Unconsciously, at the end of the year, I became the responsible editor of "Chinese Media Space" for nearly a year, watched hundreds of Chinese media and compiled hundreds of news. I’ve been asking, "Do Chinese newspapers have a future?"
Why is there a future? I once saw in SHOPPERS, a famous supermarket chain in Toronto, Canada, that dozens of Chinese-language newspapers, Ming Pao, were already on the shelves at 8 am on weekdays. In addition, Ocean Daily and Ocean Times, well-known Chinese media in Australia, began to retail in Woolworths, one of Australia’s largest food retail chains, in 2012 after months of difficult negotiations and strict examination. This is the first time that a large Australian retailer has accepted Chinese media. In the United States, Canada and Australia, countries where Chinese immigrants are keen, Chinese newspapers have gradually merged into the mainstream.
However, it cannot be ignored that overseas Chinese are used to the opening and closing of overseas Chinese newspapers. Compared with Chinese restaurants, Chinese supermarkets and Chinese travel agencies in Chinatown, are Chinese newspapers indispensable to Chinese life? To this end, I asked many Chinese who have lived overseas for a long time, will you buy Chinese newspapers out of your own pocket? More than 90% of the answers are no, because when you go to Chinatown for dinner and shopping every week, you can bring back countless free Chinese newspapers. It seems that whether Chinese media is free or not, the prospects may be different.
Do Chinese newspapers have a future? Chinese, especially the old Chinese who have lived abroad for a long time, all agree that Chinese newspapers have a future, but they must rely on the strength of Chinese society and China. With the economic development of China in recent years, the rapid development of Chinese media in the United States, Canada, Australia and other countries is a good embodiment. In recent years, in order to keep news timely and sufficient, Chinese newspapers have set up websites one after another; In order to attract more readers, Chinese newspapers are bilingual; In order to make the mainstream society pay attention to it, Chinese newspapers defend the rights of Chinese and report mainstream social news. Chinese people have seen the courage and determination of Chinese newspapers to create the future.
作者 admin发布于 分类 spa
Celebrate the Spring Festival and celebrate the New Year’s Eve
New Year’s Eve, one of the biggest traditional festivals in China, refers to the evening of the last day of the lunar year, and it is also called New Year’s Eve because it often falls on the 30th day of the twelfth lunar month. Since the last day of the year is called "Year’s Eve", that night is called "New Year’s Eve". However, due to the lunar calendar, the date of New Year’s Eve may be 30 or 29 at the end of the year. But in any case, it is the end of the lunar year.
According to "Lu’s Spring and Autumn Ji Dong Ji", the ancients used drums to drive out the "ghost of plague" on the day before the New Year, which is the origin of the "New Year’s Eve" festival. It is said that the earliest mention of the name "New Year’s Eve" is the historical records such as "Local Customs" written by Zhou Chu in the Western Jin Dynasty.
In fact, the original meaning of the concepts of Spring Festival and New Year comes from agriculture. "Shuo Wen ● He Bu" records: "Year is ripe. "In ancient times, people called the growth cycle of the valley" year ". The Xia calendar came into being in Xia and Shang Dynasties. The period of the moon’s waning and waning is regarded as a month, and a year is divided into twelve months. Every month, the day when the moon is not seen is the new moon, and the first day of the first month is called the beginning of the year, which is also called the year. The name of Nian began in the Zhou Dynasty, and it was not officially fixed until the Western Han Dynasty, and it continues to this day.
However, in ancient times, the first day of the first month was called "New Year’s Day". Until the victory of the Revolution of 1911 in modern China, in order to conform to the farming season and facilitate statistics, the Nanjing Provisional Government stipulated that the summer calendar should be used among the people, and the Gregorian calendar should be implemented in government agencies, factories, mines, schools and organizations, with the first day of January of the Gregorian calendar as New Year’s Day and the first day of the first month of the lunar calendar as the Spring Festival.
New China was founded. At the first plenary session of the China People’s Political Consultative Conference, it was adopted to use the Gregorian calendar era, and the first day of January of the Gregorian calendar was designated as New Year’s Day, commonly known as the Gregorian calendar year. The first day of the first lunar month is usually around beginning of spring, so the first day of the first lunar month is designated as the Spring Festival, commonly known as the lunar calendar.
In the traditional sense, the Spring Festival refers to the sacrificial rites from La Worship on the eighth day of the twelfth lunar month or on the 23rd of the twelfth lunar month to the fifteenth day of the first lunar month, with New Year’s Eve and the first day of the first lunar month as the climax. During the Spring Festival, a traditional festival, the Han nationality and most ethnic minorities in our country will hold various celebration activities, most of which are mainly about offering sacrifices to gods and buddhas, paying homage to ancestors, getting rid of the old and spreading the new, welcoming the new year and praying for a good harvest. The activities are rich and colorful, with strong ethnic and local characteristics.
Hold out for the rest of the year
Shounian, the common name is "endure the year". "One night is even two years old, and the five hours are divided into two years." This year’s custom activity has a long history. The folk custom of observing the New Year is mainly manifested in that all houses are lit with the New Year’s fire, and the family is gathered together, and the "New Year’s fire" is kept alive, waiting for the moment to bid farewell to the old year and welcome the new year.
In ancient times, there were different customs in the north and the south. In the north, the custom of observing New Year’s Eve was mainly "staying up until New Year’s Eve". In some places, on New Year’s Eve, the whole family got together, ate New Year’s Eve, lit candles or oil lamps, chatted around the stove, kept vigil all night, and looked forward to good luck and good luck in the New Year.
There is an interesting story about the origin of the custom of observing the age: in Archaean times, there was a fierce monster scattered in the mountains and forests, and people called them "Nian". Its appearance is ferocious, its nature is ferocious, and it specializes in eating birds and animals and insects. It changes its taste every day, from kowtowing insects to living people, which makes people talk about "Nian".
Later, people gradually grasped the activity law of "Nian", which went to crowded places every 365 days, and the haunting time was after dark, and when the cock crowed at dawn, they returned to the mountains.
It is precisely because of the accurate date of the ravages of Nian and its fear of red, daytime, firelight and firecrackers that people regard this night as a gateway, which is called Nian Guan, and come up with a whole set of ways to close the New Year: on this day, every household will put up red couplets, window grilles, hang up red lanterns, light bonfires and sound firecrackers, and the whole family will sit together and eat ".
In this way, year after year, gradually formed the custom of staying up all year on New Year’s Eve. As the saying goes: the family reunion is in addition to the old year, and the lanterns are decorated to welcome the new year.
Reporter: Zhang Zhongyi.
Original title: "Celebrating the New Year’s Eve and Celebrating the New Year’s Eve"
Read the original text
At the end of the retailer, is it media？
This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang, original title: "Retail media network, rediscovering the value under the changing situation? 》, the head picture comes from: vision china
Half a year ago, we published an article "Direct or Digital? DTC’s Dilemma and the Way Forward ",which analyzes the difficulties DTC encountered after golden decade, especially Apple’s new privacy policy and Google’s replacement of three-party cookies.(implemented in 2024)It has a direct impact on the accurate advertising model of social media such as Facebook, which leads to the disappearance of classic DTC as the basic premise for the establishment of independent and sustainable business model.
Because the precise locking based on Facebook advertising model basically requires the collection and verification of tripartite data between channels, once the tripartite data cannot be obtained between Apple’s apps and websites through technical means, the past model will face collapse.
However, Facebook and others can’t provide a convincing alternative, and the brand has to find a new way out for this part of advertising.
So the importance of first-hand customers and data is highlighted again in this context.So who has first-hand data? Simply put, it is not someone else, it is a company like Facebook that has a large number of users and user data. Therefore, we can easily understand why they have all made efforts in e-commerce. For example, Facebook/Instagram mentioned several previous e-commerce attempts when the e-commerce business contracted recently:
Facebook hopes to form a commercial "closed loop" with its own first-hand data.(that is, the "closed loop" of advertising effectiveness measurement), judge the user’s purchase link by directly intervening in the transaction without relying on the three-party data, thus completely getting rid of the shackles of Apple’s privacy policy.
Unfortunately, so far, attempts like Facebook have not been successful, and even the e-commerce business has to be contracted because of performance problems. We can also see that,It is difficult to reach the transaction, which makes Facebook’s user data may be sophisticated enough in behavior analysis, but it cannot build a complete business closed loop.
On the other hand, a recent acquisition has attracted our attention.
Hero Cosmetics was acquired.
Hero Cosmetics started in Amazon in 2017, then landed in offline retail stores such as Target, CVS, Ulta Beauty and Urban Outfitters, and launched DTC independent station in 2018.(using Shopify Plus service). Hero’s sales in 2021 was $115 million, its estimated revenue in 2022 was $140 million, and EBITDA in the past 12 months was $45 million.
The purchase price of $630 million means that Hero has become the third Amazon native brand with a purchase price of more than $500 million.(The first two occurred before and after the outbreak of the market boom)It also means 14 times PE, which is quite special in today’s period when listed DTC is still losing money. You know, even SaaS companies, in this year’s situation, the average M&A price is only 3~4 times the annual income.(25 times in previous years).
Hero’s development path is not the traditional typical DTC brand. Although DTC can be said to be one of the components of its business model, it is not the only or mainly dependent model.
In the past, we liked to think of DTC consumer brands as technology companies. For example, companies like Casper seem to have mastered some kind of "technology password", which makes them have the marginal utility and corresponding expansibility of technology companies, but this is not the case.Most DTC companies hold Facebook’s traffic dividend. Once this dividend disappears, these pseudo-technology companies will face the most basic rules of the game in the retail industry: how to achieve profitability is much more important than desperate growth.
The fixed thinking of technology entrepreneurship always pursues the scale of users before considering profits, trying to cover up the losses caused by growth and tell the future prospects of technology companies through the relay of capital. However, once DTC carnival based on venture capital injection and Facebook traffic bonus comes to an abrupt end, it will eventually be unsustainable in the context of deteriorating economic environment, and valuation can only return to the retail industry.
The inspiration of the Hero acquisition is that,DTC is a part of consumer brand strategy, but today it is not enough to support the success of a brand independently.The original intention of DTC is to establish direct connection with customers, but the connection also has efficiency problems. When the connection cost is higher than that of other channels, the brand it has established with other channels will not be competitive enough. What is important is to effectively show itself where customers are.
Nowadays, all costs, including marketing, customer acquisition, performance delivery, are rising, which means that enterprises have to reduce profit margins in an all-round way. In this context, if we rely on a single channel to obtain customers, but we can’t adjust the marketing customer acquisition cost, DTC mode will become a dead knot. After all, the competition faced by retail is not pure online, and the change of cost structure will not affect everyone to the same extent, which is different from the pure online competition of the Internet. Bright star DTC like Peloton also had to choose to enter Amazon.
However, if Facebook’s advertising era is dying, what alternative does brand marketing have? Hero actually gave the direction.
Closed loop of primary data: Amazon’s advertising business
Perhaps the original intention of many DTC brands is to develop independently from retail giants, but Hero’s story is to put DTC fundamentalism.(idealism)Back to reality, Jurhuyu, CEO of Hero Cosmetics, described it this way:
“Amazon、(offline)Retailers and DTC play different roles in omni-channel strategy. Hero uses DTC data to assist Amazon’s decision-making and gain insights from Target to assist DTC innovation. Use Amazon’s operation to influence DTC’s decision. "
"Amazon’s advantage lies in the highest return on advertising, the lowest cost of customer acquisition and the highest repurchase rate."
In short, we can simply summarize Hero’s path as follows:Amaozn—-comprehensive retailer-—DTC.
Ju mentioned Amazon’s advertising advantages, which shocked everyone in 2021. In this year, Amazon’s advertising revenue reached an astonishing $31 billion, with a growth rate of 32% in the fourth quarter, second only to Internet advertising giants Google and Facebook. The volume and growth rate of Amazon’s advertising business are enough to prove the market’s recognition of its advertising platform.
Furthermore, as Amazon continues to try to expand the service scope of its advertising platform and integrate the core demands of DTC consumer brands, such as launching Buy With Prime service, Amazon’s advertising revenue may accelerate.
Why do you say that?
When we combine the display demand of DTC brand with Amazon’s advertising ability, we can imagine another scene that seemed very contradictory in the past:Amazon may become the discovery platform of DTC brand.DTC brand can put "Responsible Brands" advertisement on Amazon website through the indirect way provided by "Buy with Prime" to guide users to their own independent websites.(although it seems that this path is too tortuous at present). For Amazon, which has a large number of consumers and has become the default shopping search engine, it has also become the best opportunity to absorb DTC’s past marketing investment in Facebook and other platforms.
Will this contradict Amazon’s own positioning? I’m afraid Amazon itself is adjusting its relationship with emerging brands and channels and trying to incorporate them into its own territory.(e.g. launch Buy with Prime). The success of Hero, Anke and other brands, and Peloton’s entry into Amazon may all indicate the acceleration of this integration.
Rediscovering the value of RMN
In the retail world, competition will never be absent.
Amazon’s advertising revenue has been concerned by the industry before its financial report was first disclosed. Both Wal-Mart and Target are making similar efforts, and the direction of this effort is RMN.
The so-called RMN, that is, Retail Media Networks.(Retail Media Network, this article is called RMN for short).In fact, retail media has existed for a long time, which is aimed at the presentation of different forms of media when consumers make shopping choices and decisions.
Off-line, from product samples, to in-store display, and then to the advertising space of paper catalogue mailed to home, these are all included in the retail media category. Similarly, in the digital field, brands pay to display their products at the point of sale/terminal.（POS）In order to enhance the possibility of consumers actually buying.
RMN refers to all forms of media management and delivery systems that a retailer can provide.Amazon’s advertising system is a typical example, and large retailers such as Wal-Mart and Target also have their own RMN. Its essence is an advertising platform, which is maintained by retailers themselves and built on the channels and digital assets they own. Both online and offline retailers manage advertising inventory and advertising through RMN at various marketing points in the whole purchase process of consumers.
In other words, large-scale retailers, whether online or offline, have the inherent advantages of first-hand data relative to the brand side. They are the contact points that connect with the end consumers the most and complete the transaction.With the development of technology, every contact point between these retailers and consumers can be digitized, collected and analyzed, and a complete chain can be formed according to the purchase results.
Prior to this, the development of RMN was slow, mainly due to the combination of personal privacy information collected by Facebook and tripartite data, which could meet the needs of the brand under the condition of better cost performance. Today, when this condition no longer exists, the role of RMN is highlighted.
Of course, the reason why RMN began to attract the attention of retailers themselves,In addition to seeing Amazon’s advertising business for many years bring rich rewards, retailers are now facing many challenges, such as supply chain disorder, inventory backlog, inflation and interest rate hikes, insufficient purchasing power, and increased economic recession expectations.For Wal-Mart, Target, Kroger and other large retailers, advertising revenue is the basis to ensure a higher source of gross profit income in chaotic times.
On the other hand,For brand marketing, Apple and Google’s restrictions on private data force the industry to seek alternatives to Facebook based on three-party data.(and similar platforms)Advertising strategy.
In this sense, both the current market situation and the economic situation have created perfect conditions for the rise of RMN. The difficult market environment will inevitably affect the overall advertising budget, which makes the brand have more stringent requirements on input efficiency, and the strict data tracking rules make the consumer data held by retailers more valuable.
Therefore, retailers suddenly find themselves sitting on a gold mine, and the advertising budget that was robbed by Facebook in the past seems to have returned.
In terms of volume, American digital retail media（Retail Media）Advertising spending will reach nearly $41 billion this year, up 31% from 2021, and may reach $61 billion by 2024. According to BCG’s forecast, the output value of global retail media may reach $101 billion this year.(Global advertising revenue is $843 billion)And in five years, it will reach 160 billion US dollars per year.
Among the top 10 retailers in the United States today, there are 9.(including Kroger, Target, Walgreens, Home Depot, etc.)Running their own media network.
Take Target as an example. Target’s Roundel provides advertisers with key data points, such as shopping behavior, insight and analysis. And provide tools to help marketers lock in the audience in the Target ecosystem and form a closed loop to measure advertising delivery to sales. Last year, Target’s advertising service provided more than $1 billion in revenue, and it is estimated to increase to $2 billion in the next few years.
In addition, Tesco has Media and Insight Platform, Wal-Mart has Walmart Connect, and it also includes Kroger Precision Marketing, Carrefour Links, Walgreens Wag and Sainsbury Nectar 360, all of which are the efforts of major retailers in RMN in the past year.
Although other retailers have far fewer contact points than Amazon in all aspects of the consumer shopping chain.(as shown in the figure below)However, this does not prevent each retailer from establishing its own RMN. Even if it cannot compete with it in terms of scale efficiency, RMN business must be followed up in terms of breaking the internal data island, organizing its own digital assets and strengthening its revenue capacity.
In the foreseeable future, the growth trend of RMN will be more obvious, and new opportunities will emerge due to the uneven RMN services provided by different retailers.
What do we realize?
A brief summary of our thoughts on RMN’s return to the field of vision:
References:
https://www.theinformation.com/articles/instagram-scaling-back-shopping-features-amid-commerce-retreat
https://www.theinformation.com/articles/e-commerce-software-startups-poised-for-m-a-spree
https://2pml.com/2022/09/07/hero/
https://2pml.com/2022/08/29/rmn/
https://www.marketplacepulse.com/articles/dtc-brands-can-buy-ads-on-amazon
https://www.marketplacepulse.com/articles/amazon-native-brand-hero-cosmetics-sells-for-630m
https://www.fastcompany.com/90772916/amazon-walmart-retail-advertising-amzn
https://www.bcg.com/publications/2022/how-media-is-shaping-retail
Retail Media: State of the Industry Report 2022 – dunnhumby media
This article comes from WeChat WeChat official account:Cross-border talk (id: crossasean), Author: Chloe Wang
Tiger sniffing has long been concerned about going out to sea, providing first-hand information and linking head enterprises in the rapidly changing competitive environment.click the linkLeave your communication and cooperation demands, and we will contact you to synchronize the latest industry trends and activity information.
After 3 days, the ＂food＂ welfare will arrive! Global quality food gathers in Shanghai.
Xinhua News Agency, Shanghai, November 2 (Reporter Chen Yunfu, Zhou Rui) Mediterranean olive oil, Iberian ham, Canadian ice wine, Chilean cherries … … With the gradual expansion and opening up of the market, China foodies are no strangers to these high-quality products from all over the world.
What is the taste of canned cactus? What about poultry meat and convenient ready-to-eat grains fed with vegetable feed? Three days later, these global selected foods and agricultural products will gather in Shanghai.
Food is the most important thing for the people. With the development of economy, the demand of domestic consumers has changed from "eating well" to "eating healthily".
The booths of food and agricultural products in this Import Expo are extremely popular, and it is one of the exhibition areas with the largest number of exhibitors from countries and regions. Some enterprises have even made an appointment to apply for the booths in the second Import Expo.
Alafoz, a well-known Danish organic dairy manufacturer, plans to launch a variety of organic dairy products in China at the Import Expo. "In Denmark, up to 50% of infant food is organic." Fred Jolson, head of global milk powder division of Alafoz, said that the proportion of organic baby food in China market is not high, but the growth rate is gratifying.
New Zealand is an important import source of high-quality milk, honey and other foods in China. According to the New Zealand Trade Development Council, about 90 New Zealand enterprises will "group" to appear at the Import Expo to display high-quality food and agricultural products such as avocado, kiwifruit and honey.
"Now is the beginning of the New Zealand avocado planting season. The China market is still relatively unfamiliar with avocados produced in New Zealand. I hope that delicious New Zealand avocados can enter the China market." Pandiwen, Commercial Consul of New Zealand Trade Development Council, said.
Chen Lu, Shanghai regional chairman of the Mexican Chamber of Commerce in China, said that Mexico’s agricultural products have excellent growth environment and excellent quality, but there are not many foods on the table of China residents. "I hope to promote food and agricultural products such as tortillas, raspberries, coffee, beer and special Chili sauce through the import Expo to meet the demand of China market for consumption upgrading." Chen Lu said.
Dozens of Mexican enterprises will also bring many foods and agricultural products that are still "new things" in the domestic market, such as canned cactus, avocado puree and avocado oil.
As a world-famous "grain merchant", Cargill decided to participate in the exhibition very early, and will display its Canadian 3A-class grain-fed steak, as well as chocolate, edible oil and a series of natural and healthy high-quality imported products and raw materials.
Brazilian multinational food processing giant JBS said that during its stay in China International Import Expo(CIIE), it will introduce the leading brand of Brazilian beef market "Friboi" to China consumers, and display its series of fresh products, including poultry meat related products fed with vegetable feed that will be introduced to the market in 2019.
According to Fengyi International, the parent company of Arowana, many products of all industries of the Group will be displayed at the Import Expo, including local brand products produced with high-quality imported raw materials, a wide range of original imported products and bulk agricultural products.
For global food and agricultural products enterprises, the growth of total consumption in China market and the improvement of food quality mean huge business opportunities, and it is also likely to bring great changes to the global food and agricultural products industry. The data shows that in 2017, the amount of food imported by China was close to 60 billion US dollars, and the import value of the entire agricultural product market exceeded 120 billion US dollars. The upgraded consumption of "eating goods" is still driving this figure to grow at a double-digit rate.
As a heavyweight buyer, Dai Wei, vice president of Carrefour China District, said that the Import Expo brought together enterprises from all over the world, and it was able to purchase without leaving Shanghai, saving time and energy, and being more high-quality and efficient.
"We will seize the opportunity of opening wider to the outside world and further expand investment and trade cooperation in China. We will also continue to take advantage of the global layout to transport high-quality products to China to meet the people’s demand for imported food." Guo Kongfeng, Chairman and CEO of Wilmar International, has a firm belief in the China market, which is also the aspiration of many exhibitors.
According to Liu Jun, president of Cargill China, the Import Expo not only provides opportunities for enterprises to display high-quality products, but also creates a platform for enterprises to connect with the government, customers and consumers.
316 million adult smokers in China died of smoking-related diseases nearly one million years ago.
The "smoke-free" propagandist of Zhaoxia Primary School in Hefei City, Anhui Province made a smoking cessation propaganda sign and used the school time to carry out smoke-free propaganda at the school gate. Xinhua News Agency reporter Liu Junxi photo
Smoking is not allowed to "leave a hole"
Only when smoking is 100% forbidden in indoor public places can the public be protected from the harm of second-hand smoke. Without the support of legislation, the rights of non-smokers will not be protected.
Wang Huarun, a 54-year-old Beijinger, has been smoking for 30 years. He smokes two or three packs a day, and he has quit several times intermittently, but he has not succeeded. Later, when he was diagnosed with high blood pressure, he made up his mind to quit smoking. He tried smoking patches, smoking cessation sprays and electronic cigarettes, but none of them worked.
In February of this year, he took his old father who had smoked for more than 70 years to participate in the first winter camp to quit smoking in Beijing. Up to now, neither father nor son has touched a cigarette.
Known as "the most strictly controlled smoking order in history", the Beijing Smoking Control Ordinance has been implemented for one year. According to the survey data, the number of smokers in indoor public places has dropped from 11.3% to 3.8%, the phenomenon of smoking in restaurants has dropped from 40.3% to 14.8%, and the public’s satisfaction with tobacco control has increased from 42.26% to 81.3%.
Wang Chunhui, a "Youth Movement without Tobacco", was eating in a restaurant and smelled the choking smoke. She found two ladies smoking. Wang Chunhui immediately called the waiter and said that someone was smoking. The waiter went over to dissuade him, and the smoker took the initiative to put out the cigarette. Wang Chunhui said that without the support of legislation, the rights of non-smokers would not be protected.
On September 13th, the "Amendment to the Regulations on Controlling Smoking in Public Places in Shanghai (Draft)" was reviewed for the second time, and supplementary provisions were made to the draft, "Smoking is prohibited in indoor public places, indoor workplaces and public transport. Except for indoor smoking rooms set up according to the requirements due to the special needs of production, operation and management or smoking behaviors that need to occur on specific occasions. " Wu Yiqun, deputy director of the New Exploration Health Development Research Center, said that this regulation cannot effectively protect people from the harm of second-hand smoke, and it will increase the difficulty and burden of law enforcement, which makes it difficult to achieve the legislative purpose of this round of law revision to effectively protect people’s health. She suggested that the provisions on "exceptional circumstances" in the clause should be deleted, and the provisions in the original "draft" should be adhered to, and smoking should be completely banned in indoor public places, indoor workplaces and public transport.
Jiang Yuan, deputy director of the Tobacco Control Office of China CDC, is the Chinese chief scientist of the international tobacco control policy evaluation project. The project evidence shows that in 2007— In 2015, more than 90% smokers in Shanghai supported smoking bans in restaurants and other indoor public spaces. In April this year, the survey report of Shanghai Statistics Bureau showed that more than 90% of the citizens supported the revision of the law and agreed to ban smoking in indoor public places.
Jiang Yuan said that Ireland was the first country to legislate for a bar without tobacco and alcohol. Before the law came into effect, the average support rate of smokers for the law was only 12%, and after the law came into effect two years later, the support rate rose to 61%.
In 2006, the WHO Framework Convention on Tobacco Control came into effect in China, and it has been 10 years since then. According to the promise, China should have completely smoke-free indoor public places five years ago, and banned all tobacco advertising, promotion and sponsorship. However, the Regulations on Controlling Smoking in Public Places has not yet been promulgated. The 2015 China Adult Tobacco Survey Report shows that there are 316 million adult smokers (over 18 years old) in China, the smoking rate has not changed, and the number of smokers has increased by 15 million.
"Setting up a smoking area in a restaurant is like setting up a urine area in a swimming pool." Xu Guihua, former executive vice president of China Tobacco Control Association, said that only when smoking is 100% banned in indoor public places can the public be protected from the harm of second-hand smoke. The key to reducing secondhand smoke exposure is to completely ban smoking in public places. Smoking is prohibited in public places, and smoking areas should not be set up in airports, restaurants, bars and other public places.
Xu Guihua said that the ban on smoking in public places has been written into the "Thirteenth Five-Year Plan" and there is already a timetable and road map. A healthy China must be a smoke-free China.
It is difficult to "change face" in cigarette case warning
Cigarette case warning is like a stone mill in the workshop, push and move; Do not push, do not move; After pushing for a long time, I still circled in the same place.
Recently, Ms. Wang went to Thailand. She is a bit heavy smoker, so she ran out of cigarettes and had to buy them locally. To her surprise, even China cigarettes are printed with skeletons, black lungs and rotten teeth, which makes her sick and unable to smoke. Outside the shop, she tore up the cigarette case. Back in China, she quickly bought a cigarette. There was no warning picture on the cigarette case, which looked much more comfortable.
On October 1st this year, the Provisions on Cigarette Packaging Labeling in People’s Republic of China (PRC) (2015 edition) will be formally implemented. China’s cigarettes were changed three times, but the internationally accepted warning pictures still did not appear on the cigarette case.
Ms. Wang remembers that there was a warning on the side of the cigarette case in the past: "Smoking is harmful to health". The font was small and it looked laborious. In the 2007 edition of the Regulations, "Smoking is harmful to health" changed from the side of the cigarette case to the front. The font height of warning words should not be less than 2 mm, and the back is English warning words that most people can’t understand, accounting for about 30% of the area. In 2011, the "Regulations" was adjusted again, and the English warning words were cancelled. Although the font size of Chinese warning words was increased to 4 mm, it was much smaller than the font marked with low tar milligrams. In the 2015 edition of the Regulations, the area of warnings increased to 35%, and the words "our company tips" were added. The added warnings were "discouraging young people from smoking and prohibiting primary and secondary school students from smoking".
In the past eight years, cigarette packs have changed their faces. In China, only written warnings are used in cigarette packs. The font height of warnings has been increased from not less than 2 mm to not less than 4.5 mm, the area of health warnings has only increased from 30% to 35%, and two groups of warnings have been increased to three groups. Some people say that cigarette case warning is like a stone mill in a workshop, pushing and moving; Do not push, do not move; After pushing for a long time, I still circled in the same place.
Wu Yiqun said that although this regulation seems to have changed a little, there is still a big gap with the requirements of the Framework Convention on Tobacco Control, and there is no substantial change. No information about specific diseases caused by smoking can be seen, and the effect of effectively warning tobacco hazards and reducing tobacco use can not be achieved.
According to the data survey published by WHO in 2014, "Evaluation and Policy Suggestions on the Health Warning Effect of Cigarette Cases in China", judging from the effectiveness indicators of health warning on cigarette cases used in 20 countries, the effect of health warning in China is very weak.
As of December 2015, 85 countries and regions have adopted graphic warning packaging measures, covering more than half of the world’s population, of which more than 60 countries and regions have graphic warning areas greater than 50%. At present, Nepal’s health warning area is the largest in the world, and the graphic warning area accounts for 90% of the front and back of the package. The graphic area of Thailand, India, Australia, Uruguay, Brunei and Canada is over 75%. Since 2012, plain packaging has been implemented in Australia, that is, only large graphic warnings are used on the packaging, and the unique colors, logos, fonts and brand design elements of tobacco companies are prohibited on the packaging. According to the statistics of WHO, the number of countries implementing plain packaging will increase to 30 by 2018. At present, the countries that implement plain packaging are Australia, Ireland, Britain and France.
"I want to tell you, because I love you", which is the theme of the activity "Warning the cigarette case in the picture". Wu Yiqun said that a picture is worth a thousand words. Graphic warning can clearly and clearly convey the health risks of using tobacco to the public, and the public with low education level can also understand the dangers of smoking. If cigarettes are printed with real and shocking graphic warnings, it can not only warn people, but also help to change the social custom of taking tobacco products as gifts.
The more cigarettes are sold, the cheaper they are.
The tax contribution of tobacco industry is far from enough to make up for the cost of the whole society. If effective measures are not taken, the disease burden caused by tobacco hazards will show a "blowout".
Liu Qinglin, 35, works in a state-owned enterprise and has been smoking since he went to college. For more than 10 years, the cigarettes he smokes have risen from 10 yuan to 12 yuan, which is negligible for him.
China Statistical Yearbook 2000— According to the data in 2014, the retail price index of food doubled, wine increased by 38%, beverages increased by 18%, and cigarettes only increased by 4.6%. Jiang Yuan said that considering both the cigarette price and the increase rate of personal income, it was found that the cigarette price in 2014 was half cheaper than that in 2000, and smokers could afford cigarettes more than other consumption.
China’s cigarettes are cheap, and the important reason lies in the low tobacco tax. Hu Dewei, a professor at the Institute of Public Health of the University of California, USA, said that WHO suggested that 70% of the retail prices of countries should be tobacco tax, while the tobacco consumption tax rate in China is only 56%.
Take France as an example. In 2004, the price of a pack of 20 cigarettes was 5 euros (about RMB 35 yuan), which rose to 6.8 euros in 2014. Of the 6.8 euros, the consumption tax was 4.3 euros, the value-added tax was 1.1 euros, and the tax rate was 80%.
WHO’s 2015 global tobacco epidemic report shows that since 2012, a total of 106 countries and regions have raised the level of tobacco consumption tax. South Korea raised cigarette tax and price in January 2015, which is one of the countries with the largest increase in tax and price recently. The average price of cigarettes per box rose from 2,500 won to 4,500 won.
Jiang Yuan said that if we follow the WHO’s effective tobacco control strategy of "increasing tobacco taxes and prices", it will not only reduce fiscal revenue, but will increase fiscal revenue. According to statistics, in May 2015, the retail price of tobacco in China increased by 10%. From the implementation effect in one year alone, the tobacco consumption has decreased by 2.36%, and the fiscal revenue has increased by 91.9 billion yuan, thus reducing tobacco consumption, reducing tobacco harm and increasing fiscal revenue.
Compared with the social harm caused by tobacco, the tax contribution of tobacco industry is far from enough to make up for the cost of the whole society. Smoking and tobacco smoke have a serious impact on citizens’ health, which has become a major challenge for public health in China. According to statistics, nearly 1 million people die of smoking-related diseases every year in China. Among them, there were 733,000 new cases of lung cancer closely related to smoking in 2015, and as many as 610,000 patients died of lung cancer.
Zhi Xiuyi, a professor from Beijing xuanwu hospital, said that among the clinically diagnosed lung cancer patients in China, more than 70% were advanced lung cancer, and they lost the opportunity of surgical treatment. The average cost of treatment for patients with advanced lung cancer exceeds 110,000 yuan, and the high medical expenses cause poverty due to illness. If effective measures are not taken, the disease burden caused by tobacco hazards in China will show a "blowout".
Xu Guihua suggested that special funds should be allocated from tobacco industry profits and taxes to support tobacco control. She believes that the so-called tobacco marketing is "marketing death". China should legislate to prohibit the promotion and sponsorship of tobacco industry and speed up the process of tobacco control implementation. (Reporter Wang Junping)
■ Extended reading
Harmful substances in cigarettes enter the body, affecting the secretion of sex hormones, damaging the skin and even affecting fertility.
Female smoking is prone to premature aging.
Because of the special physiological structure, women’s smoking is much more harmful to their health than men’s. It mainly includes:
Cause menstrual disorders and dysmenorrhea: Nicotine in tobacco can reduce the secretion of female sex hormones, leading to menstrual disorders. Studies have shown that women who smoke more than one pack a day are twice as likely to have irregular menstruation as non-smoking women. In addition, smoking makes blood vessels contract, and the blood flow in endometrium decreases, resulting in dysmenorrhea and spasm.
Can cause premature aging: when smoking, a large number of harmful substances will enter the body, which will damage the skin. Women who smoke tend to have dry, rough skin, low elasticity, many wrinkles, gaunt face and gray color. In particular, the wrinkles at the corners of the eyes, upper and lower lips and corners of the mouth have increased significantly, and the appearance is older than the actual age.
Decline in fertility: Nicotine in cigarettes will affect fertilization and implantation of eggs, thus affecting female fertility. Studies have shown that the chances of female smokers suffering from infertility are 2.7 times higher than those of non-smokers If both couples smoke, the possibility of infertility is 5.3 times higher than that of non-smoking couples. In addition, women who smoke are more likely to have miscarriage, premature delivery or ectopic pregnancy.
It can harm offspring: the deformity rate of babies delivered by smoking women is 2-mdash higher than that of non-smoking women; 3 times, of which the risk of leukemia is twice as high. In addition, the incidence of anencephaly and dementia has also increased significantly. Among the children born to women who smoke, the rate of mentally retarded and mentally ill is also relatively high.
Susceptible to cardiovascular disease: 1-mdash daily; Women who smoke four cigarettes are more than twice as likely to have a stroke as women who don’t smoke, and those who smoke more than five cigarettes are more than five times as likely. It is worth mentioning that if smoking women take oral contraceptives at the same time, they are 10 times more likely to suffer from coronary heart disease than non-smoking women.
Susceptible to cancer: The risk of lung cancer, breast cancer, cervical cancer and ovarian cancer in smokers is 5.5 times, 40%, 14 times and 28 times higher than those in non-smokers, respectively.
(Reporter Shen Shaotie finishing)
Sun Lijun, former member of the Party Committee and vice minister of the Ministry of Public Security, was sentenced in the first instance for accepting bribes, manipulating the securities market and i
On September 23, 2022, the Intermediate People’s Court of Changchun City, Jilin Province publicly pronounced the case of Sun Lijun, former member of the Party Committee and vice minister of the Ministry of Public Security, accepting bribes, manipulating the securities market and illegally possessing guns. The defendant Sun Lijun was sentenced to death for accepting bribes, suspended for two years, deprived of his political rights for life, and confiscated all his personal property. After his death sentence was suspended for two years, he was sentenced to life imprisonment without commutation or parole. He was sentenced to eight years’ imprisonment for the crime of manipulating the securities market and fined one million yuan. He was sentenced to five years’ imprisonment for the crime of illegal possession of firearms. He decided to execute the death penalty, suspended for two years, deprived of his political rights for life, and confiscated all his personal property. After his death sentence was suspended for two years, he was sentenced to life imprisonment according to law, without commutation or parole. The proceeds and fruits of Sun Lijun’s bribery crime shall be recovered according to law and turned over to the state treasury.
It was found through trial that from 2001 to April 2020, the defendant Sun Lijun took advantage of his position as deputy director of the Foreign Affairs Department of Shanghai Municipal Health Bureau, director of the Comprehensive Business Department of the Foreign Affairs Office of Shanghai Municipal People’s Government, deputy director of the General Office of the Ministry of Public Security, director of the Domestic Security Bureau, and member of the Party Committee and deputy minister of the Ministry of Public Security, as well as the convenient conditions for the formation of his authority and status, to provide assistance to the relevant units or individuals in matters such as enterprise management, job adjustment and case handling, and illegally accept property directly or through others. In the first half of 2018, at the request of others, Sun Lijun instructed the relevant personnel to influence the stock trading price and trading volume through centralized capital advantage and other ways to help others avoid losses of more than 145 million yuan. Sun Lijun also violated the regulations on gun control and illegally held two guns.
The Changchun Intermediate People’s Court held that the defendant Sun Lijun’s behavior constituted the crime of accepting bribes, manipulating the securities market and illegally holding guns. Sun Lijun received a huge amount of bribes. After accepting bribes, he sought job promotion and adjustment for many people, used his power to intervene in case handling, and intervened in normal economic activities in the fields of people’s livelihood such as medicine and finance. The circumstances of the crime were particularly serious and the social impact was particularly bad, causing particularly heavy losses to the interests of the country and the people. On the crime, he should be sentenced to death; Sun Lijun manipulated the securities market, and the circumstances were particularly serious; Illegal possession of guns, if the circumstances are serious, should also be punished according to law, and combined with the crime of accepting bribes. In view of the fact that Sun Lijun provided other clues to major cases after his arrival, which were verified to be true and made great contributions, and voluntarily confessed some of the bribery facts that the case-handling organ did not yet know, truthfully confessed all the criminal facts, and was able to plead guilty and repent, and actively cooperated with the pursuit. Most of the stolen money and fruits have been recovered to the case, which is a statutory and discretionary lighter punishment, and he may be sentenced to death without immediate execution. According to the facts and circumstances of Sun Lijun’s crime and the serious harm to the country and society, it was decided that after his death sentence was commuted to life imprisonment at the expiration of the two-year suspension period, he was sentenced to life imprisonment without commutation or parole. The court then made the above judgment.
(CCTV reporter Yan Danni Zhang Sai)
Six kinds of inflammation should be treated quickly! One sixth of all cancers in the world are caused by bacterial and viral infections.
● Long-term existence causes genetic damage, and once it is out of control, it breeds a variety of diseases.
The front page of the 1712th issue of Life Times
Interviewed expert: Chen Jinfei, chief physician of oncology department of the First Affiliated Hospital of Wenzhou Medical University.
Pan zhigang, director of general medicine department of Zhongshan hospital affiliated to Fudan university
Our reporter Yu Ye
In the 1960s, a German pathologist Rudolf Wilshaw observed a large number of white blood cells in cancerous tissues. White blood cells are part of the body’s inflammatory response, which are activated to fight "invaders" such as pathogens and heal damaged tissues. Wei Erxiao speculated that the origin of some tumors may be related to inflammation. His basic ideas have stood the test of time. According to the epidemiological survey results of new cancers in various countries in recent years, the International Center for Research on Cancer shows that 1/6 of all cancers in the world are caused by bacterial and viral infections, which are commonly known as "inflammation".
Six kinds of inflammation are confirmed to be related to cancer
Inflammation is one of the most powerful weapons of our body’s immune system, which can occur in various tissues and organs at any time. Pan Zhigang, director of the General Medicine Department of Zhongshan Hospital affiliated to Fudan University, said that when the body encounters the invasion of harmful organisms from outside, it will produce an immune response to eliminate these inflammatory factors. Some immune reactions are to remove foreign "invaders" and promote the rapid repair of damaged tissues, which will cause inflammatory reactions; Others are that after immune cells are activated, they not only attack foreign "invaders", but also attack their own normal tissues, causing inflammation of their own tissues. When people encounter virus infection, external trauma, pollen allergy, etc. every day, they will cause inflammation, such as rhinitis, gastritis, pneumonia, hepatitis and nephritis. These inflammations will have some common manifestations, such as wound pain, redness and swelling, rising temperature, and possibly general fever.
Pan Zhigang said that normal inflammatory reaction can reduce the damage of the body, but sometimes inflammation may become an accomplice to the growth and spread of cancer cells throughout the body. In particular, chronic inflammation persists for a long time, and the relevant parts are in a state of "tinkering all the time but unable to be completely repaired", and cells are constantly dividing, proliferating and aging … In the long run, it is possible to break through the limitation of cell aging because of occasional mistakes in DNA replication during cell division, that is, cancer cells appear. Individual cancer cells appear, which are easily recognized and cleared by the immune system. However, if the front line is stretched too long, the more cancer cells appear, the higher the risk of immune escape.
"Inflammation and cancer are actually in cahoots." Chen Jinfei, chief physician of the Department of Oncology, the First Affiliated Hospital of Wenzhou Medical University, said that some cancer patients’ immunity will decline, which makes them more prone to inflammation, and cancer chemotherapy may further weaken their immune function. Taking gastric cancer as an example, patients often have pneumonia, pharyngitis and even enteritis during treatment. Of course, not all chronic inflammation is related to cancer. For example, arthritis is not related to cancer, but the following six types of evidence have clearly shown that it can progress to cancer:
Chronic hepatitis. Both hepatitis virus and fatty liver can cause liver cancer. After hepatitis B virus infection, it is easy to integrate virus gene fragments into normal cell fragments in the process of repeated cell repair, thus causing cell mutation and forming tumors. Studies have shown that part of liver cancer is caused by aseptic inflammation caused by the accumulation of fat in liver cells, and cells mutate under long-term infiltration of inflammation, which eventually leads to liver cancer.
Chronic atrophic gastritis. At present, it is believed that mild atrophic gastritis can generally be reversed by treatment; Moderate and severe timely intervention, most of them will not progress to gastric cancer; A few severe atrophic gastritis will become cancerous. It should be noted that the progression of chronic atrophic gastritis to gastric cancer is highly related to the combination of Helicobacter pylori infection.
Chronic ulcerative colitis. Colitis can be divided into Crohn’s disease and chronic ulcerative colitis, both of which are intestinal inflammatory diseases in principle. Epidemiological investigation shows that chronic ulcerative colitis is more likely to turn into cancer. The probability of canceration of chronic colitis is less than 1% after 8 years, and the probability of cancer will increase by 0.5%~1% every year, and the probability of canceration will reach 5%~10% after 20 years.
Cervicitis. Inflammatory changes in the cervix will cause clinical manifestations such as increased vaginal discharge and contact bleeding. If cervicitis combined with human papillomavirus infection, cervicitis may develop into cervical cancer.
Pancreatitis Generally speaking, there are only three steps from pancreatitis to pancreatic cancer: the first step is the occurrence of acute pancreatitis; Step 2 If acute pancreatitis is not completely cured and recurs, it may lead to chronic pancreatitis (which is rare) and cannot be completely cured; The third step, pancreatic pseudocyst, mostly secondary to acute and chronic pancreatitis and pancreatic injury, is likely to lead to pancreatic cancer if it is not found or treated in time.
Periodontitis. At present, many epidemiological surveys have shown that periodontitis is one of the high-risk factors of oral cancer, and it is also related to the increased risk of intestinal cancer, pancreatic cancer and breast cancer.
Common soil for many diseases.
Mitchell Lazar, an academician of the American Academy of Sciences, once published an article on the "Yin and Yang" function of inflammation in the authoritative journal Nature, in which he mentioned that the inflammatory reaction can resist foreign invasion on the one hand and cause damage on the other. When the rise and fall of inflammatory factors are not controlled, cancer, heart disease, diabetes and even diseases such as COVID-19 will develop. Excessive inflammation can lead to septic shock, and uncontrolled "cytokine storm" can lead to multiple organ failure, which has also been widely reported in COVID-19 epidemic.
Pan Zhigang said that if the inflammatory reaction goes beyond a certain range of action, it may become a common soil for many diseases.
Cardiovascular diseases Excessive or long-term activation of inflammatory response will lead to the release of a large number of proinflammatory factors by the immune system, which can lead to arterial wall damage and plaque formation, and is an important factor contributing to the development of vascular inflammation and atherosclerosis. In addition, proinflammatory factors can cause platelet aggregation, which can form thrombus and block blood vessels in severe cases, leading to myocardial infarction or stroke.
Obese or overweight. Studies have shown that fat cells can produce chemicals that cause inflammation. In addition, adipose tissue is not only composed of fat cells, but also includes important cells of the immune system, such as macrophages. Too much fat accumulation and macrophage infiltration in adipose tissue can further aggravate the low-grade inflammatory state.
Diabetes. In the development of diabetes mellitus, inflammatory reaction will damage endothelial cells in blood vessels and tissues through oxidative stress mechanism, affect the transport and absorption of insulin in tissues, and thus induce insulin resistance. Inflammatory stimulation will cause abnormal metabolism of adipocytes, and the secretion of too many inflammatory factors will continue to damage islet cells, accelerate the occurrence and development of diabetes, and enter a vicious circle.
Nervous system diseases. If the inflammatory reaction is not controlled, it will directly poison the nerve and damage the neuron cells. Taking dementia as an example, some cells in the patient’s brain can release inflammatory factors when they have an inflammatory reaction, which can accelerate the speed of neuronal degeneration.
Depression. In the acute episode of depression, both inflammatory reaction and inflammatory insulin factor release are extremely active. Some research evidence shows that persistent chronic inflammation can increase the risk of depression.
Take daily anti-inflammatory measures.
Many factors in life can cause inflammation. Biological pathogens such as bacteria, viruses, fungi and parasites are the most common causes, and physical factors such as high temperature, low temperature, ultraviolet rays and mechanical damage can also induce inflammation. Pan Zhigang said that inflammation will accompany a person’s life, and it is not necessary to excessively "talk about inflammation and discoloration". In fact, the current tumor immunotherapy is also improved by activating inflammatory response. However, when there is no tumor, everyone should learn to reduce the possibility of inflammation endangering health and try to avoid chronic inflammation and inflammation out of control.
Adjust "dynamic" anti-inflammatory factors. During exercise, muscle contraction will secrete some cytokines and actin with small molecular weight, which can reduce inflammatory reaction when entering the blood circulation. It is suggested to carry out moderate-intensity aerobic exercise for more than 30 minutes three to four times a week, with strength training to increase muscle strength.
Eat some anti-inflammatory food. Foods high in fat, sugar and salt can disturb the environment of intestinal flora and induce chronic inflammation; Foods and barbecues containing trans fatty acids can also aggravate the inflammatory reaction. It is recommended to have a light diet and eat more fresh fruits and vegetables, eggs, garlic, ginger and other foods that can help anti-inflammation.
Stay away from polluting the environment. Avoid contact with harmful substances, pay attention to indoor hygiene and cleanliness, avoid using hair dyes and pesticides as much as possible, and stay away from chemical factors such as strong acid, strong alkali and formaldehyde.
Reduce "stress inflammation". Carrying great pressure will reduce the body’s ability to regulate inflammation. Staying up late will disturb the biological clock and induce a variety of inflammatory diseases. Therefore, it is suggested to be optimistic, actively adjust bad emotions and work and rest regularly.
Chen Jinfei said that patients with chronic inflammation must be monitored and treated according to the doctor’s advice, and it is best to have a general physical examination every year. Taking chronic atrophic gastritis as an example, patients should not only do gastroscopy regularly, but also pay attention to screening Helicobacter pylori and timely treatment. Pan Zhigang said that sometimes the combination of traditional Chinese and western medicine is an effective way to regulate chronic inflammation. For example, there is no specific medicine for the treatment of chronic ulcerative colitis at present. Western medicine adopts intestinal flora planting (transplanting some flora into the intestine again), but sometimes the new flora can’t adapt to the intestinal environment and can’t succeed, and Chinese medicine can use enema to repair it.
Two experts stressed that non-bacterial inflammation, do not use antibiotics indiscriminately. Chronic inflammation is often not caused by bacteria, either aseptic inflammation or viral infection. Even if the virus infection is combined with bacterial infection, you must go to the hospital and use antibiotics according to the doctor’s advice. ▲
QuestMobile2024 cmnet Semi-annual Report
Text | QuestMobile
QuestMobile data shows that as of June 2024, the monthly active users of mobile Internet reached 1.235 billion, up 1.8% year-on-year, which is different from the previous market growth supported by users in fourth-and fifth-tier cities. In the first half of this year, new users mainly came from first-tier cities, which also increased the proportion of first-tier users to 9.3% (up 1% year-on-year), indicating that the trend of people gathering in first-tier cities in the first half of this year was obvious.
The change of people has brought about changes in the use of different fields. Online entertainment, life consumption, education and job hunting, travel, shopping finance and automobile consumption have become "six bright areas". In June, 2024, the number of monthly users in the life service industry reached 865 million, and the average monthly usage time reached 222.8 minutes, up by 4.5% and 4.8% respectively, indicating that the recovery trend of urban life consumption was obvious, especially for local life and film performances, and the monthly life scale increased by 11.1% and 22.7% respectively.
In the field of online entertainment, the monthly users of short videos have reached 989 million; In the field of education and job hunting, the monthly users of educational tools reached 133 million, an increase of 14.5% year-on-year; The total number of users in the field of travel has reached 1.067 billion, and the monthly users of travel tools, flight services, hotel services, train services and car services have increased by 35%, 29.9%, 25.8%, 24.8% and 16.2% respectively. In the fields of shopping finance and automobile consumption, the monthly living scale of the mobile shopping industry reached 1.08 billion, up by 3.5% year-on-year. The rise of banking apps and automobile companies apps is changing the traditional usage mode of these two fields … …
In addition to the above six major areas, in the past year, the AIGC APP industry stood out among all secondary Internet industries, and the industry scale ushered in explosive growth. QuestMobile data shows that in June 2024, the monthly active users of AIGC apps reached 61.7 million, a year-on-year increase of 653.3% (a net increase of 53.5 million). At the same time, in the past year, the number of new users of AIGC was mainly from users in new first-,second-and third-tier cities. Young people under the age of 40 are the core "early adopters", accounting for more than 80%. The instability of early adopters also led to a year-on-year decrease of 23.5% (_) in the average usage time of AIGC industry & hellip; Sticky, sticky, sticky, the important thing is said three times, and it is king to use it!
The other is cloud service and big model service for B-side. Besides traditional AI PaaS and AI IaaS, AIGC apps have been subdivided based on scenes, covering various B-side application fields such as commercial copywriting, office work, digital human/intelligent customer service, commercial audio-visual images, etc. For example, the "shooting" of video scripts, the "Meitu Design Studio" generated by advertising materials, and the "Magic Sound Workshop" dubbed by AI.
At the same time, embedded AI, intelligent shopping guide in the field of e-commerce, intelligent assistant in tools, etc. have been laid out in the head APP of the whole network, which strengthens the convenience of existing users in using the APP, develops more humanized functions, and increases the stickiness of using the APP. For example, Taobao asks for access to the "Tongyi Thousand Questions Model", which has the functions of senior shopping guide, life assistant, gourmet, travel planning, soul writer, etc., and provides users with functions such as product selection, recommendation and itinerary suggestion.
Obviously, this further intensifies the competition intensity of the whole AI application … … How to play specifically? Read the report … …
1. The policy system has been continuously improved, and the infrastructure has been continuously built. The scale of China’s digital economy is booming, and the Internet market traffic has grown steadily. 1.1 In the first half of 2024, the state issued a number of policies around the fields of data elements, digital economy, digital society and smart city construction, which promoted the high-quality development of the digital economy and achieved remarkable results.
Statistics from the National Bureau of Statistics show that from January to May, the operating income of information transmission, software and information technology service enterprises above designated size increased by 11.2%; In the first half of the year, the online retail sales of physical goods increased by 8.8% year-on-year, accounting for 25.3% of the total retail sales of social consumer goods.
1.2 The revenue of emerging digital economy businesses such as cloud computing, big data and Internet of Things has been rising year after year, accounting for over 20% of telecom business revenue in 2023.
1.3 The pace of infrastructure construction in the digital economy has been accelerated, and the network infrastructure and computing infrastructure have been continuously expanded and accelerated, providing strong support for the development of the digital economy.
1.4 Internet market traffic maintained a steady upward trend, with an annual growth rate of around 2.0%.
1.5 At this stage, the increase of Internet users mainly comes from people in first-tier cities, and users gather in high-tier cities.
1.6 The degree of touching the net of the whole network has fluctuated, the monthly average usage time has increased, while the average usage times have slightly decreased, and the user’s concentration on APP usage has increased.
1.7 The number of apps used per capita in the whole network is basically the same, and the proportion of users who use 21-40 apps per month has increased.
QuestMobile data shows that it may be influenced by the continuous increase of a large number of AIGC APP in the past year. The proportion of users who use 21-40 apps per month is higher than that of the same period of last year. In June 2024, 31.1% of users used 21-30 apps, and 21.4% used 31-40 apps.
2. cmnet New Match Point 2.1 The AIGC industry has grown rapidly and has become an indispensable part of the growth of the Internet market.
1 Ⅰ. QuestMobile data shows that 93 Internet secondary industries have experienced a certain degree of traffic decline, with 46.5% of the secondary industries experiencing positive growth, of which 3 have a growth rate higher than 100%, and the high-speed growth industries have become fresh blood injections for the market.
Ii. in the past year, AIGC APP industry stood out among all the secondary industries of the internet, and the scale of the industry ushered in explosive growth.
According to QuestMobile data, in June 2024, the monthly active users of AIGC APP industry reached 61.7 million, a year-on-year increase of 653.3%.
Iii. The growth of AIGC APP industry mainly comes from men, young people under 40 years old, users in new first-tier cities, second-tier cities and third-tier cities.
Ⅳ. Although the scale of AIGC APP industry has surged, there may be some "early adopters" who are not deeply used, resulting in a certain reduction in the average usage time of the industry compared with last year.
2.2 On top of traditional B-end areas such as enterprise services and e-commerce, emerging services such as cloud services and large-scale model services are attracting increasing attention.
I. The B-end business of Internet head enterprises takes basic cloud computing as the underlying infrastructure, and relies on two AI platforms, AI PaaS and AI IaaS, as well as AI universal products, focusing on core scenarios of different industries and delivering various solutions to B-end customers.
Ii. [B-side traffic] AI big model service mainly includes big model development platform, AI light application development platform and agent creation and distribution platform, which are progressive step by step to jointly expand the B-side traffic boundary of the Internet.
Iii Ⅲ. AIGC APP covers all kinds of B-side scenes, involving commercial copywriting, office work, digital people/intelligent customer service, commercial audio-visual images, etc.
3. AIGC APP grabs users with scenes: the monthly active users of AIGC APP industry have broken 60 million, and it has gradually impacted other industries.
3.1 2024 became the first year of development of AI-related applications, and the scale of AIGC APP industry grew rapidly, with the scale exceeding 60 million in June.
3.2 From the existing application scenarios, it can be roughly divided into two major tracks: AI tools and AI social/entertainment; There are both scene-focused apps and comprehensive apps covering multiple scenes.
3.3 With the further development of AIGC APP industry, its penetration into the Internet head industry is obvious, and it gradually begins to have an impact on various industries.
3.4 The head apps of the whole network continue to be laid out in the AI field, and most of them have embedded AI functions, covering intelligent shopping guide, intelligent assistant, intelligent search, intelligent wizard and other functions.
3.5 The trend of AI in the Internet head industry has been significantly strengthened. The APPlication of the head industry relies on its own high-traffic foundation, users’ long-term usage habits, and the platform’s deep understanding of users to further strengthen the attributes of the app by using AI.
4. Industry competition around AI, when all scenarios are gradually AI-oriented, leave it to the market to think.
No matter what form of AI carrier, it has its own advantages, and choosing the right scene and creating a high-quality user experience is the key to success.
5. Online marketing has grown steadily. Brands aim at high-quality content, use hot events, and gain insight into current social emotions to achieve the best marketing effect. 5.1 Online marketing has grown steadily, and the marketing budget has tilted towards effect advertising.
I. The Internet advertising market continued to grow in the first half of 2024, with the steady growth of domestic economy and the acceleration of digital transformation as the main driving forces.
Ⅱ. Mobile marketing remained stable, while the content side promoted big-screen marketing to be active.
Iii. advertising in consumer industry has been tightened, advertising strategy has been more focused on the head industry, and marketing has changed to a more effective direction.
Ⅳ. Optimize the brand launching strategy and tilt the budget to the effect advertisement.
ⅴ. Short video and instant messaging media have gained market share due to their strong social interaction.
ⅵ. In addition to hard and wide exposure, the brand is also supplemented by soft and wide delivery, which subtly occupies the user’s mind.
Overall, it presents the pre-positioning characteristics of promoting soft and wide delivery, which is particularly prominent in the beauty care and household appliances industries.
ⅶ. Domestic brands are also not to be outdone in soft advertising, competing with international brands on the same stage.
In the beauty industry, domestic brands such as Kanshu and Polaiya rank among the top in the soft-wide launch, with the amount of investment exceeding 20 million, especially in household appliances. The top three brands in the launch cost are all domestic brands.
5.2 Hot drama marketing is in full swing, from the content field to the consumption field, the brand aims at high-quality content.
ⅰ. In the first half of 2024, long dramas exploded frequently, and the influence of head works continued.
Ii. The solo dramas on each platform compete in the same file, with multiple types and themes, which satisfies the audience’s content preferences and also drives the brand marketing enthusiasm.
ⅲ. The hit TV series has obvious advantages in attracting gold, among which the cooperation between fast-moving brands is the most active.
Ⅳ. The short drama industry is not only improving its industrial chain, but also maturing its business model, covering advertising cooperation and user payment mode, and expanding into the fields of live broadcast and delivery.
ⅴ. Short plays have become one of the most important forms of entertainment for users. The penetration rate of short play content users on short video platforms exceeds 60%, and nearly 30% of them are deep viewing users.
According to QuestMobile data, the short drama content of Tik Tok and Aauto Quicker platforms reached 474 million and 259 million users respectively, including 132,452,000 and 69,280,000 in-depth users.
ⅵ. For short dramas on short video platforms, the number of women and middle-spending groups has increased significantly, Tik Tok has attracted more people under the age of 24 and high-spending groups, and Aauto Quicker has expanded more social backbones.
ⅶ. The track of short plays is increasingly involuted, and the theme is rapidly renewed. Monitoring the market dynamics in time and responding to the audience’s needs quickly become an important consideration for short play creators and brand strategy formulation.
The popular content elements of short dramas on short video platforms are similar, and elements such as overbearing president, rebirth, affection and cute baby are mentioned in high frequency. Short dramas are also the visual expression of the previous network "cool text".
ⅷ. Diversified themes attract different audiences, and brands accurately screen users through customized short plays.
For example, Grain Rain’s short drama "The Great New Year’s Eve" with the theme of divorce and affection, the broadcast time coincides with the New Year’s reunion time, attracting more than 200 million users on the Tik Tok platform to watch, with a relatively wide audience. Polaiya’s short drama "Awake!" The Love Brain attracted more young women to watch.
ⅸ. Short plays bring obvious user increment for cooperative brands.
QuestMobile data shows that among the users reached in the two months after the launch of "New Year’s Eve", 22.269 million users paid attention to Grain Rain brand content in February 2024, up 529.9% from the previous month. Wake up! Among the users of Love Brain, 11.953 million users paid attention to the content of Polaiya in November 2023, up 31.3% from the previous month.
ⅹ. The e-commerce platform also aims at the short drama track, draining itself through short dramas, gaining insight into user preferences, and applying the latest themes to attract users’ attention.
QuestMobile data shows that half of the users who reached the JD.COM cooperation short play "Rebirth Me as an Agent in the AI World" used JD.COM APP later, which was 5.1 percentage points higher than that of the whole network using JD.COM APP, which reflected the short play’s drainage effect on the e-commerce platform to some extent.
?. Paid short plays can effectively attract and transform high-consumption users through plot setting; In addition, "book to drama" injected new traffic into the original IP platform.
5.3 endorsement marketing stimulates consumption potential, and brand popularity gains short-term high exposure.
I. In the first half of 2024, brands such as beauty and food continued to seize consumers’ minds through endorsement marketing.
Ⅱ. Top-stream spokespersons can effectively boost the brand popularity in a short period of time, and the high investment in endorsement fees will incite multiple marketing effects. At the same time, the fit between spokespersons and brand tonality is equally important.
5.4 brand marketing step on the current hot events and grasp the social emotional marketing.
I. Hot event-Graduation season marketing: The brand aims at the future young consumers, creates a sense of ceremony in graduation season with sincerity, directly hits the hearts of young people, and deepens the communication between the brand and young people.
Ii. Hot Events-Sports Marketing: In view of the hot events of the whole people, brands compete to display and attract consumers’ attention from different angles through differentiated marketing strategies.
For example, Yili jumped out of the competition of brand resources and cut into the brand positioning of "fan partner" in the European Cup from the perspective of crowd insight; Xicha designed the exclusive image of Paris Olympic Games — — "Running Axi" appeared in the streets of Paris.
ⅲ. Hot Events-Sports Marketing: Soft and wide brand marketing also borrows the popularity of large-scale sports events.
During the European Cup, the number of commercial content of the brand’s reference to the European Cup increased significantly, and before the opening ceremony of the Paris Olympic Games, the commercial content of related talents was on the rise.
Ⅳ. Grasping Social Emotion-Slow People’s Day: Insight into users’ demand for "slow life" and deepening the connection between brands and "slow people"
In June 2024, Xiaohongshu held the "Xiaohongshu IP Annual Experience Conference" in Dali, Yunnan, and built a "slow people tribe" on the spot, creating a series of activities such as slow people music festival, slow people camping, slow people not going to the market, slow people mind workshop, etc., so that more brands can pay attention to the real needs of users behind "slow life".
ⅴ. Grasping Social Emotions-Music Festival Marketing: More and more brands also aim at music festival scenes, and realize two-way travel with young people by creating their own or taking advantage of the IP of music festivals.
ⅵ. Frontier technology marketing-AI marketing: AIGC has gradually changed from a hot topic to the crowning touch of advertising creativity; At the same time, short plays have also begun to explore the era of efficient creation of "AI co-creation"
1. Online entertainment scenes
1.1 The demand for online entertainment is strong, and most scenes keep growing. Short videos, mobile games and online videos are the digital entertainment fields where users are mainly concentrated.
1.2 The scale of users in the short video industry keeps growing in time, which highlights its lasting market attraction and development potential.
1.3 The traffic in the short video industry is highly concentrated, and the monthly active users in Tik Tok and Aauto Quicker account for over 90% of the traffic in the industry.
1.4 The short video head platform has 300 million overlapping users, which puts forward higher requirements for content innovation, user experience optimization and differentiation, thus stabilizing the existing user groups and attracting new users.
1.5 AI creative function upgrade iteration accelerated, attracting users to actively participate.
QuestMobile data shows that Tik Tok’s Clipping APP and Aauto Quicker’s Fast Shadow APP have been launched one after another to enhance users’ appeal, with the average monthly usage time reaching 50.2 minutes and 45.2 minutes, up by 7.1% and 15.3% respectively.
1.6 Tencent Video topped the online video industry with 400 million monthly active users; The flow of short plays has begun to take shape, and MAU, a free short play of red fruit, has exceeded 75 million.
1.7 The influence of content has deepened, and high-quality dramas, variety shows and other content have driven the platform traffic to increase significantly.
1.8 The application pattern of online music head is relatively stable, and the growth rate of soda music and tomato listening music version is bright.
1.9 online music APP strengthens deep cooperation with automobile brands, creates a new ecology of in-vehicle entertainment, enhances user experience and expands market boundaries.
QuestMobile data shows that the coincidence rates of LI and Cool Dog Music, Xiaomi Car and QQ Music, AITO and Netease Cloud Music APP reach 18.1%, 37.7% and 28.4% respectively, which reflects the high demand of car users for music and lays a traffic foundation for car music ecology.
1.10 Online reading head platform maintained a growth trend, but it is worth noting that the length of users dropped significantly, content consumption tended to be fragmented, and competition intensified.
1.11 Users aged 36 and above and users in third-and fourth-tier cities constitute a highly sticky user group of online reading platform.
1.12 kinds of MMORPG and strategy games, with rich social interaction and in-depth strategy play, have effectively improved and maintained player activity with the help of timely operation activities.
1.13 The number of active users of "Collapse: Star Dome Railway" APP is stable at more than 12 million, and the user stickiness is steadily increasing. Users aged 25-35 are its core user groups, accounting for over 70% of the active users.
1.14 The newly launched Dungeons and Warriors: The Origin has more than 20 million active users in June, and the average daily use time is as long as 160 minutes. As a mobile version of the classic end tour, the game has successfully attracted a wide range of players of different ages.
1.15 Leisure, decompression, competitive battles and other types of WeChat games have gained tens of millions of traffic.
2, life consumption scene 2.1 life service industry
I. People’s demand and stickiness for life services have remained steadily deepening, with the local life and film performance industries growing more prominently year on year.
Ii. Life service applications still maintain the characteristics of multi-channel traffic layout, driving the overall traffic growth of applications.
Iii. meituan accelerated the development of instant retail business and expanded the lineup of cooperative brands, and people’s emergency needs also increased rapidly during the early morning to morning rush hours.
Ⅳ. As a comprehensive service platform for local life, the overlap between public comment and content platform is increasing, and its overlapping users are obviously different due to the characteristics of content platform.
ⅴ. While the channels of food service platform are diversified, the traffic distribution is gradually balanced, and WeChat applet is still the main channel.
ⅵ. With the fluctuation of the market in the past two years, the online traffic of major chain restaurants and new tea brands also showed different changes.
ⅶ. The express logistics industry maintained steady growth, and the year-on-year traffic of both the platform side and the distribution side increased to varying degrees.
ⅷ. The popularity of the film performance market has also led to a substantial increase in platform traffic, especially during holidays and the opening time of tickets for important star concerts, which will show obvious traffic peaks.
2.2 Health and Beauty Industry
ⅰ. Health and beauty industry is one of the industries with outstanding growth this summer. As its main sub-industry, the sports and fitness industry has also increased substantially year-on-year, and the traffic has once again exceeded 70 million after two years.
Ii. 2024 is a big year for sports, and many international events are held in June-August, which greatly drives everyone’s sports enthusiasm and makes the popular events on the platform more diversified.
ⅲ. Most of the head apps in the sports and fitness industry show a trend of traffic growth, among which hot sweat dance, flashing campus, running laps and other deep-rooted market segments, traffic growth is more prominent.
Ⅳ. Artificial intelligence has developed rapidly in the field of sports and fitness. In addition to providing users with personalized and customized fitness programs through big data models, AI has also been fully applied in specific scenarios to enhance the user experience.
3. Education job hunting scene
3.1 The application of educational tools is increasingly favored by students and educators because of its efficient and convenient auxiliary functions, and has become a new driving force to promote the growth of educational science and technology.
3.2 The traffic performance of digital applications in such scenes as teacher courseware optimization, parents’ homework verification and class management is bright.
3.3 Job-hunting recruitment APP industry traffic increased, highlighting the trend of active market and digital recruitment.
3.4 The demand in the job market has been released, and the traffic of head job-hunting apps has increased significantly.
3.5 The number of overlapping users of job-seeking recruitment apps has increased, highlighting the diversified job-seeking strategies of job seekers.
4. Travel scenes
4.1 The release of users’ demand for going out in the past year has promoted the continuous growth of the tourism travel APP industry, which has reached 1.067 billion at present, with huge market growth potential.
4.2 In the sub-sectors of tourism travel, travel tools, flight services and hotel services ranked in the top three in terms of year-on-year growth.
4.3 Typical tourism platforms obtain traffic through multi-channel layout, achieving year-on-year traffic growth, among which the traffic growth of Disney Resort and Changlong tourism applications is prominent, accounting for 715.7% and 158.6% respectively.
4.4 Geographically, the traffic of online travel industry is distributed in Beijing, Shanghai, Tianjin and other first-tier and new first-tier cities, coastal areas and northwest regions.
4.5 The popularity of TV series has attracted users to punch in at the shooting location, and all localities have shaped cities into emerging popular tourist destinations through innovative marketing strategies, effectively activating the sinking market economy.
4.6 During the summer vacation, the "cultural craze" continued to heat up, which promoted the official WeChat applets in universities, museums, parks and theme parks to achieve traffic growth, that is, the point-and-use function mode can respond to users’ temporary needs more quickly.
4.7 The advertising rhythm of travel service APP is relatively synchronous, and the advertising creativity is mainly based on hotel/homestay discounts.
4.8 Q2 entered the important launch node of the theme park, and was exposed by Tik Tok+WeChat, and continued into the summer marketing season.
4.9 During holidays, the typical platform launched a series of "discounted trips" to promote the active platform; In addition, under the hot market of "wilderness tour" in the west of Xinjiang, Tibet and Qinghai, the traffic of car rental platforms has increased.
4.10 As outbound tourism continues to be hot, users’ enthusiasm for international travel continues to heat up, driving the outbound travel application traffic to increase significantly.
4.11 Ferry, train and aviation are important means of transportation for users to travel, and the general platform traffic has increased to varying degrees.
4.12 The upsurge of outbound travel and go on road trip and Wenzhou tourism has promoted the surge of hotel demand, and the hotel industry has continuously optimized the accommodation experience by using digital technology, thus further promoting the continuous growth of platform traffic.
5. Shopping financial scenario
5.1 In the second quarter, the traffic of the e-commerce industry maintained growth, and "content+live broadcast" became an indispensable part of the traditional e-commerce platform, and the usage time of users continued to increase.
5.2 The head platform "Taopin Beijing", the development of green economy and niche circle economy led to a year-on-year growth rate of idle fish APP traffic of over 30%, and the traffic of digital e-commerce platform also had a high growth rate.
5.3 During the 618 Shopping Festival this year, various e-commerce platforms canceled pre-sales one after another, which greatly promoted the pace of activities, and the traffic reached its peak on the day of May 20.
5.4 Content platforms such as Tik Tok, Aauto Quicker and Xiaohongshu made full use of their live broadcast advantages and launched a series of live broadcast activities to enhance user participation, and the overall usage time of users during the "618 Promotion" period was improved.
During the "5.5" promotion period, it was particularly obvious that cross-platform advertising jumped to the integrated e-commerce platform.
5.6 During the e-commerce promotion period, consumer brands concentrated their marketing and effectively exposed them with the help of the promotion bank.
During the period of 5.7 618, all kinds of brands also used soft and wide content to create momentum, and the launch was expanding.
5.8 In all segments of financial management, the growth rate of mobile banking APP traffic is the highest, and the stock trading platform and insurance service platform also have higher growth.
5.9 State-owned banks and head joint-stock banks have outstanding traffic advantages, and the number of users of Agricultural Bank of China, ICBC, China Construction Bank and China Merchants Bank has exceeded 100 million, and they still maintain a high growth rate; City commercial banks and rural commercial banks have flourished with the support of local governments.
5.10 Banks promote the integration of life scenes and financial services through credit card APP, set up local life consumption portals, and launch rich territorial preferential activities to attract users’ consumption.
5.11 In addition to completing the basic functions of trading, the integrated platform also provides rich information, social interaction and other services to attract more users.
5.12 The comprehensive platform has a wider audience, and the proportion of female users of brokerage-owned apps is relatively high, and the audience age group is concentrated between 36 and 45 years old.
5.13 Large-scale model layout has been carried out in all walks of life, and a number of banks and brokers have begun to build large-scale AI models in the vertical field of the financial industry.
6, automobile consumption scene
6.1 Users’ habit of using the automobile information platform has gradually stabilized, and the industry traffic has maintained steady growth.
6.2 Traditional car companies represented by BYD take today’s headlines, Tik Tok and vertical car information platforms as the main delivery channels; Popular new power brands such as AITO have strengthened their launch on social media platforms such as Weibo, Xiaohongshu and WeChat.
6.3 More automobile brands choose short videos, live broadcasts and other new media forms for marketing, and content dissemination is easier to create hot events and expand brand influence.
6.4 Under the background of intelligent networking, car companies actively build online channels with APP as the core, joint venture car companies have stock advantages, and domestic emerging independent brands have accelerated their pace of catching up.
6.5 Among the new energy car buyers, the proportion of young people under the age of 35 increased significantly, and the penetration rate of new energy vehicles in second-and third-tier cities continued to increase, gradually inciting the fourth-tier and below markets.
6.6 In the second quarter, a number of new cars went on the market, and the ideal L6 became a big hit. In June, the sales volume exceeded 20,000. All three new cars recently launched by BYD were on the list, of which Qin L DM sold 18,000.
6.7 As the fourth model of the Ideal L series, the Ideal L6 is more acceptable to young people, which complements other cars and improves the product layout. BYD Qin L launched five models to attract users of different ages.
6.8 The new M7 Ultra has been greatly upgraded from driver assistance system, active safety technology, chassis and other aspects, providing a safer, more comfortable and intelligent driving experience, and adding color matching to meet consumers’ personalized pursuit.
On May 31, 2024, the new M7 Ultra was officially launched, and four models were launched, among which the five-seat four-wheel drive intelligent driving version was favored by more users, with 4,501 new active vehicles in June.
6.9 In terms of refueling applications, the flow advantages of the first two platforms are obvious, and the user concentration is further improved; With the rapid penetration of new energy vehicles, the construction process of corresponding charging facilities has been accelerated, and the traffic of head-charging brands has maintained rapid growth.
After 6.10, the market accelerated the transformation of new energy, and the demand for electronic components of new energy vehicles increased a lot. Services such as upgrading and maintenance of vehicle systems began to spread rapidly, and the head car maintenance platform began to strengthen cooperation with new energy vehicle enterprises.
1. user scale of TOP50 track No.1app.
2. App scale growth list of 10 million levels
3. TOP list of WeChat applet users
4. Panoramic ecological traffic TOP players
5. China Internet OTT App user scale TOP5.
6. TOP commercial value App media
7. TOP list of Internet advertising media in beauty care industry
8. TOP list of Internet advertising media in food and beverage industry
9. TOP list of Internet advertising media in clothing and luggage industry
10. TOP list of Internet advertising media in automobile brand industry
11, the whole network drama broadcast TOP list
12. TOP list of variety shows in the whole network
13. TOP list of activity of new energy manufacturers
On October 19th, ＂Baby＂ will turn Yang Mi into a working girl with dark skin.
Jiang Meng played by Yang Mi has a congenital genetic disease.
1905 movie network news Produced by Hou Xiaoxian, directed by Liu Jie, and starring Yang Mi, Guo Jingfei and Hong Chi Lee, the documentary literary film will be released nationwide on October 19th, and has been pre-sold in Taobao Film, Cat’s Eye and other major platforms. As a documentary-style literary film, Baby was in a state of "no script" in the early stage of creation, and the actors joined this special crew with a five-page outline. Under the guidance of director Liu Jie, who is known as a "specialist in literary films", the three leading actors in Baby have all "unlocked" their own brand-new side and performed a real and direct movie.
"Baby" witnessed the "brand-new version". Yang Mi faded from fashion and turned into "Tu Meng"
Yang Mi went to prison to save the child.
As a well-known queen of goods in the entertainment circle, Yang Mi can bring up a fashion trend every time she wears clothes and shows at the airport. However, since September this year, the title of "Fashion Queen" has been gradually replaced by another title — — "tumeng". How can the word "earth" be associated with Yang Mi? You can see the shape of Yang Mi in Baby at a glance. As the first literary film in 16 years, Yang Mi gave a disfigured performance in Baby. Jiang Meng, the protagonist she plays in the film, is an abandoned child who was abandoned by her parents because of serious birth defects and grew up in a rural family. According to the director, the costume of the role of Jiang Meng was "taken from the little girl who worked there, washed and disinfected, and put on by Yang Mi". When Yang Mi entered the makeup group, he deliberately blackened his skin and painted freckles in order to present the appearance characteristics of the role caused by digestive system diseases. A staff member beside him once questioned whether it was a bit too much, but Yang Mi himself did not care about it and stopped saying "come as requested by the director".
Yang Mi’s breakthrough in "Baby" is not only in styling. In order to play the role of Jiang Meng well, she "became" Jiang Meng according to the director’s request. She went to the hospital in advance to do nursing practice and interview children’s doctors, and saw a lot of newborns with congenital defects in the incubator. After nine months of filming, Yang Mi gave himself to "Jiang Meng" in Baby without reservation.
Being asked by the director not to sleep for three days, Guo Jingfei in "Baby" is "really good"
Guo Jingfei plays the father who is on the verge of collapse.
The film "Baby" revolves around the story of Yang Mi’s heroine who saves another child who is sentenced to death by his parents. Guo Jingfei, known as the "Prince of Drama", plays the child’s father, Mr. Xu. Director Liu Jie once revealed: "The story comes from the real experience of friends around him in 2009. He gave birth to a child with severe hydrocephalus. The doctor gave him three days to decide the child’s life and death. At that time, he didn’t sleep for three days. He called me before making a decision and told me,’ Even if I fight for my whole life, I will let the child live’."
It is precisely because of the director’s personal experience that he has a "hard target" for Mr. Xu’s casting, that is, he should not sleep for three days. In order to polish the image of such a collapsed and desperate father, Guo Jingfei really didn’t sleep for three days and nights when he entered the crew, and the play didn’t become a success until he really pined down. In the end, Guo Jingfei faced the scene of questioning and collapse at the police station, which was so real that people could not bear to watch it.
Hong Chi Lee, who has no lines in the whole process of "Baby", contributed extraordinary "eye skills"
Hong Chi Lee plays the deaf-mute
In Baby, there is a character who has no lines in the whole process, that is, Hong Chi Lee plays the deaf-mute Xiaojun. Maybe you won’t remember the name "Hong Chi Lee", but the junior soldier in the middle school will. This young 90-year-old has now become a rising "literary star" in Ran Ran. This year, three works have been selected for various film festivals at home and abroad, in addition to the upcoming new work "Baby" and "Happy City" directed by Bi Gan and He Weiting.
"Baby" is a deaf-mute setting. At first, it was a casual decision made by director Liu Jie, because Hong Chi Lee’s Taiwan Province accent would be "inconsistent" with the grounded Nanjing dialect. This seemingly random decision made Hong Chi Lee a wonderful performance in Baby. The role of Xiaojun’s subtle love for Jiang Meng, his yearning and efforts for ordinary life, and his fear and firmness in the face of police questioning are all animated by Hong Chi Lee’s talking eyes. "You will be unconsciously taken away by his eyes", which is the charm of Hong Chi Lee in Baby.
It seems that the three leading actors from different worlds have no reservations in Baby, and they have combined a cohesive reality story. "If I’m not perfect, will I still be your baby?" The documentary literary film "Baby" focuses on the "imperfect life" of birth defects and makes a strong voice for the marginalized people! The film is produced by Hou Xiaoxian, directed by Liu Jie and starring Yang Mi, Guo Jingfei and Hong Chi Lee. It will be released nationwide on October 19th, and has been pre-sold on major ticketing platforms.
Netease cloud music listening report has been refreshed again, but there are three new changes this year.
Wen | Shentong Commercial Chu Qingzhou
Hello, everyone, I am a green boat who loves listening to songs.
It is also the year-end inventory season of the Internet platform. On December 29th, the annual Netease Cloud Music Users’ Annual Listening Report was launched.
This is the seventh year since the beginning of 2017. I thought there might be seven years of itchy aesthetic fatigue, but after the report went online, the overall reputation was still very good.
Based on the feedback from users, I noticed three important changes in this year’s music listening report.
These changes, in fact, reflect the development and changes of the music platform itself, such as Netease Cloud Music, at the business level in recent years. According to this context, perhaps we can gain insight into the logic behind this IP screen at the end of each year.
Change 1: from carrying "personal emotions" to echoing "social emotions"
As the name implies, users’ annual report on listening to songs shows users’ personal memories of listening to songs, and personal emotions and emotions behind music, which is also the basis for the continued popularity of listening to songs in the past years.
However, I have observed that from last year to this year, listening to music reports have been based on this, and they have more echoes to the collective emotions of society.
For example, there are more concluding words in this year’s report, such as "your musical spirit"; For example, the mood of listening to songs in four seasons is extracted from the habit of listening to songs in four seasons.
On the surface, this is still a personal emotion. In fact, let’s look at these summarized words, such as "upward force", "no one is more elegant than you", "brilliant sunshine" and "childlike innocence in summer", which are all beautiful words and have the common expectations of most people.
From a certain point of view, Netease Cloud Music seems to reuse the H5 model method of "personality test" in the annual listening report.
Whether using the theory of type 24 personality and personality color before, or quoting the works of music psychologist John Sloboda in this report to present the relationship between music and emotion …
This is not so much a user’s individual "personalized" emotion as a collective and common emotional state of human beings.
Music can be a resonator of social emotions.
Take the World Cup as an example. Every time the World Cup comes, everyone’s first reaction may think of the two works "The Cup of Life" in 1998 and "Wow, Wow, Wow (African Moment)" in 2010. As soon as the music rings, fans will be immediately substituted into their original emotions.
This year’s World Cup also accidentally promoted "Good Morning Long Hui". On the short video platform, this song and the picture of Messi accepting the award became a perfect match.
Under the epidemic, everyone has actually been a little "mourning" recently. This year’s report on listening to songs, from copywriting to pictures and dynamic effects, is focused on taking a beautiful healing wind.
Comparatively speaking, Yuncun specially added an advertisement "Remember all the original music" last year to echo the public sentiment behind the frequent hot events that year.
This year’s idea is to better integrate social emotions with each individual’s emotions.
Change 2: the prominent "time" dimension in the expression of personal emotions.
In the presentation of "personal emotions", this year’s listening report has also added more dimensions. Frankly speaking, the content of communication is afraid of "complexity", because if it is not added well, it will easily become bloated and affect the communication effect.
However, on the whole, the data dimension added this year is still very clear in thinking. One of the outstanding points is that the data dimension around "time" is more prominent.
Part of this is the data that has been available every year in the past, such as the time when I first "met" the platform; What is your most special day of the year, when is the latest time to listen to music, and so on; Part of it is the data added in the past two years, such as "your habit of listening to songs in four seasons"; There are some new additions this year: for example, is your era of listening to music in the 1980s, 1990s or the new millennium, and so on.
Why am I so concerned about time? Because our musical memories are actually related to specific time and specific scenes.
Tayu Lo, the godfather of Chinese music, once specifically mentioned that "music is an art of time, and it must rely on time to prove that it really exists".
For ordinary users who listen to songs, grasping one more time dimension can arouse the emotional memory in a specific scene once more, and the display of emotions is of course more delicate.
Change 3: Why do you want to do "light socialization"?
If the first two points focus on big social emotions and small personal emotions respectively, then the function of "light social interaction" added to the music listening report should be directly related to the community attribute of the platform.
The so-called "light socialization" is mainly reflected in the last egg of this year: let users enter the "cloud empty" field, listen to songs with other online users, meditate on cyberspace, and welcome the New Year.
In fact, before Netease Cloud Music’s annual listening report, it also tried "social" gameplay, and there were disputes and discussions. However, this year’s report grasps the "atmosphere" of user communication, and I think the general direction is no problem.
Why do you say that? Because strangers socialize, there are actually two completely different emotional demands.
The first appeal is to pursue "simple and direct" efficiency. This is the demand that social products such as Momo and Exploration try to meet. However, this is not suitable for communication based on interest or musical taste.
The second emotional appeal of strangers’ communication, on the contrary, is "inefficient". The most typical case, such as the game "Light Encounter" created by Chen Xinghan, is called a social adventure game, but its socialization is an inefficient socialization, but users prefer this warm and warm atmosphere.
Another example is the "listen together" function created by Netease Cloud Music. After listening to songs together, you may never meet the opposite partner again, but the average daily use time of a single user is more than 2 hours, which proves that users highly recognize this communication method.
Inefficient socialization, like simple, direct and purposeful stranger socialization, reflects two aspects of human nature and is an emotional appeal of human nature.
This time, I tried to combine "emotional resonance" with "light socialization" and really found a suitable and warm gathering atmosphere for music.
Behind the change of annual music listening report, the morphological change of online music products
From the marketing point of view, this year’s annual listening report of Netease Cloud Music really reflects the team’s innovative ability; However, from the perspective of lower-level business logic, the changes in the content of listening to music reports in recent years are actually a silhouette of the changes in the form of Internet music products.
First of all, the music platform has changed from a "small and beautiful" product to a "daily use" mass product.
Under the comprehensive factors such as the ten-year development of the mobile Internet, the accelerated expansion of the car market and the rise of short videos, the importance of music products has not decreased, but increased.
On the one hand, the influence of the music platform continues to improve. For example, Netease Cloud Music, which was the first to open up the situation among young users in the first and second lines, has had 182 million monthly activities after years of development; On the other hand, Aauto Quicker music, soda music and other new forces have joined the game, which reflects the growing influence of the music market itself.
This is the premise why the music platform can move from bearing "individual emotions" to echoing "social emotions".
Although pop music is the most convenient carrier of cultural communication content, China’s music market has also experienced many years of lows in those years when piracy was rampant. Only when the volume of products and the influence of the music market have reached the whole people, can music really give full play to its potential value as a resonator of social emotions and a transmitter of the spirit of the times.
Secondly, the exploration of community product form by music platform has also entered a new stage.
Being a community is always the goal pursued by Internet content products, and the music platform is no exception. Whether it’s Yuncun, which is positioned as "music+social" as soon as it goes online, or platforms such as QQ music, which has been added in the past two years, it is exploring the form of community products.
Objectively speaking, Netease Cloud Music is a leader in exploring the community, and has made some new achievements in recent years.
The innovative modes such as "light social interaction" in this song listening report are actually based on the reference provided by functions such as "listening together": the proper communication and interaction mode between music lovers has been verified to some extent.
Standing at the mixed end of 2022, looking back at the seven years when listening to the song report accompanied us, it really makes people feel sad. In any case, Netease Cloud Music’s annual listening report has indeed become an annual inventory IP with the characteristics of the times.
What is more noteworthy is that music is also playing an increasingly important role in the competitive Internet market and our specific life scenes step by step, which is somewhat gratifying.
* deep pupil business (ID: deep-focus)