV News)

[large company]

Foxconn rumors: the diagnosis of 20,000 people in Zhengzhou Park is seriously untrue.

At noon on October 26th, Foxconn Technology Group issued a statement saying that "about 20,000 people in Zhengzhou Park were diagnosed" circulating on the Internet was seriously untrue information. Foxconn told the first financial reporter that the production and operation in the park are relatively stable at present, and the safety protection of employees on the job continues to be done.

Ask the world series to reduce the price? Huawei’s response: some users of existing car models will be given insurance with a value of 8,000 yuan.

Recently, some media reported that M5 and M7, a series of asking circles under the AITO asking circles brand jointly built by Huawei and Cyrus, have started the "price reduction" promotion, and they can directly reduce 8,000 yuan when paying the final payment. In this regard, Huawei said that since the early morning of October 24, AITO cancelled the original financial discount, differentiated gifts from various sales stores and other services, and gave insurance worth 8,000 yuan to some existing car models. (China Securities Network)

Meizu follows Huawei’s example of selling cars without making cars? Geely said Meizu only provides services for car companies.

Recently, Meizu Technology posted a number of auto-related job postings on the recruitment website, which triggered speculation about whether Meizu Technology should build cars across borders. Yang Xueliang, senior vice president of Geely Holding Group, responded to the rumor that "Meizu makes cars" at the Weibo: "This is a misunderstanding. Meizu does not make cars, but only provides services for car companies."

[Nuggets Circle]

HKEx: The root cause of the problem of suspending the software of the market fluctuation adjustment mechanism of Hang Seng Index futures products has been found.

On October 26th, according to the website of Hong Kong Stock Exchange, Hong Kong Stock Exchange issued a notice saying that after detailed investigation with external suppliers, the root cause of the software problem that caused the suspension of the market fluctuation adjustment mechanism of Hang Seng Index futures products had been found. External suppliers are currently preparing to update the software and will conduct rigorous testing before using it. HKEx will announce the progress of restoring the market fluctuation adjustment mechanism of Hang Seng Index futures products in due course.

Northbound funds bought a net of 3.433 billion yuan, and Oriental Fortune and Tianqi Lithium were added.

On October 26, northbound funds bought a net of 3.433 billion yuan all day; Among them, Shanghai Stock Connect bought 153 million yuan and Shenzhen Stock Connect bought 3.279 billion yuan. Among the top ten trading stocks, the top three net purchases are Oriental Fortune, Tianqi Lithium Industry and Longji Green Energy; The top three net sales are Kweichow Moutai, Contemporary Amperex Technology Co., Limited and China Ping ‘an.

Institutions bought these 24 shares and sold Huatong shares for 267 million yuan.

On October 26, in the Dragon and Tiger List, a total of 36 stocks appeared as institutions, 24 stocks were net bought by institutions and 12 stocks were net sold by institutions. On that day, the top three stocks bought by institutions were UFIDA, Xinqianglian and Oujing Technology. On that day, the top three stocks sold by institutions were Huatong, Superstar Agriculture and Animal Husbandry and Landay Technology.

There is a new trend in holding shares in the third quarter of pension by adding "mines" and arranging traditional energy sources.

On the whole, in the third quarter, pensions entered mining enterprises on a large scale, and new arrivals and positions were concentrated in non-ferrous metals, coal mining, power equipment and other industries. By the end of the third quarter, there were 28 stocks with a market value of over 100 million in pension accounts, followed by Zijin Mining, Dongshan Precision, Paineng Technology and Baoti.

"A wealth selection"

Young people revive the stall economy, starting from the "trunk"

In the eyes of young people, working for an enterprise is not the only way out for young people. As a low-threshold entrepreneurial choice, setting up a stall is a direction that can be tried. Among the young "stall owners", some set up barbecue stalls in Suzhou with a monthly income of 60 thousand, and some sold sandwich stalls in Fuzhou and finally opened physical stores.

A year, 100 billion parcels gather and disperse, a quiet intelligent iteration.

The added value of China’s manufacturing industry accounts for nearly 30% of the world’s total, and it continues to maintain its position as the world’s largest manufacturing country. While becoming a manufacturing power, this land has also bred the largest express delivery system in the world. Around warehousing and delivery, palletizing robots and sorting robots are introduced into e-commerce warehouses, and thousands of robots sneak into China logistics system. Automation is one of the upgrading directions.

[Today’s notice]

10: 00-Fengkou Research. Here comes Superman! Is the mobile Internet of Things about to explode?

Tik Tok’s Dream on! Jingjing ended strongly, and the micro-short drama market ushered in the ＂number one player＂!

　

On the 25th of this month, Tik Tok, Didi, and Zhenledao jointly created a boutique miniseries "Dream on! Jingjing officially ushered in the end. As the first boutique miniseries produced by Tik Tok, Dream on! Jingjing was immediately sought after by users all over the network after it was launched. After only 48 hours of broadcasting, the number of related topics was over 100 million. By the end of the series, the number of main topics was 720 million, the number of feature films was over 110 million, and the total number of official shakes was over 290 million, making it the first phenomenon-level miniseries this year.

With the rise of online content and the popularity of users’ fragmented drama-chasing mode, since last year, various platforms have laid out mini-short drama tracks, and Tik Tok even called mini-short drama "tomorrow’s drama series". This time, with the help of "Dream! Jingjing’s entry into the mini-short drama market is not only a reflection of Tik Tok’s initiative to adapt to the needs of Internet users as a short video platform, but also an inevitable requirement for Tik Tok to move closer to upstream production from the middle and lower reaches after establishing a perfect entertainment marketing ecology. With "Dream on! Jingjing, Tik Tok will also launch 30+ S-class boutique miniseries this year to promote the development of the entire miniseries market with high-quality content.

"Dream on! Jingjing ended in high heat.

In the picture, Jingjing, who was dumped by her ex-boyfriend, is moping alone. At this time, the voice of live delivery in Li Jiaqi came from the mobile phone: this blind box of love can make lovelorn girls get an unprecedented love experience … This is Tik Tok’s online miniseries "Dream on! The first episode of Jingjing begins. As the first all-star love hilarious cross-screen miniseries in China, "Dream on! The popularity of Jingjing has soared since its launch, among which 20 male actors of # Jin Jing’s new drama once rose to the first place in the hot search list of Weibo. In Tik Tok Station, 19 topics accumulated on the hot list during the broadcast of the series, with a total of 24 days on the list. Among them, the challenge of boyfriend’s cross-dressing in # Gufeng Blind Box was linked with Chu Qi and many other top experts, and the number of topics played was as high as 2500w W.

In Dream on! After the close of Jingjing, fans from Tik Tok, Weibo, Douban and other platforms can’t wait to start looking forward to the second season. Some fans petition that the original cast can continue to play next season, and some viewers express the hope that the official can launch the same "blind box". In the comments on the closing episode of the twentieth episode, a Tik Tok user said that he happened to be in a lovelorn period just like Jingjing, the protagonist, while dreaming! Jingjing is short in length, but each episode can bring happiness to people. On Douban, after watching the question mark boyfriend played by Yu Jingtian in the last episode, some viewers admitted that "it’s so good to cry": my boyfriend may not be the most perfect, but a plain life can be very romantic.

As the first work of Tik Tok’s mini-drama market, Dream on! There are three important reasons why Jingjing can frequently go out of the circle and gain a double harvest of clicks and word of mouth after it is launched. First of all, it originated from the innovative story of the play, "Dream on! Jingjing revolves around Jingjing, a senior girl. Jingjing, who is in the mood for love, fell into the trough of her life because of lovelorn love. At this time, a "love blind box" with magical functions appeared. Through this product, Jingjing can experience the wonderful experience of falling in love with 20 different types of virtual blind box boyfriends in her dreams.

"Dream on! The plot of Jingjing seems to be unconstrained, but in fact it brings enlightenment to the current urban men and women with humorous style. For example, in the second episode, Jiro Wang, a popular actor, appeared as an "uncle boyfriend", and the handsome appearance of sunshine made Jingjing a "girl fan". However, just when the audience thought that the plot would continue to develop in the direction of "overbearing president fell in love with me", the screenwriter gave everyone a blow. The object of Jingjing’s dream of "uncle love" was actually a greasy and bald middle-aged man, which told the audience that the ideal was full and the reality was very skinny. For example, when she was in love with Hao Fushen, her boyfriend, Jingjing understood that the "little suckling dog" boyfriend she had missed so much actually had a naive side … It was by showing Jingjing’s love experience with different types of boyfriends, "Dream on! Jingjing explains the difference between reality and ideal to the audience, and also discusses various possibilities in urban love, thus gaining the emotional resonance of users and spontaneously joining the drama-chasing camp.

Secondly, Dream on! The reason why Jingjing can continue to be popular is also inseparable from the top production team and luxury card company of the series. This drama is the first self-made mini-short drama in Tik Tok, which is combined with Didi, Zhenledao and other head companies to integrate resources, aiming at creating the first S+ level boutique short drama in the whole network. At the same time, Dream on! Jingjing also invited Liu Ruifang, a 10 billion box-office producer who once created the series "People on a Embarrassed Road" and Dying to Survive, as the chief producer, and the joining of a popular actor such as Jin Jing, Michael Chen, Leon and Jiro Wang made this miniseries even more icing on the cake. Actors also show off their charms in the drama, such as Jiro Wang, who first appeared in the style of long trousers and baldness, Dylan, who showed the style of women’s clothing, and Henry, who appeared in a red Chinese-style chest covering, etc., all of which contributed a lot to the drama and became a hot topic of drama powder. In addition, in the casting, "Dream on! Jingjing also boldly launched KWIN, Yu Jingtian, Saixixi and other newcomers, and their subsequent performances in Youth with You 3 made the audience see more possibilities from them.

Finally, Dream on! The continuous fermentation of Jingjing’s popularity is also closely related to the innovative marketing game introduced by Tik Tok. The play started with the topic of "blind box", which is popular among young people at present, and successfully attracted the attention of the audience. In Dream on! During the launch of Jingjing, Tik Tok also pushed out the popular boyfriend heartbeat list in the station, calling on users to call for their idols, thus unlocking more exclusive tidbits. By the end of the campaign, more than 400w fans had voted, and KWIN ranked first in the heartbeat list with 814,200 votes. In this way, Tik Tok has fully aroused the enthusiasm of users for pursuing dramas. With the spontaneous participation of a large number of users, it has boosted the second fermentation of the reputation of dramas, thus attracting more "tap water" to join the drama-pursuing camp and continuously increasing the exposure for the dramas.

Why does Tik Tok enter the miniseries market?

After years of deep cultivation in the field of film and television publicity, Tik Tok entered the miniseries market for the first time as a newcomer, and launched the first boutique miniseries "Dream on! Jingjing has made a series of remarkable achievements, and Tik Tok chose to enter the miniseries market at this time, which, in my opinion, has four advantages.

First of all, it comes from users’ demand. According to the Research Report on the Development of Network Audiovisual in China in 2020, the number of short video users in China has reached 818 million, accounting for a rising proportion. According to the White Paper on Entertainment in Tik Tok in 2020, users’ demand for quality content is increasing, and women account for 59% of the users who pursue dramas in Tik Tok, becoming the main audience in the drama market in Tik Tok. On this basis, it is just the right time for Tik Tok to enter the miniseries. According to the list of the first batch of Tik Tok miniseries released by Tik Tok in 2021, it can be seen that these works mainly focus on love, sweet pets and other themes, which can accurately locate the users in the circle and also play an important role in laying the foundation for Tik Tok’s layout in the miniseries market.

Secondly, Tik Tok’s choice to enter the miniseries market actually coincides with the current development trend of content. Since 2012, various platforms have launched a series of short drama prototypes, such as "diors man" and "Best Lady", which have given birth to rich soil for the development of short dramas; With the popularity of short video platforms in recent years, users’ demand for high-quality mini-short plays is also increasing. At this time, entering the mini-short play market can be said to be the embodiment of Tik Tok’s compliance with the development trend of content. As the head short video platform in the industry, Tik Tok’s participation will also effectively boost the development of high-quality mini-short plays.

In addition, this year, the competent authorities further clarified the production standard of "network miniseries", which means that the brutal growth of miniseries in the past is expected to change. On this basis, Tik Tok also actively responded to the management requirements of the competent authorities. After officially entering the boutique miniseries track this year, Tik Tok formulated and published a unified standard for miniseries that meets the requirements of the Tik Tok platform, including four indicators: single episode of 1-5 minutes, more than 12 episodes, vertical screen and comprehensive duration of more than 24 minutes. With the first miniseries "Dream on! With the launch and popularity of Jingjing, Tik Tok is also expected to assume the role of the founder, and promote the development of the mini-short drama market towards maturity and standardization.

Tik Tok platform has a natural advantage in entering the mini-short drama market. On the one hand, Tik Tok has a huge user group. At present, DAU in Tik Tok has exceeded 600 million. For a long time, the platform has accumulated a large number of drama-chasing groups, cultivated users’ drama-chasing habits, and has already possessed the soil for incubating miniseries; On the other hand, Tik Tok has been deeply involved in the field of film and television publicity for many years, and he can accurately grasp the user’s interest points. However, the miniseries are concise in plot and compact in rhythm, which is highly consistent with the consumer psychology of Tik Tok users. According to the "2020 Tik Tok Entertainment White Paper", the amount of story content submitted by Tik Tok Platform is as high as 5.9 billion, and the penetration rate of consumer users is 93%. Driven by the dual needs of users and the development of the industry, the development of boutique micro-short drama business in Tik Tok can be described as a natural thing.

30+S-level boutique miniseries throughout the year

What signals did Tik Tok release to the industry?

Dream on! Jingjing, Tik Tok has laid a solid foundation for entering the micro-short drama market. In this year, Tik Tok is expected to produce 30+ S-class quality mini-short plays. In its first batch of films, in addition to Dream! In addition to Jingjing, it also includes Don’t be afraid, fall in love! "Nanxiang Technical School", "The Moment of Stars" and "Why do you want to celebrate the New Year? ! There are 5 mini-short plays, etc., which meet the viewing needs of different audiences with various types of works. As a newcomer to the miniseries market, what kind of business logic is behind the layout of miniseries market in Tik Tok, and what signals are released, which are all the concerns of the whole industry.

After years of deep cultivation in the field of entertainment content, Tik Tok has accumulated rich experience. From the initial announcement and production of comprehensive film and television content to the self-made miniseries, after establishing a perfect entertainment marketing ecology, it is the general trend to move closer from the middle and lower reaches to the upstream production end, and entering the miniseries market can also promote the diversification of Tik Tok’s entertainment ecology. Dream on! Tik Tok will gradually become a co-creator of entertainment content, starting with fine miniseries such as Jingjing.

With the launch of more fine miniseries, Tik Tok will also promote the coordinated development of the whole industrial chain and achieve a win-win situation. According to the White Paper on Entertainment in Tik Tok in 2020, in the 30+ S-level boutique miniseries planned to be launched in 2021, Tik Tok will carry out in-depth cooperation with head film and television production companies such as Zhenledao, Huayi Chuangxing, Tangren Film and Television, and head brokerage companies such as Wow Wow, Lehua, and cooperate with IP parties such as tomato novels to push miniseries into a batch and systematic development mode. This signal released by Tik Tok means that the platform has been laid out in advance in terms of IP supply, content quality and star lineup, and by integrating the advantages of the platform and multi-party resources, copyright owners, content producers and platforms can achieve multi-win results.

In addition, in the era when content is king, fine miniseries are becoming the core driving force of Tik Tok’s content consumption. With the launch of more fine miniseries in the future, it can also feed back the development of the platform-on the one hand, it attracts more users with good content internally, improves the user retention rate and effectively helps the growth of platform users; On the other hand, fine miniseries are easier to get out of the circle, which in turn can increase the volume of the platform and enhance the brand image of Tik Tok.

With the launch of the next 30 +S quality mini-short plays, I believe Tik Tok will soon become an innovator and leader in the market, and be promoted from a newcomer to the "number one player" in the mini-short play market.

— THE

[See you at 8： 00] The pension has risen 15 times! 118 million people benefited, and these categories of people rose even more.

　　At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

　　[concern]

　　Pensions have risen 15 times! 118 million people benefited, and these categories of people rose even more.

　　On March 20th, the Ministry of Human Resources and Social Security and the Ministry of Finance jointly issued a notice to continue to uniformly adjust the basic pension for retirees of enterprises, institutions and institutions in 2019, with an overall increase of about 5%. It is estimated that 118 million retirees will benefit. According to the Ministry of Human Resources and Social Security, the adjustment ratio of "about 5%" is the overall per capita level. Generally speaking, the absolute amount of the basic pension will be relatively high for those who have a long payment period and a high payment wage.

　　[domestic]

　　The list of national health cities in 2018 is released. Is your hometown on the list?

　　The National Aiwei Office organized experts to review the national health cities (districts) that entered the review process in 2018, and conducted spot checks on the review results of national health counties (towns) reported by various places. Re-confirm 93 cities (districts) such as Huairou District of Beijing as national health cities (districts), and re-confirm 236 counties (towns) such as Ma Po Town of Shunyi District of Beijing as national health counties (towns).

　　The recruitment of civil servants in provincial examinations started, and 19 provinces planned to recruit more than 80,000 people.

　　In March, many provinces intensively started the recruitment of provincial civil service examinations in 2019. As of March 20, 19 provinces have issued recruitment notices for civil servants, with a total recruitment scale of over 80,000.

　　Gwan Chin was appointed Party Secretary of Beijing Film Academy, and Hou Guangming no longer served.

　　According to the official website of Beijing Film Academy, on March 20th, Beijing Film Academy held a meeting of cadres. Comrade Zhang Qiang, deputy director of the Organization Department of Beijing Municipal Committee, read out the decision of Beijing Municipal Committee. Gwan Chin was appointed as the Party Secretary of Beijing Film Academy, and Hou Guangming no longer served as the Party Secretary of Beijing Film Academy because he reached the age limit.

　　The number of victims of the "3.15" landslide in Shanxi rose to 19, and one lost contact.

　　At 18: 00 on March 20, Xiangning "3 15" landslide rescue headquarters held the fourth press conference to inform the progress of rescue. The circular pointed out that during the day on the 20th, the on-site search continued and another victim was found. Up to now, 19 people have been killed and one person is still missing. Emergency rescue is in progress.

　　Kunming police join hands with China Mobile to launch fraudulent call number prompt service.

　　On March 20, the launching ceremony of Kunming’s promotion meeting on preventing and cracking down on new illegal crimes in telecommunication networks and the anti-fraud calling number prompt service was held. From now on, Kunming Branch of China Mobile Yunnan Company will open this service to customers in the whole city free of charge. When customers answer or make a call, the mobile color printing platform will identify the calling number and remind them to raise their awareness of prevention.

　　Poyang Lake entered the fishing ban period.

　　From March 20th, Poyang Lake in Jiangxi entered a three-month fishing ban. Since 1987, China has implemented a fishing ban system in some waters of Poyang Lake; In 2002, Poyang Lake began to implement a lake-wide fishing ban system, and all fishing operations were prohibited during the fishing ban period from March 20 to June 20 every year.

　　[international]

　　Kazakhstan officially renamed its capital Nursultan to pay tribute to the former president.

　　Kazakhstan’s parliament passed a constitutional amendment on March 20th, renaming the capital Astana as Nursultan to pay tribute to Nursultan Nazarbayev, the first president of Kazakhstan who just stepped down as president.

　　The Fed is on hold: it is expected that it will not raise interest rates this year and increase it next year.

　　On March 20, local time in the United States, the Federal Reserve announced that it would not raise interest rates after the two-day meeting on interest rates in March, and maintained the federal funds rate at 2.25%-2.50%. The statement of this interest rate meeting implies that the Fed may stop raising interest rates completely this year, and stop shrinking its table at the end of September, and may raise interest rates once in 2020.

　　New Zealand police: When the gunman was arrested, he was heading to the third location to prepare for the attack.

　　According to New Zealand media reports, on the morning of 20th local time, New Zealand Police Chief Bush held a press conference to publicize the latest investigation progress of the shooting in Christchurch. He said that when the police captured the gunman, he was heading to the third location to prepare for the attack.

　　On the afternoon of 15th, gunmen made bloody cases in Nur Mosque and Linwood Mosque successively, which has caused 50 deaths and 50 injuries.

　　The families of the victims of the 24th anniversary of the Sarin incident in Tokyo Metro held a memorial service.

　　According to Japanese media reports, on the 20th, the Tokyo subway sarin incident celebrated its 24th anniversary. This is the first anniversary of the death of the victims after the original leader of Aum Shinrikyo in Japan who made the incident in July 2018 was executed. Survivors of the victims held a memorial service at Xiaguan Station of Tokyo subway.

　　On March 20, 1995, Aum Shinrikyo in Japan created a subway sarin incident, which spread poisonous nerve gas sarin in the carriages of several subways in Tokyo, killing 13 people and injuring about 6,300 people.

　　Italian woman forced her daughter to go on a diet to lose weight and was accused of abuse.

　　According to foreign media reports, a 47-year-old woman in Italy was accused of ill-treatment because she forced her daughter to lose weight too harshly. The Italian prosecutor ordered the woman to be banned from contact with her daughter. According to reports, the woman asked her 16-year-old daughter not to weigh more than 50 kilograms, even if she only increased by 0.1 kilograms, she would criticize and accuse her daughter.

　　South Korean artists suspected of soliciting pornography successfully postponed their application for enlistment and were approved.

　　On the 20th, the Korean Military Affairs Department approved the application for postponement of enlistment successfully submitted by former BIGBANG members suspected of providing pornographic entertainment to foreign investors. As a result, the winning enlistment time will be postponed to three months later.

　　Society

　　Shanghai online celebrity Wanderers is a civil servant of the Audit Bureau: since 1993, sick leave wages have been paid as usual.

　　Recently, the video of Shanghai tramps preaching to passers-by became popular, and many people deliberately went to watch and take pictures. At the same time, rumors about him are endless. On March 20, the staff of Xuhui District Audit Bureau responded that Shen Wei entered the work of Xuhui District Audit Bureau in 1986 and has been on leave due to illness since 1993. During this period, the Audit Bureau has been paying wages in full and on time.

　　Nearly 300 million people in China are troubled by insomnia.

　　Today is World Sleep Day. According to the latest data, nearly 40% of residents in China suffer from sleep disorders, and nearly 300 million of them are suffering from insomnia. At the same time, a survey shows that Chinese urban residents don’t sleep after 24 o’clock, and the reasons are in turn watching WeChat chat online, playing games, watching TV dramas, working overtime, socializing and gathering with friends.

　　A man in Shanghai jumped off the subway track to pick up his mobile phone without authorization, which delayed the 8 th train.

　　According to Weibo, the official news of the operation management department of Shanghai Shentong Metro Group, on the morning of 20th, a male passenger at Sheshan Station of Line 9 accidentally dropped his mobile phone into the track of the line, did not listen to dissuasion, and broke free from the staff to jump off the track to pick it up, resulting in the delay of No.8 train from Songjiang New Town to Qibao on Line 9.

　　The teacher thinks the classroom is noisy and makes the whole class slap themselves for dozens of times. The discipline inspection has intervened.

　　A few days ago, a primary school teacher in suyu district, Suqian City, asked the whole class to stand up and slap themselves for dozens of times because the children were noisy in music class. After the incident, it caused concern in the local area. On the 20th, the reporter learned from the Education Bureau of suyu district that the relevant discipline inspection departments have been involved in the investigation and will be punished fairly and publicly according to the results.

　　The collision between a bus and a truck in Gushi County, Henan Province has caused 4 deaths and 15 injuries.

　　On March 20, the reporter learned from the Information Office of Gushi County Government of Henan Province that a bus collided with a truck in the county that morning. At present, the accident has caused 4 deaths and 15 injuries. The injured were promptly sent to Gushi County Hospital of Traditional Chinese Medicine for treatment. The actual number of bus passengers is being clarified, the public security department is investigating the cause of the accident, and the aftermath is being carried out in an orderly manner.

　　Women who have a cold and drink like new juice "detoxify" their families or go to the United States to sue.

　　Lin Li (pseudonym), a 34-year-old Ruxin salesperson, became ill, drank Ruxin juice to "detoxify", refused to seek medical treatment, and eventually died. At 11: 00 a.m. on March 20th, Vice President of Marketing Department of Ruxin Company met Lin Li’s family in Beijing. Zhang Xiaoling, an attorney, said on behalf of the family members that the family members of the victims may go to the United States to sue Ruxin.

　　Shanghai police cracked a serious case of counterfeiting registered trademarks: the amount involved exceeded 100 million yuan.

　　On the 20th, the Shanghai police revealed that the police in Qingpu, Shanghai, cracked a serious case of counterfeiting registered trademarks, smashed the criminal gang of counterfeiting and selling fakes led by Wu Mou, and seized more than 4,000 counterfeit bags, clothes, shoes and accessories of well-known brands, involving more than 100 million yuan (RMB, the same below). Counterfeits involve many internationally renowned luxury brands and are sold all over China.

　　The last round of "Super Moon" appeared on the vernal equinox in 2019.

　　The Purple Mountain Observatory of China Academy of Sciences announced on the 20th that the third and last "Super Moon" in 2019 will appear on March 21st, the vernal equinox. Unfortunately, because a strong cold air came to join in the fun, China "bid farewell" to sunny days in a large area, and will also miss the last round of "Super Full Moon" this year.

　　[Sports]

　　Figure Skating World Championships Wenjing Sui/Cong Han Short Program Second Peng Cheng/Jin Yang Third

　　On March 20th, Beijing time, the 2019 World Figure Skating Championships kicked off in Japan. In the short program competition for two people, China’s famous Sui Wenjing/Han Cong scored 79.24 points with perfect performance, which was the highest score of this season, ranking second. Another pair of China players, Peng Cheng/Jin Yang, also played well and finished the whole program cleanly, ranking third.

　　[face]

　　[Lei Jun] Responding to the 1 billion gambling contract with Dong Mingzhu: Dong Mingzhu has contacted me.

　　On March 20th, Xiaomi held an offline performance briefing. After the performance meeting, when the Securities Times reporter asked about the 1 billion gambling with Dong Mingzhu five years ago, Lei Jun responded that he was still waiting for the Gree Electric Annual Report. When the Securities Times reporter pressed further, the forecast of Gree’s 2018 annual report had come out. Lei Jun said that he would wait for the official annual report to come out, and Dong Mingzhu had contacted him on his own initiative.

　　[Ren Yongtao] In order to avoid mass casualties and forced landing, the pilot sacrificed the instant exposure of driving before his death.

　　On March 12, a fighter plane of a certain naval unit broke down during the flight training. In order to avoid casualties on the ground, two pilots gave up the opportunity of parachuting and died unfortunately. The picture taken by Ren Yongtao, a naval hero, was exposed a few days ago, and the camera inadvertently captured Ren Yongtao’s "driving moment".

　　[Theresa May] The British Prime Minister will send a letter to the EU requesting a one-year extension of Brexit.

　　According to the European Network, citing the European News Agency, on the 20th local time, British Prime Minister Theresa May will send a letter to European Council President Tusk, hoping to delay Britain’s departure from the EU for one year from March 29th.

　　According to reports, the Prime Minister’s official residence at No.10 Downing Street pointed out that the Prime Minister’s extension letter is scheduled to be sent on the 20th. Theresa May’s spokesman said that the letter from the British government to the EU to postpone the Brexit will be sent soon.

　　[Steve Dixon] Trump nominated an unprecedented executive of Delta Air Lines as the director of the Federal Aviation Administration.

　　The crash of Egypt Air passenger plane shattered the myth of Boeing, a veteran aircraft manufacturing company. As the investigation went on, the fire fell on the Federal Aviation Administration (FAA). According to Bloomberg News, US President Trump nominated Steve Dixon, an unprecedented executive of Delta Air Lines, as the director of the Federal Aviation Administration (FAA) for a five-year term on the 19th. According to reports, Dixon still needs confirmation from the Senate before he can take over the FAA.

　　[Ferguson] The chewing gum chewed in the last battle was auctioned for 390,000 pounds.

　　On March 20th, Beijing time, according to The Sun, the chewing gum chewed by the legendary Sir Alex Ferguson in the last battle of his coaching career was auctioned by fans for 390,000 pounds, and all the money was donated to the Manchester United Charity Foundation.

　　On May 19th, 2013, Manchester United won the Premier League title ahead of schedule. In the last battle of Sir Alex Ferguson’s coaching career, Manchester United drew 5-5 with West Brom away. On the same day, a fan happened to get the chewing gum that Ferguson chewed in this game. Fans put it on eBay and sold it at an incredible price.

　　See you at 8 o’clock tomorrow!

　　Editor: Xinyu Xiaoxiao Huang Zuochun

RCEP market welcomes ＂China Pineapple＂! The annual output value soared to 2.5 billion yuan, and Xuwen pineapple unlocked the ＂sales password＂

　　(CCTV Finance "Economic Half-hour")In the last five years, a southern fruit has created a sales miracle. In five years, from the lowest purchase price of 0.3 yuan to the highest price of 3 yuan, this fruit, which creates a sales miracle, is Xuwen pineapple produced in Zhanjiang, Guangdong. As the hometown of pineapple in China, xuwen county has planted one third of the country’s pineapples. As the "vanguard" of Lingnan Jiaguo’s listing, at present, Xuwen pineapple is about to be listed on a large scale, and the local government, enterprises and farmers are actively preparing for it.

　　Fresh-cut fruits have sprung up everywhere.

　　Small pineapple fruits are favored.

　　At the end of February, xuwen county, Zhanjiang City, Guangdong Province gradually ushered in the "sweet" pineapple harvest season.

　　Affected by climate, light, soil fertility, planting methods and other factors, some pineapples can only grow into small fruits of 4 to 9 taels. Although there is no difference in taste with conventional pineapples, they were not favored by buyers in the past and could only rot in the ground, causing huge waste.

　　What has changed this phenomenon is a group of fresh-cut pineapple processing enterprises that have appeared in Xuwen in recent years. They specialize in purchasing small pineapple fruits. After the small pineapple enters the factory, it becomes a fresh-cut fruit preserved in cold storage. Enterprises are then transported by cold chain and sold to Guangdong-Hong Kong-Macao Greater Bay Area and other provincial markets through e-commerce and other channels.

　　Li Taiji’s processing plant was built in 2020. Last year, the sales of fresh-cut pineapples reached more than 3.1 million Jin. In order to cope with the upcoming order peak in March, we are now expanding employment.

　　Xue Junnan is the general manager of the supply chain of a fresh chain brand. Seeing that Xuwen pineapple is about to be listed on a large scale, he came to the enterprise. In addition to routinely checking the production workshop and checking the quality of supply, he also brought this year’s procurement plan.

　　Xue Junnan, general manager of a fresh chain supply chain:This is an emerging consumer industry that is very in line with the "lazy economy". On our platform alone, the sales volume of a single fresh fruit pineapple last year was around 13 million yuan. This year, we also hope to make great efforts to bring about 20% to 30% growth.

　　The government acts as a salesman.

　　You buy pineapples, I’ll stay free.

　　Xuwen pineapple is the "vanguard" of Lingnan Jiaguo listed every year, and its sales are directly related to the livelihood of 150,000 pineapple farmers in xuwen county for one year. When the company is fully preparing for the pineapple harvest season, Yang Fanfan, deputy secretary of the Party Group of Xuwen Agricultural and Rural Bureau, is also busy inspecting the hotel. Since 2020, the government has taken the lead in establishing a buyer alliance, and provided free hotel accommodation for foreign buyers, with a total investment of about 1 million yuan.

　　Xuwen county is the largest pineapple production base in China, and three out of every 10 pineapples in China are produced here. The unique geographical and climatic conditions make the pineapple produced here big, juicy, crisp, sweet and fragrant, and become a protected product of geographical indications in China.

　　Qujiae Town in the east of xuwen county is the township with the largest pineapple production in Xuwen, with a pineapple planting area of 130,000 mu and an annual output of more than 260,000 tons. It is a veritable "pineapple sea". Although March-May is the peak of Xuwen pineapple listing, in late February, Luo Fei, a large planter in Qujie Town, sent tens of thousands of kilograms of early-maturing fruits to the pineapple trading center here. Tens of thousands of pounds of pineapples can be sold at any time, which was something he couldn’t even think about a few years ago.

　　Luo Fei still clearly remembers that Xuwen pineapple had a bumper harvest in 2018, but the minimum purchase price fell to 0.3 yuan per kilogram, far below the cost price, and fruit farmers suffered heavy losses.

　　In a normal year, at the latest in early May, the pineapple sales in Guangdong will come to an end. However, at that time, we waited until the midsummer of June. In the largest pineapple trading market in xuwen county, fruit farmers were still waiting for the arrival of buyers, selling pineapples for several hundred yuan a car.

　　In Qujie, the surplus money of fruit farmers after selling fruits is used to being deposited in the postal savings bank of the town. In the bumper harvest year of 2018, the annual deposits here decreased by 12.3% compared with the previous year.

　　In order to get rid of the curse of "high yield but no harvest" of agricultural products, in 2019, the Guangdong Provincial Department of Agriculture and Rural Affairs sent a working group to Xuwen before the pineapple was listed. Members of the working group include experts from e-commerce platforms and media.

　　They showed their magic power, invited more than 300 professional buyers from all over the country and held the first pineapple production and marketing matchmaking meeting in Xuwen history. However, the staff in the agricultural sector work part-time as waiters in the production and marketing of agricultural products, thus opening the curtain of building a "12221" market system in Guangdong Province.

　　A series of marketing measures made Xuwen pineapple bottom out in 2019. This year, the postal savings bank, which was once deserted in Qujie town, saw a booming business, with an annual deposit increase of more than 20%.

　　Nowadays, the "12221" market system has already become the password for increasing income of Guangdong’s rural characteristic industries, and Xu Wen has also continued to explore the upgraded version of 2.0. Hundreds of local anchors have been invited to the fields to guide fruit farmers to bring goods live. Let the once unsalable pineapple gradually get out of the predicament. The annual output value of Xuwen pineapple soared from 980 million yuan in 2018 to 2.5 billion yuan in 2022.

　　Closely following the "1" objectives of "12221" market system, such as brand building, sales promotion, market guidance, variety improvement, and farmers becoming rich, Zhanjiang pineapple production operation center, which just started operation in 2022, is open to all pineapple farmers and buyers. The equipment in the operation center can detect the sugar content, Shui Xin and black heart of pineapples, which improves the overall quality of listed pineapples. With the matchmaking and quality control of the operation center, both parties are very worry-free in trading.

　　In 2022, the operation center and the Regional Comprehensive Economic Partnership Agreement (RCEP) pineapple international trading center were listed at the same time. With the help of e-commerce platform, the first national pineapple standard center, price center, merchant information collection center and pineapple big data center were built.

　　In 2022, Xuwen pineapple was exported to Singapore by RCEP, which indicated that Xuwen pineapple officially entered the market of RCEP member countries as "China pineapple".

　　Yang Fanfan, Deputy Secretary of the Party Group of xuwen county Agriculture and Rural Affairs Bureau:Up to now, the number of local small pineapple processing enterprises has reached 17, which has greatly promoted the sales of small pineapples.

　　Good varieties bring good benefits.

　　Golden diamond pineapple doesn’t need salt water.

　　With convenient sales channels and expanding processing capacity, farmers no longer have to worry about selling. In order to make pineapple truly become a high-value fruit, it is necessary to practice hard and improve its quality.

　　Chen Ruyue, a pineapple grower in xuwen county, Guangdong:Introduce some excellent varieties, fundamentally change our pineapple industry and realize industrial upgrading.

　　In 2017, Chen Ruru began to introduce the planted "Golden Diamond" pineapple, which is also the most popular variety at present. Standardized and refined cultivation of golden diamond pineapple and common pineapple not only have obvious differences in appearance, but also have shallow fruit eyes without digging out or soaking in salt water, which is more convenient to eat.

　　The sugar content of common pineapple is about 15%, while the sugar content of golden diamond pineapple is about 19%, which has obvious advantages.

　　After several years of careful cultivation, Golden Diamond Pineapple has won market recognition with high quality. Its land purchase price is two to three times that of ordinary pineapple, and its planting area has tripled in the past three years, and it is still sold out every year.

　　Fusion of Golden Pomfret and Pineapple.

　　Pineapple prefabricated dishes are very popular

　　In order to better develop the pineapple market and explore new consumption hotspots, in 2022, Xuwen, Guangdong Province also invited dozens of famous chefs to compete with each other and held a pineapple cooking competition.

　　When the new pineapple dishes make local diners feast, the pineapple prefabricated dishes are also fragrant all the way to the foreign table. Zhanjiang has the title of "Golden Pomfret Capital of China". Local enterprises integrated golden pomfret and pineapple, and launched "pineapple golden pomfret".

　　Bobby Chen, Director of R&D Center of an aquatic product enterprise in Zhanjiang City, Guangdong Province:The products listed last year have been sent to all of China. Last year, our first cabinet was sent to RCEP countries. At present, the traditional distribution channels and online new retail platforms are synchronized.

　　At present, the company’s order for pineapple prefabricated dishes has been arranged for six months, and with the large-scale listing of Xuwen pineapple this year, they will also launch 10 pineapple prefabricated dishes online, hoping to achieve the goal of consuming 1000 tons of pineapple annually this year.

[Civilized Practice] Fenghua Community in Heping Road Street： Hit the ball with friends.

In order to enrich the spiritual and cultural life of the elderly, recently, the New Age Civilization Practice Station of Fenghua Community in Heping Road Street held a friendly match for table tennis fans in the petrochemical comprehensive activity room.

During the activity, the players showed their talents, thought carefully and calmly, carefully checked the best hitting point, and the shots, shots, billiards, bags … frequently appeared, and staged a wonderful confrontation between attack and defense. The superb skills of the players showed the infinite charm of billiards, which attracted cheers and applause from the audience from time to time.

This activity not only enriches the cultural and sports life of the elderly, but also expands their circle of friends, so that the majority of the elderly can fully show their positive mental outlook and vitality in a harmonious atmosphere and truly achieve "a sense of worthiness" and "a sense of happiness for the elderly".

Wonderful video review

Identify the QR code and pay attention to the most authentic fragrance workshop.

Graphic editor Xiang Xiangfang released

Original title: "[Civilized Practice] Fenghua Community in Heping Road Street: Striving for Excellence with Club Members"

Read the original text

The reason for the popularity of village BA turned out to be …

Why is village BA so hot?

? Through my personal participation in the preparation of the games, I found that under the background of the country’s implementation of the rural revitalization strategy and the accelerated integration of the cultural and sports tourism industry, the village BA is a starting point and cultural symbol for promoting rural infrastructure construction, integrating the cultural reconstruction of village communities, stimulating traditional folk sports and cultural tourism, and promoting young people in the new era to return home to start businesses.

?The Northeast Division of the National and American Country Basketball Competition (Village BA) was held in Guojiagou Village, 4A scenic spot in Tianjin. The scenic spot itself is also a model of the transformation and upgrading of the new countryside by cultural tourism. The competition intermittently arranged various farmers’ cultural performances such as cross talk, guzheng, martial arts and drums. This time, a total of 16 teams from eight provinces of Beijing, Tianjin, Hebei, Luheji, Liaosu participated in the competition (all of them are the top two teams in the village BA scores of all provinces), and almost every team is actively promoting famous agricultural products and tourist attractions in their counties and townships by using jerseys, media interviews and other means.

?Villagers play village BA games together, and even travel with jerseys to compete in home and away games everywhere, which not only promotes the development of cultural tourism industry, but also promotes the cohesion and pride of many villagers in their areas, and successfully enhances the younger generation’s sense of identity with China rural clan culture. In this sense, village BA is not only a basketball match, but also an innovative way of rural grassroots governance in the new era.

?When crosstalk meets basketball, the Northeast Division of Village BA is destined to be extremely popular in Tianjin. Subsequently, we will go to Taipan, Guizhou, the birthplace of Village BA, and hold the regional competition of Southwest Division of Village BA. When the champion teams of the four regions are born, the national village BA finals will be held in the end. With the popularity of village BA in the whole country, basketball has become an important carrier and cultural symbol for rural revitalization and deep integration of cultural and sports tourism industry in China.

36Kr Going to Sea Insight ｜ Can China mowing robot cut a new world when it goes to sea？

– Mar

. 09, 2023 –

China enterprises, gearing up, are collectively targeting overseas mowing business.

On a sunny day, a "new species" that looks like a sweeping robot is busy in an orderly way on the lawn in front of the house, leaving a beautiful lawn in the past. The owner standing in the distance showed a satisfied smile, and planned to recommend this "mowing expert" to relatives and friends … This may be the dream picture of many mowing robot enterprises at present.

With the maturity of artificial intelligence, computer vision, energy storage and other technologies, people’s demand for robots has long been not limited to B-end application scenarios, and a series of intelligent robots have entered the daily lives of consumers around the world.

Following the popular industries such as sweeping robots and smart pet products, in the past two years, the "mowing robot" track, which has no sense of existence in China and focuses on lawn care, has become the new darling of overseas enterprises. In addition to the traditional enterprises such as Bao Shide and Daye Co., Ltd., which have been engaged in grass cutting business for many years, companies such as No.9 Company (Weilan Mainland), Shenlan Technology, Cobos, which are involved in robots and intelligence, and new players such as Laifei Smart, Ruichi Smart and Hesenberg, who are aiming at the grass cutting robot track, also ran into the stadium.

For a time, in the eyes of entrepreneurs and capital, the development prospect of mowing robot track is bright. However, it can’t be ignored that the intelligent mowing robot is still in the embryonic stage of industry development, especially for China enterprises which started late.

Right now,

Most enterprises in China are still in the stage of preparing for going to sea or testing products.

New and old players are gearing up to create a lively scene of mowing robot industry. Is there really room for overseas mowing robot industry to develop for China enterprises in it? How to lay out major markets such as Europe and America? In 2023, what challenges will the China mowing robot with the property of going to sea face?

Can overseas lawns accommodate China mowing robots?

Different from China, due to the influence of "lawn culture", "mowing grass" is a long-standing need for many overseas families, especially those from Europe and North America.

According to legend, in Europe in the late Middle Ages, large lawns were laid outside the castles of nobles, which were taken care of by special gardeners. Having a beautiful and exquisite lawn is a symbol of wealth and status. After hundreds of years, private lawns are no longer the privilege of nobles, but lawn culture has continued to this day. Keeping lawns in order is related to their own faces and even social status for many European and American families. The average family has to mow lawns 2-3 times a month.

This demand makes the market scale of lawn mower industry very considerable. According to the statistics of Grand View Research, an American research institution, in 2021, the global lawn mower market has reached 30.4 billion US dollars, of which 70% comes from home scenes. At the same time, Huajing Industrial Research Institute predicted in a research report that the global lawn mower market will reach 44.1 billion US dollars in 2027.

If the considerable market scale and increasing user demand have become the incentives for China enterprises to get together and go to sea, then the extremely low market penetration rate of intelligent mowing robots now gives China mowing robot enterprises more room to play.

The development story of lawn mower can be traced back to 1830. Edwin Budding, an engineer from England, was inspired by the cloth cutting machine to create the world’s first "human mechanical lawn mower". In the next hundred years, the lawn mower experienced the "mechanical power era" which combined with mechanical power such as steam engine, internal combustion engine and electric power, and the "lithium electrification era" which built a self-propelled lawn mower based on lithium batteries. When "completely liberating manpower with intelligence" has gradually become the main goal of product building, lawn mowers have begun to transition to the era of intelligence.

However, a fact that can’t be ignored is that today, hand-propelled or riding lawn mowers that rely on manpower are still the mainstream. Among them, most consumers will choose hand-push lawn mower when choosing home lawn mower. This leads to the low market penetration rate of intelligent mowing robots. Relevant data show that the annual shipment of intelligent mowing robots is only 900,000 units, and the market penetration rate is only 4%.

At the same time, mowing is a very "time-consuming and laborious" job, which requires blowing leaves and watering before mowing, trimming and trimming after mowing, etc. It usually takes several hours to complete with the traditional lawn mower. Driven by lazy economy and intelligent life, it is only a matter of time before more humanized mowing robots become the mainstream. Therefore,

For China enterprises, the global lawn mower market of more than $30 billion has a large space for category substitution.

The relatively relaxed competitive environment is another reason for China enterprises to enter the mowing robot.

Although leading mowers such as Fu Shihua and Bao Shide have begun to re-inject the intelligence of lawn mower products, companies such as No.9 Company (Weilan Mainland), Cobos, Songling Robot, Ruichi Wisdom, Shenlan Technology, Laifei Intelligent, Hesenberg, and ULsee are also actively deploying overseas markets, but as mentioned above, the mowing robot market is still in its early stage, and most enterprises’ products are in the testing stage, and enterprises that can form absolute brand influence have not yet appeared.

To sum up,

The large consumer demand, considerable market scale, low market penetration and relatively relaxed competitive environment provide sufficient growth space for China mowing robot enterprises aiming at overseas markets.

How do China robots "harvest" European and American lawns?

According to the market distribution, 80% of the global demand for lawn mowers is in Europe and America. Among them, influenced by environmental protection policies, consumption capacity and other factors, Europe is the largest market for mowing robots, followed by the United States. So, how should China enterprises lay out the European and American markets?

First of all, the product positioning of mowing robot should be accurate.

According to the European and American markets, China enterprises need to have different product positioning. At present, the common cognition is that,

European consumers prefer high-end products, while the United States takes the mass line.

As far as the unit price of products is concerned, the price of mowing robots sold in the European market is usually around $1,300-4,000, while the price of mowing robots sold in the American market is generally lower than $2,000, which basically remains at $1,000-1,500.

Influenced by consumption power and high environmental awareness, the European market has a high acceptance of mowing robots, and the market penetration rate has reached 10%. In terms of consumption capacity, in countries or regions with high consumption capacity, such as Germany and Northern Europe, consumers generally pay attention to the quality of life, and the demand for more advanced and humanized high-end mowing robots is more urgent. In addition, European environmental regulations and policies also provide support and protection for robot products to some extent. For example, in order to encourage the development of environmental protection industry, many European countries have implemented a series of tax reduction and exemption policies, among which enterprises or consumers who buy products such as robots that meet environmental protection standards can enjoy corresponding tax concessions.

In contrast, the demand for intelligent mowing robots in the American market is low, and the market penetration rate is only 3%. The main reason is that American consumers pay more attention to "cost performance" and practicality of products than European consumers in mowing grass, and the requirements for intelligence are not so high. According to the price of Amazon Mall, the price of hand-propelled lawn mowers is basically 100 yuan, while the price of mowing robots is almost more than 1,000 yuan. Therefore, in today’s United States, the hand-propelled lawn mower with higher cost performance is still a very common tool. However, with people’s dependence on intelligent life, the demand in the American market is gradually increasing.

Therefore, in terms of product positioning, China enterprises need to lay out their products according to the consumer demand, habits and paying ability of the target market, and cannot enter the market blindly.

In addition to product positioning,

Another key word for harvesting European and American markets is "localization".

Localization is a difficult problem for almost all enterprises going to sea. On the way to the sea of China mowing robot enterprises, it is the key stage to win the favor of European and American consumers by using "good quality and low price" products and high-quality pre-sales and after-sales services. Therefore, the localization of R&D and operation teams and supply and sales channels is very important.

The first is team localization.

Compared with domestic teams, setting up R&D, operation and sales teams in overseas markets can help enterprises better understand and penetrate the target market. However, for enterprises with overseas teams, it is necessary to ensure that cross-border teams can achieve efficient collaboration.

The second is the localization of supply channels.

Stable delivery and timely delivery of products is an important part of China mowing robot’s "Jiangshan" stage. Localization of the supplier can help enterprises shorten the delivery cycle and improve the delivery stability. In view of this, enterprises can choose to build overseas warehouses in advance and cooperate with overseas factories. In addition, for enterprises with sufficient funds, building overseas manufacturing bases is also one of the options.

The third is the deployment of sales channels.

As far as the current European and American markets are concerned, because the customer unit price of intelligent mowing robots is high, and most consumers are trying it for the first time, they are more inclined to buy through offline channels. China enterprises can choose local offline authorized stores or settle in local large supermarkets. Of course, with the popularity of online shopping in European and American markets, when enterprises have a certain brand awareness and audience, they can also try to settle in third-party platforms such as Amazon or create an official website mall.

China mowing robot: it’s not easy to get into the game, and it’s even harder to go out to sea.

Perhaps because of the fear of "missing the opportunity", many companies will rush into the stadium at the stage of "seeing flowers in the fog" based on the mentality of "not hitting a pole with dates" when facing the popular track. When the hot money begins to cool down and the industry begins to squeeze bubbles, these enterprises will usually become the majority to be eliminated.

Therefore, it is not enough for enterprises to just identify opportunities and go to sea strategies, and they should also have a clearer understanding of the challenges they are about to face.

For mowing robot enterprises in China, there are several mountains that stand in front of them at present, such as "burning money quickly", difficult to break through technical barriers, high product homogeneity and low consumer acceptance.

"Burning money quickly" has raised the entry threshold and made mowing robot companies complain.

The speed of burning money by mowing robots has surprised many entrepreneurs and investors. Product research and development, production, channel construction and other links need to spend a lot of money. It is estimated that a mowing robot enterprise needs at least tens of millions of yuan to make a base before putting its products into mass production. In this case, if it is not a family-owned enterprise like Bao Shide, I am afraid I can only rely on continuous financing to "continue my life". However, as far as the current situation is concerned, investors’ pockets have also begun to tighten, and corporate financing has become difficult.

Technical barriers are another pain point for mowing robots.

Nowadays, the technical maturity of mowing robots is still in short supply. From the consumer’s point of view, the current mowing robot products can not achieve "full automation", and many products still require consumers to manually model through App when they are used for the first time. In addition, limited usage scenarios will also directly affect the consumer experience. It is understood that the outdoor environment is complex, children, animals and other moving objects, even the sunlight will interfere with it, which will make the mowing robot misjudge when identifying obstacles, which will lead to failure to work normally and even cause safety hazards.

Product homogeneity is high, and no characteristics means no selling point.

The first is the appearance. At present, there is little difference in the appearance of mowing robots, and there is almost no design that can impress consumers. Secondly, there is also a problem of high homogeneity in key functions. In order to reflect the humanization, intelligence and functionality of their own products, many mowing robot enterprises are pursuing the so-called "all-in-one machine". The mowing robot not only undertakes the task of mowing the lawn, but also has the functions of blowing leaves, lawn maintenance, snow removal and so on. The homogenization of these products will directly weaken the brand clarity of enterprises in the hearts of consumers. How to establish the uniqueness of the brand while giving consideration to the functional subdivision is a huge problem for the enterprises going to sea in China.

The low acceptance of overseas consumers is another hurdle that China mowing robot enterprises need to overcome.

Judging from the usage habits, hand-propelled lawn mowers and riding lawn mowers are still the mainstream in Europe and America. How can consumers accept emerging robot products when intelligence is not yet mature? In terms of price, the price of intelligent robots is much higher than that of traditional manual lawn mowers. How to cultivate users’ trust and make them pay for robots that cost thousands of dollars?

Finally, for China mowing robot enterprises that are new to the industry, the admission of established enterprises will also hinder their subsequent development. Seeing the change of industry trend, the mower head enterprises such as Fu Shihua and Bao Shide have started the layout of intelligent products. For consumers, when trying an expensive new product for the first time, the reputation and brand power of the manufacturer behind it will become an important criterion for their choice. In the face of challenges, start-ups may be able to "find another way" from the aspects of price and service.

In 2023, China lawn mowing robot will go out to sea, and the huge market gap will still attract a large number of adventurers. In the wave after wave, enterprises that can find the right product positioning, break through technical barriers and product homogeneity, stabilize shipments, and establish reputation with high-quality services can truly take root in the overseas mowing market, and find new opportunities and new futures on flat and high-quality lawns.

Text | Deng Yunxi

Edit | ｜Yomi

Figure | ｜Unsplash

2022 is an extraordinary year for Chinese enterprises to go to sea in Europe; In 2023, the situation seems to be optimistic. Up to now, most parts of Europe have taken active fiscal stimulus measures, and the EU administration has also raised its economic growth forecast this year. In addition, China has gradually liberalized the epidemic control, so enterprises have more opportunities to strengthen ties with Europe.

It coincides with St. Patrick’s Day, the most energetic grand festival of the Irish nation.

36Kr, together with Invest Northern Ireland, will hold an offline closed-door exchange meeting at the British Consulate’s residence in Guangzhou on March 24th.

We invited people from

Medical AI enterprise Zhiyuan Huitu, intelligent warehousing enterprise Hairou Innovation, industrial AR enterprise Gudong Technology, Sino-German Innovation Alliance, BAI Capital.

Dear guests, share your insights and suggestions about going to Europe, and welcome interested companies to scan the code to sign up.

Salah has taken 21 penalty kicks in his Premier League career, missed the first shot and missed the third shot.

# Bournemouth 1-0 Liverpool # [Salah has taken 21 penalty kicks in his Premier League career, missed the first shot and missed the third shot] In the 27th round of the Premier League, Liverpool played against Bournemouth, and Salah missed the penalty.

According to statistics, Salah’s penalty kick in this game was the 21st penalty kick in his Premier League career. He missed the first time and missed the third time, scoring 18 goals, with a hit rate of 85.7%.