分类： hanzhen

　　CCTV News:According to the website of the National Bureau of Statistics, on April 18th, the National Bureau of Statistics released the 2023 1-mdash; The basic situation of the national real estate market in March.

I. Completion of investment in real estate development

　　1— In March, the national real estate development investment was 2,597.4 billion yuan, down 5.8% year-on-year; Among them, residential investment was 1,976.7 billion yuan, down 4.1%.

　　1— In March, the housing construction area of real estate development enterprises was 7,645.77 million square meters, down 5.2% year-on-year. Among them, the residential construction area was 5,382.14 million square meters, down 5.4%. The newly started building area was 241.21 million square meters, down by 19.2%. Among them, the newly started residential area was 177.19 million square meters, down by 17.8%. The completed housing area was 194.22 million square meters, an increase of 14.7%. Among them, the completed residential area was 143.96 million square meters, an increase of 16.8%.

　　Second, the sale and sale of commercial housing

　　1— In March, the sales area of commercial housing was 299.46 million square meters, down 1.8% year-on-year, of which the sales area of residential housing increased by 1.4%. The sales of commercial housing reached 3,054.5 billion yuan, up by 4.1%, of which the sales of houses increased by 7.1%.

　　At the end of March, the area of commercial housing for sale was 647.7 million square meters, a year-on-year increase of 15.4%. Among them, the residential area for sale increased by 15.5%.

　　Three, the real estate development enterprise funds in place

　　1— In March, real estate development enterprises received 3,470.8 billion yuan in funds, down 9.0% year-on-year. Among them, domestic loans were 499.5 billion yuan, down 9.6%; The utilization of foreign capital was 800 million yuan, down by 22.7%; Self-raised funds were 1,017.1 billion yuan, down by 17.9%; Deposits and advance receipts were 1,190.9 billion yuan, down 2.8%; Personal mortgage loans reached 618.8 billion yuan, down 2.9%.

　　Fourth, the real estate development boom index

　　In March, the real estate development boom index (referred to as "national housing boom index") was 94.71.

[Abstract] In 2023, the short video industry in China entered a stage of deep development after rapid development and innovation. The supporting industrial chain of the whole industry tends to be mature, and the emerging forms such as network micro-short dramas are growing explosively. The deepening of vertical segmentation has promoted the popularity of short videos of cultural tourism, and the improvement of live e-commerce has accelerated the commercialization process of short video industry. At the same time, after entering the stock maintenance, the competition in the short video industry has intensified, industry chaos has occurred frequently, and copyright infringement has become an urgent problem to be solved. Facing the future, the development of short video industry shows the trend of quality turning, national creation and social expansion, and short video will gradually become an important force in social construction.

[Keywords:] short video micro-short drama commercialization of the whole people

【 Chinese Library Classification Number 】 G206 【 Document Identification Code 】 a

【DOI】10.16619/j.cnki.rmltxsqy.2024.16.009

[Author Brief Introduction] Huang Chuxin, vice president, professor and doctoral supervisor of School of Journalism and Communication, China Academy of Social Sciences, secretary general and researcher of New Media Research Center, China Academy of Social Sciences. The research direction is new media communication and media integration. His major works include Evolution and Reconstruction: the Present Situation and Trend of IPTV Development in China, New Media: Micro-communication and Media Integration Development, and New Media: Integration and Development.

Hot Spots in Short Video Industry

In 2023, the short video industry in China entered a mature period and a deep development period from an outbreak period and a transition period on the basis of standardization of policy guidance, stabilization of market scale, maturity of content ecology and diversification of industrial structure. On the basis of the growth of user scale and the improvement of industrial chain, the mainstream media short videos are constantly innovating, and new forms such as network micro-short dramas are emerging. Short videos are gradually deepened in the vertical segmentation field and effectively combined with the cultural tourism industry to promote the wide spread of the city image. Under the multiple influences of policies, users and technologies, the commercialization process of short video industry is also accelerating.

The growth rate of user scale has slowed down, and the supporting industrial chain has matured. According to the 53rd Statistical Report on Internet Development in China issued by China Internet Network Information Center, as of December 2023, the number of online video users in China reached 1.067 billion, including 1.053 billion short video users, an increase of 41.45 million over the same period in 2022, accounting for 96.4% of the total netizens. [1] Although the scale of users has continued to grow, its growth rate has gradually slowed down, and the dividend of user growth has gradually subsided, and the industry has truly entered the era of stock competition. While the growth of user scale is slowing down, the stickiness of short video users is increasing. In 2023, the average daily usage time of short video will reach 151 minutes, especially the head effect of short video application platforms, with Tik Tok and Aauto Quicker accounting for 95.3% of the total share. [2] Short video platform provides rich content supply and diverse scene experiences for network users, thus promoting the continuous growth of network users and driving the expansion of the whole industry. According to the survey data of Mob Research Institute, the short video market scale was nearly 300 billion yuan in 2023. In the network audio-visual industry market covering content creation, network audio, network live broadcast and integrated video, the short video market accounted for 40.3%, and the market scale was 292.83 billion yuan. [3]

On the basis of expanding market scale, the supporting industrial chain of short video has gradually matured, covering upstream content production end, midstream platform publishing end and downstream user group terminals, forming a "production — Distribution — The industrial closed loop of consumption. At the upstream content production end, it mainly includes the head short video platform, mainstream media short video production, MCN(Multi-Channel Network) institutions, individual users and other multi-production entities. In November 2023, Tik Tok launched a video content payment test to explore a new content realization model; The WeChat video number also activated the content ecology through high-quality original content and recreational activities, and the monthly release number of head creators increased by 55.6%. [4] At the same time, the creators’ ecology of short video platforms is increasingly diversified. On the Tik Tok platform, the number of active talents continues to grow, and the proportion of pan-life talents has increased significantly. At the release end of the mid-stream platform, it mainly includes the head platforms such as Tik Tok, Aauto Quicker, and Bi Li, and there are also short video platforms with social media attributes such as the newly emerging WeChat video number. In the downstream user group terminal, China’s short video user group still shows a rapid growth trend. Among the people who have gained more than 1 million fans on Tik Tok platform in 2023, the account types are mostly life and entertainment, and the types of fan groups are constantly expanding. Multi-dimensional precipitation of users has become an important way for short video platforms to obtain traffic.[5] The integrity and maturity of the short video industry chain cannot be separated from the interaction and integration of upstream, midstream and downstream. In particular, MCN institutions are deeply involved in the production and distribution of short videos, UGC (user-generated content) and PGC (professional-generated content) are gradually integrated, PUGC (professional-user-generated content) is gradually layered, KOL (key opinion leader) model is innovated, the vertical segmentation of short video platforms is improved, and the industrial modules such as news information, social interaction and entertainment are expanded and opened, which makes short video platforms gradually embedded into the social industrial structure in the form of media.

The mainstream value boutique creation, the network micro-short drama becomes the main position. Micro-short plays and short plays have emerged on short video platforms, and they have quickly become a new force in network audio-visual with their light weight, short period and people-friendly plot design. In 2023, the industry scale and development enthusiasm of micro-short plays increased rapidly, and the market of micro-short plays in China showed a hot trend, with all kinds of themes, creative subjects, user groups and industries around micro-short plays achieving a spurt growth. At the same time, with the continuous improvement of national policies and the participation of mainstream media, micro-short plays have moved from early entertainment to mainstream, and gradually developed in the direction of quality, specialization and systematization, becoming the main position of ecological construction of network content.

In terms of market scale, network miniseries show a rapid growth trend. According to the data of China Micro-short Drama Market Research Report from 2023 to 2024, the market size of China’s online micro-short drama was 37.39 billion yuan in 2023, up by 267.65% year-on-year, and it is expected to reach 100.68 billion yuan in 2027. In the third quarter of 2023, the official circulation of online micro-short drama reached 150, nearly twice the total in 2022. [6] According to the latest data from the Research Report on the Development of Internet Audiovisual in China (2024), there were 384 key online mini-dramas in 2023, more than double the number in 2022 (172). [7] Judging from the current market situation of miniseries, most miniseries in short video platforms revolve around themes such as crossing and love, and are mostly adapted from online literature, with centralized content themes. From the broadcasting platform of miniseries, Tik Tok and Aauto Quicker are in the leading position. In 2023, the average daily users of mini-dramas in Aauto Quicker were 270 million, and the cumulative broadcast volume of mini-dramas in the whole year was as high as 8.6 billion. At the same time, the "Xingmang Short Drama Plan" was launched; Tik Tok Platform has launched the "New Short Drama Plan" and other incentive projects for institutions and talents, creating an ecological environment for the production of short dramas, and driving short dramas has become an important way for short video platforms to increase revenue. In the profit model of miniseries, most miniseries are mainly divided into platforms.Followed by advertising placement, single episode payment and small program payment, e-commerce live broadcast, IP derivative sales and so on. [8] In addition to Tik Tok and Aauto Quicker, other online audio-visual platforms have also entered the mini-short drama market and launched support plans for mini-short dramas (such as "Ten Theater" launched by Tencent Video). From the user level of miniseries, the user stickiness of miniseries is in a period of rapid growth in 2023. According to the survey data, the proportion of users who often watch miniseries is as high as 39.9%, and 31.9% of them have paid for miniseries. [9]

Micro-short plays quickly became popular in the field of network audio-visual by virtue of their low input cost and attracting many users. In addition to Tik Tok, Aauto Quicker and other short video platforms, relevant state functional departments have also begun to give positive guidance to mini-dramas, and mainstream media have invested in the development, production and dissemination of mini-dramas. As early as 2022, the State Administration of Radio and Television set up a special program of "network miniseries" in the annual selection activity of excellent online audiovisual works, and in January 2024, it issued a creative plan of "traveling with miniseries", proposing to create and broadcast 100 miniseries with excellent themes in 2024, and promoting a group of entities to follow the popularity of miniseries [10], through "miniseries+" In the mainstream media, CCTV and CCTV planned to launch large-scale projects such as China Mini-short Drama Conference and China Mini-short Drama Festival, and Mango TV "Big Mang Project" launched many excellent mini-short dramas, among which "Aunt’s World New Year’s Eve" was broadcast on Hunan Satellite TV, with an average audience rating of 0.19%, ranking first among provincial satellite TV stations at the same time, further promoting the effective interaction between mini-short dramas and TV screens. After the mainstream media joined, the theme of online mini-dramas gradually moved from traditional entertainment and crossing to mainstream and boutique.Including the story of Gaobeidian, which reflects the theme of rural revitalization, the bone whistle of Hemudu, which was jointly developed by the Central Radio and Television General Station and Ningbo Radio and Television Group, and the secret between us, which is a city roaming TV series launched by Mango TV, etc., it shows that the theme content and theme range of miniseries have changed from traditional online literature to focusing on realistic themes, and then the realistic themes gradually occupy the mainstream, and the network miniseries are gradually moving towards a new development track of spreading mainstream values.

The vertical segmentation has gradually deepened, and the short video of the travel has continued to be popular. 2023 is a year of economic recovery and development after the smooth transition of epidemic prevention and control in COVID-19, and it is also a year of cultural tourism industry recovery and accelerated recovery in China. In March, 2023, the Ministry of Culture and Tourism issued the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Online Travel Market, proposing "to promote the digital marketing of online travel and support online travel operators to carry out online travel exhibition activities by using webcasting and short video platforms … … Promote new progress in rural revitalization, cultural and tourism integration, civilized tourism and tourism public services. " [11] Under the background of economic recovery, accelerated social mobility, increasing consumer confidence and increasingly frequent travel, China’s cultural tourism industry has shown new growth. Driven by the short video platform, the "Village Super" event in Guizhou helped the development of cultural tourism, the "special forces tourism" of college students helped Zibo barbecue become the top stream, Tianjin "Diving Uncle" took fire to Tianjin Lion Forest Bridge scenic spot, and "Southern Potato" ventured into Harbin, and other cultural tourism industries were presented, which quickly became a network landscape.

With the help of short video and other online audio-visual platforms, the cultural tourism industry presents the effect of interaction between offline experience and online experience. At the same time, the technology empowerment of "5G+smart cultural tourism" has effectively promoted online consumption, rural consumption and scene expansion. For example, the Department of Culture and Tourism of Heilongjiang Province launched the small program "Play Longjiang with One Click" and actively explored the innovation of online travel forms. The Research Report on the Development of Internet Audio-visual in China (2024) shows that in 2023, 44.4% of Internet audio-visual users often watch short videos of tourism/scenery, which is 16.3 percentage points higher than that in 2022, and 27.9% of users "will travel somewhere because of watching short videos/live broadcasts". [12] With the help of policy guidance, industrial expansion, scene marketing, platform boosting and user participation, innovative travel modes such as short video platform, e-commerce platform and social media have accelerated development, effectively stimulating users’ willingness to travel. Tik Tok and Aauto Quicker have launched various programs to support cultural tourism creators. Through topic flow support, innovative marketing methods, shaping the image of city brands and network celebrities, attracting mainstream media and pushing authoritative information released by cultural tourism departments, they have gathered social multi-subjects, such as platforms, users, talents, cultural tourism enterprises and new government media, to jointly build an ecological system of cultural tourism content.

On this basis, many enterprises have also entered the cultural tourism industry through live broadcast with goods and "immersive" cultural tourism live broadcast. In July, 2023, New Oriental announced the development of cultural tourism and the establishment of cultural tourism company. Oriental selection live broadcast room promotes the rapid popularity of cultural travel mode on short video platform through topic participation, travel recommendation and live broadcast of talents. The layout of short video platform shows different emphases in the cultural tourism industry. For example, through the form of "topic+live broadcast", Tik Tok cooperates with cultural tourism institutions, scenic spots and hotels to attract users to purchase products and services on the Tik Tok platform; Aauto Quicker combines the market culture to create regional hotspots. According to the statistics in October 2023, the number of literary works created by Aauto Quicker increased by 42% year-on-year; Deeply cultivate young people’s preferences and combine multiple IP with cultural tourism, and the number of cultural tourism works increased by 64% year-on-year; Xiaohongshu aggregates young people through scene raiders to create an online "encyclopedia of cultural travel"; Wechat video number promotes product transformation through the combination of "live broadcast+private domain traffic". [13] Generally speaking, the combination of short video industry and cultural tourism industry has become a hot phenomenon in 2023, and different short video platforms are exploring new development models with their own superior resources, user groups and content resources.

Live e-commerce helps consumption, and the commercialization process of the platform is accelerated. After the COVID-19 epidemic, "short video+live broadcast" has become an important media way to stimulate consumption in society, and the commercialization process of short video platform has also been accelerated. According to the Research Report on the Development of Internet Audiovisual in China (2024), in 2023, 71.2% of internet users bought goods by watching short videos or live broadcasts, over 40% of them thought that short videos and live broadcasts had become their main consumption channels, and 53.7% of internet users often watched live broadcasts of e-commerce or live broadcasts with goods. [14] According to the data of Tik Tok platform, its popular live broadcast related products usually cover fast-moving consumer goods such as food and beverage, beauty, fresh food, etc. Among the popular live broadcast rooms, 43% live broadcast rooms belong to live broadcast with goods [15], which is closely related to live broadcast e-commerce. With the increasing penetration and driving force of short videos to various industries and industries in society, the diversification trend of live e-commerce has also become increasingly apparent. In 2023, there were more than 800 new four-level categories in Tik Tok platform. The vertical subdivision of categories expanded the diversified consumer demand of network users. The diversification of e-commerce products and the diversification of user demand formed a fit relationship, which jointly promoted the commercialization process of short video platforms.

At the same time, the business model and profit structure of short video platform are also influenced by relevant policies, user groups and digital technology. First of all, the development of live e-commerce industry and short video platform cannot be separated from the support of policies and regulations and effective supervision. In recent years, various relevant departments in China have issued a number of policies and regulations to regulate the live broadcast e-commerce, with a view to promoting the live broadcast e-commerce industry to gradually enter a standardized development stage. Secondly, the strong penetration effect of short video users has cultivated a large number of consumers for the commercial development of live e-commerce industry and short video platform. By the end of December 2023, the number of live e-commerce users in China has reached 597 million, accounting for 54.7% of the total netizens. [16] Live e-commerce has become one of the important channels for online users to buy goods. Finally, digital technology leads the live e-commerce industry to digital and intelligent transformation. The empowerment of technology is reflected in the whole process of live broadcast, such as AI algorithm price comparison before live broadcast, intelligent product selection, intelligent advertising, and AIGC (Generative Artificial Intelligence) to generate product selling point copy, etc. In live broadcast, AI digital people are used to realize live broadcast data visualization and real-time monitoring of product data, and after live broadcast, intelligent means are used to evaluate, analyze and feedback, predict product sales trends, and analyze consumer behavior. [17]

Under the influence of multiple factors such as policy guidance, user demand and technology empowerment, the commercialization of short video platforms has gradually accelerated, which has also promoted the innovative development of short video platforms and e-commerce platforms. In February, 2023, Aauto Quicker E-commerce put forward the development direction of "global operation", and put forward two aspects: content planting grassland with "short video+live broadcast" as the core and pan-shelf field with "search+mall" as the core. [18] In 2023, Tik Tok mainly focused on e-commerce and local life, and served the social life of the general public through short videos, live broadcasts to help farmers and other comprehensive formats. Through the "Chuanliu Plan", the barriers of live broadcast of talent distribution and independent live broadcast of brands were eliminated, and the integrated marketing innovation of "talent+brand+platform" was realized. At the same time, in the process of the short video industry from "two giants" to "two super-strong", the live e-commerce model of WeChat video number achieved remarkable results in 2023. The data shows that the live delivery scale of WeChat video number in 2023 increased significantly year-on-year, and the growth of GMV (total transaction amount) was nearly three times that of 2022, forming a business model of "e-commerce+advertising". [19] In addition, the traditional e-commerce platform has accelerated the effective integration with the short video industry.For example, in early 2024, the person in charge of content ecology in JD.COM said that 1 billion cash and 1 billion traffic would be used as rewards to implement the "creator incentive plan" to subsidize talents in 20 short video creation fields, such as 3C digital, household appliances and furniture, maternal and child, fashion and so on [20].

Difficulties and challenges faced by short video industry

In the process of communication mode expansion, industrial chain improvement and business model innovation, the short video industry in 2023 ushered in new development opportunities. With the mature and in-depth development stage, the short video industry is also facing multiple dilemmas in the systematic and diversified development. Faced with the transformation of social structure, diverse user needs and changeable market environment, the short video industry has some problems, such as intensified competition among multi-platform and seizing market share. At the same time, due to the development of AIGC, it is a general trend for intelligent technology to empower short video innovation, and the infringement and copyright chaos caused by technology application are increasingly prominent. On this basis, the national industry supervision policy on short videos has gradually tightened.

Competition for short video platforms has intensified. Compared with the development momentum of the two short video head platforms in Tik Tok and Aauto Quicker in the previous two years, commercial platforms such as WeChat video number and mainstream media platforms such as CCTV video have gradually matured, platforms such as Bili Bili and Xiaohongshu have gradually emerged by means of circle communication, and traditional network audio-visual platforms such as iQiyi and traditional e-commerce platforms such as JD.COM have laid out short video fields one after another. In 2023, the platform pattern of short video industry will show a development trend of "two super and more powerful". By virtue of their own content advantages, user advantages or technical advantages, various platforms strive for users, data and other resources through vertical segmentation, differentiated layout, mainstream focus, etc., thus forming a situation in which the competition among multi-parties of short video platforms is intensified.

According to Tencent’s financial report in the second quarter of 2023, users of WeChat video number use for more than 50 minutes a day, which is more than half of the main station in Tik Tok, and it is still growing rapidly. Based on the port advantage of WeChat video number, the number of users accumulated by WeChat gradually depends on the video number, which poses a certain challenge for short video platforms to tap the incremental groups of users in third-and fourth-tier cities and silver-aged users. At the same time, after years of development and accumulation, the traditional short video platform has gradually developed based on its content advantages. According to the data of enterprise research platform, nearly 30% of users in Tik Tok and 40% of users in Aauto Quicker think that the homogenization of short video content is more serious. Many Internet experts or short video bloggers have the situation of "making once and handling many times", that is, a content product is repeated, distributed and spread on different short video platforms for many times, and it is not changed according to the development and characteristics of the platforms. From the short video communication of mainstream media, news content and authoritative information of some mainstream media also exist the phenomenon of multi-platform distribution and communication. In the face of intensified competition in the industry environment, the production capacity of many MCN institutions is becoming increasingly weak, which leads to the homogenization tendency of content. It can be seen that from platforms, media, institutions to users, the multi-creative subjects in the short video content ecology are in a weak state in different degrees in the competition. In addition to the increasing content competition, the business development of multi-party entities has also entered the deep-water competition area. In 2023, the live broadcast e-commerce re-emerged, and the live broadcast e-commerce on platforms such as Tik Tok and Aauto Quicker accelerated their layout.Continue to exert strength in terms of talent, content, traffic, interaction and service. However, in this process, it also brings about some related problems, such as chaotic commodity prices, frequent quality problems, low prices on different platforms, too many live advertisements, mixed content, declining brand effect and reduced user experience.

The chaos in the short video industry is prominent. In recent years, with the vigorous development of short video, its comprehensive management has also achieved remarkable results. However, due to the intensified competition of short video platforms, there have been some problems in terms of information content, value orientation and business tendency. Due to the deviation of value orientation, some short video bloggers shoot and produce short videos by designing scenes, posing and faking, deliberately fabricating and other forms to attract traffic and gain users’ attention. Short videos such as "Give instant noodles to the hospitalized mother-in-law" at the end of 2023 and "Qin Lang lost her homework" at the beginning of 2024 have aroused widespread concern in different degrees. These false short videos have attracted public attention and discussion in a conflicting and dramatic way, which has affected the public’s correct judgment to some extent, challenged the bottom line of moral civilization, and even induced social contradictions, resulting in conflicts between social prejudice and public value cognition. With the rise of the live broadcast mode of short video platform, many vulgar and "marginal" contents have appeared one after another. For example, some bloggers adopt meaningless live broadcast forms such as "soft pornography", showing off their figure, exaggerating and showing off their wealth, and vulgar PK, engaging in the production and dissemination of bad content, and even touching the legal red line, which has seriously affected the content ecology and value orientation of short video platform.

In 2023, the relevant departments of the central government promoted the comprehensive management of the short video industry from many aspects such as laws and regulations, policy standards and industry supervision. In 2023, the Central Network Information Office launched a series of "Clear and Clear" special rectification actions, all of which focused on short videos, focusing on rectifying "spreading false information, displaying improper behaviors, spreading wrong ideas and other chaos": in March, focusing on short video platforms, cracking down on prominent problems such as rumors, counterfeiting and illegal profits; In July, the Notice on Strengthening the Management of Self-media was issued, clarifying the requirements of "standardizing the labeling of information sources" and "labeling fictitious content or controversial information"; In September and December, the chaos in the field of short video, such as the loss of value orientation and the frequent occurrence of bad content, was rectified. [21] On the whole, the short video industry has been on the track of paying equal attention to development and supervision. Due to the constant changes in digital technology, media forms and innovative subjects, the problems in the development of short video have become the key regulatory content of the network audio-visual industry, and the multiple supervision of the subject, platform and industry of short video is gradually improving.

Infringements occur frequently in the field of short videos. From the characteristics of infringement in the network audio-visual industry, short video infringement is more manifested as copyright infringement. Due to the quantification and fragmentation of short video content creation and the diversification of content creation subjects, it is difficult and controversial to define the copyright ownership of short video. At the same time, due to the weak awareness of rights protection of relevant subjects, an effective short video copyright protection mechanism has not really been formed, and short video copyright disputes occur frequently. How to promote the short video industry to form a good awareness of copyright protection and promote the formation of a scientific and effective rights protection system has a long way to go.

In the short video format, due to the use of intelligent algorithms, AI video generation and other means, a large number of TV dramas edited without permission, copying other users’ content, "secondary creation" and so on are increasing, and short video head bloggers’ works and popular film and television variety works have become the "hardest hit" for infringement. There are many forms of short video copyright infringement, including unauthorized publication of works without the permission of the copyright owner, adaptation of works without the permission of the copyright owner and profit from online communication. With the rise of Sora and other technical applications, the network audio-visual works generated by artificial intelligence will also pose a risk of infringement on the copyright of existing short video content. In view of the copyright infringement of short videos, the National Copyright Administration and other departments are also constantly cracking down on the chaos of infringement and piracy through industry supervision. In 2023, the National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Internet Information Office jointly launched the special campaign "Jianwang 2023" to crack down on online infringement and piracy, and proposed to strengthen the copyright protection of the whole chain of works with the focus on online videos, online news and audio books, and promote the establishment of a good network ecology; At the same time, we will carry out in-depth copyright supervision of key video websites (APP), focusing on rectifying short video infringement.

Prospect of short video development trend

The development of media ecology, the change of media pattern and the change of users’ needs all put forward new requirements for the development of short video. Especially in the process of deep media integration and the construction of all-media communication system, mainstream media and short video platforms compete and interact, and short video has also changed from extensive production to quality production and mainstream production. With the expansion of users’ media contact channels and the improvement of content production capacity, the popular creation and sharing of short videos has gradually become a trend. On this basis, short video will also move from media to industrialization, and integrate media logic and industrial logic into social construction, becoming an indispensable and important force for social development.

Boutique turn. With the change of users’ demand for online audio-visual content products, high-quality, high-quality and personalized content production has become the future direction of short video development. Short video provides a new path for the transformation and upgrading of the network audio-visual industry and becomes an important force for the deep integration of media. It is an inevitable trend for short video to turn into high-quality products, which is mainly manifested in the following three aspects: First, the short video industry will gradually shift from incremental market to stock market, which will promote Tik Tok, Aauto Quicker and other platforms to upgrade and optimize the traditional content structure, eliminate vulgar information and low-quality content, and create a new ecology of content production through comprehensive management of the industry; Second, mainstream media and online audio-visual platforms, such as CCTV, Sichuan Watch, Elephant News, Mango TV, iQiyi, Tencent and other platforms and clients, have provided users with high-quality, professional and high-quality content products; Third, network experts and "grassroots" creations are gradually becoming professional, and short videos are gradually moving from pan-entertainment to pan-knowledge, mainstreaming and value.

In recent years, the national radio, television and network audio-visual industries have innovatively implemented the short video "first screen first push" project, and the creation of short videos in the fields of excellent cultural heritage, theoretical propaganda and interpretation, series of theme propaganda, mainstream value communication and so on has become increasingly prosperous, and the production of short video masterpieces has gradually become the vane of the industry. In 2023, the Central Radio and Television General Station promoted the high-quality development of short videos with authoritative, objective, accurate and true comments, and built an evaluation system of short videos with the brand of "Elephant Dance Index", focusing on five aspects: content production level, information aggregation level, technology leading level, user service level and platform operation level, and accurately evaluating short videos’ ability in content originality and production quality, which also promoted other mainstream media and networks.

Popular creation. Relevant data show that in 2023, the average daily usage time of short videos reached 151 minutes, accounting for about one tenth of people’s daily life time. One of the important reasons for the continuous improvement of short video users’ stickiness lies in the continuous expansion of the field of short video content creation, from traditional pan-entertainment to pan-knowledge and pan-life, involving content and categories with multi-level needs such as people’s life, study and travel.

At present, users of short video platforms are no longer satisfied with watching and commenting, but are keen on creating and sharing as subjects. The empowerment of digital technology and the popularity of various production and sharing apps have greatly lowered the threshold for users to participate in short video creation. In the fragmented time and scene, users gradually changed from "brushing short videos" to "making short videos". At the same time, the professional creative groups of short videos are also expanding. The number of creators who benefit from short video creation has been growing steadily for many years, and the proportion of professional creators in the total number of creators has gradually increased, which has further promoted the creative enthusiasm of ordinary netizens. In this process, the decentralized feature of short video content creation has become increasingly prominent, and the enthusiasm of users to participate in creation has been continuously improved. Short video has become an important form for ordinary people to record their lives and express themselves [22], and will gradually build a network landscape created and shared by all people.

Socialization and expansion. At present, short video is no longer limited to a new media form or a new media platform, but has become a media ecosystem in which multiple elements such as media, media, technology and platform fully interact. As an emerging audio-visual communication format based on the mobile Internet scene, short video has become an important channel and means for the general public to receive information and carry out social communication. At the same time, the short video and the political, cultural, economic and other elements in the social system are widely interacted and integrated, and gradually developed into a competitive industry, and its value chain and innovation chain are continuously extended through network audio-visual to speed up its layout in diversified industries.

In the future, short video will gradually become an important driving force in the social industrial structure. Driven by digitalization and intelligence, it will gradually become the main engine of the audio-visual industry, and will be fully linked and integrated into the social system through media mode, immersion mode and embedded structure, and will be accurately connected with all aspects of politics, economy, culture and social life through data, audio-visual and services, so as to continuously empower social and economic development and promote the digital transformation of social industries. On the one hand, the short video platform will be deeply integrated into the localized life service of the city, and closely integrated with the lives of grassroots people through live broadcast and e-commerce, providing a new experience of "short video+service". On the other hand, the short video platform will meet the national strategy and social needs, actively serve the regional strategy, help rural revitalization, and provide innovative means and methods for agricultural products sales, rural spiritual civilization construction and grassroots cultural communication in the vast rural areas in the form of "short video+new farmers", "short video+helping agriculture" and "live broadcast+helping agriculture". At the same time, the modes of "short video+cultural tourism" and "live broadcast+cultural tourism" are deeply explored to provide media-driven and technology-driven for the cultural tourism industry through media.

(This paper is the phased achievement of the funding plan of "Dengfeng Plan" for discipline construction of China Academy of Social Sciences, with the project number: DF2023YS40).

annotate

[1][16] China Internet Network Information Center: "The 53rd Statistical Report on Internet Development in China", March 22, 2024, https://www.cnnic.net.cn/n4/2024/0322/c88-10964.html.

[2] [7] [9] [12] [14] The Research Report on the Development of Network Audiovisual in China (2024) was released in Rong, http://www.cnsa.cn/art/2024/3/28/art_1977_43660.html on March 28th, 2024.

[3]Mob Research Institute: Short Video Industry Research Report in 2023, https://www.mob.com/mobdata/report/178, June 30, 2023.

[4] Xinbang Research Institute: Xinbang Research Institute: Mid-year Development Report of 2023 WeChat Video Number, https://www.dydata.io/datastore/detail/2334569092851306496/, November 10, 2023.

[5][15] Flying Melon Data: Annual Report |2023 Short Video Live and E-commerce Ecological Report, January 31, 2024, https://www.feigua.cn/article/detail/811.html.

[6] Ai Media Consulting: "2023– Https://www.iimedia.cn/c400/97005.html, November 22, 2023, A Research Report on the Micro-short Drama Market in China in 2024.

[8] He Hongyuan: "Stephen Chow," Transformation "Miniature Plays", "21st century business herald", January 31, 2024, the 10th edition.

[10] State Administration of Radio and Television: Notice of the General Office of the State Administration of Radio and Television on Launching the Creative Plan of "Traveling with Miniature Plays", https://www.nrta.gov.cn/art/2024/1/12/art_113_66599.html, January 12, 2024.

[11] Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of Online Tourism Market, March 24, 2023, https://www.gov.cn/zhengce/zhengceku/2023-03/28/content _ 5748755.htm.

[13] Xinbang Research Institute: "Xinbang Research Institute |2023 Annual Insight Report on Cultural Tourism", January 31, 2024, https://file.digitizing.com/eimg/uiages/20240112/1705041869784034.pdf.

[17] iResearch: "China Live E-commerce Industry Research Report in 2023", https://www.iresearch.com.cn/Detail/report?, February 29, 2024. id=4316&isfree=0。

[18] Li Kunkun: "Short video in 2023: overall acceleration of commercialization", December 29, 2023, http://www.cb.com.cn/index/show/zj/cv/cv135243241264.

[19] Zhang Yangyang: "The live broadcast GMV of WeChat video number will increase by 300% in 2023, and it is planned to do so in 2024", January 11, 2024, https://www.cls.cn/detail/1568485.

[20] "https://app.myzaker.com/news/article.php?, April 12, 2024", "JD.COM invested heavily, 1 billion incoming short videos". m=1712998732&pk=6618f9098e9f092d367fb51c。

[21] Wen Lijuan: "In 2023, the regulatory storm swept the short video industry — — Clean up the chaotic images such as wiping the yellow screen and posing, and purify the network audio-visual space, Rule of Law Daily, December 31, 2023, 1st edition.

[22] Chang Xiangping: "Short video accelerates digital transformation in many fields — — Interview with Zhu Yannan, Director of the Development Research Center of the State Administration of Radio and Television, China Press, Publication, Radio and Television, March 5, 2024, 6th edition.

Report on the Development of China’s Short Video in 2023

Huang Chuxin

Abstract: In 2023, China’s short video industry has entered a stage of deep development after rapid development and quality improvement innovation. The supporting indust rial chain of the whole industry tends to mature, new forms such as network micro-short dramas have shown explosive growth, the deepening of vertical segmentation fields has brought the popularity of short video of cultural travel, and the improvement of live e-commerce has also promoted the commercialization process of short video industry. Meanwhile, after entering the stock maintenance, the competition in the short video industry intensifies, the industry chaos become frequent, short video copyright infringement phenomenon has become an urgent problem to be solved. Facing the future, the development of short video industry also shows a hot trend of turning to quality, national creation and social expansion, and short video has gradually become an important force in social construction.

Keywords: short video, micro-short dramas, commercialization, popularization

After the brief "carnival" of the National Day, the mainland film market ushered in a state of silence for nearly one and a half months. Hollywood blockbusters with high hopes were withdrawn in turn, and domestic high-quality new films were scarce, making November, which has always been unpopular, even more sad. This state was not partially alleviated until the release of "Eliminating Violence" last Friday. The film was written and directed by Ho Leung Lau, a Hong Kong director, and invited two powerful actors, Daniel Wu and Wang Qianyuan, to sit in the town, and continued the well-known setting of "duel between two heroes" in Hong Kong films. Although the word-of-mouth performance of "Eliminate Violence" was poor, it still earned nearly 200 million box office in the first weekend, which was related to the distribution strategy selected by the actors in the early stage.

Under the setting of "Double Heroes",

What are the highlights and shortcomings of "Eliminating Violence"

Since November, due to the serious shortage of new films, the film market has been in a downturn for several weeks. At the worst, the daily box office once fell to 20 million. Compared with the same period in previous years, the box office revenue in November this year was the highest in the past seven years. On the one hand, the release of many new Hollywood films lags behind, and on the other hand, strong domestic films are scarce, which jointly caused the cold and cheerless situation of the film market in November.

It was not until the release of "Eliminating Violence" last Friday that the downturn in the film market was partially alleviated. In the early publicity, the film featured Daniel Wu+Wang Qianyuan. Although they cooperated for the first time, their chemical reactions were also expected by the outside world because they had played the roles of positive figures and villains for many times before. In the eyes of many viewers, the biggest attraction of "Eliminating Violence" was the duel between Wang Qianyuan and Daniel Wu.

In "Eliminating Violence", Daniel Wu plays a gangster, and once again assumes the villain role after "New never to lose", while Wang Qianyuan, who once played the villain image in films such as "Save Mr. Wu" and "Break the Bureau", takes a positive role as a criminal police in this film. Perhaps because he is familiar with the excitement of the audience, or perhaps because of his many years of experience in the Hong Kong film industry, Ho Leung Lau, the director of this film, deliberately turned "Eliminating Violence" into a "double hero" play in the early stage of his creation. In the film, he designed many gun battles and fighting scenes for the two of them, and the climax scene of "Bathroom Hand-to-Hand Fighting" is the best in the film, abandoning the "fake style" of the same type of films in the past and fighting from boxing to meat.

In recent years, Hong Kong-made films, including "Cold War" and "Warriors", have always continued the classic setting of "Double Heroes" and gained good market response. In "Eliminating Violence", Daniel Wu and Wang Qianyuan have also subverted their previous images to a certain extent, especially for Daniel Wu, who once again plays the role of a gangster. In the film, he appeared with a long head of mullet, and when he appeared, he was full of pique, and his gas field was fully open, which corresponded with Wang Qianyuan’s ferocity and courage, further strengthening the tension between them. With his previous creative experience in the field of police and bandits films, director Ho Leung Lau also devoted many hearty scheduling scenes in the first half of the film, such as "Fighting Banks" and "Confrontation between Police and Bandits".

However, in addition to the "two heroes" setting and scene scheduling, there are also some problems in the drama. For example, the film relies too much on action scenes and weakens the confrontation between the two people. Most of the time, the purpose of "communication" between two characters in different time and space is achieved through editing. Although the large-scale gun battle drama enhances the sensory experience, it also makes the story adapted from real events lose its documentary and unconvincing.

In addition, limited by the length of the film, although there are many hearty fighting scenes in "Eliminating Violence", in less than 90 minutes, the protagonist has been pushed away by the plot. As a director, Ho Leung Lau neglected to pave the way in emotion and details, which led to some plot logic that could not stand scrutiny. For example, many questions such as how the criminal police quickly knew that the gang committed the crime was the Eagle Gang and how the Eagle Gang handled the huge amount of money robbed were lacking. While immersed in the excellent acting and beautiful body of the leading actor, the plot paving and connection became the soft underbelly of "Eliminate Violence", which further led to the film’s average word-of-mouth performance after its release. On Douban, "Eliminate Violence" only scored 6.5 points.

Sink the market, announce the help,

"Eliminating Violence" uses high-profile films to make up for the disadvantage of word of mouth.

Although the word-of-mouth after the release was not satisfactory, judging from the announcement before the release of "Eliminate Violence", the excellent performance of the film at the box office on the first weekend can still be traced.

Content quality is often the key factor to determine the box office trend of a film, but how to maximize the commercial value of the film depends largely on the distribution and marketing methods of the film in the face of insufficient content or word-of-mouth failure. For "Eliminating Violence", the biggest selling point of the film undoubtedly comes from two powerful actors, Daniel Wu and Wang Qianyuan. For this reason, after the film entered the official announcement stage, "Eliminating Violence" released a number of two-person production specials and tidbits, and created hot topics in Weibo and Tik Tok, continuously increasing the volume of the film’s topics.

According to the Cat’s Eye Professional Edition, since November 20th, "Eliminating Violence" has been ranked first in the broadcast of materials (trailers, MVs, tidbits, etc.) for several consecutive days. On the Weibo, topics such as # Daniel Wu’s acting skills # and # Daniel Wu’s fighting bath towel don’t drop # occupy the forefront of the hot search list; On the Tik Tok, the topic of # Movie Eliminating Violence has accumulated more than 700 million times, which is more popular than the films released in The Sacrifice and One Second in the same period. Making full use of social networks to achieve the effect of topic communication is the first homework done in the early stage of the release of "Eliminating Violence", and it has gained a good response.

In addition, a week before the official release of the film, "Anti-Violence" also opened a large-scale screening in several cities. It is worth mentioning that, unlike previous films of the same type, the first round of screening of "Anti-Violence" covered a number of second-and third-tier cities, and all of them were concentrated in the northern region. In the past, the market performance of films such as Anti-drug 2 and Apostle 2 proved that the audiences of such Hong Kong-made films were mostly concentrated in the south, especially in Cantonese. The radical approach of "Anti-violence" can be said to be to find the possibility for the film to further break the circle on the premise of maintaining the basic disk.

Facts have proved that this point-and-shoot strategy selected by "Eliminate Violence" has also achieved miraculous results. According to the professional version of Cat’s Eye, in the first weekend, "Eliminate Violence" continuously gained more than 41% of the proportion of films, and the proportion of golden fields and attendance rate were also far higher than those of the films of the same period. Compared with other films of the same type, the box office revenue of "Eliminate Violence" in the second and third lines has also been significantly improved. It is precisely because of the good foundation laid by the previous screening that "Eliminate Violence" took the advantage of arranging films in advance before the word-of-mouth collapse, and finally the film won more than 200 million box office revenue in the first weekend of release.

Type film IP+ strength actor,

Hong Kong films become a good medicine to save the market.

All along, Hong Kong films are potential stocks in all periods. In 2018, the National Day film "Warriors" won more than 1.27 billion box office and became the biggest winner in the same period. "Anti-drug 2" released in the summer of 2019 has accumulated 1.31 billion box office, ranking among the top ten in the annual domestic box office list. Facts have proved that Hong Kong-made genre films usually have great appeal to the audience, and with the help of powerful actors’ wonderful interpretations, they can often achieve box office success.

Take "Anti-drug 2" released last year as an example. The film inherited the IP of "Anti-drug 2" released in 2013, which once revived the Hong Kong-made crime genre film, taking advantage of anti-drug elements to shoot brotherhood and a sense of rivers and lakes, and harvested 240 million box office in the cold season of November of that year; Since then, this IP has made a comeback, and Qiu Litao, the director of Hong Kong genre film geek, was invited to direct the film. Louis Koo, who just won the Academy Award the year before, continued to return to play the leading role and compete with Andy Lau, another actor. The "Double Heroes" duel between two established Hong Kong stars also became the biggest attraction of the film.

In addition to the attraction brought by the IP blessing of Hong Kong films and the confrontation between powerful actors, the reason why Anti-Drug 2 can attract the audience into the cinema lies in its excellent action scenes. Director Qiu Litao put the gun battles and car chases that were common in the past in different backgrounds for interpretation. In previous Hong Kong crime films, car chasing scenes were mostly staged on open roads, but in the climax scene at the end of Anti-Drug 2, the protagonists Yu Shuntian and Di Zang staged a thrilling car chasing scene in a closed subway station, and two cars shuttled through the crowded subway station, bringing amazing visual effects.

In the long-term studio practice, Hong Kong directors have accumulated a set of effective genre film techniques. Thanks to the excellent scene scheduling of director Qiu Litao, the tense action scenes of the film and the chemical reaction among the actors, Anti-Drug 2 has continued the success of its previous film, successfully captured more than 600 million box office in less than a week, and finally gained more than 1.31 billion box office revenue, making it one of the most outstanding Hong Kong-made films in recent years.

Conclusion

Despite the poor word-of-mouth response, with the pre-occupied film arrangement advantage, the box office performance of "Eliminating Violence" still made many people shine, and also made the market have more expectations for the subsequent Hong Kong-made films. Next, the audience will also see Shock Wave 2’s "money empire: The Battle of the Peak" and other Hong Kong films appear, expecting that there will be explosive films with both box office and word-of-mouth in these films.

— THE

Gemini is a conversational artificial intelligence system launched by Google, which has the characteristics of multi-mode, multi-task and multi-language. It can not only deal with various data types, including text and images, but also understand and generate various contents. So where can Google Gemini experience it? Let’s bring you Google Gemini official website entrance and free app download address.

Click to go to the Google Gemini official website Experience Portal.

Gemini shows very high efficiency and naturalness in generating text content. It can quickly generate text content, and can ensure the consistency and naturalness of the content. Compared with some other AI systems, Gemini is more accurate and precise in generating text content, thanks to its powerful computing power and advanced algorithms.

In addition, Gemini can also generate a more appropriate reply according to the context of user input. This enables users to communicate more naturally when talking with AI, without deliberately adapting to the language style or expression of AI.

In the internal test, Gemini performs better than competitor GPT-4 because it has more powerful computing power. In addition, Gemini is also described as a multi-modal one, which can handle various data types, understand and generate various contents such as text and images.

That’s all that Google Gemini experienced and downloaded in official website. I hope I can help you!

(reporting)

　　Bi Yanxia

　　As the saying goes: when the autumn wind starts, the crab’s feet itch; When the chrysanthemums bloom, smell the crabs. Every autumn, hairy crabs covered with yellow fat are bound to occupy a place on the list of seasonal foods that people like. The National Day holiday is coming, and I believe many people can’t live without it. Hairy crabs are delicious. How can we "eat well"? Before enjoying delicious food, it’s best to know clearly the common sense of eating crabs, so as to satisfy both appetite and health.

　　one

　　Crabs have high beneficial fat content.

　　Speaking of crab species in China, there are probably hundreds. According to the origin, it can be divided into four types: river crab, river crab, lake crab and sea crab. What is a hairy crab? Hairy crabs, commonly known as river crabs, hairy crabs and clear water crabs, generally mature from September to October. But not all river crabs are called hairy crabs, and the species should be Eriocheir sinensis, and the weight should be more than three or two. It is said that the name "hairy crab" is well-known. At that time, crab catchers in Suzhou and Kunshan set up gates between harbors. The gates were made of bamboo pieces and hung with lights at night. When crabs saw the light, they climbed onto the bamboo gates and were caught one by one, so they were called hairy crabs.

　　People compare hairy crabs to the best taste. Zhang Dai, a writer in the Ming Dynasty, once said that eating hairy crabs has five flavors without vinegar and salt. So, what is the nutritional value of hairy crabs?

　　The edible parts of hairy crabs include crab meat, crab roe or crab paste. Although they are the same crab, their nutritional values are different. For example, every 100 grams of crab meat contains 17.5 grams of protein, 1.2 grams of fat and 65 milligrams of cholesterol; Every 100g of sea crab meat contains 13.8g of protein, 2.3g of fat and 125mg of cholesterol. Compared with crab meat, crab meat contains less fat and cholesterol. In addition, 100 grams of crab meat contains 6.09 mg of vitamin E, 126 mg of calcium, 2.9 mg of iron, 3.68 mg of zinc and 56.72 mg of selenium, and almost no vitamin A; 100 grams of sea crab meat contains 30 micrograms of vitamin A, 2.99 milligrams of vitamin E, 208 milligrams of calcium, 1.6 milligrams of iron, 3.32 milligrams of zinc and 82.65 micrograms of selenium.

　　Generally speaking, both river crabs and sea crabs are rich in vitamins and minerals, which can be regarded as high-protein foods.

　　Crab yolk and crab paste, the favorite parts of everyone, have similar nutritional components, mainly containing fat and cholesterol, and the fat content is high, which can reach 15% or more. This is one of the reasons why crab paste and crab roe taste delicious. In addition, the cholesterol content in every 100 grams of crab roe may be as high as 400 mg, and the situation of crab paste is similar. However, there is no need to worry too much. First, the time to eat hairy crabs in a year is limited, but it is good to eat them in moderation. Second, many of these fats are essential fatty acids beneficial to human health, such as linoleic acid, linolenic acid and arachidonic acid.

　　2

　　"Six types of people" eat less.

　　Some people love to eat hairy crabs, but when they think that crabs are "cold" food, they beat drums in their hearts. Cold, hot, warm and cool, don’t they refer to the human body’s feeling of external temperature? Why do foods have these differences? This is actually a statement of traditional Chinese medicine. The classification of cold, hot, warm, cool and equal attributes of food is based on the color, taste, growth environment, growth season and geographical environment of food, and also refers to the physical reaction of people after eating. Simply put, after eating food, the body feels warm and hot, and the food is warm and hot; If you feel cool after eating, the food is cold and cool. If the food is flat, it means that the food is flat and can be eaten every day.

　　Therefore, Chinese medicine believes that eating crabs should be based on one’s physical condition. In real life, is there anyone who is not suitable for eating crabs? The following six groups of people should be cautious when eating crabs, and it is better to eat less or avoid eating.

　　1. People with weak constitution, poor spleen and stomach function and insufficient gastric acid secretion should not eat crabs, which carry some pathogenic bacteria. Because everyone has different digestive ability and immune strength, their resistance to pathogenic bacteria and viruses is different. People with weak constitution, poor spleen and stomach function and insufficient gastric acid secretion are easy to be attacked by pathogenic bacteria and have discomfort symptoms. In addition, some people feel gastrointestinal discomfort after eating crabs because it is difficult to digest protein.

　　2. People who are allergic and prone to eczema should not eat crabs. For Chinese residents, aquatic products such as shrimps and crabs are the most likely food types to cause allergies, and there have been many studies on the related allergic diseases in protein. Therefore, people who are allergic to seafood such as shrimps and crabs should not eat crabs, otherwise it will easily lead to gastrointestinal smooth muscle spasm and vascular edema, followed by nausea, vomiting, abdominal pain, diarrhea and other symptoms. In severe cases, urticaria or asthma may occur, and even anaphylactic shock may occur. In addition, people suffering from skin diseases such as dermatitis, eczema and tinea should also eat crabs carefully to avoid inducing diseases or aggravating the condition.

　　3. People with colds and fever should not eat crabs because their gastrointestinal function is relatively weak at this time, and they can’t digest and absorb the high protein in crabs, which is prone to gastrointestinal discomfort.

　　4. People with hyperlipidemia, hypercholesterolemia and biliary tract diseases should not eat crabs, especially the formation of crab roe, crab paste cholecystitis and gallstones has a certain relationship with excessive cholesterol in the body and metabolic disorders. Crabs contain high cholesterol, with 460 mg of cholesterol per 100 grams of crab roe. Eating crabs is easy to make the disease relapse or get heavier.

　　5. Gout patients and patients with hyperuricemia should not eat crabs. Every 100 grams of crab meat contains 82 mg of purine. Gout patients should not eat crabs during acute attack, especially the soup made of crab meat or crab roe. Patients with chronic gout and patients with simple hyperuricemia should eat less.

　　6. Older people and infants should not eat crabs. Because the digestive organs of the elderly are declining, the digestive organs of children are not well developed, and their digestive absorption ability is no better than that of young adults. Therefore, eating crabs should be based on tasting. It should be noted that babies before ten months should not eat crabs, because high protein will increase the burden on liver and kidney.

　　three

　　Remember the five taboos of eating crabs.

　　After talking about people who are not suitable for eating crabs, I have to talk about five taboos for eating crabs. Otherwise, people who are suitable for eating crabs may also eat something wrong.

　　Avoid eating raw crabs. The body surface, gills and gastrointestinal tract of drunken crabs are covered with all kinds of bacteria and parasites. When eating crabs, they must be steamed or cooked thoroughly. Generally, after the water is boiled, it will take another 15 minutes to play a bactericidal role. The traditional method of eating crabs is steaming with ginger vinegar juice. This method is scientific, which not only ensures that bacteria and parasites in crabs are killed, but also ensures that the original flavor of crabs is not destroyed.

　　Some people like to eat raw crabs and drunken crabs, which are more delicious, but various viruses, bacteria and parasites attached to crabs will also enter the human body, which may cause food poisoning, diarrhea, abdominal pain and vomiting. Although the drunken crab is soaked in yellow wine and white wine, the crab itself is still raw, and alcohol cannot be completely sterilized. If the metacercariae of Paragonimus contained in drunken crabs enter the human body and develop into adults to lay eggs, it can seriously parasitize other organs such as human brain, skin and liver. Therefore, these two ways of eating should be abandoned.

　　Second, avoid eating dead crabs. After the crab dies, the bacteria in its body will rapidly multiply and spread into the crab meat, decompose the amino acids in the crab meat, and produce a lot of harmful substances. Therefore, eating dead crabs may induce vomiting, abdominal pain and diarrhea. Besides, it’s best not to buy a dying crab. In addition, crab meat is rich in histidine. When the crab dies, some bacteria containing histidine decarboxylase can decarboxylate histidine in crab meat to form a large amount of histamine under appropriate conditions. Histamine is a sensitizing substance, which can dilate venules and capillaries, promote the secretion of mucosa and glands, lead to allergic symptoms, and may even cause circulatory failure in severe cases.

　　Three don’t eat cooked crabs stored for a long time. Cooked crabs stored are easily contaminated by bacteria, so crabs should be steamed and eaten now. In case you can’t finish eating, the rest of the crabs must be kept in the refrigerator and eaten at the next meal. When eating, you must return to the pot to boil or steam thoroughly. It is recommended not to eat crabs overnight. Although heating in the pot can kill pathogenic microorganisms, it can not destroy toxins, and it is still dangerous.

　　Four don’t eat crab gills, crab stomachs, crab intestines, crab cheeks, crab stomachs, crab intestines and crab hearts. When the crab shell is opened, the gray-white strips and soft parts on both sides are the gill strips of the crab, which are the respiratory organs of the crab and are in direct contact with the outside world, and it is easy to accumulate dirt and heavy metals. Located in the front half of the crab shell and under the eyes, the triangular part is the crab stomach, and a black strip is the crab intestine. These two parts are the digestive organs of the crab, which contain food and metabolites, and may also accumulate dirt. Crab heart, commonly known as "hexagonal plate", is located in the middle of crab yellow or crab paste and is hexagonal, which is considered as the "coldest" part of crab. Here is an important part of the circulatory system, there is a lot of blood left, and its blood composition is quite different from that of the human body, which is easy to cause immune reaction.

　　Five avoid eating too much. As mentioned above, protein contained in crabs and cholesterol contained in crab roe are relatively high, and excessive consumption at one time is not conducive to human digestion and absorption. According to the recommendation in "China Residents’ Dietary Pagoda" of China Nutrition Society, the suitable intake of aquatic products is 40-75g (edible part) at a time, which is equivalent to 100-188g of crabs with shells, and it is best not to exceed 3 times in a week. A crab with a shell of 188 grams is roughly equivalent to a large crab weighing four times.

　　Hot spot dispelling doubts

　　Can crabs be eaten with fruits?

　　Many people have a question, can crabs and fruits be eaten together? Because there is a saying that pentavalent arsenic contained in seafood may react with vitamin C and produce toxicity.

　　In China, seafood sold in formal channels needs to be tested by relevant departments, and the arsenic content should not exceed 0.5 mg per kilogram stipulated by national standards. According to this calculation, a person needs to eat 150 kilograms of seafood and more than 10 kilograms of fruit at a time to have a toxic reaction, which is simply impossible. Moreover, some researchers have conducted research in simulated gastric juice and found that vitamin C alone cannot reduce pentavalent arsenic to trivalent arsenic (arsenic). Therefore, it is not true that you can’t eat fruits and vitamin C tablets when eating seafood such as crabs and shrimps.

　　Can pregnant women eat crabs?

　　I believe that many women will be reminded that they can’t eat crabs when they are pregnant or pregnant. The reason is usually that crabs are cold and have the effect of promoting blood circulation and removing blood stasis. After eating, they will make the blood flow downward, which will easily lead to miscarriage and miscarriage. There are not a few people who hold this view, so is this true? The answer is no, there is no statistical data showing that abortion is related to eating crabs. Abortion of pregnant women after eating crabs is often due to eating crabs by mistake, for example, pregnant women are allergic to seafood, crabs themselves are not fresh or have bacterial parasites. These pregnant women developed symptoms such as allergic reaction or acute gastroenteritis after eating crabs, and finally did not save the fetus.

　　Normal pregnant women can eat crabs, but if eating crabs when they are not pregnant is prone to gastrointestinal symptoms, it is recommended not to eat them when they are pregnant. In addition, pregnant women with weak constitution and weak digestive function should eat as little or no crabs as possible.

　　Extended reading

　　How to choose crabs

　　Selecting fresh and fat hairy crabs is a technical job. As the saying goes, "September round navel and October tip" means that the female crab should be eaten in September of the lunar calendar, and its navel is round, at this time, the female crab yellow is full of meat; The male crab should be eaten in October of the lunar calendar, and its navel is pointed. At this time, the male crab paste is full of meat.

　　After choosing male and female crabs, you can follow the following points when choosing healthy crabs.

　　First of all, pinch: pinch the crab’s back with your thumb and forefinger and gently shake it. The crab’s claws droop and shake with it. The crab’s claws are firm and swing by itself.

　　The second is teasing: you can tease the crab’s eyes with your hands. If it responds immediately, it means full of vitality; Or turn the crab over with its abdomen facing the sky. If it can turn its body quickly, it means that the crab has strong vitality, and vice versa.

　　The third is to look: the back of the shell is dark green and shiny, which is thick and strong; Look at the tail end, the navel protrudes, and the red color (commonly known as "red seal") will be revealed on both sides of the crab navel, which is generally full of cream and fat; Look at the hairy crab feet, the crab feet are old and healthy, and the crab feet are soft and weak without fluff.

　　The fourth is to try: if conditions permit, put the crab into a basin of water, and the live crab will foam.

　　(Author: Beijing Friendship Hospital Nutrition Physician)

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In terms of interior, FAW-Volkswagen CC shows an exquisite and luxurious atmosphere. Modern minimalist style is adopted, and the center console is equipped with a 9.2-inch high-definition touch screen with clear interface, which supports multimedia system, navigation, telephone and air conditioning, and is convenient for drivers to operate through voice recognition system. The steering wheel is made of high-grade leather, which feels comfortable and supports manual adjustment up and down and back and forth, which is convenient for drivers to adjust according to their needs. In addition, the seat material is made of leather /Alcantara, which provides good comfort and support. The main and auxiliary seats are equipped with 4-way adjustment and lumbar support, and the front seats are additionally equipped with heating function to ensure the comfort of long-distance driving. There are a large number of USB and Type-C interfaces in the car to meet the multimedia needs of passengers, and the rear seats support proportional reclining, providing flexible space configuration for passengers and goods.

For FAW-Volkswagen CC, it is equipped with a 2.0T turbocharged engine, with a maximum power of 137kW and a power output of 186 HP. This engine adopts L4 layout, and its torque performance is excellent, reaching 320 Nm. With the 7-speed wet powershift, not only the ride comfort is ensured, but also the driving pleasure is improved.

To sum up, car home car owners are full of praise for FAW-Volkswagen CC. He said that the design of CC is very attractive, and the shape of frameless doors and wide-body coupe fascinates him, and he can’t help but appreciate it every time he stops. The dynamic performance makes him satisfied, and he can respond quickly whenever he calls, while the driving texture of the chassis conveys a calm and advanced driving experience. Obviously, CC not only meets his expectation of face value and performance, but also becomes his effective partner in daily driving.

The appearance of the new car is basically the same as that of the models on sale. The family’s iconic straight waterfall air intake grille is adopted, and the overall design of the front face is flatter. With the brand-new led headlights on both sides, the visual effect is outstanding. In addition, the new car has also adjusted the signs at the fender on the side of the car body, the vehicle logo at the rear bumper and the right lower part of the tailgate.

In the interior part, the new gs still adopts the Buick family embracing design style, and the 8.0-inch central control screen and LCD instrument panel also make it younger, in line with the current consumer’s pursuit of science and technology. At the same time, the new car is also equipped with a new econnect2.0 interconnection system and supports ota remote upgrade. This configuration is also available.

The length, width and height are 4688×1786×1472mm respectively, and the wheelbase has reached 2700 mm. In the same class, the wheelbase of Weilang ranks 22nd. As a compact car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, Weilang’s trunk volume ranks eighth. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

Buick Weilang is equipped with a combination of 1.5 turbocharged engine (direct injection) and continuously variable transmission (CVT). 1.5 The power performance of the engine is quite satisfactory when it is matched on the Willan, and the low torque is weak and the hysteresis can be felt. Weilang’s official measured zero-acceleration score is 7.7S, ranking 26th among 120,000-180,000 compact car models.

Weilang’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand Weilang, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Weilang in history. It can be seen that what everyone is most satisfied with Weilang is that its appearance is too handsome. In addition, it is comfortable to sit and the technology configuration works.

Beijing, Sept. 2 (Xinhua) According to Taiwan Province media reports, Rene Liu’s (milk tea) concert was held in Star Hall, Kowloon Bay International Exhibition and Trade Center in Hong Kong the night before (31st), which was the first time that she sang in Hong Kong for many years. When the milk tea sang "Crazy for Love", the fluorescent screen played the picture when she sang 20 years ago, which was very young and tender. She said, "The clip played later is me 20 years ago, isn’t it very stylish? I saw the clip coming out, and the audience laughed. It was unbelievable. Yes, the female university changed eighteen times. "

For the concert in Hong Kong, Milk Tea chose to sing Cantonese songs. "I wanted to sing Cantonese songs as the Romans do before, but" Broad Sky "was sung by too many people, and Eason Chan’s" tourbillon "was too difficult to sing, so it was difficult to choose songs." She finally chose "King of K Songs" and sang with the audience, which moved her to tears for a time. She said, "I really tried my best to sing, and I."

When singing "The Price of Love", I especially thanked my teacher Zhang Aijia. She said that she could be a child at ease in front of her. Whenever she said, "I don’t want to grow up," Zhang Aijia would smile and say, "Son, you have grown up for a long time." In addition to thanking Zhang Aijia, the teacher, Milk Tea also took the initiative to thank a loyal Hong Kong fan, who was very moved by the risk of giving birth at any time when she was due to give birth.

When talking on the sidelines, the milk tea tried to speak Cantonese, and revealed the story of being a record production assistant on a business trip in Hong Kong. She lives in a small room, and works hard every day, so she can only eat steamed meat pies with salted fish, which was very cheap at that time. Whenever she goes back to the dormitory, she sings other people’s songs with ponytails to cheer herself up. At that time, she thought, I hope others will sing her songs on the way home in the future. After that, more than 3,000 people responded with applause.