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QuestMobile2024 cmnet Semi-annual Report

Text | QuestMobile

QuestMobile data shows that as of June 2024, the monthly active users of mobile Internet reached 1.235 billion, up 1.8% year-on-year, which is different from the previous market growth supported by users in fourth-and fifth-tier cities. In the first half of this year, new users mainly came from first-tier cities, which also increased the proportion of first-tier users to 9.3% (up 1% year-on-year), indicating that the trend of people gathering in first-tier cities in the first half of this year was obvious.

The change of people has brought about changes in the use of different fields. Online entertainment, life consumption, education and job hunting, travel, shopping finance and automobile consumption have become "six bright areas". In June, 2024, the number of monthly users in the life service industry reached 865 million, and the average monthly usage time reached 222.8 minutes, up by 4.5% and 4.8% respectively, indicating that the recovery trend of urban life consumption was obvious, especially for local life and film performances, and the monthly life scale increased by 11.1% and 22.7% respectively.

In the field of online entertainment, the monthly users of short videos have reached 989 million; In the field of education and job hunting, the monthly users of educational tools reached 133 million, an increase of 14.5% year-on-year; The total number of users in the field of travel has reached 1.067 billion, and the monthly users of travel tools, flight services, hotel services, train services and car services have increased by 35%, 29.9%, 25.8%, 24.8% and 16.2% respectively. In the fields of shopping finance and automobile consumption, the monthly living scale of the mobile shopping industry reached 1.08 billion, up by 3.5% year-on-year. The rise of banking apps and automobile companies apps is changing the traditional usage mode of these two fields … …

In addition to the above six major areas, in the past year, the AIGC APP industry stood out among all secondary Internet industries, and the industry scale ushered in explosive growth. QuestMobile data shows that in June 2024, the monthly active users of AIGC apps reached 61.7 million, a year-on-year increase of 653.3% (a net increase of 53.5 million). At the same time, in the past year, the number of new users of AIGC was mainly from users in new first-,second-and third-tier cities. Young people under the age of 40 are the core "early adopters", accounting for more than 80%. The instability of early adopters also led to a year-on-year decrease of 23.5% (_) in the average usage time of AIGC industry & hellip; Sticky, sticky, sticky, the important thing is said three times, and it is king to use it!

The other is cloud service and big model service for B-side. Besides traditional AI PaaS and AI IaaS, AIGC apps have been subdivided based on scenes, covering various B-side application fields such as commercial copywriting, office work, digital human/intelligent customer service, commercial audio-visual images, etc. For example, the "shooting" of video scripts, the "Meitu Design Studio" generated by advertising materials, and the "Magic Sound Workshop" dubbed by AI.

At the same time, embedded AI, intelligent shopping guide in the field of e-commerce, intelligent assistant in tools, etc. have been laid out in the head APP of the whole network, which strengthens the convenience of existing users in using the APP, develops more humanized functions, and increases the stickiness of using the APP. For example, Taobao asks for access to the "Tongyi Thousand Questions Model", which has the functions of senior shopping guide, life assistant, gourmet, travel planning, soul writer, etc., and provides users with functions such as product selection, recommendation and itinerary suggestion.

Obviously, this further intensifies the competition intensity of the whole AI application … … How to play specifically? Read the report … …

1. The policy system has been continuously improved, and the infrastructure has been continuously built. The scale of China’s digital economy is booming, and the Internet market traffic has grown steadily. 1.1 In the first half of 2024, the state issued a number of policies around the fields of data elements, digital economy, digital society and smart city construction, which promoted the high-quality development of the digital economy and achieved remarkable results.

Statistics from the National Bureau of Statistics show that from January to May, the operating income of information transmission, software and information technology service enterprises above designated size increased by 11.2%; In the first half of the year, the online retail sales of physical goods increased by 8.8% year-on-year, accounting for 25.3% of the total retail sales of social consumer goods.

1.2 The revenue of emerging digital economy businesses such as cloud computing, big data and Internet of Things has been rising year after year, accounting for over 20% of telecom business revenue in 2023.

1.3 The pace of infrastructure construction in the digital economy has been accelerated, and the network infrastructure and computing infrastructure have been continuously expanded and accelerated, providing strong support for the development of the digital economy.

1.4 Internet market traffic maintained a steady upward trend, with an annual growth rate of around 2.0%.

1.5 At this stage, the increase of Internet users mainly comes from people in first-tier cities, and users gather in high-tier cities.

1.6 The degree of touching the net of the whole network has fluctuated, the monthly average usage time has increased, while the average usage times have slightly decreased, and the user’s concentration on APP usage has increased.

1.7 The number of apps used per capita in the whole network is basically the same, and the proportion of users who use 21-40 apps per month has increased.

QuestMobile data shows that it may be influenced by the continuous increase of a large number of AIGC APP in the past year. The proportion of users who use 21-40 apps per month is higher than that of the same period of last year. In June 2024, 31.1% of users used 21-30 apps, and 21.4% used 31-40 apps.

2. cmnet New Match Point 2.1 The AIGC industry has grown rapidly and has become an indispensable part of the growth of the Internet market.

1 Ⅰ. QuestMobile data shows that 93 Internet secondary industries have experienced a certain degree of traffic decline, with 46.5% of the secondary industries experiencing positive growth, of which 3 have a growth rate higher than 100%, and the high-speed growth industries have become fresh blood injections for the market.

Ii. in the past year, AIGC APP industry stood out among all the secondary industries of the internet, and the scale of the industry ushered in explosive growth.

According to QuestMobile data, in June 2024, the monthly active users of AIGC APP industry reached 61.7 million, a year-on-year increase of 653.3%.

Iii. The growth of AIGC APP industry mainly comes from men, young people under 40 years old, users in new first-tier cities, second-tier cities and third-tier cities.

Ⅳ. Although the scale of AIGC APP industry has surged, there may be some "early adopters" who are not deeply used, resulting in a certain reduction in the average usage time of the industry compared with last year.

2.2 On top of traditional B-end areas such as enterprise services and e-commerce, emerging services such as cloud services and large-scale model services are attracting increasing attention.

I. The B-end business of Internet head enterprises takes basic cloud computing as the underlying infrastructure, and relies on two AI platforms, AI PaaS and AI IaaS, as well as AI universal products, focusing on core scenarios of different industries and delivering various solutions to B-end customers.

Ii. [B-side traffic] AI big model service mainly includes big model development platform, AI light application development platform and agent creation and distribution platform, which are progressive step by step to jointly expand the B-side traffic boundary of the Internet.

Iii Ⅲ. AIGC APP covers all kinds of B-side scenes, involving commercial copywriting, office work, digital people/intelligent customer service, commercial audio-visual images, etc.

3. AIGC APP grabs users with scenes: the monthly active users of AIGC APP industry have broken 60 million, and it has gradually impacted other industries.

3.1 2024 became the first year of development of AI-related applications, and the scale of AIGC APP industry grew rapidly, with the scale exceeding 60 million in June.

3.2 From the existing application scenarios, it can be roughly divided into two major tracks: AI tools and AI social/entertainment; There are both scene-focused apps and comprehensive apps covering multiple scenes.

3.3 With the further development of AIGC APP industry, its penetration into the Internet head industry is obvious, and it gradually begins to have an impact on various industries.

3.4 The head apps of the whole network continue to be laid out in the AI field, and most of them have embedded AI functions, covering intelligent shopping guide, intelligent assistant, intelligent search, intelligent wizard and other functions.

3.5 The trend of AI in the Internet head industry has been significantly strengthened. The APPlication of the head industry relies on its own high-traffic foundation, users’ long-term usage habits, and the platform’s deep understanding of users to further strengthen the attributes of the app by using AI.

4. Industry competition around AI, when all scenarios are gradually AI-oriented, leave it to the market to think.

No matter what form of AI carrier, it has its own advantages, and choosing the right scene and creating a high-quality user experience is the key to success.

5. Online marketing has grown steadily. Brands aim at high-quality content, use hot events, and gain insight into current social emotions to achieve the best marketing effect. 5.1 Online marketing has grown steadily, and the marketing budget has tilted towards effect advertising.

I. The Internet advertising market continued to grow in the first half of 2024, with the steady growth of domestic economy and the acceleration of digital transformation as the main driving forces.

Ⅱ. Mobile marketing remained stable, while the content side promoted big-screen marketing to be active.

Iii. advertising in consumer industry has been tightened, advertising strategy has been more focused on the head industry, and marketing has changed to a more effective direction.

Ⅳ. Optimize the brand launching strategy and tilt the budget to the effect advertisement.

ⅴ. Short video and instant messaging media have gained market share due to their strong social interaction.

ⅵ. In addition to hard and wide exposure, the brand is also supplemented by soft and wide delivery, which subtly occupies the user’s mind.

Overall, it presents the pre-positioning characteristics of promoting soft and wide delivery, which is particularly prominent in the beauty care and household appliances industries.

ⅶ. Domestic brands are also not to be outdone in soft advertising, competing with international brands on the same stage.

In the beauty industry, domestic brands such as Kanshu and Polaiya rank among the top in the soft-wide launch, with the amount of investment exceeding 20 million, especially in household appliances. The top three brands in the launch cost are all domestic brands.

5.2 Hot drama marketing is in full swing, from the content field to the consumption field, the brand aims at high-quality content.

ⅰ. In the first half of 2024, long dramas exploded frequently, and the influence of head works continued.

Ii. The solo dramas on each platform compete in the same file, with multiple types and themes, which satisfies the audience’s content preferences and also drives the brand marketing enthusiasm.

ⅲ. The hit TV series has obvious advantages in attracting gold, among which the cooperation between fast-moving brands is the most active.

Ⅳ. The short drama industry is not only improving its industrial chain, but also maturing its business model, covering advertising cooperation and user payment mode, and expanding into the fields of live broadcast and delivery.

ⅴ. Short plays have become one of the most important forms of entertainment for users. The penetration rate of short play content users on short video platforms exceeds 60%, and nearly 30% of them are deep viewing users.

According to QuestMobile data, the short drama content of Tik Tok and Aauto Quicker platforms reached 474 million and 259 million users respectively, including 132,452,000 and 69,280,000 in-depth users.

ⅵ. For short dramas on short video platforms, the number of women and middle-spending groups has increased significantly, Tik Tok has attracted more people under the age of 24 and high-spending groups, and Aauto Quicker has expanded more social backbones.

ⅶ. The track of short plays is increasingly involuted, and the theme is rapidly renewed. Monitoring the market dynamics in time and responding to the audience’s needs quickly become an important consideration for short play creators and brand strategy formulation.

The popular content elements of short dramas on short video platforms are similar, and elements such as overbearing president, rebirth, affection and cute baby are mentioned in high frequency. Short dramas are also the visual expression of the previous network "cool text".

ⅷ. Diversified themes attract different audiences, and brands accurately screen users through customized short plays.

For example, Grain Rain’s short drama "The Great New Year’s Eve" with the theme of divorce and affection, the broadcast time coincides with the New Year’s reunion time, attracting more than 200 million users on the Tik Tok platform to watch, with a relatively wide audience. Polaiya’s short drama "Awake!" The Love Brain attracted more young women to watch.

ⅸ. Short plays bring obvious user increment for cooperative brands.

QuestMobile data shows that among the users reached in the two months after the launch of "New Year’s Eve", 22.269 million users paid attention to Grain Rain brand content in February 2024, up 529.9% from the previous month. Wake up! Among the users of Love Brain, 11.953 million users paid attention to the content of Polaiya in November 2023, up 31.3% from the previous month.

ⅹ. The e-commerce platform also aims at the short drama track, draining itself through short dramas, gaining insight into user preferences, and applying the latest themes to attract users’ attention.

QuestMobile data shows that half of the users who reached the JD.COM cooperation short play "Rebirth Me as an Agent in the AI World" used JD.COM APP later, which was 5.1 percentage points higher than that of the whole network using JD.COM APP, which reflected the short play’s drainage effect on the e-commerce platform to some extent.

?. Paid short plays can effectively attract and transform high-consumption users through plot setting; In addition, "book to drama" injected new traffic into the original IP platform.

5.3 endorsement marketing stimulates consumption potential, and brand popularity gains short-term high exposure.

I. In the first half of 2024, brands such as beauty and food continued to seize consumers’ minds through endorsement marketing.

Ⅱ. Top-stream spokespersons can effectively boost the brand popularity in a short period of time, and the high investment in endorsement fees will incite multiple marketing effects. At the same time, the fit between spokespersons and brand tonality is equally important.

5.4 brand marketing step on the current hot events and grasp the social emotional marketing.

I. Hot event-Graduation season marketing: The brand aims at the future young consumers, creates a sense of ceremony in graduation season with sincerity, directly hits the hearts of young people, and deepens the communication between the brand and young people.

Ii. Hot Events-Sports Marketing: In view of the hot events of the whole people, brands compete to display and attract consumers’ attention from different angles through differentiated marketing strategies.

For example, Yili jumped out of the competition of brand resources and cut into the brand positioning of "fan partner" in the European Cup from the perspective of crowd insight; Xicha designed the exclusive image of Paris Olympic Games — — "Running Axi" appeared in the streets of Paris.

ⅲ. Hot Events-Sports Marketing: Soft and wide brand marketing also borrows the popularity of large-scale sports events.

During the European Cup, the number of commercial content of the brand’s reference to the European Cup increased significantly, and before the opening ceremony of the Paris Olympic Games, the commercial content of related talents was on the rise.

Ⅳ. Grasping Social Emotion-Slow People’s Day: Insight into users’ demand for "slow life" and deepening the connection between brands and "slow people"

In June 2024, Xiaohongshu held the "Xiaohongshu IP Annual Experience Conference" in Dali, Yunnan, and built a "slow people tribe" on the spot, creating a series of activities such as slow people music festival, slow people camping, slow people not going to the market, slow people mind workshop, etc., so that more brands can pay attention to the real needs of users behind "slow life".

ⅴ. Grasping Social Emotions-Music Festival Marketing: More and more brands also aim at music festival scenes, and realize two-way travel with young people by creating their own or taking advantage of the IP of music festivals.

ⅵ. Frontier technology marketing-AI marketing: AIGC has gradually changed from a hot topic to the crowning touch of advertising creativity; At the same time, short plays have also begun to explore the era of efficient creation of "AI co-creation"

1. Online entertainment scenes

1.1 The demand for online entertainment is strong, and most scenes keep growing. Short videos, mobile games and online videos are the digital entertainment fields where users are mainly concentrated.

1.2 The scale of users in the short video industry keeps growing in time, which highlights its lasting market attraction and development potential.

1.3 The traffic in the short video industry is highly concentrated, and the monthly active users in Tik Tok and Aauto Quicker account for over 90% of the traffic in the industry.

1.4 The short video head platform has 300 million overlapping users, which puts forward higher requirements for content innovation, user experience optimization and differentiation, thus stabilizing the existing user groups and attracting new users.

1.5 AI creative function upgrade iteration accelerated, attracting users to actively participate.

QuestMobile data shows that Tik Tok’s Clipping APP and Aauto Quicker’s Fast Shadow APP have been launched one after another to enhance users’ appeal, with the average monthly usage time reaching 50.2 minutes and 45.2 minutes, up by 7.1% and 15.3% respectively.

1.6 Tencent Video topped the online video industry with 400 million monthly active users; The flow of short plays has begun to take shape, and MAU, a free short play of red fruit, has exceeded 75 million.

1.7 The influence of content has deepened, and high-quality dramas, variety shows and other content have driven the platform traffic to increase significantly.

1.8 The application pattern of online music head is relatively stable, and the growth rate of soda music and tomato listening music version is bright.

1.9 online music APP strengthens deep cooperation with automobile brands, creates a new ecology of in-vehicle entertainment, enhances user experience and expands market boundaries.

QuestMobile data shows that the coincidence rates of LI and Cool Dog Music, Xiaomi Car and QQ Music, AITO and Netease Cloud Music APP reach 18.1%, 37.7% and 28.4% respectively, which reflects the high demand of car users for music and lays a traffic foundation for car music ecology.

1.10 Online reading head platform maintained a growth trend, but it is worth noting that the length of users dropped significantly, content consumption tended to be fragmented, and competition intensified.

1.11 Users aged 36 and above and users in third-and fourth-tier cities constitute a highly sticky user group of online reading platform.

1.12 kinds of MMORPG and strategy games, with rich social interaction and in-depth strategy play, have effectively improved and maintained player activity with the help of timely operation activities.

1.13 The number of active users of "Collapse: Star Dome Railway" APP is stable at more than 12 million, and the user stickiness is steadily increasing. Users aged 25-35 are its core user groups, accounting for over 70% of the active users.

1.14 The newly launched Dungeons and Warriors: The Origin has more than 20 million active users in June, and the average daily use time is as long as 160 minutes. As a mobile version of the classic end tour, the game has successfully attracted a wide range of players of different ages.

1.15 Leisure, decompression, competitive battles and other types of WeChat games have gained tens of millions of traffic.

2, life consumption scene 2.1 life service industry

I. People’s demand and stickiness for life services have remained steadily deepening, with the local life and film performance industries growing more prominently year on year.

Ii. Life service applications still maintain the characteristics of multi-channel traffic layout, driving the overall traffic growth of applications.

Iii. meituan accelerated the development of instant retail business and expanded the lineup of cooperative brands, and people’s emergency needs also increased rapidly during the early morning to morning rush hours.

Ⅳ. As a comprehensive service platform for local life, the overlap between public comment and content platform is increasing, and its overlapping users are obviously different due to the characteristics of content platform.

ⅴ. While the channels of food service platform are diversified, the traffic distribution is gradually balanced, and WeChat applet is still the main channel.

ⅵ. With the fluctuation of the market in the past two years, the online traffic of major chain restaurants and new tea brands also showed different changes.

ⅶ. The express logistics industry maintained steady growth, and the year-on-year traffic of both the platform side and the distribution side increased to varying degrees.

ⅷ. The popularity of the film performance market has also led to a substantial increase in platform traffic, especially during holidays and the opening time of tickets for important star concerts, which will show obvious traffic peaks.

2.2 Health and Beauty Industry

ⅰ. Health and beauty industry is one of the industries with outstanding growth this summer. As its main sub-industry, the sports and fitness industry has also increased substantially year-on-year, and the traffic has once again exceeded 70 million after two years.

Ii. 2024 is a big year for sports, and many international events are held in June-August, which greatly drives everyone’s sports enthusiasm and makes the popular events on the platform more diversified.

ⅲ. Most of the head apps in the sports and fitness industry show a trend of traffic growth, among which hot sweat dance, flashing campus, running laps and other deep-rooted market segments, traffic growth is more prominent.

Ⅳ. Artificial intelligence has developed rapidly in the field of sports and fitness. In addition to providing users with personalized and customized fitness programs through big data models, AI has also been fully applied in specific scenarios to enhance the user experience.

3. Education job hunting scene

3.1 The application of educational tools is increasingly favored by students and educators because of its efficient and convenient auxiliary functions, and has become a new driving force to promote the growth of educational science and technology.

3.2 The traffic performance of digital applications in such scenes as teacher courseware optimization, parents’ homework verification and class management is bright.

3.3 Job-hunting recruitment APP industry traffic increased, highlighting the trend of active market and digital recruitment.

3.4 The demand in the job market has been released, and the traffic of head job-hunting apps has increased significantly.

3.5 The number of overlapping users of job-seeking recruitment apps has increased, highlighting the diversified job-seeking strategies of job seekers.

4. Travel scenes

4.1 The release of users’ demand for going out in the past year has promoted the continuous growth of the tourism travel APP industry, which has reached 1.067 billion at present, with huge market growth potential.

4.2 In the sub-sectors of tourism travel, travel tools, flight services and hotel services ranked in the top three in terms of year-on-year growth.

4.3 Typical tourism platforms obtain traffic through multi-channel layout, achieving year-on-year traffic growth, among which the traffic growth of Disney Resort and Changlong tourism applications is prominent, accounting for 715.7% and 158.6% respectively.

4.4 Geographically, the traffic of online travel industry is distributed in Beijing, Shanghai, Tianjin and other first-tier and new first-tier cities, coastal areas and northwest regions.

4.5 The popularity of TV series has attracted users to punch in at the shooting location, and all localities have shaped cities into emerging popular tourist destinations through innovative marketing strategies, effectively activating the sinking market economy.

4.6 During the summer vacation, the "cultural craze" continued to heat up, which promoted the official WeChat applets in universities, museums, parks and theme parks to achieve traffic growth, that is, the point-and-use function mode can respond to users’ temporary needs more quickly.

4.7 The advertising rhythm of travel service APP is relatively synchronous, and the advertising creativity is mainly based on hotel/homestay discounts.

4.8 Q2 entered the important launch node of the theme park, and was exposed by Tik Tok+WeChat, and continued into the summer marketing season.

4.9 During holidays, the typical platform launched a series of "discounted trips" to promote the active platform; In addition, under the hot market of "wilderness tour" in the west of Xinjiang, Tibet and Qinghai, the traffic of car rental platforms has increased.

4.10 As outbound tourism continues to be hot, users’ enthusiasm for international travel continues to heat up, driving the outbound travel application traffic to increase significantly.

4.11 Ferry, train and aviation are important means of transportation for users to travel, and the general platform traffic has increased to varying degrees.

4.12 The upsurge of outbound travel and go on road trip and Wenzhou tourism has promoted the surge of hotel demand, and the hotel industry has continuously optimized the accommodation experience by using digital technology, thus further promoting the continuous growth of platform traffic.

5. Shopping financial scenario

5.1 In the second quarter, the traffic of the e-commerce industry maintained growth, and "content+live broadcast" became an indispensable part of the traditional e-commerce platform, and the usage time of users continued to increase.

5.2 The head platform "Taopin Beijing", the development of green economy and niche circle economy led to a year-on-year growth rate of idle fish APP traffic of over 30%, and the traffic of digital e-commerce platform also had a high growth rate.

5.3 During the 618 Shopping Festival this year, various e-commerce platforms canceled pre-sales one after another, which greatly promoted the pace of activities, and the traffic reached its peak on the day of May 20.

5.4 Content platforms such as Tik Tok, Aauto Quicker and Xiaohongshu made full use of their live broadcast advantages and launched a series of live broadcast activities to enhance user participation, and the overall usage time of users during the "618 Promotion" period was improved.

During the "5.5" promotion period, it was particularly obvious that cross-platform advertising jumped to the integrated e-commerce platform.

5.6 During the e-commerce promotion period, consumer brands concentrated their marketing and effectively exposed them with the help of the promotion bank.

During the period of 5.7 618, all kinds of brands also used soft and wide content to create momentum, and the launch was expanding.

5.8 In all segments of financial management, the growth rate of mobile banking APP traffic is the highest, and the stock trading platform and insurance service platform also have higher growth.

5.9 State-owned banks and head joint-stock banks have outstanding traffic advantages, and the number of users of Agricultural Bank of China, ICBC, China Construction Bank and China Merchants Bank has exceeded 100 million, and they still maintain a high growth rate; City commercial banks and rural commercial banks have flourished with the support of local governments.

5.10 Banks promote the integration of life scenes and financial services through credit card APP, set up local life consumption portals, and launch rich territorial preferential activities to attract users’ consumption.

5.11 In addition to completing the basic functions of trading, the integrated platform also provides rich information, social interaction and other services to attract more users.

5.12 The comprehensive platform has a wider audience, and the proportion of female users of brokerage-owned apps is relatively high, and the audience age group is concentrated between 36 and 45 years old.

5.13 Large-scale model layout has been carried out in all walks of life, and a number of banks and brokers have begun to build large-scale AI models in the vertical field of the financial industry.

6, automobile consumption scene

6.1 Users’ habit of using the automobile information platform has gradually stabilized, and the industry traffic has maintained steady growth.

6.2 Traditional car companies represented by BYD take today’s headlines, Tik Tok and vertical car information platforms as the main delivery channels; Popular new power brands such as AITO have strengthened their launch on social media platforms such as Weibo, Xiaohongshu and WeChat.

6.3 More automobile brands choose short videos, live broadcasts and other new media forms for marketing, and content dissemination is easier to create hot events and expand brand influence.

6.4 Under the background of intelligent networking, car companies actively build online channels with APP as the core, joint venture car companies have stock advantages, and domestic emerging independent brands have accelerated their pace of catching up.

6.5 Among the new energy car buyers, the proportion of young people under the age of 35 increased significantly, and the penetration rate of new energy vehicles in second-and third-tier cities continued to increase, gradually inciting the fourth-tier and below markets.

6.6 In the second quarter, a number of new cars went on the market, and the ideal L6 became a big hit. In June, the sales volume exceeded 20,000. All three new cars recently launched by BYD were on the list, of which Qin L DM sold 18,000.

6.7 As the fourth model of the Ideal L series, the Ideal L6 is more acceptable to young people, which complements other cars and improves the product layout. BYD Qin L launched five models to attract users of different ages.

6.8 The new M7 Ultra has been greatly upgraded from driver assistance system, active safety technology, chassis and other aspects, providing a safer, more comfortable and intelligent driving experience, and adding color matching to meet consumers’ personalized pursuit.

On May 31, 2024, the new M7 Ultra was officially launched, and four models were launched, among which the five-seat four-wheel drive intelligent driving version was favored by more users, with 4,501 new active vehicles in June.

6.9 In terms of refueling applications, the flow advantages of the first two platforms are obvious, and the user concentration is further improved; With the rapid penetration of new energy vehicles, the construction process of corresponding charging facilities has been accelerated, and the traffic of head-charging brands has maintained rapid growth.

After 6.10, the market accelerated the transformation of new energy, and the demand for electronic components of new energy vehicles increased a lot. Services such as upgrading and maintenance of vehicle systems began to spread rapidly, and the head car maintenance platform began to strengthen cooperation with new energy vehicle enterprises.

1. user scale of TOP50 track No.1app.

2. App scale growth list of 10 million levels

3. TOP list of WeChat applet users

4. Panoramic ecological traffic TOP players

5. China Internet OTT App user scale TOP5.

6. TOP commercial value App media

7. TOP list of Internet advertising media in beauty care industry

8. TOP list of Internet advertising media in food and beverage industry

9. TOP list of Internet advertising media in clothing and luggage industry

10. TOP list of Internet advertising media in automobile brand industry

11, the whole network drama broadcast TOP list

12. TOP list of variety shows in the whole network

13. TOP list of activity of new energy manufacturers

On October 19th, ＂Baby＂ will turn Yang Mi into a working girl with dark skin.

Jiang Meng played by Yang Mi has a congenital genetic disease.

1905 movie network news Produced by Hou Xiaoxian, directed by Liu Jie, and starring Yang Mi, Guo Jingfei and Hong Chi Lee, the documentary literary film will be released nationwide on October 19th, and has been pre-sold in Taobao Film, Cat’s Eye and other major platforms. As a documentary-style literary film, Baby was in a state of "no script" in the early stage of creation, and the actors joined this special crew with a five-page outline. Under the guidance of director Liu Jie, who is known as a "specialist in literary films", the three leading actors in Baby have all "unlocked" their own brand-new side and performed a real and direct movie.

"Baby" witnessed the "brand-new version". Yang Mi faded from fashion and turned into "Tu Meng"

Yang Mi went to prison to save the child.

As a well-known queen of goods in the entertainment circle, Yang Mi can bring up a fashion trend every time she wears clothes and shows at the airport. However, since September this year, the title of "Fashion Queen" has been gradually replaced by another title — — "tumeng". How can the word "earth" be associated with Yang Mi? You can see the shape of Yang Mi in Baby at a glance. As the first literary film in 16 years, Yang Mi gave a disfigured performance in Baby. Jiang Meng, the protagonist she plays in the film, is an abandoned child who was abandoned by her parents because of serious birth defects and grew up in a rural family. According to the director, the costume of the role of Jiang Meng was "taken from the little girl who worked there, washed and disinfected, and put on by Yang Mi". When Yang Mi entered the makeup group, he deliberately blackened his skin and painted freckles in order to present the appearance characteristics of the role caused by digestive system diseases. A staff member beside him once questioned whether it was a bit too much, but Yang Mi himself did not care about it and stopped saying "come as requested by the director".

Yang Mi’s breakthrough in "Baby" is not only in styling. In order to play the role of Jiang Meng well, she "became" Jiang Meng according to the director’s request. She went to the hospital in advance to do nursing practice and interview children’s doctors, and saw a lot of newborns with congenital defects in the incubator. After nine months of filming, Yang Mi gave himself to "Jiang Meng" in Baby without reservation.

Being asked by the director not to sleep for three days, Guo Jingfei in "Baby" is "really good"

Guo Jingfei plays the father who is on the verge of collapse.

The film "Baby" revolves around the story of Yang Mi’s heroine who saves another child who is sentenced to death by his parents. Guo Jingfei, known as the "Prince of Drama", plays the child’s father, Mr. Xu. Director Liu Jie once revealed: "The story comes from the real experience of friends around him in 2009. He gave birth to a child with severe hydrocephalus. The doctor gave him three days to decide the child’s life and death. At that time, he didn’t sleep for three days. He called me before making a decision and told me,’ Even if I fight for my whole life, I will let the child live’."

It is precisely because of the director’s personal experience that he has a "hard target" for Mr. Xu’s casting, that is, he should not sleep for three days. In order to polish the image of such a collapsed and desperate father, Guo Jingfei really didn’t sleep for three days and nights when he entered the crew, and the play didn’t become a success until he really pined down. In the end, Guo Jingfei faced the scene of questioning and collapse at the police station, which was so real that people could not bear to watch it.

Hong Chi Lee, who has no lines in the whole process of "Baby", contributed extraordinary "eye skills"

Hong Chi Lee plays the deaf-mute

In Baby, there is a character who has no lines in the whole process, that is, Hong Chi Lee plays the deaf-mute Xiaojun. Maybe you won’t remember the name "Hong Chi Lee", but the junior soldier in the middle school will. This young 90-year-old has now become a rising "literary star" in Ran Ran. This year, three works have been selected for various film festivals at home and abroad, in addition to the upcoming new work "Baby" and "Happy City" directed by Bi Gan and He Weiting.

"Baby" is a deaf-mute setting. At first, it was a casual decision made by director Liu Jie, because Hong Chi Lee’s Taiwan Province accent would be "inconsistent" with the grounded Nanjing dialect. This seemingly random decision made Hong Chi Lee a wonderful performance in Baby. The role of Xiaojun’s subtle love for Jiang Meng, his yearning and efforts for ordinary life, and his fear and firmness in the face of police questioning are all animated by Hong Chi Lee’s talking eyes. "You will be unconsciously taken away by his eyes", which is the charm of Hong Chi Lee in Baby.

It seems that the three leading actors from different worlds have no reservations in Baby, and they have combined a cohesive reality story. "If I’m not perfect, will I still be your baby?" The documentary literary film "Baby" focuses on the "imperfect life" of birth defects and makes a strong voice for the marginalized people! The film is produced by Hou Xiaoxian, directed by Liu Jie and starring Yang Mi, Guo Jingfei and Hong Chi Lee. It will be released nationwide on October 19th, and has been pre-sold on major ticketing platforms.

Netease cloud music listening report has been refreshed again, but there are three new changes this year.

Wen | Shentong Commercial Chu Qingzhou

Hello, everyone, I am a green boat who loves listening to songs.

It is also the year-end inventory season of the Internet platform. On December 29th, the annual Netease Cloud Music Users’ Annual Listening Report was launched.

This is the seventh year since the beginning of 2017. I thought there might be seven years of itchy aesthetic fatigue, but after the report went online, the overall reputation was still very good.

Based on the feedback from users, I noticed three important changes in this year’s music listening report.

These changes, in fact, reflect the development and changes of the music platform itself, such as Netease Cloud Music, at the business level in recent years. According to this context, perhaps we can gain insight into the logic behind this IP screen at the end of each year.

Change 1: from carrying "personal emotions" to echoing "social emotions"

As the name implies, users’ annual report on listening to songs shows users’ personal memories of listening to songs, and personal emotions and emotions behind music, which is also the basis for the continued popularity of listening to songs in the past years.

However, I have observed that from last year to this year, listening to music reports have been based on this, and they have more echoes to the collective emotions of society.

For example, there are more concluding words in this year’s report, such as "your musical spirit"; For example, the mood of listening to songs in four seasons is extracted from the habit of listening to songs in four seasons.

On the surface, this is still a personal emotion. In fact, let’s look at these summarized words, such as "upward force", "no one is more elegant than you", "brilliant sunshine" and "childlike innocence in summer", which are all beautiful words and have the common expectations of most people.

From a certain point of view, Netease Cloud Music seems to reuse the H5 model method of "personality test" in the annual listening report.

Whether using the theory of type 24 personality and personality color before, or quoting the works of music psychologist John Sloboda in this report to present the relationship between music and emotion …

This is not so much a user’s individual "personalized" emotion as a collective and common emotional state of human beings.

Music can be a resonator of social emotions.

Take the World Cup as an example. Every time the World Cup comes, everyone’s first reaction may think of the two works "The Cup of Life" in 1998 and "Wow, Wow, Wow (African Moment)" in 2010. As soon as the music rings, fans will be immediately substituted into their original emotions.

This year’s World Cup also accidentally promoted "Good Morning Long Hui". On the short video platform, this song and the picture of Messi accepting the award became a perfect match.

Under the epidemic, everyone has actually been a little "mourning" recently. This year’s report on listening to songs, from copywriting to pictures and dynamic effects, is focused on taking a beautiful healing wind.

Comparatively speaking, Yuncun specially added an advertisement "Remember all the original music" last year to echo the public sentiment behind the frequent hot events that year.

This year’s idea is to better integrate social emotions with each individual’s emotions.

Change 2: the prominent "time" dimension in the expression of personal emotions.

In the presentation of "personal emotions", this year’s listening report has also added more dimensions. Frankly speaking, the content of communication is afraid of "complexity", because if it is not added well, it will easily become bloated and affect the communication effect.

However, on the whole, the data dimension added this year is still very clear in thinking. One of the outstanding points is that the data dimension around "time" is more prominent.

Part of this is the data that has been available every year in the past, such as the time when I first "met" the platform; What is your most special day of the year, when is the latest time to listen to music, and so on; Part of it is the data added in the past two years, such as "your habit of listening to songs in four seasons"; There are some new additions this year: for example, is your era of listening to music in the 1980s, 1990s or the new millennium, and so on.

Why am I so concerned about time? Because our musical memories are actually related to specific time and specific scenes.

Tayu Lo, the godfather of Chinese music, once specifically mentioned that "music is an art of time, and it must rely on time to prove that it really exists".

For ordinary users who listen to songs, grasping one more time dimension can arouse the emotional memory in a specific scene once more, and the display of emotions is of course more delicate.

Change 3: Why do you want to do "light socialization"?

If the first two points focus on big social emotions and small personal emotions respectively, then the function of "light social interaction" added to the music listening report should be directly related to the community attribute of the platform.

The so-called "light socialization" is mainly reflected in the last egg of this year: let users enter the "cloud empty" field, listen to songs with other online users, meditate on cyberspace, and welcome the New Year.

In fact, before Netease Cloud Music’s annual listening report, it also tried "social" gameplay, and there were disputes and discussions. However, this year’s report grasps the "atmosphere" of user communication, and I think the general direction is no problem.

Why do you say that? Because strangers socialize, there are actually two completely different emotional demands.

The first appeal is to pursue "simple and direct" efficiency. This is the demand that social products such as Momo and Exploration try to meet. However, this is not suitable for communication based on interest or musical taste.

The second emotional appeal of strangers’ communication, on the contrary, is "inefficient". The most typical case, such as the game "Light Encounter" created by Chen Xinghan, is called a social adventure game, but its socialization is an inefficient socialization, but users prefer this warm and warm atmosphere.

Another example is the "listen together" function created by Netease Cloud Music. After listening to songs together, you may never meet the opposite partner again, but the average daily use time of a single user is more than 2 hours, which proves that users highly recognize this communication method.

Inefficient socialization, like simple, direct and purposeful stranger socialization, reflects two aspects of human nature and is an emotional appeal of human nature.

This time, I tried to combine "emotional resonance" with "light socialization" and really found a suitable and warm gathering atmosphere for music.

Behind the change of annual music listening report, the morphological change of online music products

From the marketing point of view, this year’s annual listening report of Netease Cloud Music really reflects the team’s innovative ability; However, from the perspective of lower-level business logic, the changes in the content of listening to music reports in recent years are actually a silhouette of the changes in the form of Internet music products.

First of all, the music platform has changed from a "small and beautiful" product to a "daily use" mass product.

Under the comprehensive factors such as the ten-year development of the mobile Internet, the accelerated expansion of the car market and the rise of short videos, the importance of music products has not decreased, but increased.

On the one hand, the influence of the music platform continues to improve. For example, Netease Cloud Music, which was the first to open up the situation among young users in the first and second lines, has had 182 million monthly activities after years of development; On the other hand, Aauto Quicker music, soda music and other new forces have joined the game, which reflects the growing influence of the music market itself.

This is the premise why the music platform can move from bearing "individual emotions" to echoing "social emotions".

Although pop music is the most convenient carrier of cultural communication content, China’s music market has also experienced many years of lows in those years when piracy was rampant. Only when the volume of products and the influence of the music market have reached the whole people, can music really give full play to its potential value as a resonator of social emotions and a transmitter of the spirit of the times.

Secondly, the exploration of community product form by music platform has also entered a new stage.

Being a community is always the goal pursued by Internet content products, and the music platform is no exception. Whether it’s Yuncun, which is positioned as "music+social" as soon as it goes online, or platforms such as QQ music, which has been added in the past two years, it is exploring the form of community products.

Objectively speaking, Netease Cloud Music is a leader in exploring the community, and has made some new achievements in recent years.

The innovative modes such as "light social interaction" in this song listening report are actually based on the reference provided by functions such as "listening together": the proper communication and interaction mode between music lovers has been verified to some extent.

Standing at the mixed end of 2022, looking back at the seven years when listening to the song report accompanied us, it really makes people feel sad. In any case, Netease Cloud Music’s annual listening report has indeed become an annual inventory IP with the characteristics of the times.

What is more noteworthy is that music is also playing an increasingly important role in the competitive Internet market and our specific life scenes step by step, which is somewhat gratifying.

* deep pupil business (ID: deep-focus)

Many colleges and universities have retired overdue graduate students. Experts：＂Strict entry and strict exit＂ training has become the new normal.

　　The Rule of Law Daily reported on August 19th that recently, official website, the graduate school of Southern Medical University, issued the "Public Notice on Handling 16 Postgraduates, including Huang Moumou", and 11 doctors and 5 masters failed to complete their studies within the longest study period, so the school automatically dropped out.

　　Previously, Sichuan University, Jinan University, Jilin University and other universities have also retired a number of graduate students, mostly because graduate students did not complete their studies within the maximum study period stipulated by the school.

　　In an interview with reporters, experts in the education sector expressed their support for the practices of relevant universities, and hoped that universities should work harder on enrollment and training to improve the quality of postgraduate education.

　　Chu Zhaohui, a researcher at the China Academy of Educational Sciences, believes that the elimination of unqualified graduate students in colleges and universities sends a signal that graduate recruitment and graduation have changed. In the past, as long as a graduate student entered the door, it was equivalent to getting a degree, which was equivalent to having an "iron rice bowl." Nowadays, the management mode has changed, and the assessment of graduate students is more based on the actual situation, and they are eliminated and entered regularly.

　　Over the longest study period, many graduate students were expelled.

　　The reporter found out that in recent years, many colleges and universities have dropped out of some graduate students.

　　In June 2020, Sichuan University retired more than 200 graduate students at one time; Shanghai Normal University dismissed 125 graduate students who could not graduate beyond the prescribed study period.

　　In May, 2020, the School of Management of Jinan University issued a notice to expel 85 graduate students. The reasons for the expulsion are "the longest study period has been exceeded", "not enrolled in school" and "applying for withdrawal".

　　In April 2020, several colleges of Jilin University successively cleaned up the overdue graduate students; Shanghai Jiao Tong University expelled 21 graduate students at one time, most of whom were international students.

　　In November 2019, Yanbian University sent 136 graduate students a decision to drop out of school because they "exceeded the maximum study period".

　　In October 2019, Fudan University retired 12 graduate students at one time, mainly international students, because "the graduation or completion requirements have not been met after the expiration of the study period".

　　In August 2019, the Graduate School of Southern Medical University dismissed 28 graduate students because "they did not complete their studies within the longest study period stipulated by the school (8 years for doctoral students and 5 years for master students)".

　　In June 2019, Tsinghua University dismissed two doctoral students; China Communication University dismissed 61 overdue graduate students; China Geo University retired 52 graduate students at one time; Ningxia University dismissed 29 overdue graduate students … …

　　The reporter concluded that the reason why the above-mentioned graduate students were "retired" was mostly related to the failure to complete their studies within the maximum study period stipulated by the school.

　　What is the possibility of being expelled if you choose to postpone your studies and still have not completed your studies? According to the data shown in the "2020 National Postgraduate Enrollment Survey Report" (hereinafter referred to as the "Report") recently released by China Education Online, the situation is not optimistic.

　　According to the Report, under the trend of expanding enrollment scale, the actual number of graduate students is lower than the expected number of graduates, and the gap between them is widening. In 2018, the number of graduate students is expected to be 773,000, and the actual number of graduates is 604,000. More than 20% of graduate students will postpone graduation. Among them, more than 60% of doctoral students cannot graduate normally.

　　According to the Report, in addition to research interest and academic ability, the frequency of tutors’ guidance, the size of students, the regulations on the publication of scientific research results, and the topic selection of papers have become the main reasons for the delay in graduation of graduate students.

　　"There is no hard elimination mechanism behind the retreat work as a support. Colleges and universities have different standards in implementation, and the maximum length of schooling is the only hard lever." Lou Shizhou, a professor at Zhejiang Normal University, analyzed that at present, China’s use of study period as the main standard to clear out overdue graduate students is related to the traditional concept of academic system. In China, the per capita funding for graduate students is based on the academic system. If a large number of students postpone graduation for a long time, the operation of the school will bear greater financial pressure.

　　Blindly expanding or existing disadvantages, the quality of education needs to be improved urgently.

　　According to the data of the Ministry of Education, the number of graduate students studying in China will exceed 3 million in 2020. In 1949, the number of graduate students in China was only 629.

　　According to the national statistical bulletin on career development, there were 145,400 graduate students and 2,906,400 college students in China in 1995. This means that the number of graduate students studying in China has increased by 20 times in 25 years, and the number of graduate students studying this year has exceeded the number of students studying in this college 25 years ago.

　　Because of this, many people point the reason why graduate students are "retired" to the problem of enrollment expansion. Some netizens said that blindly expanding the number of graduate students will do more harm than good to students. Students can’t graduate, largely because of problems in school management and postgraduate education team.

　　Regarding this statement, Yao Jinju, director of the Research Center for Chinese and Foreign Education Law of Beijing Foreign Studies University, said: "Some schools are actually exploring. For example, in terms of discipline setting, if the number of disciplines remains unchanged as a whole, internal adjustment is needed to increase the number of disciplines; In terms of enrollment, some are the overall enrollment expansion, and some are the enrollment expansion of some majors; Realistically speaking, colleges and universities need to explore, and the attempt may not be successful, but it is also the embodiment of the autonomy of colleges and universities. "

　　However, Yao Jinju also mentioned that there are indeed some schools blindly pursuing the expansion of graduate students, which involves the investment mechanism of colleges and universities. The education funds of schools are allocated according to the number of students. Universities will consider factors such as discipline construction and evaluation when expanding enrollment, and the number of students is often one of the evaluation criteria.

　　In Chu Zhaohui’s view, universities are mainly driven by the policies of administrative departments. In management, including the determination of enrollment indicators, administrative departments and universities are still integrated, but their respective responsibilities are not clearly defined, so the relationship between responsibilities and rights is not clear in the process of postgraduate training, which leads to how to evaluate students and how much to eliminate is not a university’s decision.

　　"Training a doctoral student and a master’s student requires a lot of corresponding resource allocation, and there are educational costs in teacher resources and hardware configuration. Looking at the recruitment requirements of many units, it is not difficult to find that the degree demand of employers is rising, but if the quality of training is good enough, this demand is actually unnecessary, so the core of the problem is to improve the quality of education. " Yao Jinju said.

　　Yao Jinju believes that the report of the 19th National Congress of the Communist Party of China puts forward that the important task of the development of higher education in the new era is to accelerate the construction of first-class universities and first-class disciplines and realize the connotative development of higher education. In recent years, many policies have been put forward to realize this problem. Therefore, the emergence of problems such as college students and graduate students being dropped out of school can be said to be an attempt and effort to improve the quality of training and the competitiveness of higher education, which is also the return to the essence and initial heart of higher education.

　　Xiong Bingqi, president of 21st Century Education Research Institute, told the reporter that in the past 10 years, most graduate training institutions in China have adopted the practice of repaying overdue graduate students to control the quality of graduate education. This practice undoubtedly makes graduate students have greater pressure to study.

　　Strict entry and strict exit become the trend, and the autonomy of colleges and universities is guaranteed.

　　On February 26, 2019, the General Office of the Ministry of Education issued the Notice on Further Standardizing and Strengthening the Management of Postgraduate Training, which put forward a series of stricter normative requirements on the enrollment and training management of postgraduate examinations, such as "paying close attention to dissertations" and "degree awarding management". This is also regarded by many people as one of the reasons why many universities have retired graduate students.

　　In Chu Zhaohui’s view, the phenomenon of repaying overdue graduate students frequently recently shows a change from "strict entry and lenient exit" to "strict entry and strict exit", which involves teachers, schools and management departments. In order to achieve efficient and sound development, we must go through this transformation process. The relevant documents of the Ministry of Education only provide support. In fact, some schools have strictly adhered to the requirements of "paying close attention to dissertations" before the Ministry of Education issued the documents. However, a considerable number of colleges and universities are undecided, and the documents of the Ministry of Education have reassured these undecided schools.

　　Yao Jinju believes that whether "strict entry and strict exit" actually depends on university administrators, and "strict entry and strict exit" will become a trend in the future. "As for who will become the leader of this trend, it depends on the university’s own courage and action. Whether it is ‘ Wide entry and strict exit ’ Or ‘ Yan Jin Yan Chu ’ Strict quality control must be a trend. Which university is more willing to do this kind of exploration in the future also means that it will occupy a better position in the construction of colleges and universities. "

　　Some insiders also said that although the Ministry of Education had expressly stipulated before, there were also rigid rules for unqualified students to be retired. For example, some "exceed the longest study period" and naturally should be retired. However, some colleges and universities are as "cautious" as possible in repaying graduate students, fearing that students will not be able to graduate or have a negative impact.

　　"If schools have full decision-making power, I believe many colleges and universities will choose ‘ Yan Jin Yan Chu ’ . If the school has little autonomy, it will still be affected by other factors. So from this perspective, ‘ Yan Jin Yan Chu ’ Whether it can become the norm is directly related to the reform of the management system of colleges and universities, the size of the autonomy of colleges and universities, and whether there is sufficient autonomy in enrollment teaching evaluation. " Chu Zhaohui said.

　　In Yao Jinju’s view, colleges and universities should have confidence and confidence within the scope of autonomy, and further improve the management system with ensuring the quality of higher education as the core. At present, the management of undergraduate students is relatively perfect, but the management of graduate students needs to be further standardized, such as postgraduate entrance education, study style education and regular warning reminders.

　　The National Conference on Postgraduate Education held in July this year requires that colleges and universities should focus on improving the quality of postgraduate education, deepen reform and innovation, and promote connotation development. Take research as the basic index to measure the quality of graduate students, optimize the layout of disciplines and specialties, pay attention to classified training and open cooperation, and cultivate high-level talents with research and innovation ability; Strengthen the construction of tutor team, improve the education evaluation system according to different degree types, strictly control quality and school spirit, and guide the high-quality development of postgraduate education.

　　In the eyes of many people in the industry, these requirements release two signals: First, the quality of graduate education must be well grasped, and quality cannot be sacrificed because of enrollment expansion; The second is to implement "strict entry and strict exit", that is, to ensure the quality of training, not only to ensure the "export", but also to improve the quality in the training process.

　　Establish and improve the tutor system and manage the whole process in all directions.

　　Although retiring overdue and unqualified graduate students is a way to control the quality of postgraduate training, "being retired" is not the result that schools and students want to see. Graduation exit is the last pass. Students have several years from enrollment to graduation. What can the school do for postgraduate training during their school years?

　　In 2017, the Ministry of Education and the Academic Degrees Committee of the State Council jointly issued the 13th Five-Year Plan for the Development of Degree and Postgraduate Education, which made it clear that the graduate training diversion and withdrawal system should be improved.

　　In 2019, the General Office of the Ministry of Education issued the "Notice on Further Standardizing and Strengthening the Management of Postgraduate Training", which reiterated that "graduate students who are not suitable for continuing their degree should be diverted as early as possible and the diversion efforts should be intensified".

　　According to Wu Hewen, a professor at Shaanxi Normal University, retiring is only a way of diversion, and the main means of diversion generally include graduate dropout, graduate graduation and demotion training. At present, the demotion of graduate students is mainly due to the fact that graduate students who are not suitable for doctoral training will return to the master’s training stage.

　　In the public report, the reporter has not found any examples of graduate students’ demotion training, but only found the news that 18 students of Huazhong University of Science and Technology changed from undergraduate to junior college in 2018 because their credits were not up to standard.

　　"Another important reason why China uses the duration of study as the main criterion to clear out overdue graduate students is that after the length of schooling, there will be no more per capita funding." Xiong Bingqi told reporters that in addition, China’s logistics services for graduate students are not socialized, but provided by universities. If a large number of students postpone graduation for a long time, the service pressure of universities will be enormous.

　　Xiong Bingqi believes that at present, taking the years of schooling as the standard for repaying students will have a certain effect on improving the quality of graduate education. At least students can’t just be "nominal students" after they are admitted to graduate schools, but the effect on improving the quality of graduate students in an all-round way is limited. For example, students who fail to register after the school’s prescribed time limit may not want to study at all. In addition, some students who have been dropped out of school due to overtime put the blame on schools and tutors, thinking that they are not strict in management and requirements. If there is strict process management and evaluation, then there is no need to wait for centralized retreat.

　　The reporter noted that in "Further Standardizing and Strengthening Postgraduate Examination Enrollment and Training Management", all training units are not only required to "pay close attention to degree thesis" and "degree awarding management", but also strictly implement all-round and full-process management of degree awarding.

　　In Xiong Bingqi’s view, the omni-directional whole-process management proposed by the Ministry of Education is the right medicine for the quality problems of postgraduate education, which puts forward higher requirements for universities. Compared with all-round and whole-process management, it is too easy to simply clear out overdue graduate students.

　　Xiong Bingqi believes that in order to achieve all-round and whole-process management, universities need to reform the evaluation system for teachers and establish and improve the tutorial system. At present, universities carry out quantitative evaluation on teachers, so teachers pay more attention to quantifiable topics, funds and thesis indicators, but not enough investment in talent training. Only by reforming the evaluation system can teachers be guided to spend more time and energy on guiding and cultivating students, instead of some students being "stocked" because their tutors are busy, and they don’t see their tutors several times a year, while others are regarded as "wage earners" by their tutors to "do odd jobs" for teachers’ topics and projects.

　　"A sound tutorial system is to systematically train students through the joint study and research of tutors and students, improve their academic ability, and at the same time guarantee the quality of postgraduate training with the educational reputation and academic reputation of tutors." Xiong Bingqi said.

　　Yao Jinju also suggested that it is necessary to distinguish levels, responsibilities and fine management. Colleges and universities need a good postgraduate management team, and tutors should also carry out corresponding training to clarify the rights and obligations between students and tutors. The responsibilities of the tutor and the management team should be further clarified, so that students can clearly understand their future training programs. While ensuring the quality of education, we should also ensure the corresponding rights of graduate students.

　　"In addition, we can also reflect through the retreat. Does everyone want to pursue high education? This requires individuals to rationally choose higher education according to their own conditions. In the future, there may be corresponding adjustments in degrees, such as whether vocational education also needs corresponding degrees, so as to improve China’s degree mechanism in all directions and at different levels from different needs. " Yao Jinju said.

It’s not a simple 1+1 analysis of Toyota domestic twin-engine powertrain

　　　　[XCAR Technology Original]

　　　　This week, FAW Toyota’s Corolla Twin Engine and GAC Toyota’s Ralink Twin Engine were released one after another. These two hybrid models all adopt the domestic hybrid dual-engine powertrain, which is the first time that Toyota has carried out on-site development and production of hybrid electric vehicles outside Japan. So, what are the characteristics of this domestic hybrid dual-engine powertrain? What about the technical level?