Special feature of 1905 film network Last Friday, Pikachu with fur officially met with everyone.
In the early stage, the film consumed Pikachu’s Meng all the way through various means. Undoubtedly, this set of "selling cute economics" has indeed brought enough attention to the film.
The official "complete film source" spread rapidly on major websites.
On the seventh day of the release, as of press time, the box office accumulated 341 million. Although it has won the single-day box office champion in mainland China, the box office forecast of this film by many media in the industry has been lowered from the original 800 million to 526 million.
In this once-heated schedule, the market performance of the film is not excellent.
As for word of mouth, the douban score of the film has dropped to 6.7, and the overall feedback is still not as good as expected.
Obviously, for many domestic audiences, Pikachu is a cute image. At the same time, everyone is familiar with the IP of "Pokémon", which comes from the cartoon image and adventure in the story.
However, in this Pokémon Detective Pikachu, the producer put the cart before the horse, turning the original most important proposition of teenagers’ adventurous growth into a concept of family happiness.
The original painting "Pet Elf" focuses on the proposition of young people’s adventurous growth.
Rob letterman, the director, said in an interview that he hoped to make a theme that can be seen by the whole family and resonated with audiences in every country, and hoped to find a universal value.
But in fact, the producer’s idea did not make more people pay the bill, but it seemed a bit "narcissistic".
Narcissistic Hollywood movies
In the movie Pokémon Detective Pikachu, Pikachu, Squirtle, Charmander, Bulbasaur and other popular characters have appeared on the big screen. It is undeniable that this wave of feelings has been particularly thorough.
Pokémon Detective Pikachu’s role poster
But in fact, in the feature film, Pokémon, who is more well known, is just a glimpse. On the contrary, Pokémon, who appears more frequently, did not show too much in the early stage of publicity.
It can be seen that the propaganda of the wrong goods only successfully won the first audience, but it is difficult to harvest more "tap water" in the future.
For Hollywood, the adaptation of the wrong board has become commonplace.
In 2009, Hollywood opened the road of Japanese reform through Dragon Ball.
This work has been recorded in the Guinness Book of World Records, and it is the comic book that has been adapted into games the most times in the world, and it has a wide fan base and influence around the world.
This IP was bought by Fox Pictures in 2002, and experienced many casting storms. Finally, Chinese director Huang Yiyu was invited to direct it, Stephen Chow was the producer, and China actor Chow Yun Fat, who is very appealing in Asia, was invited to make a guest appearance.
However, after the film was released, there was a flood of bad reviews, and both European and American audiences and Asian audiences did not have any good feelings for the film.
It is not surprising that the film "Dragon Ball" finally got such a result. Such a well-known Japanese anime was adapted by Hollywood studios into an American teenager named "Wukong" and finally saved the world.
Based on contemporary culture, we should proceed from compatibility. If you start from yourself blindly, the works you shoot will only become four unlike.
The failure of "Dragon Ball" also made Hollywood temporarily stop the adaptation of Japanese comics.
Attack! Adapted from Riman University
In 2017, Hollywood’s adaptation of Japanese comics entered another new node.
The United States, which thinks it is very successful to adapt its own super-English comics, once again started the cheese of Japanese comics. In 2017, it was released, but it still gained countless bad reviews. Obviously, Hollywood’s American personal heroism does not match the spirit of the original work.
The live-action version of ghost in the shell stars Scarlett Johansson.
The cartoon ghost in the shell is defined as an epoch-making work by many people, and its profound political, philosophical and religious thinking is highly praised by many fans. At the same time, ghost in the shell 2, directed by Mamoru Oshii, was nominated for the Palme d ‘Or in Cannes.
American reality adaptation not only completely ignores the original core, but also raises a lot of arguments on the choice of heroine.
Widowed elder sister is far from the prototype Grass seed in image and temperament.
In the same year, the American version of The Death Note followed ghost in the shell to meet the audience.
Although the original work itself is not a cartoon that pays full attention to depth, its exciting plot, whether it is the original animation or the Japanese version of the film, is deeply sought after by the global audience.
Among them, in Japanese movies, Matsuyama Kenichi, who plays the role of "L", has won a lot of praise for his extremely high degree of reduction.
L (Matsuyama Kenichi)
However, the "L" in the American version of The Death Note became played by a black man. As for the adaptation of the plot, it has completely become an American horror film, which magnifies all kinds of strange ways of death in the original without restraint, deepens the universal values of the United States, and dilutes the exploration of human morality in the original.
It can be seen that in the process of adapting Japanese cartoons, Hollywood did not understand the complex oriental culture in the works with care, but simply and rudely adapted the plot to enlarge the novelty elements in the works in an attempt to win the audience’s attention.
The American version of Death Note is extremely bloody and violent.
However, it has been proved time and again that this kind of adaptation, which didn’t spend energy, finally became a ridiculous act of "removing the essence and leaving the dross", but it was actually a waste of culture.
As Toriyama Akira, the original author of Dragon Ball, said, "They always insisted that the confidence that came from nowhere did not take my advice. The ending is just as I expected. This film can’t be called "Dragon Ball" at all. "
Can the future be expected? I don’t know!
Nowadays, more and more adaptation of Riman is on the rise.
The release of the movie Alita seems to make many viewers have some expectations for the adaptation of Hollywood. But looking back at the film itself, it only focuses on the first three chapters of the original work, and at the same time, it focuses on the special effects of the film, weakening the plot content to some extent.
Coincidentally, in the process of adaptation, Hollywood once again turned the original exploration of human nature into an American work of personal heroism.
It is true that if Hollywood tries to attract attention with special effects again and again, it ignores the most essential core of the original work. Even if it gets a high box office, it still doesn’t help the work.
And then, well-known Japanese IP’s such as Naruto, akira and Attack Giant have all been taken over by Hollywood.
In fact, most of these works focus on science fiction, action and other types, and in terms of types, they are more inclined to Hollywood production. However, under the shallow adaptation, the original multiculturalism of the work can’t be explored in depth, and the final work is lacking.
When Ryan Reynolds was asked by reporters, he said, "If Hollywood can only shoot American originals, it will be finished.".
In fact, the United States has adapted the IP of other countries again and again through takenism, but ignored the original core value of IP and still adapted it into the set of value system of Hollywood. This way of changing the soup without changing the medicine has proved to be unworkable.
