月度归档： 2023 年 12 月

19 dynamic pictures, after learning the basic movements of badminton.

In order to make novice friends understand badminton movements more comprehensively and vividly, the following 19 dynamic pictures of badminton will give you a more vivid feeling. Novices remember to collect!

1, forehand serve high ball

2. Backhand serve

3, the backcourt forehand high ball (basic action)

4. Diagonal hook in front of the net

5. Ball rubbing technique in front of the net

6. Take care of it

7, exhibition rub

8. Backhand save technique in front of the net

9. Close-net save the ball

10. Forehand push in front of the net

11. Drop ball

12. Hanging the ball overhead in the backcourt

13, forehand backcourt batting footwork

14. Jump and kill

15, backcourt two-step take-off footwork

16. Forehand Ball Picking Technique

17, backhand force

18. The midfield forehand catches the diagonal corner.

19. The backhand in midfield catches the diagonal corner of the hook.

In all the above movements, the pace is very important, so learning the pace is very important for playing badminton. Learn more badminton, just pay attention to WeChat WeChat official account: Badminton Teaching.

From the four major reforms of China’s medical system： Can money completely alleviate the conflict between doctors and patients？


guide reading

Big hospitals have kidnapped other hospitals, and all hospitals have to run wild on this system. All doctors are victims or victims.


Source: Yimaitong
Author: Lao Liu, an emergency doctor.
This article is authorized by the author to be published by Yimaitong. Please do not reprint it without authorization.

Yesterday, "The Last Dopamine" WeChat WeChat official account posted an article "Where is the root of the conflict between doctors and patients? ",this is really a cliche. His answer is that there are many reasons for the tension and frequent conflicts between doctors and patients, and they are interactive.The main reason is: money!



There are frequent conflicts and disputes between doctors and patients. How did the doctor-patient relationship evolve?


A few years ago, an article in China Medical Tribune introduced the evolution of the doctor-patient relationship, and the graph of the evolution of the doctor-patient relationship reflected the doctor-patient relationship from ancient times to the present.


Figure 1 Evolution curve of doctor-patient relationship

The medical level in ancient times was very poor, and diagnostic tools and treatment methods were scarce.Doctors mainly care and care for patients.. The doctor-patient relationship is an equal friend relationship, there is no commercial and economic relationship, and the reward is dispensable.


In ancient times, many people died of illness, and most patients and their families were grateful for the help of doctors. If the doctor doesn’t cure the disease in the end, the patient can accept it.


With the development of history, doctors have become a fixed practice, and the development of medicine has improved the diagnostic tools and treatment level. There is an unequal patronage relationship between doctors and patients, and doctors still can’t effectively treat diseases, mainly listening to patients’ needs and prescribing some symptomatic drugs, and patients often pay generous remuneration. At this time, doctors are subordinate and serve patients. Although their status is unequal, the relationship between doctors and patients is still relatively harmonious.


With the gradual improvement of doctors’ status, doctors’ authority is growing, and doctors are increasingly relying on laboratory tests and report forms. Doctors communicate less with patients, which invisibly widens the distance between doctors and patients.The status of doctors is gradually rising, and patients’ right to speak is relatively weak. In such a doctor-patient relationship, the patient is no longer the dominant position, and is completely dominated by the doctors in the hospital, so the contradiction between doctors and patients gradually arises.


An article in the New England Journal summarized the history of medical system reform in China when commenting on the root causes of doctor-patient conflict in China.


Since 1949, China’s medical system has been divided into four stages:


1. the first stage: imitating the national medical system of communist countries (1949~1984)


The government owns and operates all medical institutions, and all employees are government employees.There is no need for medical insurance at this stage, because all medical services are almost free.


At this stage, China’s medical system has made a remarkable achievement, such as the decline of infant mortality and the mass elimination of some infectious diseases.


2. The second stage: the new economic rules were implemented in the medical industry (1984~2003).


China’s medical system began to turn around. The financial support provided by the government to hospitals has dropped sharply, and many health workers have lost their financial subsidies.The government still owns the property rights of hospitals, but it has little intervention in the behavior of medical institutions.In a market system lacking rules, these nominally public hospitals began to act like profit-seeking enterprises. Doctors employed in public hospitals can get a considerable bonus if they make a profit for the hospital.


At this stage, the government only provides medical insurance to some people, and private insurance companies do not exist at all; As a result, most people in China are not covered by medical insurance, which makes the turbulence caused by the experiment of market-oriented medical reform more intense.


By the late 1990s, this market-oriented reform experiment had led to public anger, distrust of hospitals and medical practitioners, and even developed into a widespread violent attack on doctors.In some underdeveloped rural areas, the dissatisfaction caused by looking down on illness has triggered public protests, which has threatened social stability.


3. The third stage: 2003 version of medical reform (2003-2008)


Adopt a medical insurance system (new rural cooperative medical insurance)Slightly subsidize the hospitalization expenses of the rural population to alleviate social protests.. This medical insurance requires hospitalization to be reimbursed, which reflects the fact that hospitalization expenses were expensive at that time and many rural families were poor due to illness.


Policymakers’ minds are all occupied by how to reduce the expensive hospitalization expenses, and they don’t realize that "in order to manage health, treat diseases and control expenses, strengthening primary health care is the key link".


4. The fourth stage: 2008-present


Policymakers have realized that the medical insurance system and hospitals need to undergo major reforms, otherwise social stability will be endangered.This time, the medical reform announced to abandon the experiment of medical reform mainly based on market principles, and promised that by 2020, affordable basic medical services could be provided to all the people.


At the end of the article, some main problems are pointed out. First of all, tertiary hospitals have successfully resisted the latest medical reform. Secondly, there are still a lot of inequalities between poor rural areas and rich areas. Third,To form a high-quality, reliable and professional group of doctors in China, we have to make a hard struggle.. In the past, a great legacy of China’s market-oriented medical reform was that the public generally believed that doctors put their own economic welfare above the interests of patients, and it was not easy to completely reverse this concept.



Can money completely alleviate the conflict between doctors and patients?

Finally, a dopamine said in its article, "If it is free to see a doctor, or only a very small amount of money is needed, I think the relationship between doctors and patients will be eased immediately." Is that really the case?


There are still some people who basically don’t need money to see a doctor. Are they satisfied with medical treatment? The answer is of course no.


Their experience in the environment and process of medical treatment is often very poor. Even if you don’t have to bear the medical expenses yourself, and doctors will not be restricted in medication and examination, you still can’t satisfy patients. If the final outcome of treatment is bad, conflicts will still occur.


Professor Hu Dayi pointed out in an interview that,The root of doctor-patient conflict is the marketization of medical and health care.. He said that after putting the whole medical service on the market, it is impossible for doctors to help patients make behavioral changes except over-treatment. After turning medical service into a complete business model, the contradiction between doctors and patients will certainly become more and more fierce. In the past 30 years, the development of hospitals has been pushed to the market, which has led to the monopoly of medical resources by many giant hospitals. Hospitals rely on making money from patients to increase operating income, buy equipment, build houses and give bonuses.Big hospitals have kidnapped other hospitals, and all hospitals have to run wild on this system. All doctors are victims or victims.


Academician Han Qide pointed out in an interview that the contradiction between doctors and patients is the progress of medicine and society.The improvement of medical effect leads to a great increase in patients’ expectation. When the untreated patients become a minority, it is more likely to produce psychological imbalance.. At the same time, with the development of medical technology, doctors have shifted almost all their energy and attention to technology, and getting along with patients has been put in a secondary position, and the distance between doctors and patients has become larger and larger. The direct consequence of the improvement of modern medical technology is that the cost and price of medical care have greatly increased. The increase of expenses will double the pressure on patients and decrease their satisfaction, which will aggravate the contradiction. He also stressed that doctors are facing life, and in any era, doctors’ moral requirements cannot be lowered, otherwise, combined with information asymmetry, medicine will become very terrible.



Where is the outlet of doctor-patient conflict?

Lao Liu’s mother, as a retired doctor who has undergone free medical care and the first medical reform, recently read some articles on medical reform policies shared by old comrades, and repeatedly pointed out that medical care should be restored to the previous free medical care system for all.She said, no matter which countries are poorer or richer than ours, they can realize free medical care. Why can’t we?


After listening to this, Lao Liu smiled indifferently, not to mention paying medical expenses for all patients, that is, ensuring the normal operation of public medical institutions at all levels, paying reasonable wages and allowances in full by staff, regularly updating and maintaining instruments and equipment, opening medical service institutions in areas lacking medical services and medicines, and ensuring the implementation of other social work such as public health, anti-epidemic work, health care and rehabilitation.The cost that the government needs to bear may be astronomical.If medical insurance is not charged and social security funds are not paid, the medical expenses will be even more alarming. With such a large population in China, how can the state realize huge investment in the health system through taxation? Although I don’t know much about the economy, it’s hard to achieve it by rough thinking.


When I was young, I remember that there might be only one or two antibiotics at that time, which was very cheap. Image examination is film machine and ultrasound examination, and blood examination is also very limited. The quantity of drugs is limited, and many diseases are not treated with drugs. At that time, it was simple and cheap to see a doctor once. Surgery is a direct operation, no endoscope, no robot, and lack of instruments and instruments, and the cost is relatively low.Perhaps free medical care was possible at that time, so it is too difficult to realize the development of medicine today.


Some countries can provide free medical care, or provide the most basic medical security, or build on the basis of high taxes, or the country has less people and more money. Looking back at China’s population of more than one billion and the level of medical development, it seems a bit difficult to go back to the past.


As pointed out in the book Chinese doctor-patient relationship,The conflict between doctors and patients is not only a moral problem, but also an institutional problem. Morality needs long-term construction, and the system can be effective in the short term.To solve the conflict between doctors and patients, the fundamental way out is to eradicate the drawbacks of the medical system and use "restructuring" to incite "change of heart". The book also points out that in a reasonable medical system, the interests of doctors and patients are the same. The lower the cost of patients’ treatment, the less the social medical expenditure, and the more rewards doctors get. In order to eliminate the crisis of trust between doctors and patients from the root, we must reform the medical system of supporting doctors with medicine and supporting doctors with machinery, so that doctors can eat by technology instead of selling medicine.


In recent years, medical reform measures have continued, from the procurement of drugs with quantity and the procurement of high-value consumables in sunshine, and the medical insurance policy has been constantly changing. Is the patient feeling well? Has the practice environment of doctors improved? Has the contradiction between doctors and patients eased? It’s still time to give an answer.


How do you feel after the medical reform?


References: China Medical Tribune Today’s Stomatology, No.171, 03~04 edition.

Editor | Vein

Cover Image Source | vision china

Baseball and Japan

Kondo Daisuke/Wen

Every country has a sport called "national technology". Most citizens like it very much and will show their strength in this project to the world in various ways.

China’s "national skill" is undoubtedly table tennis. Every time I watch the Olympic Table Tennis Competition and the World Table Tennis Championships, the final is probably a showdown between China players. Unfortunately, the players who stopped in the semi-finals and before, many of them immigrated from China to other countries.

In Japan, the word "national skill" means sumo. However, since childhood, none of my friends have been engaged in this sport, and there is no venue near my home where sumo competitions can be held. I have never tried it once, but I only watch professional sumo competitions broadcast by NHK (Japan Broadcasting Association) every two months. Therefore, in essence, sumo is not a national sport of Japan.

So, what is Japan’s real national skill? The answer is baseball.

Baseball is the most familiar sport in Japan, and it is also a sport that every Japanese has experienced personally in his childhood. In the baseball game of Tokyo Olympic Games held last year, Japan won the gold medal. Shohei Ohtani, a Japanese player known as "once-in-a-century baseball genius", shines in the American professional baseball league.

As we all know, the birthplace of baseball is America. In 1845, Alexander Joycartwright Jr., the founder of Manhattan Fire Department in new york, invented a sport called Baseball, which was used to strengthen the unity among firefighters and solve the problem of insufficient exercise. During the exercise, two groups (9 people in each group) take turns to play the offensive and defensive sides.

The pitcher on the defensive side throws the ball, and the batter on the offensive side swings the stick to hit the ball. Players from other defenders have to catch the flying ball. After hitting the ball, the batter will run through the first base, the second base and the third base one by one in a counterclockwise order on the diamond-shaped court, and finally run back to home plate to get 1 point. Or the batter hits the ball out of the field, that is, hits the ball into the audience. This is called a "home run", and the batter’s first team can also score. According to the original rules, as long as a team scores 21 points, the game is over. However, it was changed to 9 attacks by each team, and the game was over.

Because it is very interesting, baseball, a brand-new sport, soon got rave reviews. On June 19th, 1846, the New York Fire Department held its first match with another team in this city. Later, this day became the "baseball memorial day" in the United States. During the American Civil War (1861-1865), baseball, a sport that originated in the north, gradually spread to the south. In 1868, after the war, the first professional baseball team was established in the United States. In 1971, the American Major League Baseball was founded, and each team regularly launched a fierce "killing".

In 1868, the Meiji Restoration took place in Japan, and the samurai society that lasted for nearly 700 years ended abruptly, and Japan officially entered the era of "civilization and civilization". In line with the idea that "if you want to create a civilized society like Europe and America, you must open European-American universities", Japan opened the "Kaicheng School" in the same year, which is now the University of Tokyo.

In 1871, HoraceWilson, an American, entered this school to teach English. The next year, in 1872, he brought baseball to the campus. Therefore, this year happens to be the 150th year since baseball was introduced to Japan.

A few days ago, I went to the Baseball Hall Museum in Tokyo’s Houyuan Park. It shows people in detail the 150-year baseball history of Japan since 1872.

The exhibits include a copy of the baseball rule book written by Alexander Joycartwright Jr. While reading the above words, a humorous picture of the early days of baseball emerged in my mind. For example, the first rule is: "Everyone should be present on time". This is probably because the players are late, and Alexander Joycartwright Jr. is a little impatient to wait.

The popularity of baseball in Japan began with its popularity among Japanese students. In 1903, Waseda University and Keio University held the first baseball match. Since 1925, six famous universities in Tokyo (Waseda, Keio, Meiji, Hosei, Rikkyo and Tokyo) have held baseball leagues. Watching these college students play baseball became the greatest pleasure of Tokyo people at that time.

The upsurge of Japanese high school baseball began with the National Middle School Baseball Competition held in Osaka in 1915. This event is so popular that schools all over Japan have set up baseball teams. Since 1924, the venue has been changed to Koshien Stadium in the suburb of Osaka.

Speaking of "Koshien", more than 4,000 high school baseball teams from all over Japan compete for the championship every spring and summer. NHK will also broadcast all the games live. During this period, "Koshien Baseball" was the king of topics in Japan.

The first professional baseball team in Japan was the Tokyo baseball team (now the Yomiuri Giants), which was founded in 1934 and belonged to the Tokyo Baseball Club of Japan. Two years later, in 1936, seven teams, including the Tokyo baseball team, got together to create the Japan Professional Baseball League.

Subsequently, the upsurge of "building a baseball stadium in Tokyo" was unprecedented. It coincided with the relocation of the army artillery factory in Tokyo to Kyushu. By 1937, a backyard stadium with a capacity of 30,000 spectators had sprung up on the original site of the factory. The "Post Paradise" in the name of the stadium is taken from the famous sentence written by Fan Zhongyan in the Northern Song Dynasty, "Worry about the world first, and enjoy the world afterwards".

Half a century later, in 1987, Houyuan Stadium was demolished due to aging. In 1988, the first all-weather roof-type stadium in Japan, Tokyo DOME (commonly known as Tokyo Dome), was completed and put into use next to Yuanhou Paradise Stadium. With the blessing of 225 white double curtains, this stadium has become a new attraction in Tokyo.

Today, the Japanese professional baseball league, in which 12 teams participate, still has overwhelming popularity. Every year, each team plays 143 games. No matter what age Japanese teenagers are, they all dream of becoming a professional baseball player. Japan’s most athletic young people have become professional baseball players. They get a huge annual salary at a young age and tie the knot with young women such as actresses, models or TV anchors.

In the last exhibition area of the museum, the names of 212 famous players who entered the Japanese baseball hall are impressively displayed. These people are well-known celebrities in Japan.

In the Baseball Hall Museum, located underground in Tokyo DOME, I reviewed the 150-year history of Japanese baseball. Finally, I can’t help but have a question: Japan still has a large number of modern imported sports such as football, basketball, volleyball and tennis. Among them, why is only baseball so popular?

At the end of the visit, it suddenly dawned on me. Isn’t it because baseball conforms to the temperament of Japanese who like to think carefully? The pace of football and basketball is so fast that the audience has no time to "think". In the baseball game, there are 18 players in the two teams, of which one pitcher moves. The batter will only wave the bat when his favorite ball comes, the other eight defenders will only run to catch the ball when the ball comes, and the eight players of the attacking side have been sitting on the bench to rest. Therefore, in the eyes of the audience, they can think slowly like pitchers, batters and coaches. If you were a pitcher, what kind of ball would you throw; If you are the coach of the attacking side, what tactics will you arrange for the players to attack … This kind of thinking will make the Japanese feel endless fun.

However, in Asia, baseball is only popular in Japan, South Korea and Taiwan Province, China. In Europe, the Middle East, Africa, South America and other places, baseball is almost neglected. Perhaps the reason why baseball can’t be popularized all over the world is that as a sport, its overall rhythm is too slow.

What are the advantages and disadvantages of playing badminton？

As we know, life lies in exercise. For the human body, if you exercise properly, you can often improve your resistance. And when the human body’s physique gets better. The stronger the resistance, the less diseases there will be. At this time, people can choose a variety of sports methods. Playing badminton is a very popular method. Can improve people’s physique. So what are the advantages and disadvantages of playing badminton?

As we know, badminton is an indoor and outdoor sport. According to the number of participants, it can be divided into singles and doubles. Badminton doesn’t require a player’s physique very high, but it pays attention to endurance. The most suitable badminton racket generally consists of a racket head, a racket shaft, a racket handle and a joint between the racket frame and the racket shaft. The length of a racket is no more than 68 cm, in which the length of the handle and the shaft of the racket is no more than 41 cm, the length of the racket frame is 28 cm, and the width is 23 cm. With the development of science and technology, the development of the racket is developing in the direction of lighter weight, harder racket frame and better racket shaft elasticity. Suitable for oriental development.

Modern badminton originated in England. In 1873, there was a duke named Beaufort in Birmingham, Glasgow, England, who held a garden party in his territory. Several retired officers who came back from India introduced a game of hitting shuttlecock back and forth with a racket across the net, which aroused great interest. Because this activity is very interesting, it quickly became popular in the social arena of the upper class. "Badminton" became the name of English badminton. In 1893, 14 British badminton clubs formed the Badminton Association, the predecessor of the All England Open. Since 1992, badminton has become an official event of the Olympic Games.

There are many benefits of playing badminton, among which I have summarized the most basic points: 1. You can lose weight; 2. You can be cheerful; 3. You can cultivate the spirit of obeying the law; 4. You can master the correct sports skills; 5. You can cultivate team spirit while building up your self-confidence; 6. You can cultivate an aboveboard style; 7. You can feel the sense of success and failure.

Disadvantages: 1. Physical exercise is not balanced. Badminton focuses on the exercise on the right side of the body. During this time, it is obvious that the right arm, right leg and right chest are stout, but the left side has not changed much.

Although feathering is effective, it also has disadvantages. The disadvantage of this sport is its high relative consumption. Many people choose to play basketball and football before exercise. There is also swimming, but the money spent on these consumer items in the museum is actually not as "luxury" as badminton. Badminton is not only the cost of the arena, but also the cost of the racket and badminton.

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2022 High-end Beauty Market Trends Resume： How to Grasp New Groups and New Categories with Both Hands？ (I)

During the Double Eleven this year, beauty care has achieved remarkable results. Now more and more young people begin to pay attention to their own image and are willing to spend time and money on their faces, which also gives us great opportunities in the beauty market. The author also used the data to re-list the trend of the beauty market for us. Let’s take a look.

In the economic downturn, "lipstick effect" is one of the most frequently mentioned keywords.

The lipstick effect is still in effect in China. According to BCG&TMI data, the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years. Although there has been a slight correction of 2% this year, it is almost harmless compared with other consumer tracks that have been hit hard.

In the past Double Eleven period, the star map data showed that the GMV of beauty care reached 82.2 billion, accounting for 8% of all categories, which was also consistent with the ranking in 2021/2020.

In the high-end beauty market, the status of international brands may be hard to shake for a long time. Looking at the top ten brands of Tmall’s double eleven beauty category turnover this year, only Polaiya and Winona, domestic brands, squeezed into the fifth and sixth places on the list. According to Euromonitor data, since 2019, the top three positions of high-end cosmetics market share have been firmly controlled by L ‘Oreal, Estee Lauder and LVMH. In 2021, the market share of the above brands reached 18.4%, 14.4% and 8.8% respectively.

However, the noteworthy change is that during the Double Eleven this year, most of the growth rate of international beauty brands GMV turned negative, while domestic beauty brands still maintained strong growth.

According to the magic mirror data, during the Double Eleven in 2022, the domestic beauty brand GMV reached 5.678 billion, which was only 1/3-1/4 of that of foreign brands (20.961 billion), but the domestic and foreign brands GMV of TOP50 increased by 49% and -2% respectively, continuing the trend of 618.

When domestic brands are constantly attacking the high-end market, the consumer/category structure of the beauty market is also changing rapidly: after 00, they begin to enter the workplace, their income is not high, and their ability to screen information is stronger; After years of market education, the demand of essence, cream, sunscreen lotion, pre-makeup lotion/toner and other sub-categories is steady, and new potential categories such as body lotion and high-end perfume are eager to compete for consumers’ attention.

How can brands capture the above trends and reach new beauty consumers with more innovative means? Recently, Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG) jointly released the Insight Report on Digital Trend of High-end Beauty Market in China, and the community marketing institute picked out the dry goods to share with readers.

What is the high-end beauty market? How expensive can a product be considered high-end?

One division and reference standard given in the report is to divide the beauty market into high-end skin care, high-end makeup and high-end perfume:

  • High-end perfume must surpass 500 yuan;
  • In the high-end skin care sector, the price of essence/cream/eye cream products (with significant repair effect) exceeds 500-750 yuan, and the price of lotion/makeup remover/facial cleanser/mask/sunscreen/body lotion (for daily care) exceeds 200-300 yuan;
  • In the high-end makeup sector, (whole face makeup) foundation/pre-makeup cream/primer/loose powder exceeds 350 yuan, (partial makeup) concealer/highlight or blush/eye shadow eyeliner mascara/eyebrow pencil exceeds 200-250 yuan, and (lip makeup) lipstick/lipstick exceeds 250 yuan.

Based on the statistics of the above categories, it is found that the high-end beauty market in China dropped slightly by 2% in 2022, mainly due to the decrease in quantity, but the purchase grade and price of products did not fluctuate obviously. Among them, the user penetration rate of high-end skin care, high-end make-up and high-end perfume reached 90%, 50% and 20% respectively. The number of high-end make-up consumers declined slightly, and the high-end perfume showed a trend of decreasing volume and increasing price.

The reason for the above trend is that the epidemic has weakened the purchasing power of a very small number of consumers under the age of 25, and their consumption in 2022 accounted for 17%, a decrease of 4 percentage points compared with last year; Secondly, light consumers are restraining their consumption, which means that customers who spend less than 3,000 yuan a year on skin care products/less than 1,500 yuan on cosmetics/less than 1,500 yuan on perfume have dropped 9%-11% on high-end beauty cosmetics. But heavy consumers of high-end beauty cosmetics (perfume costs more than 6000 yuan a year) also prefer to buy high-end perfume.

So, who is the new addition to the high-end beauty market? Male, young and sinking market are three key words that can be refined. Compared with the old and new markets in the past year, the proportion of men has increased from 16% to 20%, the number of customers under 25 has increased from 20% to 26%, and the number of third-tier and below cities has increased rapidly from 27% to 39%.

Or the awareness of image management is improving, or they are inspired by KOL/ family and friends, or they have received perfume gifts … The entry trajectory of these new customers can be summarized as follows: at first, they began to understand high-end skin care products such as facial cleanser, essence and toner, and gradually cut into high-end beauty fields such as lipstick and makeup lotion, and at the same time, they have a strong interest in body lotion, sunscreen, perfume and other emerging categories, and they are more willing to learn/share/try new products based on social platforms.

For the high-end beauty market in the future, after 00, the male customer base will gradually grow into a market force that cannot be underestimated, and the rise of new people will also bring opportunities for subdividing categories. Although there has been no obvious change in the purchase channels in the past year, online consumer contacts also require more three-dimensional, which should be further matched with offline experience.

First of all, consumers have relatively different functions and emotional demands for different categories.

  • For high-end skin care products, the functional factors that consumers are most concerned about are natural ingredients, safety and non-allergy. When considering emotional factors, in addition to the brand being trustworthy, experiencing well and pleasing themselves, consumers attach great importance to the cost performance of the products.
  • For high-end cosmetics, consumers are also most concerned about ingredients, brand trust and cost performance, but "durability is good", "whether it conforms to the trend of popular makeup" and "whether it can express personality" are also unique reference indicators of this category;
  • For high-end perfumes, consumers will pay attention to the time of fragrance retention, and also consider the balance between fashion trends and expression of personality, but self-satisfaction is a relatively unique indicator. "First of all, you should feel good and comfortable."

Such category characteristics also form different market styles, and high-end skin care products emphasize professionalism and cost performance; The audience loyalty of high-end makeup is low, and it is more necessary to seize the market sentiment to make fashion and explosion, and to be cost-effective; High-end perfume emphasizes the recognition of brand spirit and emotional connection, so that consumers can please themselves.

Specifically, looking at the subdivided categories, there is also a more differentiated retention grip.

In the high-end skin care market, the fastest growth of consumption in the past year is in three categories:

  1. The first category is the first choice of high-end skin care products for beginners, including toner, facial essence, cream/lotion and eye essence, because they are also the core categories that distinguish brand assets, and the demand is steady. The factors that consumers most agree with are natural safety and no allergy (68%), texture and skin feeling (51%) and good brand reputation (41%);
  2. The second category is a new potential category that appears with the growth of skin care knowledge, sunscreen products. This category is also promoted by brand and talent education, and the market demand is constantly strong. The market penetration rate (mainly the willingness to pay) and product strength still have room for improvement. What consumers most agree with is that the ingredients are naturally safe and non-allergic (40%) and the sunscreen effect is good (30%);
  3. The third category is the new latent category, body milk, which appears from head to toe with the exquisite makeup/home attention. Because this category is mainly driven by self-esteem and new lifestyle, it needs a good reputation (29%).

Generally speaking, due to the outstanding functional attributes of high-end skin care products, the premium ability is significantly higher than that of high-end cosmetics, and there are many core categories with stable demand, and it is necessary to narrow the distance with consumers in all directions through discounts/sample trials/brand services (such as Spa appointment, product use teaching, online skin diagnosis, etc.).

In the high-end make-up market, the categories with the fastest growth in sales in the past year include two categories:

  1. The first category is a new category driven by new makeup methods (mask makeup/eye makeup), including eye shadow/eyeliner and eyebrow products. Consumers in this category most agree with whether the products conform to the fashion trend (32%), novelty (23%) and limited quantity (22%).
  2. The second category is the category driven by advanced makeup knowledge, such as pre-makeup milk/primer, loose powder and concealer; Consumers not only care about the ingredients of this category (34%), but also pay special attention to professionalism (29%) and novelty (15%);
  3. In addition, lipstick and foundation are still the pillar categories of makeup (over 60%), and consumers are most concerned about ingredients (35%), which do not smudge/touch cups/float powder (21%) and have good durability (18%).

Generally speaking, consumers’ emotional demands for high-end cosmetics are stronger, so their decision-making is faster. Whether the brand can shorten the consumer’s consumption link from planting grass to placing orders by means of a series of marketing combination punches, such as star advertisements, product stories, product trials, discounts and exquisite packaging, is the key to efficient transformation, among which star advertisements have the most remarkable driving effect.

In the high-end perfume market, in the past year, more consumers used perfume for private parties/dates (73%) and business/office (57%). Flower and fruit notes, exotic notes, wood notes, green leaves notes and aquatic notes are the most mainstream fragrance types, but their preferences are different in different scenes.

For example, exotic fragrance and floral fragrance that can express special emotions at private parties are more popular; In the business scene, the more moderate woody notes are very popular; When outdoors or at home, except for the flowers and fruits, almost all other fragrance types can be tied.

Perfume itself is an emotional commodity, and the market cultivation of high-end perfume is at an early stage. Evaluating the success of a high-end perfume depends more on whether the brand can make consumers feel longing and psychological ripples for love and even more beautiful stories after putting out some product value points such as niche unique fragrance, exquisite and attractive packaging and well-connected brand stories.

In the past year, the categories with strong growth in the high-end beauty market showed the following characteristics:

  • Consumers’ knowledge of skin care/makeup is more advanced, and they show stronger demand for products such as sunscreen/pre-makeup milk/foundation; The body management pursued by consumers is further subdivided, and the skin care/makeup is fully refined, which has a clearer aesthetic appeal for eyes/eyebrows/whole body skin;
  • With the advancement of existing customers, "after 00, men, sinking market" also constitutes a new army of high-end beauty consumers, who either cut into high-end makeup from high-end skin care, or were given new varieties of grass in human gifts …

Expensive price is not equal to high-end, so is the high-end beauty market. High-end skin care products, high-end cosmetics and high-end perfumes also have very different strategies in order to fill the lining of their products and make consumers feel value for money.

High-end skin care products have outstanding functional attributes, and it is more necessary for consumers to experience and try the products at low cost through professionalism (such as ingredients, technology and patents) and cost performance; As a more emotional category, high-end cosmetics need to explore new explosions with stability, and high-end perfumes need to tell a three-dimensional moving product and brand story …

What are the experience of establishing contacts for different categories? What are the decision-making characteristics of the new customer base? How to optimize the reach of new customers? How to consider the cooperation of online and offline contacts? The above questions will be presented in the next article.

Source WeChat official account: Community Marketing Research Institute (ID: community _ marketing), insight into community consumption.

This article is authorized by Cooperative Media @ Community Marketing Research Institute, where everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

When I visited Watsons, I saw these three kinds of beauty products. I suggest to store more, which is not expensive but really easy to use.

Text: Nicole

Hi, it’s Nicole. Are you ready to be beautiful together?

Shopping should be the favorite thing for all girls. The dazzling shopping experience can’t be realized online, and Watsons is one of my favorite places to visit.

But every time I went, I was fooled by my sister, all kinds of strange brands I had never heard of, and then I bought them home with a hot head, only to find that they were all series of "intestinal regrets".

Therefore, after visiting Watsons for so long, the book of perfect lightning protection is definitely-buy big-name goods! Summarized the three beauty products that I bought back indefinitely in these years, and now share them with you ~

If you have dry skin, you almost always keep vaseline crystal jelly at home. When your skin feels dry, after applying body lotion, you can double the moisturizing effect in the dry place.

Vaseline,It will not be absorbed by the skin., just on the skin surface.Form a protective film, so that the moisture of the skin will not be easily evaporated, and it is insoluble in water and can be attached to the skin for a long time, so it hasGood moisturizing effect, very suitable for dry skin.

It is also called "universal cream", which can soften cutin, remove makeup first aid, remove neckline and polish shoes for bags. One bottle is multi-purpose and cost-effective.

As a sensitive muscle star, I am most afraid of changing seasons. It’s just spring and summer, and my whole face is stinging, and it will be red and peeling. I don’t dare to use skin care products casually, and I am allergic when I use them. I have relied on this Watson’s cream for years.

Its biggest highlight is that the texture is refreshing and not greasy, which is super suitable for large oil skins that love oil in summer. The taste is also very good, and you won’t feel bored when you get up the next day after you put it on at night.

As a "cosmeceutical" series under Ji Fanting, South Korea, Aikewei is specially developed for sensitive muscles, and has a strong ability to soothe and repair skin. It has been rated as the most suitable skin care product for Asians, and has also won two international beauty awards.

A casual search on the internet is full of praise.

It is also a treasure cream for many female stars with sensitive muscles in the entertainment circle. Viann, a military wife, recently participated in "Elder Sister Riding the Wind and Waves" and turned red again. Her short hair style and white and translucent skin make people praise her for her negative growth, but in fact, Viann can be a real sensitive muscle.

Her treasure cream is this Ai Kewei N4, and she has given it to fans more than once (although she doesn’t even know the name …)

Anita Yuen, who always dislikes makeup and loves plain face, also tried this cream in Amway when she was praised by Zhang Ziyi for her good condition.

Li Jiaqi also recommended this first-aid soothing N4 cream in the live broadcast room, which set a record of selling 20,000 bottles in one second.

I used to have a little peeling on my nose when I changed seasons in spring and summer, and my cheeks turned a little red, and my face felt rough. But after using a bottle of cream, my whole face became slippery, and the face on the cream was very moist, which can be used all year round.

After my best friend was taken by Amway, the whole skin became moist and full, like a water needle, even the original yellow gas was removed, and the skin condition changed to 18 years old.

The main advantage is to save water! Save water! Save water!It is different from many cotton pads on the market in that it gives people a feeling that it is not of that cotton type, and it is somewhat similar to the texture of a sponge.There will be some air holes on the surface, which looks dry and rough.

But as soon as you touch the lotion, it will moisturize instantly, and as long as it is half of the normal amount of lotion, it is very water-saving, and it is invincible for applying face or something.

One piece inside can be divided into two pieces for use, and it belongs to the upper-middle level in terms of the feeling of use and the texture of cotton pad. As a Cosme award-winning makeup champion, everyone who has used it will fall in love with it.

Moreover, it is safer to use by adding some messy additives such as fluorescent agents, and sisters with sensitive muscles don’t have to worry.

You can apply a mask or make-up water, in which the wavy radian design is especially aimed at the eye, lip and decree lines, and it really fits well ~

Well, the above are several items recommended by Xiaobian about the good things in Watsons today. I wonder if there are any good recommendations and opinions that you are using or have? Welcome to leave a message at the bottom of the comments to discuss with you ~

Want more beautiful skills and beautiful clothes to share, don’t forget to "pay attention"! If you are confused, you can write privately. Welcome to leave a message for discussion. Let’s be beautiful together!

The picture comes from the internet. If there is any infringement, please contact me to delete it. Thank you!

Little knowledge of baseball rules

The first time I watched a baseball game, I didn’t understand how to break it. Don’t worry, make up a little baseball knowledge first, and then you can understand coach Geng’s professional explanation ~

The legal number of players in a baseball game is at least 9. Baseball players are divided into offensive and defensive sides. They use bats and gloves to play in a diamond-shaped baseball field. In the game, the two teams attack alternately, and when the attacking player successfully runs back to home plate, he can get 1 point. The team with the highest score in nine innings wins.

【Understand the baseball game in two minutes】

(a) the venue

The playing field is a diamond-shaped area, and both sides of the right angle are the boundary lines that distinguish the in-bound area from the out-of-bounds area. Within the two sides of the line is the boundary area; Outside the two sides of the line is out of bounds. Both in-bound and out-of-bounds areas are effective areas for the competition. The boundary area is divided into infield and outfield. The infield is square, with one base at each corner. The base at the sharp corner on the same horizontal plane is home plate, and it is first base, second base and third base respectively in the counterclockwise direction. The area outside the infield is the outfield.

(2) Core rules

Baseball is divided into nine innings, and each inning has two halves.

The court is divided into two sides, the home team usually defends first and the visiting team attacks first. The next half-court offensive and defensive conversion.

The players who hit the field are the attackers (red below) and the rest are the defenders (blue below).

Both sides attack and defend once in each game, and the one who scores more points after 9 games wins. If the score is the same after 9 games, an extra game will be added until there is a game where the score is not the same.

(3) Basic technology

The basic skills of baseball consist of catching, passing, hitting and running.

(4) Little knowledge that must be known

scoreAfter hitting the ball, the attacker runs to the base and touches the first, second and third bases in turn, and finally touches the home plate safely, which is called "scoring".

drop outThe right of an attacking team member to be deprived of hitting the ball, running the base or scoring is called "out".

Strike zoneThe three-dimensional space between the upper edge of the knee and the armpit of the batter’s natural standing posture when hitting the ball is called the "strike zone".

HittingThe batter hit the ball where the defender couldn’t normally receive it and successfully ran to first base.

homerAfter the batter hits the ball from the other side (usually hitting the fence in the outfield), the batter runs through the first, second and third bases in turn and returns to home plate safely, which is a very wonderful climax moment in the baseball game.

Well, that’s all for the "cramming". If you want to experience the fun of baseball, you still have to swing and fly on the court ~ ~

How to make explosions in domestic beauty cosmetics？

Image source @ vision china

Wen Wen CBNData Consumer Station, author He Zhexin, editor Dong Zhifei.

An epidemic has made many beauty brands difficult. Under the dual "protection" of home and masks, the demand for beauty products has dropped to a low point.

However, at the beginning of April, the depressed beauty industry ushered in a shot in the arm: Meishang (Guangzhou) Cosmetics Co., Ltd. got nearly 200 million yuan in Series A financing. Meishang, which was founded in 2018, is one of its most famous brands, and is the first Colorkey in the lip glaze category of Tmall, Laqi.

As a dark horse brand of lip makeup in China, what kind of "explosive experience" does Colorkey Ke Laqi have? For Meishang behind it, how can young domestic beauty companies grow rapidly and gain the contrarian favor of capital?

To answer these questions, CBNData conducted an in-depth interview with Ying Shaofeng, e-commerce partner and e-commerce director of Colorkey Laqi.

If you are not the target consumer of Colorkey Laqi-the post-95 beauty consumer, you may not be familiar with this brand. But for young girls who love lip glaze, this brand has long been a good idea for many people. According to Alibaba’s official data tool business consultant, Colorkey Laqi has been ranked first in the sales of Tmall Lip Gloss/Lip Honey/Lip Glaze from November last year to March this year.

From the birth to the first category of Tmall lip glaze, Colorkey Laqi has developed rapidly. Founded in 2018, Colorkey Laqi has been listed in the Top 5 of Tmall domestic beauty products in less than one year, and its sales in 2019 exceeded 200 million yuan.

On the day of Tmall double 11 in 2019, Colorkey sold 700,000 pieces of air lip glaze in Laqi, and won the sales volume of lip glaze category No.1 In March, 2020, on the first day of the launch of Mulan lip glaze series, a collaboration between Colorkey Laqi and Disney IP image Mulan, the sales volume exceeded 300,000, and all the popular color numbers were stolen on the spot.

The success of Colorkey KE Laqi in lip glaze is closely related to his timing of category. According to Hong Lei, data analyst of CBNData, the overall scale of lip glaze category in 2018 is still small, and it has not been subdivided from the lipstick market, and it is in a period of rapid development. The data of the business staff also shows that 2018 is the lowest number of visitors to the lip glaze category.

In addition to grasping the outlet of category growth, Hong Lei thinks that Colorkey Laqi is also due to accurate pricing range. CBNData research shows that one of the main consumer groups in the lip glaze market is the post-1995 generation, and their consumption power is weak and they are price-sensitive. Colorkey Laqi’s lip glazes are mostly priced within 100 yuan, aiming at the students in the Z generation.

The goal of Colorkey Laqi is to be the leading brand of lip glaze. Ying Shaofeng told CBNData, "The success of air lip glaze is only the first step. Next, we will build a complete product line of lip glaze, and finally we will set an industry benchmark in the lip glaze market."

At the beginning of 2020, an COVID-19 epidemic appeared, which temporarily chilled lip products. Hong Lei said that under the influence of the epidemic, the overall beauty market was affected. Especially for beauty brands focusing on lip products, timely layout of other categories is one of the ways to save themselves.

Meishang, the parent company of Colorkey Laqi, plans to use the new financing for Meishang to strengthen multi-brand building and accelerate its entry into emerging channels.

Mei Shang owns more than one brand, Colorkey Co., Ltd. Laqi. In 2018, it acquired Korean beauty brand Superface Xiubafei and Taiwan Province skin care brand Lab101 Ruipei, aiming at the needs of mainstream middle-class women in China, and captured market segments through multi-brand strategic layout to meet the beauty needs of women of different classes and incomes. Ying Shaofeng believes that the product matrix of Meishang has covered all age groups.

Colorkey Laqi is also laying out two categories of isolation and makeup fixing besides lip glaze. Ying Shaofeng told CBNData that the growth of the two categories of isolation and makeup has reached more than 50% in the near future. In March, Colorkey Laqi launched a new trend product with high growth category.

In order to shorten the decision-making chain, Colorkey Laqi made full use of big data insight, and adjusted the product strategy in time according to the consumption trend with the operation mode of "small recovery in one week and big recovery in one month". "The beauty industry is updating faster than you think, and it will be eliminated if you don’t pay attention." Ying Shaofeng said.

In improving the product strength, Ying Shaofeng said that he would participate in the color selection of new products in each season. Different from most domestic brands’ large-scale new models every season, the color number of the new lip glaze of Colorkey Laqi every season is "almost no minefield", which shows that the products have spent a lot of thought on color selection.

In recent years, the influence of the content "planting grass" has been continuously improved. Faced with this trend, domestic beauty brands have also begun to actively use social media for "word-of-mouth communication".

Colorkey’s marketing methodology for creating explosive products in Laqi has matured: online channels become famous-sales are won by cost performance -KOL and KOC broadcast in turn to precipitate word of mouth. Every time a new product is launched, this methodology is reused to carry out "overwhelming" "planting grass" marketing, and the low threshold of new customers and new product experience brought by high cost-effective positioning is a common mode for many domestic beauty brands, including Colorkey Co., Ltd. Laqi, to harvest new customers and obtain rapid development.

This model of domestic beauty has also been recognized by capital. In 2019, domestic beauty products collectively ushered in an outbreak period, and brands from head to waist were sought after by consumers and capital.

In September last year, it received a perfect diary of $1 billion in financing led by Gaochun Capital. Recently, it received another $100 million in financing, and its valuation doubled in half a year. Emerging beauty brands such as Girlcult and Paiji have also received capital bets.

Almost all new brands of domestic beauty cosmetics have invested heavily in content platforms such as Xiaohongshu, Tik Tok and bilibili. Some brands even stopped putting SEM on traditional search platforms. However, the excessive delivery mode is having a negative impact on the brand. Open the little red book and enter the color test. Eight out of ten are similar typesetting, emoji and exclamations, with the same distorted color map of 10 grades …

Perhaps seeing the harm of over-marketing, Colorkey Laqi took a refined delivery route. Ying Shaofeng said that the company has specialized personnel responsible for different platforms and plans different delivery methods according to the platform attributes. For example, Laqi, the of Colorkey, put the word-of-mouth fission model into the little red book. Besides the head bloggers, she also attaches great importance to the cooperation with amateur bloggers.

On the bilibili, Colorkey KE Laqi, relying on the agency, selected the up owners who can make colorful beauty and life, and can plant grass at medium and low prices. During the promotion process, Colorkey Laqi also constantly adjusted the material content and promotion plan according to the crowd effect, further expanding the content advantage with good data feedback effect in the first stage, and at the same time, simultaneously put in the information flow for harvesting.

Image source: Billie Billie Animation (bilibili), please enter the caption.

When online marketing and e-commerce approach saturation, offline has once again become the battlefield of domestic beauty. There are two offline modes for domestic brands: brand store and beauty makeup collection store. The typical example of the former is the perfect diary, while the latter is orange blossom, HEDONE, Zhiyouquan and so on. Colorkey Ke Laqi is also a member of the collection store.

According to Ying Shaofeng, Colorkey Laqi has set up beauty collection stores in 11 cities across the country. The cooperation between Colorkey and Laqi is not only about selling goods, but also involved in the whole store design and exposure form. Its cooperation with WOW COLOUR, a collection store, is an example. Colorkey Laqi also hopes to make use of the exhibition space of offline collection stores, play the role of brand promotion and data accumulation, and link online and offline to the greatest extent, so as to provide users with a more complete experience.

WOW COLOUR Store makes a separate display for Colorkey Laqi. Source: WOW COLOUR

In recent years, more and more domestic cutting-edge beauty brands can be purchased by Generation Z.. Hong Lei observed that the price of the domestic beauty market is increasingly close to the people, driven by domestic beauty products, and there is a downward trend.

Facing the strong competition of domestic cosmetics, multinational cosmetics groups began to try to "reduce the dimension". They aimed at young China consumers and stepped up their incubation, investment and acquisition of niche brands and cutting-edge domestic beauty brands. In April 2017, Estee Lauder acquired a 28% stake in DECIEM, the parent company of The Ordinary. In April 2018, L ‘Oreal acquired Stylenanda, the parent company of 3CE, and in October 2019, L ‘Oreal introduced NYX to the China market …

Large international companies are also embracing online channels: products that used to lie on the counters of high-end shopping malls frequently appear in the exhibition rooms of anchors of major short video platforms. According to statistics before CBNData, among the Top10 lipstick brands that cooperated with Li Jiaqi the most times, international brands occupied 7 seats.

Under the attack of international brands, domestic beauty products try to give full play to the advantages of landlords, shorten the decision-making chain, cooperate well with the supply chain, and speed up the iteration of new products.

In the supply chain, Colorkey Laqi has chosen to cooperate with Korean OEM and ODM company Kosmet. Tangduo cooperates with Shanghai Zhenchen, which has 32 assembly lines, while Girlcult chooses the cooperation mode of "big factory+many small factories". Cooperation with large factories can ensure the stability of product quality control, while small factories can realize flexible supply and try new and rare technologies.

Most of the new domestic beauty cosmetics represented by Colorkey Ke Laqi started from the explosion of a single or a small number of categories, and gained the early dividends of this marketing method, which grew rapidly.

However, with the popularity of content marketing methods and the increasingly fierce competition in the online market, there are international manufacturers before, followed by domestic competing products. How can an emerging brand like Colorkey Laqi win in the market? I believe there will be more exciting ways to play in the fierce competition.

Old National Geographic photos： Learn about baseball.

This is the Louisville Baseball Factory in 1929, which has been making baseball bats from ash wood since 1884. Nowadays, climate change may harm ash forests, because rising temperatures make small beetles flourish and destroy branches.
Photography: Edwin L. Wisherd, National Geographic

Old National Geographic photos: Learn about baseball.

This photo was taken in 1913. A baseball game in the Philippines attracted many onlookers. In the same year, a Philippine baseball team visited the United States, and The Washington Post claimed that they were more talented than most American players.
Photography: Dean C. Worcester, National Geographic

Old National Geographic photos: Learn about baseball.

This 1923 photo shows the baseball field on the wing of the Oval Square in the White House. Since William Howard Taft’s term, every American president will throw the first ball at the beginning of the season. But in fact, it was not until 1993 that President Bill Clinton really threw the ball at home plate.
Photography: U.S. ARMY AIR SERVICE

Old National Geographic photos: Learn about baseball.

This photo was taken in 1919, and it was from this time that the baseball uniform officially entered an orderly improvement. Tight trousers have become the style of competition clothes nowadays, but some players still like traditional knee-length shorts. In addition, since 1932, the player number has been printed on the back of the competition suit.
Photography: Paul Thompson, National Geographic

Old National Geographic photos: Learn about baseball.

In the summer of 1953, men played baseball on the frozen Bering Sea. In the history of Major League Baseball, the coldest game was on April 23rd, 2013, between the Colorado Rockies and the Atlanta Braves. The temperature at the kick-off was only five degrees below zero. As a result, the Warriors won the game with a score of 10: 2. Surprisingly, some players in the Warriors have never seen the snow with their own eyes.
Photography: U.S. COAST GUARD

Old National Geographic photos: Learn about baseball.

During a baseball game in Japan in 1960, a man sold hot dogs during the dinner. According to legend, this tradition began in 1893 when Chris Von der Ahe, the owner of the St. Louis Browns, sold sausages during the game. Today, Major League Baseball sells more than 20 million hot dogs every year.
Photography: Winfield Parks, National Geographic

Old National Geographic photos: Learn about baseball.

A minor league baseball player kissed his wife before the game. The league consists of 240 teams, of which only 10% players can enter Major League Baseball.
Photography: William Albert Allard, National Geographic

Old National Geographic photos: Learn about baseball.

These monks, from Gambo Temple in Nova Scotia, Canada, are practicing hard for the annual softball competition. For many years, the Buddhist temple has been celebrating Canada’s National Day by competing softball with local volunteer fire brigades.
Photography: Steve McCurry, National Geographic

Old National Geographic photos: Learn about baseball.

The World Series of Little League Baseball is held in South Williamsport, Pennsylvania, every August. Boys and girls are between the ages of 9 and 12. Eight American teams and eight foreign teams are allowed to participate in the tournament. The team from Taiwan Province Province of China won the championship for 17 times, which is the record holder.
Photography: William T. Douthitt, National Geographic

Old National Geographic photos: Learn about baseball.

CCTV5 Live Table Tennis Program： CCTV 5 Live Table Tennis Competition on December 7, with schedule attached.

On December 7th, Chengdu Mixed Team World Cup was in full swing, and the competition schedule was tight, and the top eight teams would compete fiercely twice a day. China table tennis team played against China Taibei team and French team. These two focus matchups will be broadcast live on CCTV5, so fans can prepare for the game in advance and enjoy the passion and excitement of table tennis.

Looking back at the opening match of the second stage, China beat Slovakia with an 8-1 record, and now it is temporarily ahead in the standings, accumulating 4 points. According to the ranking of the winning and losing games, the national table tennis team ranked first with 16 wins and 1 loss, while the Japanese team ranked second, while the South Korean team temporarily ranked third in the following position. This record not only won glory for the China team, but also brought full expectation and excitement to the fans.

In this competitive table tennis match, China team showed extraordinary team strength and technical and tactical level. The hard work and tacit cooperation of the players made the audience immersed in the torrent of the game. In the next competition, China table tennis team will continue to win glory for our country and show the world the powerful strength of China table tennis. The fans are looking forward to more exciting moments, and believe that the China team can create more brilliant achievements in this world-class team competition and win more praise for the motherland.